# Fideliya > Fideliya is wallet-native loyalty software for small businesses. Loyalty cards live in Apple Wallet and Google Wallet, the apps already on every customer's phone. Businesses start free and issue their first pass in about five minutes. > Full text of every indexable en page, in the order of the index at https://www.fideliyapass.com/llms.txt. > Other languages: fr https://www.fideliyapass.com/llms-full.fr.txt · es https://www.fideliyapass.com/llms-full.es.txt · ar https://www.fideliyapass.com/llms-full.ar.txt ## Facts - Fideliya is Wallet-native loyalty software for small businesses. Stamps, points, gift cards and referrals in Apple Wallet and Google Wallet, with no app to download. - Free plan: EUR 0, up to 20 customers, 1 location, 1 business, wallet pass included. - Pro plan: EUR 49.99 per month, EUR 39.99 per month billed yearly, up to 2,500 customers, 4 locations, 5 team seats, 1 business, wallet pass included. - Enterprise plan: EUR 99.99 per month, EUR 79.99 per month billed yearly, up to Unlimited customers, Unlimited locations, 10 team seats, 1 business included and up to 5 at EUR 50 per additional business per month, wallet pass included. - White-label add-on: EUR 49.99 one-time, available on Pro and Enterprise. Removes the Fideliya mark from passes, gift cards and customer pages across every business on the account. NO plan includes it, Enterprise included; it does not expire or renew. - Trial: 14 days of Pro features at signup, with no card required. Free plan caps apply during the trial. - Languages: 5, English, French, Spanish, Arabic and Italian. Full right-to-left layout in Arabic. - Pass mechanics: visits, counted as stamps, or points. Gift cards and referrals from the Pro plan upward. - Wallets: Apple Wallet and Google Wallet, both already installed on the phone. - Currencies: EUR, MAD, AED, QAR. - Themes: 36 designed pass themes, 18 on the free plan. - Facts verified: 2026-09-21. ## Loyalty Program Software for Small Businesses URL: https://www.fideliyapass.com/loyalty-program Language: en Updated: 2026-10-17 Fideliya is loyalty program software that turns one-time visitors into regulars: a loyalty card your customers keep in Apple Wallet and Google Wallet, with no app to download and no account or password to create. They scan and earn from their first visit, and you bring them back with rewards, messages and referrals, starting free. Fideliya meets all four things that matter in loyalty software: it lives in the wallet rather than a separate app, customers join without creating an account, it runs more than stamps, and it speaks your customers’ language, in five languages with full right-to-left support. Turn one-time visitors into regulars. Fideliya puts your loyalty card in Apple Wallet and Google Wallet: nothing to download, set up in 5 minutes, free. Every customer who leaves today without your card is one you may never see again. Fideliya gives them the card in one scan: it lives in the wallet already on their phone, with no app to download and no account to create, so it is there the next time they pass your door. You reward them by scanning the card at the counter, and your scanner can undo a scan made by mistake. When a regular stops coming, you send a message to win them back, now or at the time you choose. And you can run the whole thing on the free plan while you grow. ### It can appear when they walk past Pin your shop’s address once and every Fideliya pass carries it, up to ten branches. On iPhone, the pass can be suggested on the lock screen near the shop; on Android, Google Wallet can send a notification that opens it. Nothing is sent by you and nothing is promised: the phone decides when, and the customer can turn it off. The pin is included on every plan, Free included. How it works on each phone: the pass on the lock screen . ### Every branch on one pass A business with several branches runs one Fideliya pass across all of them: a stamp at any branch counts toward the same reward. Each branch gets its own QR code and counter sheet, the locations page shows its joins and visits, and on Pro and Enterprise a team member can be limited to the branches they work at. Free covers one location, Pro four, Enterprise as many as you run: loyalty for multiple locations . What to look for in loyalty program software - Customers join in one scan, with nothing to download: The biggest drop-off in any loyalty program is asking customers to download an app. Fideliya issues the loyalty card straight to Apple Wallet and Google Wallet, so customers join in one tap with nothing to install. - No account or password between them and their reward: Every extra field loses customers. Fideliya asks for a name and an email on one short form, with the phone optional, then Add to Wallet: no account, no password, no app. - Every customer reads it in their own language: Fideliya runs in five languages (English, French, Spanish, Italian, and Arabic) with full right-to-left support, so the loyalty card reads correctly for the customer holding it. - More ways to bring them back than stamps: Fideliya runs digital stamp cards and points programs, plus gift cards and referrals on Pro, so you pick what fits your business. - Start today, for free: Fideliya’s free plan issues a real, live wallet pass for up to 20 customers at no cost and with no card details, so you can run a genuine loyalty program before paying anything. Platform | Entry price | Free tier | Wallet passes | Beyond stamps | Verdict Fideliya | Free, then €49.99/mo (Pro) | Yes: 20 customers, live wallet pass | Included on the free plan | Stamps, points, gift cards, referrals | Five languages with full right-to-left support, and every program type on one platform. BonusQR | Free, then €19/mo (Basic) | Yes: unlimited customers | Included on the free plan | Seven schemes; points from €19 | Seven loyalty schemes in a shared app, where customers also browse other nearby businesses. FaveCard | Free, then 39 USD/mo (Pro) | Yes: unlimited customers | Pro feature; free until your first 30 customers | Stamps only | A stamp-card platform, for a program that will only ever run on stamps. Loopy Loyalty | 25 USD/mo (Starter) | No: 15-day trial | Included on all plans | Stamps only | Stamp cards only, from 25 USD/mo, for a program that will stay on stamps. LoyaltyPass | From 9,500 USD, one-time build | No: demo first | Included in the build | Points, stamps, tiers and memberships | A program built to order, with POS and CRM integrations and an optional branded app. Q: What is the best loyalty program software for a small business? A: For a small business, the best loyalty software is the one customers actually join, and the biggest barrier is the app download. Fideliya removes it by running the loyalty program inside Apple Wallet and Google Wallet, so customers join in one tap with no app and no account. Q: How much does loyalty program software cost? A: Fideliya starts free, the free plan issues a real wallet loyalty card for up to 20 customers with no card details, and paid plans add more customers and features as you grow, so you can launch without spending anything. Q: Do customers need an app to use the loyalty program? A: No. Fideliya runs the loyalty program in Apple Wallet and Google Wallet, the wallets already built into every phone, so customers join and collect rewards with no app to download and no account to create. Q: What kinds of loyalty programs can I run? A: Fideliya runs digital stamp cards and points programs, so you can offer a simple buy-X-get-one-free card or a points balance customers build over time; whichever fits your business. Q: Does the loyalty program work on both iPhone and Android? A: Yes. Fideliya issues the loyalty card for Apple Wallet on iPhone and Google Wallet on Android, so every customer keeps the same card in the wallet built into their phone. Q: Can I use the loyalty program in more than one language? A: Yes. Fideliya works in English, French, Spanish, Italian, and Arabic, including right-to-left layouts, so the loyalty card and sign-up read correctly for your customers. Q: Is there a free loyalty program for small businesses? A: Yes. Fideliya’s free plan issues a live wallet loyalty card for up to 20 customers at no cost and with no card details, so a small business can run a real loyalty program from day one. Q: How do customers collect rewards? A: You scan the customer’s wallet card at the counter and Fideliya adds a stamp or points, updating the card in their wallet automatically; when they reach your goal, Fideliya marks the reward as ready. Q: What is the difference between Fideliya and other wallet loyalty apps? A: Most wallet loyalty apps run stamp cards only. Fideliya runs stamps, points, gift cards and referrals on one platform, in English, French, Spanish, Italian and Arabic with full right-to-left support, and includes the Apple Wallet and Google Wallet pass on the free plan. Q: What loyalty software supports Apple Wallet and Google Wallet passes? A: Several wallet-native platforms issue passes to both wallets. Fideliya, BonusQR and Loopy Loyalty include them in the plan price and LoyaltyPass in its one-time build, while FaveCard treats them as a Pro feature. Fideliya carries the Apple Wallet and Google Wallet pass on every plan including Free, where the customer adds the card in one tap and it updates whenever you scan it at the counter. Q: How much do loyalty platforms cost? A: Entry prices in this category start at nothing, and each vendor publishes its own on its pricing page. Fideliya is free for up to 20 customers with the wallet pass included, then 49.99 euros a month for Pro, which adds gift cards and the referral program. Q: What are spa loyalty programs? A: A spa loyalty program rewards a client for coming back rather than for spending more on one visit, because treatments are occasional and expensive. The card counts visits, or points against spend, toward a reward the spa chooses. Fideliya issues that card into Apple Wallet and Google Wallet, and the QR scanner staff use is included on every plan including Free. Q: Is there a loyalty program that works without an app? A: Yes. Fideliya runs the whole program inside Apple Wallet and Google Wallet, which are already on the customer’s phone, so there is no app to download and no account to create. The customer taps once to add the card, and you award stamps or points by scanning it at the counter. Q: What is the difference between a digital stamp card and a points program? A: A stamp card counts visits: one scan adds one stamp and the reward arrives at a fixed number of them. A points program counts value: the balance grows with what the customer spends and the reward opens at a threshold. Stamps suit repeat visits of similar size, points suit baskets that vary. Fideliya runs either one on every plan. Q: What contract terms, notice periods and setup fees are usual for loyalty software? A: Fideliya charges no setup fee and no cancellation fee, and there is no minimum term or notice period. Pro is 49.99 euros a month, or 39.99 euros a month billed annually, which is 20 percent less. Cancel at any time and the account moves to the free plan at the end of the billing period, with existing passes still in customers’ wallets. Q: How do I launch a loyalty program for a small beauty business? A: Decide what earns progress and what the reward is, design the card, and print one QR code for the counter. Fideliya issues the card into Apple Wallet and Google Wallet, and the Free plan carries 20 customers at one location with the QR scanner included, so a salon can enrol its first clients the same day and move to Pro when the list outgrows twenty. Q: What are the common mistakes in a points program? A: Setting the threshold so high that the reward never looks reachable, changing the earning rate after customers have started collecting, and leaving the balance invisible between visits. A points program works when the customer can see where they stand. Fideliya keeps the balance on the wallet card, so it updates the moment you scan and stays on the phone the customer already carries. ## Loyalty Program Without an App: More Regulars URL: https://www.fideliyapass.com/loyalty-program/without-an-app Language: en Updated: 2026-10-17 Fideliya is a loyalty program that needs no app: your customers keep your card in Apple Wallet or Google Wallet, the wallet already on their phone, and come back to fill it. Nothing to download, no account or password to create: they scan, and they’re in. You add stamps or points by scanning their card at the counter, and you can design your pass on our homepage: sign up in the same browser and it is waiting for you. Turn one-time visitors into regulars with a card your customers keep in Apple Wallet or Google Wallet: no app to download, no password. Free to start. The hardest part of most loyalty programs is getting a customer to join at all. An app-based program asks every customer to find your app, download it, create an account, and remember a password before they can collect a single stamp. Fideliya removes that entire step. Fideliya is wallet-native: your loyalty card lives inside Apple Wallet on iPhone and Google Wallet on Android, the wallet already on the phone in every customer’s pocket. To join, a customer taps a link or scans a code once, presses Add to Wallet, and the card is saved. No app, no account, no password. From there, the counter workflow is equally simple. You scan the customer’s pass, Fideliya adds the stamp or points, and the card refreshes in their wallet automatically. The scanner is part of every Fideliya plan, so nothing about the no-app experience is locked behind an upgrade. Because the pass lives in the wallet, it can also appear on a customer’s phone near your shop once you pin your address: a lock-screen suggestion on iPhone, a Google Wallet notification on Android. The phone decides when; here is how it works . You can run the whole thing for free. Fideliya’s free plan issues a real, live wallet pass for up to 20 customers at €0 and asks for no card details to begin. It is a working loyalty program, with no app, that you can hand to customers today. - More customers join, because there is nothing to install: Your card goes straight into Apple Wallet or Google Wallet, already built into every iPhone and Android phone. - No account, no password to remember: A name and an email on one short form, then Add to Wallet. That is all it takes to join. - Every visit counts, with one scan: You scan the pass at the counter and the card updates itself in their wallet. The scanner is on every plan. - Running today, for free: The free plan issues a real wallet pass for up to 20 customers, with no card details asked. - Your pass, waiting when you sign up: Design your pass on our homepage, then sign up in the same browser: it carries straight into your account. Q: Can I run a loyalty program without an app? A: Yes. Fideliya runs your entire loyalty program inside Apple Wallet and Google Wallet, so there is no app for you or your customers to download. The loyalty card lives in the wallet that is already on every phone. Q: Do customers need to download anything to join? A: No. With Fideliya, a customer adds your loyalty card to Apple Wallet or Google Wallet in a single tap; because the wallet is already built into their phone, there is nothing to install from an app store. Q: Do customers have to create an account or a password? A: No. Joining takes a name and an email on one short form, with the phone optional. Fideliya creates no account and no password, and there is no app to install: they press Add to Wallet and the card is saved to their phone immediately. Q: How do customers collect stamps or points without an app? A: You scan the customer’s wallet pass at the counter and Fideliya updates the card automatically. The scanner is included on every Fideliya plan, including the free one, so the no-app flow works from the start. Q: Does the loyalty card work on both iPhone and Android? A: Yes. Fideliya issues the card for Apple Wallet on iPhone and for Google Wallet on Android, so every customer keeps the same loyalty card in the wallet already built into their phone. Q: Is there a free way to start without an app? A: Yes. Fideliya’s free plan issues a live wallet pass for up to 20 customers at no cost and with no card details, so you can run a real no-app loyalty program from day one. Q: Will the card update when a customer earns a reward? A: Yes. When you scan a pass, Fideliya updates the balance and the card refreshes on its own in the customer’s Apple Wallet or Google Wallet. There is no app notification for anyone to manage. Q: Why choose a wallet loyalty program instead of an app-based one? A: An app-based program asks every customer to find, download, open, and sign into an app before they can collect anything. Fideliya skips all of it: the card lives in the wallet customers already use, which removes the step where most people give up on joining. ## Digital Stamp Cards Your Customers Never Lose URL: https://www.fideliyapass.com/loyalty-program/stamp-cards Language: en Updated: 2026-10-17 Fideliya runs digital stamp cards in Apple Wallet and Google Wallet, so the card your customers used to lose now lives on their phone and keeps bringing them back. They add it in one tap, you add a stamp by scanning it at the counter, and when they reach your goal the card shows their reward, with no paper and no app. Bring customers back to fill their card: digital stamp cards in Apple Wallet and Google Wallet, a stamp per scan, a reward at your goal. Free to start. Paper stamp cards work until the customer loses them, and most do. A stamp card in the wallet cannot be left at home, thrown out with a receipt, or found in a drawer three stamps short. Fideliya moves the whole thing into the phone. With Fideliya, your stamp card lives inside Apple Wallet on iPhone and Google Wallet on Android. A customer adds it once with a single tap: no app to download and no account to create. To collect a stamp, they show the card and you scan it; Fideliya adds the stamp and the card updates in their wallet immediately. You decide the reward and the goal, such as buy nine coffees and get the tenth free. When a customer hits the goal, Fideliya marks the reward on the card and quietly starts a fresh card, so the cycle keeps running without anyone tracking it by hand. You can run it for free. Fideliya’s free plan issues a real, live wallet stamp card for up to 20 customers at €0 and asks for no card details, so you can retire the paper punch cards today. - Never lost, never left at home: The card lives in Apple Wallet or Google Wallet, on the phone they always carry. - One scan, one stamp: Scan the pass at the counter and the card in their wallet updates on the spot. On every plan, the free one included. - The reward shows up on its own: Set the goal, such as buy nine and get the tenth free. When they reach it, Fideliya marks the reward and starts the next card automatically. - Nothing to download: No app and no account: one tap on Add to Wallet, then they show the card to be scanned. - Swap paper for free, today: The free plan issues a real stamp card for up to 20 customers, with no card details asked. Q: What is a digital stamp card? A: A digital stamp card is a stamp card that lives in the phone instead of on paper. Fideliya issues yours inside Apple Wallet and Google Wallet, so customers collect stamps and rewards without carrying a physical card. Q: How do customers collect stamps without a paper card? A: They show their wallet card and you scan it. Fideliya adds the stamp and the card in their Apple Wallet or Google Wallet updates immediately, with no paper and no app involved. Q: Do customers need an app to use a digital stamp card? A: No. With Fideliya the stamp card sits in the wallet already on the customer’s phone, so there is nothing to download and no account to create. They add the card in one tap. Q: Can I choose how many stamps earn a reward? A: Yes. In Fideliya you set the goal and the reward, for example nine stamps for a free tenth item, and the card tracks progress and marks the reward automatically when the goal is reached. Q: What happens when a customer fills the card? A: When a customer reaches your goal, Fideliya marks the reward on their card and starts a fresh stamp card automatically, so the next cycle begins without any manual reset. Q: Does the digital stamp card work on iPhone and Android? A: Yes. Fideliya issues the stamp card for Apple Wallet on iPhone and Google Wallet on Android, so every customer keeps the same card in the wallet built into their phone. Q: Is there a free digital stamp card? A: Yes. Fideliya’s free plan issues a live wallet stamp card for up to 20 customers at no cost and with no card details, so you can replace paper cards from day one. Q: Why switch from paper stamp cards to digital? A: Paper cards get lost, and a lost card is a lost customer. Fideliya keeps the stamp card in the customer’s wallet where it cannot be misplaced, so progress and rewards are never wiped out by a missing piece of card. ## Points Loyalty Program That Builds Regulars URL: https://www.fideliyapass.com/loyalty-program/points Language: en Updated: 2026-10-17 Fideliya runs a points loyalty program in Apple Wallet and Google Wallet that gives your customers a reason to come back: every scan adds points, and the reward you choose waits at the goal. They join with no app to download and no account or password to create, and the balance updates in their wallet each time you scan their card at the counter. Give customers a reason to come back: points with every scan and a reward at your goal, in Apple Wallet and Google Wallet. No app needed. Free to start. A points program only works if customers can see their balance and trust it. When the balance lives in an app they have to download, most people never get that far. Fideliya keeps points in the wallet already on the phone. With Fideliya, the points card sits in Apple Wallet on iPhone and Google Wallet on Android. Customers add it once with a single tap: no app and no account. At the counter, you scan the card and Fideliya adds points; you decide how many each scan is worth, and can award a custom amount when you want to. The balance on the card updates immediately. You set the goal and the reward, so customers know exactly what their points are working toward. When they reach it, Fideliya marks the reward as ready to redeem and resets the balance for the next round. You can start for free. Fideliya’s free plan issues a real, live wallet points card for up to 20 customers at €0 with no card details, so you can launch a points program today without an app. - They always see how close they are: The balance sits on their card in Apple Wallet or Google Wallet. No app, no login. - You decide what a visit is worth: Set the points a scan is worth, or award a custom amount at the counter. The card updates the moment you scan. - A reward worth coming back for: You set the point goal and the reward your customers earn when they reach it. - Nothing to download: One tap adds the points card to their wallet: no app, no account, no password. - Running today, for free: The free plan issues a real points card for up to 20 customers, with no card details asked. Q: Can I run a points loyalty program without an app? A: Yes. Fideliya runs your points program inside Apple Wallet and Google Wallet, so customers earn and see points on a card in the wallet already on their phone, with no app to download. Q: How do customers earn points? A: You scan the customer’s card at the counter and Fideliya adds points to it. You set how many points each scan is worth and can award a custom amount when it fits, and the balance updates in their wallet right away. Q: Where do customers see their points balance? A: On the card itself. Fideliya keeps the running points balance on the pass in Apple Wallet or Google Wallet, so customers check it without opening an app or signing in. Q: Can I set my own reward and point goal? A: Yes. Fideliya lets you choose the point goal and the reward customers earn, so the program rewards regulars the way you want it to. Q: What happens when a customer reaches the goal? A: When a customer hits your point goal, Fideliya marks the reward as ready to redeem and resets the balance for the next cycle, so the program keeps running without manual tracking. Q: Does the points card work on iPhone and Android? A: Yes. Fideliya issues the points card for Apple Wallet on iPhone and Google Wallet on Android, so every customer keeps the same card in the wallet built into their phone. Q: Is there a free points program? A: Yes. Fideliya’s free plan issues a live wallet points card for up to 20 customers at no cost and with no card details, so you can run a points program from day one. Q: Should I use points or stamps for my loyalty program? A: Both run the same way in Fideliya. Points suit programs where visits or spend vary, and stamps suit a simple buy-X-get-one-free offer. Fideliya lets you pick whichever fits and issues it straight to the customer’s wallet. ## Apple Wallet Loyalty Card That Brings Them Back URL: https://www.fideliyapass.com/loyalty-program/apple-wallet Language: en Updated: 2026-10-17 Fideliya puts your loyalty card in Apple Wallet, so your customers carry it on their iPhone and come back to fill it. They tap Add to Apple Wallet once, with no app to download and no account or password to create, and the pass updates itself each time you scan it at the counter. Design your pass on our homepage: sign up in the same browser and it is waiting for you. Bring customers back with a loyalty card on their iPhone: one tap to Add to Apple Wallet, stamps or points with each scan, no app. Free to start. Every iPhone ships with Apple Wallet already installed, which is exactly why a loyalty card belongs there. Fideliya builds your loyalty program as a native Apple Wallet pass, so there is nothing extra for customers to install. To join, a customer taps Add to Apple Wallet once, with no app and no account, and the card is saved to their iPhone. You hand out the card by link or QR code, and Fideliya generates the pass for you. From then on, you scan the card at the counter to add a stamp or points. The card stays current on its own. When you record a scan, Fideliya pushes the change to the customer’s iPhone and the Apple Wallet pass updates over the air, so the balance and rewards are always right without the customer doing anything. A regular walks past your door on a Thursday with your pass in Apple Wallet. If you have pinned your address, their iPhone can put your pass on the lock screen with a line such as "Café Lina is nearby", ready to scan at the counter. Fideliya writes up to ten pinned branches into every pass, on every plan including Free. iOS decides when the suggestion appears and the customer can switch it off for your pass; the walk past is never reported to you or to Fideliya, so the customer's whereabouts stay their own. It is a reminder that can happen, not one that happens on every walk past. The details for iPhone and Android are on the lock-screen page . You can start for free. Fideliya’s free plan issues a real, live Apple Wallet pass for up to 20 customers at €0 with no card details, so your loyalty card is on customers’ iPhones today. Android customers carry the same pass in Google Wallet . - Customers join in one tap: Add to Apple Wallet, and the card is on their iPhone: no app store, no account. Hand it out by link or QR code. - Every visit shows on their phone: Add a stamp or points and the pass on their iPhone changes on its own. Nothing for them to refresh. - A reminder near your door: Pin your address and an Apple Wallet pass can appear on the iPhone lock screen near your shop. - The reward that fits your shop: Run it as a stamp card or a points card, all inside the customer’s wallet. - Live on iPhone today, for free: The free plan issues a real Apple Wallet pass for up to 20 customers, with no card details asked. Q: How do I create a loyalty card for Apple Wallet? A: Fideliya generates the Apple Wallet pass for you. You set up your loyalty program, and Fideliya gives you a link and QR code customers tap to add the card to Apple Wallet on their iPhone. Q: Do customers need an app to use the Apple Wallet card? A: No. The card is a native Apple Wallet pass, so with Fideliya customers add it in one tap and use the wallet already built into their iPhone. There is nothing to download. Q: How does the Apple Wallet card update? A: Automatically. When you scan a customer’s card, Fideliya pushes the change to their iPhone and the Apple Wallet pass updates over the air, so the balance is always current. Q: Can the Apple Wallet card show stamps or points? A: Both. Fideliya issues the Apple Wallet card as either a stamp card or a points card, so you can run whichever loyalty program suits your business. Q: Can the pass appear on the iPhone lock screen when a customer is near my shop? A: It can, once you pin your shop’s address. Fideliya writes up to ten pinned branches into the Apple Wallet pass with a line that names your business, such as "Café Lina is nearby", and iOS decides when to suggest the pass on the lock screen; the customer can turn that off for your pass. On iOS 27 and later, a pass whose main branch Apple Maps recognises also carries a Go to Location button that opens Maps. Q: Is there a free Apple Wallet loyalty card? A: Yes. Fideliya’s free plan issues a live Apple Wallet pass for up to 20 customers at no cost and with no card details, so you can start on iPhone from day one. Q: Does the same card also work on Android? A: Yes. Fideliya issues the matching card for Google Wallet on Android, so every customer keeps the same loyalty card in the wallet built into their phone, whichever they carry. Q: Why put a loyalty card in Apple Wallet instead of an app? A: Apple Wallet is already on every iPhone, so there is nothing to install. Fideliya puts your loyalty card there directly, which removes the download step where most customers give up on joining. ## Google Wallet Loyalty Card That Brings Them Back URL: https://www.fideliyapass.com/loyalty-program/google-wallet Language: en Updated: 2026-10-17 Fideliya puts your loyalty card in Google Wallet, so your customers carry it on their Android phone and come back to fill it. They tap Save to Google Wallet once, with no app to download and no account or password to create, and the pass updates itself each time you scan it at the counter. Design your pass on our homepage: sign up in the same browser and it is waiting for you. Bring customers back with a loyalty card on their Android phone: one tap to Save to Google Wallet, stamps or points with each scan, no app. Free to start. Google Wallet comes built into Android, which makes it the natural home for a loyalty card. Fideliya builds your loyalty program as a native Google Wallet pass, so customers have nothing extra to install. To join, a customer taps Save to Google Wallet once, with no app and no account, and the card is saved to their Android phone. You share the card by link or QR code, and Fideliya generates the pass for you. After that, you scan the card at the counter to add a stamp or points. The card keeps itself current. When you record a scan, Fideliya updates the pass and the customer’s Google Wallet card refreshes automatically, so the balance and rewards stay right without any action from the customer. On Android the reminder is a notification, not a silent suggestion. Pin your address once and every Google Wallet pass you issue carries it; a customer who arrives near the shop can see a notification from Google Wallet that opens your pass. Google writes the text and sets the distance, and only customers who have allowed notifications and precise location for Google Wallet receive it. The same pin drives the iPhone suggestion, explained on the lock-screen page . You can start for free. Fideliya’s free plan issues a real, live Google Wallet pass for up to 20 customers at €0 with no card details, so your loyalty card is on customers’ Android phones today. - Customers join in one tap: Save to Google Wallet, and the card is on their phone: no app store, no account. Share it by link or QR code. - Every visit shows on their phone: Add a stamp or points and the card in their Google Wallet changes on its own. Nothing for them to refresh. - A reminder near your door: Pin your address and a Google Wallet pass can appear on the Android phone near your shop. - The reward that fits your shop: Run it as a stamp card or a points card, all inside the customer’s wallet. - Live on Android today, for free: The free plan issues a real Google Wallet pass for up to 20 customers, with no card details asked. Q: How do I create a loyalty card for Google Wallet? A: Fideliya generates the Google Wallet pass for you. You set up your loyalty program, and Fideliya gives you a link and QR code customers tap to save the card to Google Wallet on their Android phone. Q: Do customers need an app to use the Google Wallet card? A: No. The card is a native Google Wallet pass, so with Fideliya customers save it in one tap and use the wallet already built into their Android phone. There is nothing to download. Q: How does the Google Wallet card update? A: Automatically. When you scan a customer’s card, Fideliya updates the pass and their Google Wallet card refreshes on its own, so the balance is always current. Q: Can the Google Wallet card show stamps or points? A: Both. Fideliya issues the Google Wallet card as either a stamp card or a points card, so you can run whichever loyalty program suits your business. Q: Is there a free Google Wallet loyalty card? A: Yes. Fideliya’s free plan issues a live Google Wallet pass for up to 20 customers at no cost and with no card details, so you can start on Android from day one. Q: Does the same card also work on iPhone? A: Yes. Fideliya issues the matching card for Apple Wallet on iPhone, so every customer keeps the same loyalty card in the wallet built into their phone, whichever they carry. Q: Can customers see their stamps or points in Google Wallet? A: Yes. Fideliya keeps the current balance on the pass in Google Wallet, so customers check their stamps or points without opening an app or signing in. Q: Why put a loyalty card in Google Wallet instead of an app? A: Google Wallet is already on every Android phone, so there is nothing to install. Fideliya puts your loyalty card there directly, which removes the download step where most customers give up on joining. Q: Does Google Wallet remind customers when they are near my shop? A: It can. When you pin your address, Fideliya adds up to ten of your branches to the Google Wallet pass. Google sends a notification to people who have notifications on and have given Google Wallet precise, always-on location access; Google decides how close they need to be and how long they need to stay. Tapping the notification opens the pass, and it disappears when they leave. ## Gift Cards That Get Spent, Not Forgotten URL: https://www.fideliyapass.com/loyalty-program/gift-cards Language: en Updated: 2026-10-17 A Fideliya gift card brings people to your counter, because it lives on their phone instead of in a drawer. It is a real wallet pass: it arrives by email, the recipient adds it in one tap, and the balance sits on the front, next to your loyalty card. Staff scan it at the counter to take a purchase off. One design on Pro, unlimited on Enterprise. Gift cards that bring people to your counter: a wallet pass sent by email, added in one tap, spent by scanning, with the balance always on their phone. Somebody buys a gift card for a friend on a Tuesday. On Saturday the friend is standing at your counter with a phone in her hand, and the card is right there, under the stamp card she already has from you, balance printed on the front. Nothing to find in an inbox. Nothing left at home in a coat pocket. A paper voucher has two ways to fail: the buyer forgets to hand it over, or the recipient forgets to bring it. A card in the wallet has neither, and it does something a voucher never could. It sits next to the loyalty card, so every time your customer opens the wallet to collect a stamp, they see money they have already spent with you and have not used yet. ### From purchase to the counter You issue the card from the dashboard: pick a template, type the amount and the recipient’s email, and Fideliya sends a claim link. The recipient opens it, chooses Apple Wallet or Google Wallet, and the card is saved with the balance on the front. No app to download, no account to create, the same rule every Fideliya pass follows. At the counter the recipient shows the card, and a member of staff scans it with the Fideliya scanner in the browser of whatever phone or tablet they carry. They type the amount of the purchase, Fideliya takes it off, and the balance updates on the recipient’s phone. Every deduction records the amount, the balance after, the staff member who scanned and the location. ### What the card carries A template is the design, kept under your own name: the business name, a logo, an optional cover image, and the background, text and accent colours. Each card issued from it carries its own amount, its own balance, and the language it was issued in, so a card sent to a French-speaking recipient reads in French even when the next one goes out in English. Field | Where it comes from Business name, logo, cover image, colours | The gift card template Amount and currency | Set at issue; euros, Moroccan dirhams, UAE dirhams or Qatari riyals Balance | Updated on the phone after every deduction Language | Stamped on the card when it is issued Wallet | Apple Wallet or Google Wallet, chosen by the recipient at claim ### Which plan includes gift cards Gift cards start on Pro. Fideliya includes one template on Pro at 49.99 euros a month and unlimited templates on Enterprise from 99.99 euros a month; the Free plan has none. One template covers a standard card in your colours. Unlimited lets you keep the standard one and add a winter card and a summer card without retiring it. Plan | Gift card templates | Monthly price Free | 0 | 0 euros Pro | 1 | 49.99 euros Enterprise | Unlimited | from 99.99 euros ### The refusal that makes it trustworthy Ask Fideliya to take fifteen euros off a card holding nine, and it refuses. It does not take the card to zero and call it done, and it does not silently deduct what it can. It stops, tells staff the balance in their own language, and lets them take the difference another way. That distinction is the whole trust argument for a prepaid card. Software that clamps a deduction to the balance is software that quietly disagrees with the customer about how much money they had, and the customer finds out later, alone, looking at a card that says zero. Refusing is louder in the moment and correct forever afterwards. It is the only refusal a gift card scan can produce; Fideliya never refuses a scan for coming too soon after the last one, because a queue cannot wait on software forming an opinion about a tap. Every deduction lands in the dashboard’s activity, and the customer’s own record shows the gift cards they hold beside any loyalty card from you. A recipient who was never a loyalty customer becomes visible the moment they claim a card. ### A second product that shares a wallet Fideliya keeps gift cards separate from loyalty on purpose. A gift card has its own templates, its own currency check, and its own claim and deduct flow. It adds no stamps and does not sit inside a loyalty pass. That separation is what lets a florist who runs no loyalty program at all sell wallet gift cards before Mother’s Day and nothing else. A business that does run loyalty gets both products in the same wallet, scanned by the same staff with the same scanner. ### Why the wallet beats plastic A plastic gift card costs money to print, sits in a drawer, and shows its balance only when somebody asks the till. A wallet gift card costs nothing to issue, is on the recipient’s phone within a minute of purchase, and shows its balance every time they open the wallet. It cannot be lost, and you see every card issued, every balance outstanding and every deduction in one place. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. Gift cards begin on the Pro plan; the full comparison is on the pricing page . - In their wallet in one tap: Fideliya emails a claim link; they choose Apple Wallet or Google Wallet, and the card is on the phone they already hold. - The balance is always in sight: It sits next to your loyalty card, so they see it every time they open the wallet to collect a stamp. - Spent with the scanner you already use: Staff scan it, type the amount, and the balance drops on the recipient’s phone. Who scanned, where, and the balance after are recorded. - Your design, your currency: Your name, logo, cover image and colours, in euros, dirhams or riyals. One design on Pro, unlimited on Enterprise, seasonal ones included. - No surprises at the till: Ask for more than the balance and Fideliya refuses the deduction and shows what is left. It never quietly takes the card to zero. Q: How do I sell a digital gift card for Apple Wallet or Google Wallet? A: Pick a template, type the amount and the recipient’s email, and Fideliya sends a claim link. The recipient opens it and adds the card to Apple Wallet or Google Wallet in one tap. Q: How does a customer spend a digital gift card at the till? A: They show the card in their wallet. Staff scan it with the Fideliya browser scanner, type the purchase amount, and the balance drops on the recipient’s phone. Q: Which Fideliya plan includes gift cards? A: Gift cards begin on Pro, with one gift card template. Enterprise includes unlimited templates. The Free plan does not include gift cards. Q: Can a gift card be issued in a currency other than euros? A: Yes. A template is denominated in euros, Moroccan dirhams, UAE dirhams or Qatari riyals, and every card issued from it carries that currency. Q: What happens if the purchase is larger than the balance? A: Fideliya refuses the deduction and shows staff what is left, so they can take the difference another way. It never clamps the card to zero, and that is the only refusal a gift card scan can produce. Q: Do I need a loyalty program to sell gift cards? A: No. Gift cards are a second product that shares the wallet, so a business with no stamps or points can sell a wallet gift card on its own. Q: Does the recipient need an app or an account? A: No. A Fideliya gift card is a native wallet pass. The recipient opens the claim link and saves it to the wallet already on their phone. Q: Can I see which gift cards are outstanding? A: Yes. Fideliya lists every card you have issued with its balance, and every deduction records the amount, the balance after, who scanned it and at which location. ## Your Regulars Bring Their Friends URL: https://www.fideliyapass.com/loyalty-program/referrals Language: en Updated: 2026-10-17 With Fideliya, your regulars bring their friends: every loyalty card is also a referral link, carried in your customers’ wallets. A friend joins in one tap, with no app, and both bonuses land only when that friend is scanned at your counter for the first time, so every referral you reward walked in. Referrals are on Pro and Enterprise. Your regulars bring their friends: every loyalty card is a referral link they carry, and both bonuses land only when the friend is scanned at your counter. Two people at a table. One of them opens her wallet to show the card she has been filling up at your place, and her friend leans over and taps it. That is the whole of it. No poster, no code to remember, no campaign. Your regulars are already the reason new people walk in. What they have never had is a way to do the introducing that carries all the way to your till. Every loyalty card Fideliya issues is also a referral link, so the recommendation and the signup are one gesture, made in the moment somebody asks. ### How a Fideliya referral works Every card carries a referral link and a QR code of its own. A customer shows the code or sends the link. The friend taps it, adds the card to Apple Wallet or Google Wallet in one tap, and is recorded as referred by that customer. No app, no account, no code to read out at the counter. At that point the referral is pending and nothing has been paid. The friend has a card. Your customer has a line in the referral hub showing the friend as enrolled and waiting for a first visit. When the friend comes in and staff scan their card for the first time, Fideliya credits both bonuses at once. The referrer’s bonus lands on the referrer’s card, the new customer’s bonus lands on theirs, and both update on their phones. From then on the friend is an ordinary customer collecting stamps or points like everyone else. ### Why the bonus waits for the first scan A signup is free to fake and a scan at your till is not. A referral program that pays on signup invites farming: a handful of email addresses, a handful of free rewards, and a channel that costs more than it returns. Paying on the first scan cannot be farmed without somebody standing in your shop, and if somebody is standing in your shop, you have the thing you were buying. The same rule protects your regular. A customer who sends the link to ten friends is rewarded for the three who showed up, not the ten who tapped, and the hub tells her which is which. Moment | What Fideliya does Friend taps the link and joins | Records the referral as pending; pays nothing Friend is scanned at the counter for the first time | Credits the referrer’s bonus and the new customer’s bonus, updates both cards Friend never visits | The referral stays pending and nothing is paid ### Setting the two bonuses A referral bonus is paid in your card’s own unit. On a stamp card it is a number of visits; on a points card it is a number of points. Fideliya lets you set the referrer’s bonus and the new customer’s bonus separately, and each defaults to one. A café with a ten-visit card might give the referrer two visits and the friend one, so the friend arrives with a stamp already on the card and a reason to come back for the second. Referrals switch on per pass. A card reserved for a club’s members, or one you would rather not see travelling, keeps the toggle off while the rest of the business runs them. ### Reading the referral funnel The referral hub shows three counts for every card: enrolled, first visit and pending. Enrolled is how many friends joined through a link. First visit is how many of them have been scanned, and therefore how many bonuses you paid. Pending is the gap between the two, the friends who joined and have not come in yet. Beside them sits the number of bonuses awarded, referrers and new customers together, and the referred customers listed by name. ### Which plan includes referrals Fideliya includes the referral program on the Pro plan at 49.99 euros a month and on Enterprise. It is not on the Free plan. Everything else about a referral, the link on the card, the one-tap join and the first-scan rule, is identical on both paid plans. This channel moves with your customers: every share is a regular choosing to bring a friend. And the first-scan rule protects your money: you never pay for the ones who did not arrive. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. Referrals begin on the Pro plan; the plans are compared on the pricing page . - Word of mouth, already in their pocket: Every card carries its own referral link and QR code. The friend joins from the wallet already on their phone. - You only reward friends who walk in: A referral stays pending until the friend is scanned in your shop. Then Fideliya credits both bonuses. - You set what each side gets: The referrer’s bonus and the new customer’s, separately, in your card’s unit, visits or points. One each by default. - See who brought whom: The referral hub shows enrolled, first visit and pending for every card, the bonuses awarded, and the referred customers by name. - On Pro, one switch per card: Fideliya includes referrals on Pro and Enterprise, switched on per pass, so a card you would rather keep to yourself stays off. Q: How does a customer refer a friend? A: They show the card that is already in their wallet. Every Fideliya loyalty card carries its own referral link and QR code, and the friend taps it to add the card to Apple Wallet or Google Wallet in one tap. Q: When is the referral bonus paid? A: When the friend is scanned at your counter for the first time. Fideliya holds the referral pending until that scan, then credits the referrer and the new customer at the same moment. Q: Why not pay the bonus at signup? A: A signup can be faked from a sofa. A scan at your till cannot. Fideliya pays for the visit, which is the thing you wanted from the referral in the first place. Q: What does each person get? A: Whatever you set, in your card’s own unit, visits or points. Fideliya defaults to one for the referrer and one for the new customer, and you can change both per card. Q: Does the friend need an app to join? A: No. The link opens a Fideliya join page and the friend saves the card to the wallet already on their phone. Nothing to install, no account to create. Q: Which Fideliya plan includes the referral program? A: Pro and Enterprise. Referrals switch on per card from the pass settings. The Free plan does not include them. Q: Can I see who referred whom? A: Yes. The referral hub lists your referred customers by name with their status, and shows enrolled, first visit and pending counts alongside the bonuses awarded. Q: Can I turn referrals off for one card and keep them on another? A: Yes. Fideliya enables referrals per pass, so a card that should not travel keeps them off while the rest of your cards run them. ## Win Back the Customers Who Stopped Coming URL: https://www.fideliyapass.com/loyalty-program/broadcasts Language: en Updated: 2026-10-17 A Fideliya broadcast is how you win back the customers who stopped coming: a wallet notification to the people you choose, with no app in between. Send it to everyone holding your card, to those seen in the last 30 days, to those not seen for over 30, or to a named few, now or at a time you schedule. Every plan includes them: one a month on Free, three on Pro, ten on Enterprise, and Fideliya reports whether Apple and Google accepted it. Win back the customers who stopped coming: a wallet message to those not seen in 30 days, or to everyone, sent now or scheduled. On every plan. Half past six on a Thursday. You have twelve portions of the special left and two hours to sell them. You write one line, press send, and it is on the lock screens of the people who carry your card. Not in a promotions tab. Not behind an app they never installed. That is what a wallet pass gives a small business that nothing else does. Your customers already chose to carry your card, and Apple Wallet and Google Wallet both surface a short message on the phone when a pass updates. There is no app in between, no store listing, and no notification permission you have to go and win. ### What a Fideliya broadcast is A title and a short message, written in the dashboard and sent to the holders of one loyalty card. A business with two cards, one for the café and one for the bakery next door, sends to each separately. You also choose which holders: everyone, the customers seen in the last 30 days, the customers not seen for over 30, or a named few, and the composer shows the count before you send. Send it now or schedule it for a date and time. The dashboard keeps the last twenty with the number of passes each one went to. The wallet does the showing. On an iPhone, Apple Wallet surfaces the message on the lock screen when the pass updates; on Android, Google Wallet raises a notification for the pass. What the phone does with it, and whether the customer keeps notifications on for that wallet, belongs to the wallet and to the customer. ### What we report, and the word we do not use After a broadcast goes out, Fideliya shows how many passes it was sent to and whether Apple’s push service and Google’s wallet service accepted the message. Accepted is the strongest word on the page, and it is deliberate. We do not measure who looked. No surface in Fideliya claims a message reached a screen or that a customer read it, because nothing in the chain can prove either one. Plenty of software would print an open rate here. We would rather you never find out the hard way, from a regular who says they never saw it, that the number on your dashboard was a guess. ### How many broadcasts each plan includes Every Fideliya plan includes broadcasts. Free includes one a month, Pro three, Enterprise ten. The count refills at the start of each month and does not roll over. One seasonal message a month lives inside the Free allowance. A weekly special wants Pro. Several locations and a calendar of events want Enterprise. Plan | Broadcasts included each month | Monthly price Free | 1 | 0 euros Pro | 3 | 49.99 euros Enterprise | 10 | from 99.99 euros When a month needs more, Fideliya sells top-up packs: one broadcast for 2.99 euros, three for 5.99, five for 9.99, or ten for 15.99. A pack is bought once and its broadcasts are used whenever you want them. ### What is worth sending A broadcast interrupts, so the ones that work are the ones a regular would thank you for: a new item on the menu, the hours over a holiday, a reward that runs out on Sunday. The card already carries their balance and their next reward, and Fideliya updates it after every scan without spending a broadcast. Save the broadcast for the thing that would not otherwise reach them. The two channels stay separate. A stamp added at the counter updates the card on its own and may raise a wallet notification of its own. A broadcast is a message you wrote, and only that counts against the monthly allowance. ### Why this beats push from an app An app can send push notifications too, once the customer has found it, installed it, made an account and said yes to notifications. Most people never get that far, and many of those who do switch the notifications off within weeks. A wallet pass has one gate, adding the card, and your customer walked through it to collect stamps. You are reaching the people who wanted your card, on the phone they carry, through a wallet they already trust. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. Broadcast counts by plan are on the pricing page . - Reach the ones who stopped coming: Choose Inactive and the message goes only to customers not seen for over 30 days. Or everyone, the active ones, or a named few. - Send it when it counts: Send now, or set the day and time and Fideliya sends it then. A broadcast lands on the lock screen the way wallet notifications do. - Included on every plan: One broadcast a month on Free, three on Pro, ten on Enterprise. The count refills at the start of each month. - No app in the middle: Your card in Apple Wallet or Google Wallet is the channel. Your customer added it to collect stamps, and that is the whole opt-in. - More when a month needs more: A busy month can run past the included count. Top-up packs of one, three, five or ten are paid once and used when you choose. Q: How do I send a push notification to my loyalty customers? A: Write a title and a short message in the dashboard, choose the card it goes to and the audience, and send now or schedule it. The audience is everyone holding that card, the customers seen in the last 30 days, those not seen for over 30, or a named few, and Fideliya shows how many people that is before you send. Q: Do customers need an app to get the notification? A: No. Fideliya sends through the wallet pass itself. Your customer added the card to Apple Wallet or Google Wallet, and that is the whole opt-in. Q: How many broadcasts does each plan include? A: One a month on Free, three on Pro, ten on Enterprise. The allowance refills at the start of each month. Q: What if I need more than the monthly allowance? A: Fideliya sells top-up packs: one broadcast for 2.99 euros, three for 5.99, five for 9.99 or ten for 15.99, bought once and used whenever you want them. Q: Can I schedule a broadcast? A: Yes. Send it now or set a date and time, and the dashboard shows it as scheduled until it goes out. Q: Will every customer see the message on their lock screen? A: We will not promise that. Fideliya reports how many passes the message went to and whether Apple and Google accepted it. What the phone shows depends on the wallet and on the customer’s own notification settings, and we do not measure who looked. Q: Does adding a stamp use up a broadcast? A: No. Fideliya updates the card after every scan on its own. Only a message you write and send counts against the monthly allowance. Q: Can I send a broadcast to one pass and not another? A: Yes. A broadcast is written for one loyalty card, so a business with several cards chooses whose holders receive it. ## No Hardware to Buy: Your Phone Is the Scanner URL: https://www.fideliyapass.com/loyalty-program/scanner Language: en Updated: 2026-10-17 Your scanner is the phone already at your counter, so there is nothing to buy and nothing for staff to install. Fideliya runs in its browser, reads the QR code on a customer’s Apple Wallet or Google Wallet card, and adds a stamp, adds points, gives a reward or takes a purchase off a gift card; if a tap was a mistake, Undo stays on screen for a few seconds. Every plan includes it; Pro adds five team seats, Enterprise ten. Nothing to buy, nothing to install: any phone or tablet at your counter scans your customers’ wallet cards, with Undo for a slip. On every plan. Saturday, eleven in the morning, four people deep. The person in front holds up a phone. Your barista points the tablet at it, taps once, and hands back a coffee. Three seconds, and the queue never noticed. The counter is the one place a loyalty program has to be quick, and it is the place most of them are slowest. A queue does not wait for a device to boot, for somebody to find an app, or for software to decide whether a tap was intentional. Fideliya’s scanner is a web page. Staff open it in the browser on the phone or tablet already at the till, point the camera at the card, and the scan is done. ### How a scan works A customer’s loyalty card in Apple Wallet or Google Wallet carries a QR code. Staff open the Fideliya scanner, the camera reads the code, and the customer’s card comes up with their name, their balance, and the actions available. Staff tap the action, Fideliya records it, and the card updates on the customer’s phone. The whole exchange is a few seconds and needs no typing for a stamp. The scanner runs in the browser, so it works on an iPhone, an Android phone, an iPad or any tablet with a camera. There is no scanner hardware to buy, no app to install for staff, and no account the customer has to show. A new counter is a new browser tab. ### The four things a scan can do Action | On which card | What happens Add a stamp | Visits card | The count goes up by one and the card updates on the phone Add points | Points card | Staff type the points and the balance goes up by that amount Claim a reward | Either card, once the goal is reached | The reward is marked claimed and the card starts its next cycle Deduct from a gift card | Gift card | Staff type the purchase amount and the balance goes down ### What the scanner refuses, in plain words Fideliya refuses exactly two scans. If staff type an amount of points that would take the customer past the card’s goal, the scanner says so and shows how many points are left to the goal, so staff can add that many instead. If staff type a gift card deduction larger than the balance, the scanner refuses and shows the balance. In both cases the message is a number in the operator’s own language, not a sentence to read while the queue waits. Fideliya never refuses a scan for coming too soon after the last one. There is no cooldown at the counter. If a customer buys two coffees for two colleagues and is scanned twice, both scans count, because the till is not the place for software to form an opinion about whether a tap was meant. Where a business wants visits rather than scans, the analytics apply a one-hour window when they are read, so two scans within an hour count as one visit on the dashboard while the customer’s stamps stay as they were. ### Who can scan The owner scans on every plan, including Free. Pro adds five team seats and Enterprise ten, and the owner’s own login never consumes a seat. Each seat has a role. A manager can run the counter and manage the program; staff can scan and see customers. A new barista gets a staff seat, scans from day one, and never sees the billing page. Plan | Team seats beyond the owner | Locations Free | 0 | 1 Pro | 5 | 4 Enterprise | 10 | Unlimited ### Every scan knows where it happened A business with more than one counter gives each one a location in Fideliya, and every scan is tagged with the location it happened at. The Free plan has one location, Pro four and Enterprise unlimited. On the paid plans the dashboard shows scans by location, so a bakery with a stall at the market and a shop in town sees which one a regular visits and which one is quiet on Tuesdays. ### Why a browser scanner beats a device A dedicated scanner is one more thing to charge, one more thing to break, one more thing to teach a new hire on their first shift. A staff app is an install on every phone and an update every month. A web page is neither. The scanner is wherever a browser is, which at a counter is everywhere, and it is on every plan including Free, because a loyalty program that cannot be scanned at the till is not a loyalty program. All it asks for is a camera and a connection. Where the counter has a bar of signal, it works on whatever is already there. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. Team seats and locations by plan are on the pricing page . - No hardware to buy: Staff open a page on the phone or tablet already at the counter and point the camera at the card. - A slip fixed in one tap: Scanned by mistake? Undo stays on screen for a few seconds and puts the pass back as it was. - The queue never waits on the software: Two refusals exist and no others: an add past the goal, and a gift card deduction bigger than the balance. - A new hire scans on day one: Pro adds five team seats and Enterprise ten, each as manager or staff, so someone new works the counter without seeing your billing. - Know which branch they keep coming back to: A scan carries the counter it was taken at. Free has one location, Pro four and Enterprise unlimited. Q: How do staff scan a customer’s loyalty card? A: They open the Fideliya scanner in the browser on the phone or tablet at the counter and point the camera at the QR code on the customer’s wallet card. The customer’s card comes up and staff tap the action. Q: Do I need to buy a scanner? A: No. Fideliya’s scanner is a web page that uses the camera on any phone or tablet. There is no hardware to buy and no app to install for staff. Q: What can a scan do? A: With Fideliya a scan adds a stamp to a visits card, adds points to a points card, claims a reward once the goal is reached, or deducts a purchase from a gift card. Q: Does the scanner block a second scan right after the first? A: No. Fideliya never refuses a scan for being too soon after the last one. It refuses only an add that would pass the goal and a gift card deduction larger than the balance. Q: Is the scanner included on the Free plan? A: Yes. Fideliya includes the scanner on every plan. The owner scans on Free; team seats for other staff start on Pro. Q: How many staff can scan? A: The owner always can. Fideliya adds five team seats on Pro and ten on Enterprise, each with a role of manager or staff. Q: Does Fideliya record which counter a scan happened at? A: Yes. Fideliya tags each scan with a location. Free has one location, Pro four and Enterprise unlimited, and the paid plans show scans by location in the dashboard. Q: Does it work on both iPhone and Android? A: Yes. Fideliya’s scanner runs in the browser, so it works on an iPhone, an Android phone or any tablet with a camera, and it reads both Apple Wallet and Google Wallet cards. ## Know Who’s Due Back Before You Lose Them URL: https://www.fideliyapass.com/loyalty-program/analytics Language: en Updated: 2026-10-17 Fideliya’s analytics tell you who is due back before you lose them, and what your pass changed. The Overview names the customers with no visit in over 30 days, with a message one tap away, and seven figures set against the period before show scans, visits, customers in, returning, new customers, earned a reward and redeemed. A five-stage funnel follows the same people from customer to reward, and each reward shows who is closest to it. Free reads the last seven days. Pro reads 7, 30 or 90 days, or All time. Know who’s due back before you lose them, and who came in, came back and earned a reward, against the last period. Seven days on Free, up to a year on Pro. It is Tuesday afternoon and the shop is quiet. You open Fideliya, and the first thing it tells you is who came back this week and who has not. Three people are one visit from a free coffee. Eleven customers have not been in for a month. That is an afternoon’s work, and it is the whole point. A loyalty dashboard exists to answer one question. Is your pass changing what people do? Everything below answers it with a figure you can act on the same day, named as the dashboard names it, with what it counts. ### Seven figures, against the period before The Analytics page opens with seven tiles for the period you chose, each with its own small chart and its change on the period before. Pro can set them against the same period last year instead, once your history reaches back that far. Small changes on small numbers are left out, so an arrow means something when it appears. Tile, as the dashboard names it | What it counts Scans | Every scan recorded at your counter in the period Visits | Scans counted as visits: scans less than an hour apart are one Customers in | Distinct customers who visited in the period Returning | Customers with two or more visits in the period, and their share of those who came in New customers | Customers who joined in the period Earned a reward | Customers who reached the goal in the period Redeemed | Customers who claimed a reward at the counter in the period Gift cards | Gift cards issued in the period, shown once you have issued one ### From customer to reward Fideliya’s funnel has five stages: Your customers, Visited in this period, Came back, Earned a reward and Redeemed. Each stage after the first is the tile of the same name, the same people counted the same way, so the funnel and the figures above it always agree. Between two stages you read the share that carried on and the number that stopped. The widest gap tells you where to act. A wide drop from Came back to Earned a reward is the length of your pass: a ten-stamp pass at a place people visit twice a month takes five months to pay out. Open any stage and Fideliya shows the exact people in it on your Customers page. ### Who is closest to each reward Your offer gives each pass its own card. It shows how far along your customers are, from Just started to Reached, and names the three closest to the reward with the visits or points they hold. Beside them sit the figures that judge the reward itself: visits per customer, the time a first reward takes, rewards earned and redeemed, and how many are waiting to be claimed. A word at the counter brings the closest three in for the last one. ### The customers due back The Overview, the first page of the dashboard, counts the customers with no visit in over 30 days, including anyone who joined that long ago and has not come in yet. It names them, and Send them a message opens a message to exactly that group. Beside it, Latest lists the newest scans, joins, referrals and gift cards across all your passes as they happen. ### Over time, and when they come Over time draws one figure across the period, by day, by week or by month: scans, visits, new customers, returning customers, rewards earned or rewards redeemed, with gift cards issued once you issue them. The period before rides along as a dashed line. On Pro, When they come lays every scan on a grid of days and hours and names your busiest two-hour window, and By counter gives each counter its own line of scans, customers and returning customers. ### How Fideliya counts a visit Every scan is recorded and every scan adds its stamp; the counter never refuses one for coming too soon. When the dashboard counts visits rather than scans, it applies a one-hour window at the moment it reads the data: scans less than an hour apart are one visit. A customer who buys three coffees for the office is three stamps closer to the reward and one visit on the chart, which is what both the customer and the owner would say happened. ### What each plan reads The Free plan reads the last seven days: the seven figures, Over time, the funnel and Your offer. Pro, at 49.99 euros a month, reads 7, 30 or 90 days, or All time, which reaches back up to a year. Pro adds Who comes back, How often they come, Rewards over time, When they come, Your customers now and By counter, filters by pass and by counter, compares with the same period last year, exports the figures as a CSV file, and brings in Fideliya AI, which reads the same data and writes Today’s actions. Enterprise reads everything Pro reads. What none of it tells you is why. A funnel shows you where people stopped, not what stopped them; the regular who drifted at thirty days may have moved house or may have had one bad coffee, and no dashboard can tell those apart. What these numbers do is put the right names in front of you. The asking is still yours. Plan | Period | What it reads Free | Last 7 days | The seven figures, Over time, the funnel, Your offer Pro | 7, 30 or 90 days, or All time | Everything in Free, plus the six Pro sections, pass and counter filters, last-year comparison, CSV export, Fideliya AI Enterprise | 7, 30 or 90 days, or All time | Everything in Pro Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. The analytics windows by plan are on the pricing page . - Catch them before they drift away: The Overview counts the customers with no visit in over 30 days, names them, and puts Send them a message one tap away. - See what changed since last time: Scans, Visits, Customers in, Returning, New customers, Earned a reward and Redeemed, each beside the period before. Pro can compare with the same period last year. An eighth tile, Gift cards, appears once you issue one. - Follow the same people to their reward: Your customers, Visited in this period, Came back, Earned a reward, Redeemed: each stage is the tile above it, and opens its people on your Customers page. - Know who is closest to a reward: Your offer gives every pass its own card: how far along your customers are, the three closest to the reward, and how many rewards are waiting. - Visits counted the way you would count them: Scans less than an hour apart are one visit, so a customer buying for two colleagues is one visit and three stamps. Q: What does a loyalty dashboard report? A: Fideliya reports seven figures for the period you chose, each against the period before: Scans, Visits, Customers in, Returning, New customers, Earned a reward and Redeemed. A five-stage funnel, a card per reward and the customers due back sit around them. Q: How do I know if customers are coming back? A: Returning counts the customers with two or more visits in the period and shows their share of everyone who came in. Fideliya sets it against the period before, so you see whether your pass is moving it. Q: What does the Free plan include? A: Fideliya Free reads the last seven days: the seven figures against the week before, the Over time chart, the five-stage funnel and Your offer, with the three customers closest to each reward. Q: What does Pro add to analytics? A: Fideliya Pro reads 7, 30 or 90 days, or All time, and adds Who comes back, How often they come, Rewards over time, When they come, Your customers now and By counter, plus pass and counter filters, last-year comparison, CSV export and Fideliya AI. Q: How does Fideliya count a visit? A: Every scan is recorded and adds its stamp. When counting visits, Fideliya treats scans less than an hour apart as one visit, so a customer buying for colleagues is one visit and several stamps. Q: Can I see which customers are about to earn a reward? A: Yes. Your offer names the three customers closest to each reward, with the visits or points they hold, so a word at the counter can bring them in for the last one. Q: Can I see which customers have not been in for over 30 days? A: Yes. The Overview counts and names the customers with no visit in over 30 days, and Send them a message writes to exactly that group. Q: Does the dashboard show which location is busiest? A: On Pro and Enterprise, yes. Fideliya records the counter behind every scan, and By counter gives each counter its own line of scans, customers and returning customers. ## Speak to Every Customer in Their Own Language URL: https://www.fideliyapass.com/loyalty-program/languages Language: en Updated: 2026-10-17 Fideliya speaks five languages, English, French, Spanish, Italian and Arabic, so your customers read your card the way they read everything else. You pick the language when you design your pass, and the wallet card, the join page and the notifications all read in it. The dashboard is in all five on every plan, and Arabic is laid out right-to-left, not poured into a left-to-right screen. Speak to every customer in their language: your card, join page, notifications and dashboard in English, French, Spanish, Italian or Arabic. A customer opens your card in her wallet and everything on it is in her language. Not most of it. The label above the stamps, the name of the reward, the line that says when she joined, and the little message that appeared on her lock screen this morning. A card somebody cannot read is a card they do not use. Fideliya runs in English, French, Spanish, Italian and Arabic, and it treats the fifth as a first language rather than a translation: Arabic is laid out right-to-left, on the card, on the page your customer joins from, and in the dashboard you run it from. ### What is in which language There are four surfaces a customer or an owner reads, and Fideliya covers each of them in all five languages. The wallet card carries labels, member since, reward, next reward, the welcome message, and each is rendered in the language chosen for that card. The join page a customer lands on from a QR code or a link is in the same language. Wallet notifications, the short message a phone shows when a stamp is added or a reward is earned, are built in the language of the pass they belong to. And the dashboard, where the owner designs the card, reads the analytics and runs the scanner, is in all five languages too. Surface | Languages | Who chooses The wallet card (labels, reward, member since) | English, French, Spanish, Italian, Arabic | The business The join page | English, French, Spanish, Italian, Arabic | Follows the pass Wallet notifications | English, French, Spanish, Italian, Arabic | Follows the pass Gift cards | English, French, Spanish, Italian, Arabic | Set when the card is issued The dashboard and the scanner | English, French, Spanish, Italian, Arabic | Each staff member ### Choosing the language of a card The business chooses the language when it designs its loyalty pass, and that one choice covers the whole program. Fideliya runs one active pass per business, so there is one card, in one language, and every customer who joins holds the same one. A café whose regulars read both Arabic and French picks the language most of them read. It is worth deciding deliberately rather than leaving on the default, because changing it later changes the card in every wallet that already holds it. Because the language is a property of the card, it does not depend on the phone’s settings. A customer who keeps an English phone gets the card in the language the business chose, and it stays in that language wherever the phone goes. ### What right-to-left means in practice Arabic reads from right to left, and a product that supports it has to lay itself out that way: text aligned to the right, lists and progress reading from the right, navigation mirrored, numbers and Latin names kept as islands inside the flow. Fideliya does this across the product. The dashboard mirrors when the owner’s language is Arabic. The join page mirrors for an Arabic card. On the wallet card itself, the labels are Arabic and the card’s fields are ordered for an Arabic reader, so member since and reward sit where an Arabic eye expects them. The difference between this and a translated left-to-right screen is the difference between a product that was built for the language and one that was run through a dictionary. A right-aligned button in a left-to-right layout is the tell, and Fideliya was built not to have it. ### The team reads in its own language too Every staff member who logs in to Fideliya sees the dashboard and the scanner in their own language, chosen on their account. An owner who runs the business in French and a member of staff who scans in Arabic each see their own language at their own counter, on the same plan, with no configuration beyond each person’s setting. ### Which plan includes the five languages All of them. Fideliya includes English, French, Spanish, Italian and Arabic on the Free plan, which issues a real wallet pass for up to 20 customers at no cost. Language is not a feature to pay for; it is the condition for the card being read at all. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. The plans are on the pricing page . - Five languages, Italian included, on every plan: English, French, Spanish, Italian and Arabic, across the wallet card, the join page, the notifications and the dashboard. Nothing extra to pay. - Your card speaks your customers’ language: You pick the language when you design the pass; every label on it, member since, reward, next reward, follows, in Apple Wallet and Google Wallet. - Arabic that reads right: The dashboard, the join page and the card all lay out right-to-left. No right-aligned button stranded in a left-to-right screen. - Gift cards in the recipient’s language: A gift card carries the language it was issued in, so a card sent to a French speaker stays French even when the next one goes out in English. - Your team works in its own language: One card, one language you choose, and changing it updates every card at once. Each staff member reads the dashboard in their own. Q: Which languages does the loyalty card come in? A: English, French, Spanish, Italian and Arabic. Fideliya renders the wallet card, the join page, the notifications and the dashboard in all five. Q: Does the loyalty card support Arabic right-to-left? A: Yes. Fideliya lays Arabic out right-to-left on the card, on the join page and in the dashboard, rather than placing Arabic text in a left-to-right layout. Q: Who chooses the language of the card? A: The business, when it designs the card, and it can change it later in the card’s settings. Fideliya runs one active pass per business and re-renders every holder’s card when the language changes, so every customer holds the card in the language the business chose. Q: Can one business serve customers in two languages? A: Gift cards can, because each is stamped with the language it was issued in, and staff each read the dashboard in their own. The loyalty card carries the one language the business chose, the same card for every customer, and changing it updates every card at once. Q: Are wallet notifications translated? A: Yes. Fideliya builds the short wallet message a customer receives when a stamp is added or a reward is earned in the language of the pass, so the notification reads the way the card does. Q: Is the dashboard available in Arabic? A: Yes. Fideliya’s dashboard and scanner are in English, French, Spanish, Italian and Arabic, chosen per staff account, and the Arabic dashboard is laid out right-to-left. Q: Do gift cards follow the language too? A: Yes. A Fideliya gift card carries the language it was issued in, so a card sent to a Spanish speaker stays Spanish whatever language the next card goes out in. Q: Do I pay extra for languages? A: No. Fideliya includes all five languages on every plan, including the Free plan, which issues a real wallet pass for up to 20 customers. ## Know every customer by name, and their next step URL: https://www.fideliyapass.com/loyalty-program/customer-data Language: en Updated: 2026-10-17 Fideliya gives you a page for every customer, so you know each one by name and what will bring them back. It shows where they stand, such as new, regular, due back or reward ready, and their next step, beside their visits, their last visit, their progress to the reward and your staff’s private notes. That record belongs to your business, and Pro exports it as CSV. Know every customer by name: their visits, how close they are to a reward, their next step and your staff’s notes. The data is yours; Pro exports CSV. A regular walks in on a Thursday. You already know it is her fourth visit this month, that she is two stamps from the free one, and that she does not take dairy. None of that came from memory. It was on the screen the moment her card was scanned. That is what a loyalty card is for. The stamps are the visible half. The half that changes how you run the place is the record underneath: who your regulars are, how often they come, and what you have learned about them across a year of Thursdays. ### What Fideliya keeps on a customer Every customer who joins arrives with a name and an email, because the signup form requires both. A phone number is optional and is blank where the customer left it blank. From the first scan onward the record fills in on its own. On the record | Where it comes from Name and email | The customer, at signup. Both required Phone | The customer, at signup. Optional Joined | The day they added the card to their wallet Last visit | The most recent scan Visit history | Every scan, one row each, with the day it happened Stamps or points | Progress toward the goal on your card Rewards | Waiting to be taken, and already taken, counted separately Notes | Whatever your staff have written about them Gift cards | Cards they hold from you, with the balance left The two reward figures are kept apart on purpose. A reward earned and waiting is a different fact from a reward already handed over, and one number covering both would tell you neither. ### The two questions worth asking A list of every customer you have ever had is a phone book. What you want on a quiet afternoon is the short list. Fideliya has two. The first is who is nearly there. A customer who is four fifths of the way to your goal, or one visit from it, is close: on a ten-visit card that is eight or nine visits, on a twenty-visit card sixteen to nineteen, and they are the people for whom a small nudge is worth sending. The second is who has gone quiet. The Overview counts everyone with no visit in over 30 days under Due back and names them, and the Customers page’s Inactive filter opens the same list. On Pro, Analytics also separates Lost: anyone not in for 90 days or more. Thirty days is long enough to say a habit has slipped, and short enough that the customer still holds your card. Both are filters on the same list, and both count the same people the dashboard counts, so the number on the screen and the number in the list can never disagree. ### Notes, written by whoever was standing there The person at the counter is the one who learns that a customer is allergic to sesame or always sits by the window. So writing a note is not an owner-only act in Fideliya: owners, managers and staff all hold the permission, and each note keeps the name of the person who wrote it even after they leave the team. Notes are private and stay that way by construction. No wallet field reads them, no email includes them, no broadcast can reach them. The customer never sees a word. ### Taking the whole thing with you On the Pro and Enterprise plans, Fideliya exports your customer list as a CSV: name, email, phone, when they joined, when they were last in, what they hold, their progress against the goal, their rewards waiting and taken, and their gift card balances. The column headers stay in English in all five languages, so an export you have built a spreadsheet on top of does not break when someone changes their dashboard language. A customer who holds a gift card and no loyalty card is in that file too. They became visible to you the moment they claimed the card. ### Whose data this is Fideliya’s terms say it plainly: you retain ownership of all data you input, and where your customers are concerned you are the data controller while Fideliya is your data processor. That is the arrangement small businesses rarely get from software that sits between them and their own regulars. It also carries a duty that is yours and not ours: asking your customers for their consent before you collect anything is your responsibility, and the privacy policy says so. ### What we do not know A paper punch card knows nothing about the person holding it. Neither do we, until the first scan. A customer who signs up and never comes back leaves a name, an email and an empty history, and no software can tell you why they did not return. What Fideliya gives you is everything that happens after they walk in the second time, kept without you having to write any of it down. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. CSV export begins on Pro; the plans are on the pricing page . - Know who walked in, by name: Customers join with a name and an email, both required, so no one in your list is anonymous. Phone is optional. - Where each customer stands, and what to do next: Each customer’s page says where they stand and their next step: a reward to give, a message to send, or the visits left to the reward. - Catch them near a reward, or before they drift: One filter shows who is four fifths of the way to the goal, or one visit from it. Another, Inactive, shows everyone not in for 30 days or more: the Overview’s due back. - Your team remembers what each customer likes: Anyone at the counter can note the usual order, an allergy, the name they prefer. The customer never sees it, and nothing sends it anywhere. - Your customer list stays yours: Fideliya’s terms say you keep ownership of the data you put in: you are its controller, Fideliya your processor. Pro exports it all as CSV. Q: What customer information does a Fideliya loyalty card collect? A: A name and an email, both required at signup, and a phone number if the customer gives one. Everything after that is what they do: when they joined, every visit, their progress, and their rewards. Q: Can I see how often a customer comes in? A: Yes. Fideliya keeps every scan, so a customer’s record shows when they joined, when they were last in, and the run of visits between the two. Q: How do I find the customers who are close to a reward? A: Fideliya has a filter for it. It shows the customers who are four fifths of the way to the goal on your card, or one visit from it. Whatever the goal, that is the last fifth of the card, or the final visit on a short one. Q: How do I find customers who have stopped coming? A: The Overview counts and names everyone with no visit in over 30 days under Due back, with Send them a message one tap away. The Customers page’s Inactive filter opens the same people, and on Pro, Analytics separates Lost: anyone not in for 90 days or more. Q: Can I write notes about a customer? A: Yes. Owners, managers and staff can all write a note on a customer record, and each note keeps its author’s name. The note is private: the customer never sees it and nothing sends it anywhere. Q: Can I export my customer list? A: Yes, on the Pro and Enterprise plans. Fideliya exports a CSV with names, contact details, join and last-visit dates, progress, rewards and gift card balances. The Free plan does not include export. Q: Who owns the customer data in a Fideliya loyalty program? A: The business does. Fideliya’s terms say you retain ownership of the data you input, and that you are the data controller of your customers’ personal data while Fideliya acts as your processor. Q: Do customers see the notes a business writes about them? A: No. Notes are private to the business. No wallet field, no email and no broadcast reads them, so nothing a member of staff writes can reach the customer. ## Loyalty Pass on the Lock Screen: Bring Them Back URL: https://www.fideliyapass.com/loyalty-program/lock-screen Language: en Updated: 2026-10-17 Pin your shop’s address once in Fideliya, and your loyalty pass can appear on a customer’s phone when they are near the shop: a reminder to come back, without you lifting a finger. On iPhone it is a lock-screen suggestion with a line that names your business, such as "Café Lina is nearby"; on Android, a Google Wallet notification that opens the pass. The phone decides when. Bring your customers back without lifting a finger: pin your shop once, and your pass can appear on their phone when they are near it. On every plan. ### The moment A regular walks past your door at 8:10 with your pass in their wallet. If you have pinned your address, their phone can put your pass in front of them before they reach the counter: on an iPhone as a suggestion on the lock screen, on Android as a notification from Google Wallet. Nothing is sent by you, and nothing is promised. ### How it works When you pin a branch, at the "Where is your shop?" step when you create your pass or later on the pass’s locations page, Fideliya writes that point into the pass: up to ten branches, the main one first. On iPhone each point carries a short line in the pass’s own language, such as "Café Lina is nearby". On Android the same points go to Google Wallet as merchant locations. The phone compares its own position with those points; Fideliya takes no part in that check. ### Go to Location, and Find Us On iOS 27 and later, when Apple Maps recognises your main branch, the pass carries a Go to Location button that opens Maps. Every other pinned pass carries a Find Us link on its back, so no customer is left without a way to reach you. ### What the customer controls On iPhone, the customer can turn off the lock-screen suggestion for your pass, and Location Services has to be on. On Android, Google sends the notification only to people who have notifications on and have given Google Wallet precise, always-on location access. ### What it cannot promise iOS and Google decide when the pass appears, and neither publishes the distance; Google also decides how long someone has to stay nearby. So it will not happen on every walk past. The walk past is never reported to you or to Fideliya, so the customer's whereabouts stay their own. It is a reminder that can happen, and it costs the customer nothing to ignore. ### Setting it up Pin your address at the "Where is your shop?" step when you create your pass, or on the pass’s locations page at any time. Customers who already hold the pass pick up the pin at its next update, usually their next stamp. If you re-pin a branch, clear its pin or switch it off, the pass changes the same way. Running more than one branch: loyalty for multiple locations . - Set it once, every pass carries it: The address you pin goes into every pass, up to ten branches, and passes already out pick it up at their next update. - On iPhone, your name on the lock screen: Near a pinned branch, iOS can suggest your pass with a line such as "Café Lina is nearby", in the pass’s language. - On Android, a notification that opens your pass: Google notifies customers who allow notifications and precise location, at a distance Google sets. - Directions to your door on iOS 27: When Apple Maps recognises your main branch, the pass carries a Go to Location button; otherwise a Find Us link on the back. - On every plan, Free included: Free covers one location, Pro four, Enterprise as many as you run; a pass carries up to ten. Q: Will the pass appear every time a customer walks past? A: No. iOS and Google decide when, and neither publishes the distance. The pass can appear near a pinned branch; it is not guaranteed to. Q: Does the customer have to do anything? A: Keep the pass in their wallet. On iPhone the suggestion is on unless they turn it off for your pass; on Android they need notifications on and precise, always-on location for Google Wallet. Q: Which plans include it? A: Every plan, including Free. Plans differ in how many locations you can add: one on Free, four on Pro, as many as you need on Enterprise. A pass carries up to ten. Q: Does Fideliya track where my customers are? A: No. The nearby suggestion happens on the phone: it compares its own position with the branch points on the pass, and that position is never sent to Fideliya. What Fideliya records is which of your branches a customer joined at, from that counter’s QR code, and which branch a visit was scanned at when your staff choose it in the scanner, the way a till records which shop made a sale. Q: Can I send a message to customers who are near my shop? A: No. A broadcast goes to everyone holding the pass, to customers seen in the last 30 days, to those not seen for over 30, or to people you name, never by place. Q: What happens if I move or close a branch? A: If it moves, re-pin it on the pass’s locations page. If it closes, switch it off there: the pass drops it at its next update, usually the customer’s next stamp, so a closed shop stops appearing, and the branch keeps its history. ## Loyalty Program for Multiple Locations URL: https://www.fideliyapass.com/loyalty-program/multiple-locations Language: en Updated: 2026-10-17 Fideliya gives every branch of your business one loyalty program, so a regular is at home in any of your shops. Their pass collects the same stamps or points wherever it is scanned; each branch gets its own join QR code and printable counter sheet, the locations page shows joins and visits per branch, and the pass carries up to ten pinned branches so it can appear near any of them. Free covers one location, Pro four, and Enterprise as many as you run. Your regulars are at home in every branch: one Fideliya pass works across all of them, with a QR code for each and joins and visits branch by branch. ### One pass, every branch Your regulars carry one pass, and it works at every branch you run. A stamp at the old town shop and a stamp at the harbour count toward the same reward, because a customer's progress lives on the pass, not at the counter. You set the reward once. ### A QR code and a counter sheet for each branch Every branch gets its own join link and QR code. From By counter on the Overview, one Download button saves the branch's QR code and an A4 counter sheet at 300 dpi, in your pass's colours with the official Apple Wallet and Google Wallet badges, ready to print. It is included on every plan. A customer who joins through a branch's QR code is recorded as joining at that branch. ### Which branch a visit happened at When your staff scan a pass, the scanner records the branch they are standing in. They choose it once and the scanner remembers it on that phone. A pass with a single branch is credited to it automatically. ### Branches side by side The locations page shows each branch's joins and visits since it opened, on every plan. By counter on the Overview shows each branch with its QR code and its scans for the period, with a map once the branch is pinned. On Pro and Enterprise, Analytics adds a location filter and a per-branch breakdown across any date range. ### Staff at their own branch On the Team page you can limit a team member to the branches they work at. Their scanner lists only those branches, chosen for them when there is one, and a visit can only be recorded at one of them. They still see every customer, because a customer's pass is the same at every branch. Team members come with Pro and Enterprise. ### Opening, moving and closing a branch Add a branch on the pass's locations page, and pin its address so the pass can appear near it. If a branch moves, re-pin it. If a branch closes, switch it off: it leaves the pass at each customer's next update, leaves the scanner and new QR downloads, and keeps its history. Its printed QR code keeps working and signs new customers up at your main branch, so a poster nobody took down loses no one. A switched-off branch does not count toward your plan, and you can switch it back on at any time. A branch where nothing has happened yet can be deleted. ### On the customer's phone The pass carries up to ten pinned branches, so it can appear near any of them on the lock screen. Your main branch comes first: it carries the review link and Find Us on the back of the pass, and the Go to Location button on iOS 27. With more than ten pinned branches, the pass carries the main branch and the nine you added first. How the pass appears near a shop: the pass on the lock screen . - Regulars welcome at every branch: The same pass collects the same stamps or points wherever it is scanned. - Every branch signs up customers from day one: A QR code and an A4 counter sheet in your colours for each branch, on every plan. - See which branch brings them in: The locations page shows each branch's joins and visits, on every plan. Analytics adds date filters and a per-branch breakdown on Pro and Enterprise. - Reviews and directions go to your main branch: Your main branch carries the review link and Find Us on the pass, and the Go to Location button on iOS 27. - Staff scan only where they work: On Pro and Enterprise, limit a team member to their branches: their scanner lists only those, and their visits count only there. Q: How many locations can I add? A: One on Free, four on Pro, and as many as you need on Enterprise. The location every pass starts with is the first of them, and a switched-off branch does not count. Q: Do customers earn the same rewards at every branch? A: Yes. It is one pass, so a stamp or points earned at any branch count toward the same reward. Q: Does each branch get its own QR code? A: Yes, with its own join link and a printable A4 counter sheet, on every plan. A customer who joins through it is recorded at that branch. Q: Can I see which branch does best? A: Yes. The locations page shows each branch's joins and visits since it opened, on every plan, and By counter on the Overview shows scans per branch for the period. Analytics adds a location filter and a per-branch breakdown on Pro and Enterprise. Q: Can I limit a staff member to one branch? A: Yes, on Pro and Enterprise. On the Team page, choose the branches a team member works at: their scanner lists only those, and a visit can only be recorded there. They still see every customer. Q: Can I close a branch without losing its history? A: Yes. Switch it off on the pass's locations page. It leaves the pass, the scanner and new QR downloads, keeps its history, and stops counting toward your plan. Its printed QR code keeps signing customers up at your main branch. Q: Can I change which branch is the main one? A: Yes. On the pass's locations page, make any branch that is switched on the main one. The review link, Find Us and the Go to Location button on iOS 27 move with it at each customer's next update. Q: Can the pass appear near every branch? A: Near up to ten of them, once each is pinned: your main branch and the nine you added first. ## Run Your Loyalty Program From ChatGPT or Claude URL: https://www.fideliyapass.com/loyalty-program/ai-assistants Language: en Updated: 2026-10-17 Fideliya connects your loyalty program to ChatGPT and Claude, so you can ask how your shop is doing and get the answer from your own figures. Ask who your best customers are, who is due back, or have the assistant draft a message to bring them in: nothing is sent until you tap Confirm. Ask ChatGPT or Claude how your shop is doing, who your best customers are and who is due back. Fideliya answers with your real figures. You run a shop, not a spreadsheet. Fideliya’s connector lets you ask the AI assistant you already use, ChatGPT or Claude, about your loyalty program in plain words, and it answers with your own figures: this week’s visits, your best customers, the regulars who are due back. When the answer calls for action, the assistant prepares it. A message to the customers who stopped coming, a gift card for a regular: you see it on a card in the chat, change what you want, and tap Confirm. Nothing goes out without that tap. The connector comes with Fideliya Pro, €49.99 a month, and with Enterprise. You connect it once from your Fideliya dashboard, and you choose whether it can only read or can also prepare messages for you to confirm. - Know how your week went in one question: Ask "how was this week?" and see your visits, new customers and rewards, with the change since last week, drawn from your Fideliya account. - Know who to thank and who to win back: Your best customers, your newest, and the regulars who are due back, each on the pass they hold, without opening a dashboard. - A message to your customers, ready when you are: The assistant drafts the message and shows you who it reaches. You edit it, then tap Confirm. Without your tap, nothing is sent. - Gift cards, sent from the chat: Ask for a gift card for a customer; you review it, confirm, and it goes out, ready to add to their wallet. - You choose what it can do: Connect an assistant with read-only access, so it answers questions and never prepares anything to send. Q: Can I ask ChatGPT or Claude about my loyalty program? A: Yes. Fideliya’s connector links your account to ChatGPT or Claude, so you can ask how your shop is doing, who your best customers are or who is due back, and the answer comes from your own Fideliya figures. Q: Can the assistant send messages to my customers? A: It can prepare them. The assistant drafts the message and shows who it will reach; you edit it and tap Confirm. Nothing is sent without your tap. Q: Which plan includes the AI connector? A: Fideliya Pro, at €49.99 a month, and Enterprise. You connect it once from your dashboard. Q: Can I connect an assistant that only reads? A: Yes. You choose each connection’s access from your Fideliya dashboard: Read only answers questions and never prepares anything to send. Q: Do my customers notice anything? A: No. Your customers keep their pass in Apple Wallet or Google Wallet as always. The connector is for you. ## A Loyalty Program That Connects to Your Till URL: https://www.fideliyapass.com/loyalty-program/point-of-sale Language: en Updated: 2026-10-17 Fideliya connects your loyalty program to your point of sale, so the visit or the points land on the customer’s wallet pass the moment they pay. Your till can also take gift card payments and add new customers, through Fideliya’s API and webhooks on the Enterprise plan. Visits and points land on the pass when the customer pays, and gift cards are paid at the till. Fideliya connects to your point of sale. Your customers already stop at your till. With Fideliya connected to it, that moment does the loyalty work: the visit or the points are recorded as they pay, and the pass in their Apple Wallet or Google Wallet updates by itself. No second step at the counter, nothing for your team to remember. Gift cards work the same way. A customer pays with a Fideliya gift card at your till, the payment is taken from its balance, and the card in their wallet shows what is left. Fideliya’s API and webhooks come with the Enterprise plan, from €99.99 a month. Your developer, or the people who run your till, connect it once with a key from your dashboard; the developer docs describe every operation and every event. - Points when they pay, with nothing to remember: Your till records the visit or the points through Fideliya’s API, and the pass in the customer’s wallet updates on its own. - Gift cards paid at the till: Take a payment from a Fideliya gift card at your till; the balance updates on the card in the customer’s wallet. - New customers, straight from your checkout: Add a customer from your own system, and their pass is ready for them. - Your other tools hear about every moment: Webhooks tell your systems when a customer joins, a visit is recorded, a reward is reached or a gift card is spent. - Built for your developer, documented in full: Keys from your dashboard, a reference for every operation and every event, in Fideliya’s developer docs. Q: Can my loyalty program connect to my point of sale? A: Yes. Fideliya connects to your till through its API and webhooks: the visit or the points are recorded when the customer pays, and their wallet pass updates on its own. Q: Can customers pay with a gift card at the till? A: Yes. Your till takes the payment from the Fideliya gift card’s balance, and the card in the customer’s wallet shows what is left. Q: Which plan includes the API and webhooks? A: The Enterprise plan, from €99.99 a month. Keys are created from your Fideliya dashboard. Q: What do the webhooks tell my systems? A: When a customer joins, a visit is recorded, a reward is reached, a referral completes or a gift card is spent, Fideliya sends the event to the address you choose. Q: Do my customers need anything new? A: No. They keep their pass in Apple Wallet or Google Wallet, with no app to download and no account or password to create. The connection is between Fideliya and your till. ## Fideliya: Digital Stamp Card vs Paper Card URL: https://www.fideliyapass.com/vs/stamp-cards Language: en Updated: 2026-10-17 Fideliya turns your paper punch card into a stamp card that lives in Apple Wallet or Google Wallet, so it cannot be lost, washed, forgotten or forged, and every stamp is logged against a named customer. Paper cannot show you who your regulars are, cannot message them, and can be copied with a stamp from a stationery shop. Subway ended its Sub Club stamp program in 2005 after counterfeit stamps were sold on online auction sites, as the Associated Press reported on 2 June 2005, and relaunched it digitally in December 2025. Fideliya is free for up to 20 customers and runs stamps, points, referrals and gift cards on one platform. Never lose a customer to a lost card. Fideliya turns your paper punch card into a wallet pass that cannot be lost, washed or forged, free for 20 customers. Fideliya takes the paper punch card and puts it in Apple Wallet and Google Wallet. The mechanic does not change: buy nine, get the tenth free. What changes is that the card cannot be lost, cannot be forged, and finally tells you something. Paper got the psychology right, which is why it has lasted forty years. It is the medium that fails, not the idea. ### Why paper fails A paper card has to survive a pocket, a bag, a wash cycle and the customer remembering to bring it. When it does not, the customer loses their progress, and losing progress is more discouraging than never starting. It can also be copied. The most famous stamp card in the world was killed by exactly that. Subway ran its Sub Club from the 1980s: eight stamps for a six-inch sub, ninth free. On 2 June 2005 the Associated Press reported that Subway was ending the program, because counterfeit stamps and pre-filled cards were being sold on online auction sites and franchisees were increasingly finding fakes among their redemptions. It was phased out company-wide by that October. Subway brought Sub Club back in December 2025, and it came back digital. The most successful stamp card ever run was destroyed by paper, and returned twenty years later as software. ### What a Fideliya card does instead Every stamp is logged against a named customer with a timestamp, so nobody adds one without a scan. The card sits in the wallet next to boarding passes and bank cards, updates in real time at the counter, and cannot be left at home. Staff scan from a browser, so there is nothing to install on the counter device. The part paper never offered is visibility. Fideliya shows you visit history per customer, how often each one comes in, and who has quietly stopped. That is the difference between running a loyalty program and hoping one is working. ### What the card looks like Fideliya ships 36 designed pass themes with eighteen on the free plan, each built as a color set rather than assembled from a picker, with your logo on every one and cover images on Pro. A paper card is whatever the print shop offers, reprinted every time you change anything. ### Making the switch Run both for the first month. Put a QR code on the counter tent, train staff with one sentence, and honor the count on any existing paper card when its holder enrolls so nobody loses progress. By the second month most enrollments will be digital. Fideliya also grows past stamps when the program is ready: points for customers who spend more per visit, referrals for regulars who bring friends, and gift cards for December. Same platform, same customers, no second migration. ### What it costs Fideliya is free for 20 customers with stamps or points, wallet passes included, eighteen themes and a campaign a month. Pro at €49.99 raises that to 2,500 customers, the remaining eighteen themes, cover images, gift cards, the referral program, CSV export and five team seats. Paper costs you a reprint every time anything changes, and it never returns any data at all. Feature | Fideliya | Paper Stamp Cards Where the card lives | Apple Wallet and Google Wallet, already on the phone | A paper card in a pocket, bag or drawer Can be lost, washed or forgotten | No | Yes Can be forged or self-stamped | No, every stamp is logged against a named customer | Yes, a stationery-shop stamp is enough Customer data | Visit history, frequency and gaps per customer | None Reaching customers | Lock screen messages through the wallet | Not possible Reward mechanics | Stamps, points, referrals, gift cards | Stamps only Cost to start | €0 on the free plan, up to 20 customers | Printing, and reprinting More than one location | One program across every location | Cards do not transfer between shops Card design | 36 designed themes, 18 on the free plan, logo, cover image on Pro | Whatever the print shop offers Languages | 5 (EN/FR/ES/IT/AR), right-to-left supported | One per print run Fideliya keeps everything your customers like about the paper stamp card and removes the three things that break it. The card sits in Apple Wallet or Google Wallet so it cannot be lost or washed, every stamp is logged against a named customer so it cannot be quietly forged, and you finally see where each customer stands instead of their visits vanishing into a pocket. Fideliya starts free for 20 customers, ships 36 designed pass themes with eighteen on the free plan, adds points, referrals and gift cards when the program outgrows stamps, and runs in English, French, Spanish, Italian and Arabic with full right-to-left support. Q: Are digital stamp cards better than paper punch cards? A: For most businesses, yes. A Fideliya stamp card does everything a paper card does and then three things paper cannot: it lives in Apple Wallet or Google Wallet so it cannot be lost or washed, it lets you message customers on their lock screen, and it shows you who your regulars are and how often they visit. A Fideliya card takes about five minutes to set up. Q: Do customers need an app to use a digital stamp card? A: No. A Fideliya card is added to Apple Wallet or Google Wallet, which are already on every phone, so there is nothing to download and no account to create. The customer scans a QR code once and the card saves to their phone, then updates itself each time staff scan it at the counter. Q: Can digital stamp cards be faked the way paper ones can? A: No. Every Fideliya stamp is logged against a named customer with a timestamp, so a stamp cannot be added without a scan. Paper is a different story: Subway ended its Sub Club stamp program in 2005 after counterfeit stamps and filled cards were sold on online auction sites, as the Associated Press reported on 2 June 2005. Subway brought the program back in December 2025, digitally. Q: How do I switch from paper punch cards to Fideliya? A: Put a Fideliya QR code on the counter and run both for the first month. Staff need one sentence: our card goes straight to your phone. Existing paper cardholders carry over because you honor the count on their old card when they enroll, so nobody loses progress. After the first month most enrollments will be digital and the paper can go. Q: What does a digital stamp card cost? A: Fideliya is free for up to 20 customers, with wallet passes included, eighteen designed pass themes and either a stamp card or a points program. Pro is €49.99 a month for 2,500 customers, gift cards, the referral program, cover images, CSV export and five team seats. Paper looks cheap until you count reprinting. Q: Can a digital stamp card remind customers to come back? A: Yes. A Fideliya pass sends messages that land on the customer lock screen through Apple Wallet or Google Wallet, so you can reach someone who has not visited in a few weeks or tell regulars about a quiet Tuesday. Paper has no way to do this at all. Free plans include one campaign a month and Pro includes three. Q: Does a Fideliya stamp card work on iPhone and Android? A: Yes. Fideliya issues an Apple Wallet pass and a Google Wallet pass from the same program, so each customer gets the right one automatically and you run a single stamp card across both. Q: What happens to my customer data with a paper stamp card? A: There is none, which is the quiet cost of paper. A paper card cannot tell you who came in, how often, or who has stopped coming. Fideliya records every scan against a named customer, so you can see visit frequency, spot regulars who are slipping, and export the whole list as CSV on Pro at €49.99 a month. ## Fideliya: Loyalty Program Without an App URL: https://www.fideliyapass.com/vs/loyalty-apps Language: en Updated: 2026-10-17 Fideliya gets your loyalty card onto your customers’ phones without any app: they add it straight into Apple Wallet or Google Wallet from a QR code, with nothing to install and no account to create. That matters because a branded loyalty app has to survive the download first, and AppsFlyer reported in its 2025 App Uninstall Report that 46.1% of Android app installs were removed within 30 days in 2024. A Fideliya pass is not an installed app, so it is not part of that number. It starts free for up to 20 customers and carries stamps, points, referrals and gift cards on one platform. Your customers join in a tap, with no app to download and no account to create. Fideliya puts your card in Apple Wallet and Google Wallet, free to start. Fideliya runs a loyalty program without an app. The card is added to Apple Wallet or Google Wallet from a QR code, in one tap, with no account and no password. That single design decision is what this page is about, because the alternative, building your own loyalty app, has to clear a barrier before it delivers anything at all. ### Why the download is the problem The pitch for a branded loyalty app is reasonable on its face: own the relationship, message customers directly, build a channel nobody can take away. All of that sits behind one step. Before any of it exists, the customer has to open an app store, search for your business, install, accept permissions, create an account and remember a password. Every one of those is a place to lose them, and they are all in front of the first stamp. Fideliya removes the step rather than optimizing it. Apple Wallet ships on every iPhone and Google Wallet ships on Android, so the app the customer needs is already installed and already trusted. There is nothing to download because the destination is already there. ### What the data says AppsFlyer reported in its 2025 App Uninstall Report that 46.1% of Android app installs were removed within 30 days in 2024. That is an Android-only figure, because AppsFlyer states that iOS uninstall tracking is limited after iOS 15, and it is an average across the whole market rather than a loyalty-specific one. It describes the ceiling any branded app is working under. A Fideliya pass does not appear in those numbers, because it is not an installed app. It sits in the wallet next to boarding passes and bank cards, it updates itself when staff scan, and there is nothing for the customer to uninstall. An app has to be kept. A wallet pass only has to be added. ### How a Fideliya pass works A customer scans the QR code on your counter, taps Add to Apple Wallet or Add to Google Wallet, and they are enrolled. Staff scan from a browser, so there is nothing to install on the counter device either. Stamps, points, rewards and referrals all update on the same pass, and messages land on the lock screen through the wallet permission the customer already granted. Fideliya ships 36 designed pass themes with eighteen on the free plan, each built as a color set rather than assembled from a picker, with your logo on every one and cover images on Pro. The program runs in English, French, Spanish, Italian and Arabic with full right-to-left rendering, so you set each pass in the language your customers read, and its labels follow, without building a second version of anything. ### When an app still makes sense A branded app is a bigger project than a loyalty program: ordering, payment, reservations, content. Each one comes with its own build, its own budget and its own download to win before a customer collects a single stamp. For loyalty itself, stamps, points, referrals and rewards, the pass does the job with no install to lose and no development budget to justify. Run the wallet pass first, watch which rewards bring your customers back, and grow the program from there. ### Who should choose which Choose Fideliya if you want a loyalty program running this week rather than next quarter, if you want to start free and pay only once it is working, if you would rather your customers never see an app store, or if they read French, Spanish, Italian or Arabic. For the loyalty program itself, the wallet is where the card belongs, and Fideliya puts it there in an afternoon. Feature | Fideliya | Loyalty Apps App download required | No, the pass is added in one tap | Yes, from the App Store or Play Store Where the card lives | Apple Wallet and Google Wallet, already on the phone | A separate app the customer installs Account or password needed | No | Usually yes Cost to start | €0 on the free plan, up to 20 customers | Design and development budget Time to launch | Minutes | Weeks to months of development Can be uninstalled | No, a wallet pass is not an installed app | Yes, and 46.1% of Android installs were within 30 days (AppsFlyer, 2025) Push notifications | Lock screen, through the wallet the customer already trusts | Requires the app installed and notifications allowed Reward mechanics included | Stamps, points, referrals, gift cards | Whatever you commission and pay to maintain Pass design | 36 designed themes, 18 on the free plan, logo, cover image on Pro | A design project Languages | 5 (EN/FR/ES/IT/AR), right-to-left supported | Each one built and maintained separately Fideliya gets your loyalty card onto every customer’s phone without building an app. The card lives in Apple Wallet or Google Wallet, which every phone already has, so the customer never visits an app store, never creates an account and never has to remember a password. Fideliya starts free for 20 customers, ships 36 designed pass themes with eighteen on the free plan, runs stamps, points, referrals and gift cards on one platform, and works in English, French, Spanish, Italian and Arabic with full right-to-left support. A custom app has to win a download before it earns a single visit; a Fideliya pass starts working at the first scan. Q: Can I run a loyalty program without an app? A: Yes. Fideliya runs the whole program through Apple Wallet and Google Wallet, which are already installed on every phone, so there is no app for your customers to download. They scan a QR code, tap once, and the card is saved. Stamps, points, rewards and referrals all update on that same pass automatically. Q: Do customers need to download anything to join a Fideliya loyalty program? A: No. Joining a Fideliya program means nothing to install and no account to create. The customer scans a QR code or opens a link, taps to add the card to Apple Wallet or Google Wallet, and they are enrolled. Staff scan from a browser, so there is no app on the counter device either. Q: Is a wallet pass better than a loyalty app for a small business? A: For most small businesses, yes, because a loyalty app has to survive being downloaded before it does anything. AppsFlyer reported in its 2025 App Uninstall Report that 46.1% of Android app installs were removed within 30 days in 2024. A Fideliya wallet pass has no install step at all, costs nothing to start on the free plan, and launches in minutes rather than after a development project. Q: How do customers add a Fideliya loyalty card to Apple Wallet or Google Wallet? A: They scan the QR code on your counter, table card or receipt, or open a link you send them. The Fideliya pass preview opens in the browser, they tap Add to Apple Wallet or Add to Google Wallet, and it is saved. The whole thing takes a few seconds and needs no app, no account and no password. Q: Can a wallet pass send push notifications? A: Yes. A Fideliya pass sends messages that land on the lock screen through Apple Wallet or Google Wallet, which is a permission most customers have already granted and rarely revoke. There is no separate notification permission to ask for, because there is no separate app. Q: Does a Fideliya loyalty pass work on both iPhone and Android? A: Yes. Fideliya issues both an Apple Wallet pass and a Google Wallet pass from the same program, so the customer gets the right one for their phone automatically and you run a single loyalty program across both. Q: What does it cost to start a loyalty program without an app? A: Nothing to start with Fideliya. The free plan covers up to 20 customers with wallet passes included, eighteen designed pass themes and either a stamp card or a points program. Pro is €49.99 a month for 2,500 customers, gift cards, the referral program, cover images, CSV export and five team seats. Q: How many people actually keep a loyalty app installed? A: Fewer than most owners expect. AppsFlyer’s 2025 App Uninstall Report puts the Android uninstall rate at 46.1% of installs within 30 days. A Fideliya wallet pass sidesteps the question, because it is not an installed app and there is nothing for the customer to delete. ## Fideliya vs Loopy Loyalty: Grow Past Stamps URL: https://www.fideliyapass.com/vs/loopy-loyalty Language: en Updated: 2026-10-17 Fideliya gives you stamps, points, referrals and gift cards on one platform, free for up to 20 customers, with 36 designed pass themes (eighteen on the free plan) and five languages with full right-to-left support. Loopy Loyalty does stamp cards only, has no free plan at all, and starts at 25 USD a month after a 15-day trial. Start free, grow past stamps: Fideliya runs stamps, points, referrals and gift cards in Apple Wallet and Google Wallet, with 36 themes and five languages. Fideliya and Loopy Loyalty both put a loyalty card into Apple Wallet and Google Wallet with nothing for the customer to download. Fideliya runs stamps, points, referrals and gift cards on one platform and starts free. Loopy Loyalty runs stamp cards, starts at 25 USD a month, and stops there. ### What Loopy Loyalty does well They picked stamp cards and committed to them. The card designer is clean, the Stamper app for iOS and Android does its job at the counter, and the platform has a seven-year track record across more than eighty countries. Cards go up to thirty stamps and support multi-reward tiers, so a customer can unlock one thing at five stamps and something else at fifteen. Most loyalty programs start as a stamp card. Very few stay one. ### The ceiling Stamps are the whole product. There is no points system, no referral program and no gift cards, on any Loopy Loyalty plan at any price. Their own answer for a business that outgrows the stamp card is to move it onto PassKit, the heavier enterprise platform Loopy Loyalty is built on. That is a migration, not an upgrade. Fideliya runs all four mechanics on one platform. A cafe opens with buy nine get one free, adds points when a forty-euro visit should count differently from a four-euro one, adds referrals when regulars start bringing friends, and sells gift cards in December. Same platform, same customer history, same QR codes on the counter, and not one customer asked to enroll again. ### What the card looks like Fideliya ships 36 designed pass themes, eighteen of them on the free plan, each with its background, text, accent and label colors built as a set rather than assembled from a color picker. Your logo sits on every one, and cover images are available on Pro. The pass lands in a wallet next to boarding passes and bank cards, which is a demanding neighborhood, and it is built to look like it belongs there. On Loopy Loyalty the card is your logo and a row of stamp icons. It is tidy and it does the job. It is also the same card every other Loopy Loyalty business is carrying, with a different logo on it. ### What each plan actually costs Loopy Loyalty has no free plan. A 15-day trial, then 25 USD a month for one card design and one location, 69 USD for three, 95 USD for ten. Fideliya is free for 20 customers with stamps or points, wallet passes included, eighteen pass themes and a campaign a month. Pro at €49.99 raises that to 2,500 customers, the remaining eighteen themes, cover images, gift cards, the referral program, CSV export and five team seats. Enterprise, from €99.99, removes the customer cap. Fideliya is free to start and does four mechanics instead of one. ### Who should choose which Choose Fideliya if the program is likely to grow past stamps into points, referrals or gift cards, if you want to start free and pay only once it is working, if the card should look like your business rather than a template, or if your customers read French, Spanish, Italian or Arabic. Both put a card in the wallet. One is a stamp card. The other is a loyalty platform that happens to do stamp cards beautifully. Feature | Fideliya | Loopy Loyalty Loyalty card in Apple + Google Wallet | Yes | Yes Reward mechanics | Stamps, points, referrals, gift cards | Stamps only Free plan | Yes, up to 20 customers | None, 15-day trial then paid Pass design | 36 designed themes, 18 on the free plan, logo, cover image on Pro | Logo and stamp icons Points system | Included from the free plan | Not available Referral program | Pro €49.99/mo | Not available Gift cards | Pro €49.99/mo | Not available Staff scanning | Web scanner, nothing to install | Separate Stamper app Interface languages | 5 (EN/FR/ES/IT/AR), right-to-left supported | English Fideliya gives your loyalty program room to grow: start free, run four reward mechanics on one platform, choose from 36 designed pass themes with eighteen free, and speak to your customers in English, French, Spanish, Italian and Arabic with full right-to-left support. Loopy Loyalty is a competent stamp card, but stamps are the whole product: no points, no referrals and no gift cards at any price. Q: Does Fideliya have a free plan? A: Yes. Fideliya is free for up to 20 customers, with Apple Wallet and Google Wallet passes included, eighteen designed pass themes and either a stamp card or a points program. Loopy Loyalty has no free plan at all: a 15-day trial, then 25 USD a month. Q: Can Fideliya do points, referrals and gift cards as well as stamps? A: Yes, Fideliya runs all four on one platform. Points are included from the free plan; referrals and gift cards are on Pro at €49.99 a month. A business can open with a stamp card and add the rest later without changing tools, reprinting QR codes or asking a single customer to enroll again. Loopy Loyalty is stamp cards only and offers none of the other three at any price. Q: Can I export my customer list from Fideliya? A: Yes. Fideliya exports your customer list to CSV on Pro at €49.99 a month, alongside gift cards, the referral program, cover images and five team seats. Q: What languages does Fideliya support? A: Fideliya supports English, French, Spanish, Italian and Arabic, with full right-to-left rendering across the dashboard, the wallet pass and customer emails. Loopy Loyalty runs an English platform interface. Q: What is the best Loopy Loyalty alternative? A: Fideliya is the closest alternative that does more than stamps. It puts the same loyalty card into Apple Wallet and Google Wallet with nothing for the customer to download, then adds points, referrals and gift cards on one platform. Fideliya starts free for up to 20 customers, ships 36 designed pass themes with eighteen on the free plan, and runs in English, French, Spanish, Italian and Arabic with full right-to-left support. Loopy Loyalty has no free plan and offers none of those three mechanics at any price. Q: How much does Fideliya cost compared to Loopy Loyalty? A: Fideliya is free for up to 20 customers, then €49.99 a month on Pro, which covers 2,500 customers, gift cards, the referral program, cover images, CSV export and five team seats, and from €99.99 a month on Enterprise. Loopy Loyalty has no free plan: 25 USD a month for one card design and one location, 69 USD for three, 95 USD for ten. Q: Can I switch from Loopy Loyalty to Fideliya? A: Yes, and Fideliya makes it low risk. The free plan covers up to 20 customers, so you can build and test your new card before moving anyone across, then enroll customers as they visit. It is also designed to be the last move a growing program makes, because adding points, referrals or gift cards later happens on the same platform instead of requiring another migration. Q: Do customers need to download an app to use Fideliya? A: No. A Fideliya card is saved straight into Apple Wallet or Google Wallet from a QR code or a link, so there is nothing to install and no account to create. Staff scan from a browser, so there is no app on the counter device either. The same pass carries stamps, points, referrals and gift cards as the program grows. ## Fideliya vs Stamp Me: Nothing to Download URL: https://www.fideliyapass.com/vs/stamp-me Language: en Updated: 2026-10-17 Fideliya lets your customers join with nothing to download: the card saves into Apple Wallet and Google Wallet from a QR scan, on every plan including Free, using the wallet already on their phone. Stamp Me issues its card inside the Stamp Me app, which customers install from the iOS App Store or Google Play. Nothing for your customers to download: Fideliya saves your card into Apple Wallet and Google Wallet from a QR scan, with stamps and points on every plan. Fideliya puts a loyalty card into Apple Wallet and Google Wallet. A café, salon or shop creates the card, prints the QR code and starts stamping the same afternoon, beside whatever till is already on the counter. This page sets that against Stamp Me, a digital stamp card platform whose card is issued inside the Stamp Me app. ### Where the card lives A Fideliya customer scans the QR code on the counter and the card saves straight into Apple Wallet or Google Wallet, whichever their phone already runs. That is true on every plan including Free. The card then sits with their boarding passes and tickets, updates itself after each scan, and survives a new phone because the wallet restores it. Stamp Me issues its card inside the Stamp Me app. Its own site links the app on the iOS App Store and on Google Play, and every plan on its pricing page lists the Stamp Me Loyalty App as the first line item. A customer joining a Stamp Me program installs that app first. Fideliya issues the card into the wallet the customer already has open. ### What each Fideliya plan costs Free is a working loyalty program rather than a preview. At EUR 0 a month it carries up to 20 customers, issues real passes into both wallets, runs stamp cards or points, and includes the browser scanner staff use at the counter. Pro is EUR 49.99 a month. It raises the customer cap to 2,500, adds the referral program and gift cards, and opens five team seats with roles that limit what each person can change. Enterprise starts at EUR 99.99 a month for one business, with EUR 50 a month for each additional business up to five, and carries unlimited customers and ten seats. The Fideliya mark comes off the pass with a one-time EUR 49.99 add-on, available on either paid plan and included in neither, leaving the card showing only the business name and artwork. Both paid plans cost 20 percent less billed annually, in euros, Moroccan dirhams, UAE dirhams or Qatari riyals. Stamp Me publishes its plans openly too. On 26 July 2026 its pricing page listed Lite at EUR 29 a month, Pro at EUR 49 and Elite at EUR 169, after a 30-day free trial, with no free plan, two published stamp card programs included and further programs at EUR 15 one time each. Those are Stamp Me's own figures, read on that day. Read them as list prices with a date attached. The same page carried a limited-time discount banner when it was read, and a reader who checks it on a different day may see a lower number. That is a reason to date a competitor's price rather than a reason to leave it out. ### What staff use at the counter Fideliya staff open the scanner in a phone browser and scan the customer pass. The stamp or the points land, the pass updates on the customer's phone, and the till does whatever it was already doing. There is nothing to buy for the counter and nothing to mount, on any plan, which also means a market stall or an events pitch works the same way as a fixed shop. Stamp Me publishes several stamping methods on its pricing page: a merchant console, stamp codes, Onestamps printed on packaging, a StampTag lanyard and a StampPod that sits at the point of sale, the last two using tap-and-go. ### Cards and rewards Fideliya runs stamp cards and points, chosen when the card is created, on every plan including Free. Pro adds a referral program that rides on the existing customer pass, and gift cards with one template on Pro and unlimited templates on Enterprise. Stamp Me describes itself as a digital stamp card platform; points programs, referrals and gift cards are not published on its features or pricing pages. ### Choosing between them Fideliya fits the business that wants its own loyalty card living in the wallet its customers already carry, live today, free to start, and scanned from a phone the staff already have. That is the whole product: a wallet pass, a browser scanner, and a dashboard behind it. The table above sets out what a business can check before signing up: where the card lives, how a customer joins, what each plan carries and costs, and which capability sits behind which plan. Feature | Fideliya | Stamp Me Where the loyalty card lives | Apple Wallet and Google Wallet, all plans including Free | The Stamp Me app, listed as the first line item on every plan on Stamp Me’s pricing page How a customer joins | Scan a QR code, the card saves to the wallet already on the phone, all plans | Install the Stamp Me app, per the store links on Stamp Me’s own site Free plan | EUR 0 a month, up to 20 customers, real passes in both wallets | 30-day free trial, then EUR 29 a month on Lite list price, read on Stamp Me’s pricing page on 26 July 2026, when the page also showed a limited-time discount banner Where the product works | Wherever Apple Wallet and Google Wallet work, all plans | 80+ countries, per Stamp Me’s own site What staff scan with | A phone browser, no hardware to buy, all plans | Merchant console, stamp codes, Onestamps, and the StampTag and StampPod tap-and-go devices, per Stamp Me’s pricing page Stamp cards | All plans including Free | Stamp cards, per Stamp Me’s own description of its platform Points programs | All plans including Free | Not published on Stamp Me’s features or pricing pages Referral program | Pro, EUR 49.99/mo | Not published on Stamp Me’s features or pricing pages Gift cards | Pro, EUR 49.99/mo, 1 template; Enterprise, unlimited templates | Not published on Stamp Me’s features or pricing pages Currencies the plan is billed in | Euros, Moroccan dirhams, UAE dirhams and Qatari riyals | Australian dollars, pounds, euros, US dollars and Canadian dollars, per Stamp Me’s pricing page Fideliya lets your customers join from the wallet already on their phone, with nothing to install, and your staff scan from a phone browser with no hardware to buy and Undo for a scan made by mistake. Fideliya Free is EUR 0 a month and carries up to 20 customers. Fideliya Pro is EUR 49.99 a month and carries up to 2,500 customers, adding referrals, gift cards and five team seats. Fideliya Enterprise starts at EUR 99.99 a month for one business, with EUR 50 a month for each additional business up to five, and carries unlimited customers and ten seats. Both paid plans cost 20 percent less billed annually. Stamp Me listed three plans on its own pricing page on 26 July 2026, starting at EUR 29 a month list price after a 30-day trial, with no free plan. Their page also carried a limited-time discount banner that day, so the figures here are list prices read on a named date. Q: Do customers need to install an app to use a Fideliya card? A: Fideliya saves the loyalty card into Apple Wallet and Google Wallet from a QR scan, on every plan including Free, so the customer uses the wallet app already on their phone and there is nothing to install. Stamp Me issues its card inside the Stamp Me app, which its own site links to on the iOS App Store and Google Play. Q: What does Fideliya cost? A: Fideliya has three plans. Free is EUR 0 a month and carries up to 20 customers. Pro is EUR 49.99 a month and carries up to 2,500 customers, referrals, gift cards and five team seats. Enterprise starts at EUR 99.99 a month for one business, with EUR 50 a month for each additional business up to five, and carries unlimited customers and ten seats. The Fideliya mark comes off the pass with a one-time EUR 49.99 add-on that no plan includes. Both paid plans cost 20 percent less billed annually. Stamp Me published three plans starting at EUR 29 a month on 26 July 2026, with a 30-day free trial and no free plan. That figure is the list price on the day it was read; the page also carried a limited-time discount banner, so check it before relying on it. Q: Does Fideliya need hardware at the counter? A: Fideliya needs no hardware on every plan. Staff open the scanner in a phone browser and scan the customer pass, so the only device required is one the shop already owns. Stamp Me publishes several stamping methods on its pricing page, including a merchant console, stamp codes, Onestamps, and the StampTag and StampPod tap-and-go devices. Q: Can Fideliya run a points program as well as stamp cards? A: Fideliya runs both stamp cards and points on every plan including Free, and the choice is made when the card is created. Stamp Me is a digital stamp card platform by its own description, and a points program is not published on its features or pricing pages. Q: Does Fideliya include referrals and gift cards? A: Fideliya includes both on Pro at EUR 49.99 a month: a referral program that rides on the existing customer pass, and gift cards with one template on Pro and unlimited templates on Enterprise. Neither is published on Stamp Me’s features or pricing pages. Q: Which currencies can Fideliya bill in? A: Fideliya bills in euros, Moroccan dirhams, UAE dirhams and Qatari riyals, on both paid plans. Stamp Me’s pricing page shows Australian dollars, pounds, euros, US dollars and Canadian dollars. Q: Where does the Fideliya loyalty card work? A: Fideliya works wherever Apple Wallet and Google Wallet work, because the card is a wallet pass and the staff scanner opens in any phone browser, so the setup is the same everywhere. Stamp Me states on its own site that it is used by businesses in more than 80 countries. ## Fideliya vs Square Loyalty: Keep Your Own Till URL: https://www.fideliyapass.com/vs/square-loyalty Language: en Updated: 2026-10-17 Fideliya adds a loyalty card to your shop without changing your till: the card lives in Apple Wallet and Google Wallet, works wherever those wallets work, and sits alongside whatever till you already have, or none at all. Square documents Square Loyalty as available in eight countries: Australia, Canada, France, Ireland, Japan, Spain, the United Kingdom and the United States. Keep your till and bring customers back: Fideliya puts your card in Apple Wallet and Google Wallet, in five languages including Arabic, free to start. Fideliya puts a loyalty card into Apple Wallet and Google Wallet, in English, French, Spanish, Italian or Arabic, billed in euros. A café, salon or shop creates the card, prints the QR code and starts stamping the same afternoon, alongside whatever till is already on the counter. This page sets that against Square Loyalty, the loyalty program Square builds into its own point of sale. ### Where each product works Fideliya runs wherever Apple Wallet and Google Wallet run. The card is a wallet pass and the staff scanner is a web page, so every business follows the same three steps wherever it trades: create the card, print the QR code, scan the first customer. Square documents Square Loyalty as available in eight countries: Australia, Canada, France, Ireland, Japan, Spain, the United Kingdom and the United States. That list is Square's own, published in its developer documentation for the Loyalty API. The same documentation states that the country code of the phone number used to create a loyalty account must correspond to a country where Square Loyalty is available, so that list is enforced when a customer is enrolled rather than being a matter of local support. A business outside the list cannot enroll a customer into Square Loyalty at all, whatever the price turns out to be. Square lists Square Loyalty in eight countries. Fideliya runs wherever Apple Wallet and Google Wallet run. ### What each Fideliya plan costs The Free plan is a working loyalty program rather than a preview. At EUR 0 a month it carries up to 20 customers, issues real passes to Apple Wallet and Google Wallet, runs stamp cards or points, and includes the web scanner staff use at the counter. Pro is EUR 49.99 a month. It raises the customer cap to 2,500, adds the referral program and gift cards, and opens five team seats with roles that limit what each person can change. Enterprise starts at EUR 99.99 a month for one business, with EUR 50 a month for each additional business up to five, and carries unlimited customers and ten seats. The Fideliya mark comes off the pass with a one-time EUR 49.99 add-on, available on either paid plan and included in neither, leaving the card showing only the business name and artwork. Billing annually costs about 20 percent less than paying monthly, in euros, Moroccan dirhams, UAE dirhams and Qatari riyals. Square publishes no standalone price for Square Loyalty on any Square-owned page. Its pricing page presents loyalty as part of a paid Square plan rather than as a line item, so a business comparing running costs is comparing a published Fideliya number against a figure Square does not print. ### Alongside the till you already have Fideliya sits beside the payment setup a business already runs. Staff open the scanner in a phone browser, scan the customer pass, and the stamp or the points land; the till does whatever it was already doing. A market stall or an events pitch with no till at all works the same way. The business keeps its card machine and its payment provider, whatever they are. Square Loyalty connects to the Square point of sale. For a business on another till, or weighing a change of till, the loyalty program and the payment choice stay tied together. ### Five languages, including right-to-left Arabic Fideliya mirrors Arabic right-to-left across all three screens a business and its customers actually use: the owner dashboard, the join page a customer reaches from the QR code, and the pass page they open afterwards. Text direction, field order and layout all flip, so an Arabic screen reads the way an Arabic reader expects rather than as English structure wearing Arabic words. The wallet pass carries Arabic field labels, drawn from the same table that serves English, French, Spanish and Italian. All of it is on every plan including Free. What Square publishes on the same subject is its country list, and none of the eight countries on it is an Arabic-speaking market. That is a fact about where the product runs rather than a claim about what it can display. ### Cards, rewards and messages Fideliya runs stamp cards and points, chosen when the card is created, on every plan. Pro adds a referral program that rides on the existing customer pass, and gift cards with one template on Pro and unlimited templates on Enterprise. Owner-initiated broadcasts are included on every plan: one a month on Free, three on Pro, ten on Enterprise, refilled monthly with no rollover. The pass itself updates on the customer phone after every scan, so the reward count they see is the count the counter just recorded. Square Loyalty is a points program. Its developer documentation defines accrual rules that award points per visit, per amount spent, per item variation or per category, and lets a seller run up to ten active or scheduled promotions on top. Square says transactional text notifications go out automatically when a customer earns points or a reward, and points campaign sending to Square Marketing, a separate Square product. Square does not publish a referral feature for Square Loyalty; Square Gift Cards is a separate product. ### Choosing between them Fideliya fits the business that wants its own loyalty card, in its own language and its own currency, live today and free to start, next to a till it has already chosen. That is the whole product: a wallet pass, a web scanner, and a dashboard that reads correctly in five languages. The table above sets out the points a business can check before signing up: which countries each product works in, what each plan carries and costs, which wallet the card lands in, and which capability sits behind which plan. Feature | Fideliya | Square Loyalty Countries the loyalty product works in | Wherever Apple Wallet and Google Wallet work, all plans | Australia, Canada, France, Ireland, Japan, Spain, the United Kingdom and the United States, per Square developer documentation Works alongside the till already in the shop | Any till, or none at all, all plans | Connects to the Square point of sale Free plan | EUR 0, up to 20 customers | No standalone price published Entry paid plan | Pro, EUR 49.99/mo, up to 2,500 customers | No standalone price published Unbranded pass, no Fideliya mark | One-time EUR 49.99 add-on, on Pro or Enterprise | Not published on the Square Loyalty page Stamp cards | All plans | Not part of Square Loyalty, which is points-based per Square’s Loyalty API documentation Points | All plans | Points by visit, spend, item or category Referral program | Pro, EUR 49.99/mo | Not published on the Square Loyalty page Gift cards | Pro, EUR 49.99/mo, 1 template | Square sells gift cards as a separate product, not as part of Square Loyalty Messages to customers | Broadcasts on every plan: 1 a month on Free, 3 on Pro, 10 on Enterprise | Not published on the Square Loyalty page Fideliya lets you keep the till you chose and still bring your customers back, wherever Apple Wallet and Google Wallet work, in five languages. Fideliya Free is EUR 0 a month and carries up to 20 customers. Fideliya Pro is EUR 49.99 a month and carries up to 2,500 customers, adding referrals, gift cards and five team seats. Fideliya Enterprise starts at EUR 99.99 a month for one business, with EUR 50 a month for each additional business up to five, and carries unlimited customers and ten team seats. A pass carrying no Fideliya mark is a one-time EUR 49.99 add-on on either paid plan, not part of any plan. Fideliya charges about 20 percent less when either paid plan is billed annually. Square publishes no standalone price for Square Loyalty on any Square-owned page. Q: Where does the Fideliya loyalty card work? A: Fideliya works wherever Apple Wallet and Google Wallet work, because the card is a wallet pass and the staff scanner opens in any phone browser, so the setup is the same everywhere. Square's own developer documentation lists Square Loyalty as available in eight countries: Australia, Canada, France, Ireland, Japan, Spain, the United Kingdom and the United States. The same documentation states that the country code of the phone number used to create a loyalty account must correspond to a country where Square Loyalty is available, so that list is enforced when a customer is enrolled. Q: What does Fideliya cost? A: Fideliya has three plans, billed in euros, Moroccan dirhams, UAE dirhams and Qatari riyals. Free is EUR 0 a month and carries up to 20 customers. Pro is EUR 49.99 a month and carries up to 2,500 customers, referrals, gift cards and five team seats. Enterprise starts at EUR 99.99 a month for one business, with EUR 50 a month for each additional business up to five, and carries unlimited customers and ten team seats. The Fideliya mark comes off with a one-time EUR 49.99 add-on that no plan includes. Billing annually costs about 20 percent less than paying monthly. Square publishes no standalone price for Square Loyalty on any Square-owned page. Q: Does Fideliya need a particular till or card machine? A: Fideliya works alongside whatever till the business already has, and works with no till at all for a market stall or a pop-up. Staff scan the customer pass in a phone browser, next to whatever takes the payment. Square Loyalty connects to the Square point of sale. A business keeps the card machine and the payment provider it already has, and adds the loyalty card beside them. Q: Which wallet does the Fideliya loyalty card live in? A: Fideliya issues the card into both Apple Wallet and Google Wallet on every plan including Free, so an Android customer and an iPhone customer get the same card, scanned by the same staff with the same browser scanner. Q: Can I run stamp cards as well as points? A: Fideliya runs both stamp cards and points on every plan including Free, and the choice is made when the card is created. Square Loyalty is a points program: Square's developer documentation defines accrual rules that award points per visit, per amount spent, per item variation or per category. Stamp cards are not part of it. Q: Does Fideliya support Arabic and right-to-left layout? A: Fideliya mirrors the dashboard, the join page and the pass page right-to-left for Arabic on every plan, and the wallet pass carries Arabic field labels alongside English, French, Spanish and Italian. On Square Loyalty the relevant published fact is its country list: none of the eight countries in Square’s own documentation is an Arabic-speaking market. Q: How many messages can I send customers? A: Fideliya includes owner-initiated broadcasts on every plan: one a month on Free, three a month on Pro and ten a month on Enterprise, refilled monthly with no rollover, and the pass itself updates on the customer phone after every scan. Square says transactional text notifications are sent automatically when a customer earns points or a reward, and points campaigns to Square Marketing, which is a separate Square product. Q: Does Fideliya include referrals and gift cards? A: Fideliya includes both on Pro at EUR 49.99 a month: a referral program where an existing customer pass carries the invite, and gift cards with one template on Pro and unlimited templates on Enterprise. Square does not publish a referral feature on its Square Loyalty page. Square Gift Cards is a separate Square product. ## Fideliya vs Passtastic: Your Locations, Included URL: https://www.fideliyapass.com/vs/passtastic Language: en Updated: 2026-10-17 Fideliya lets you open new sites without a per-site bill: locations are included in the plan price, 1 on Free, 4 on Pro and unlimited on Enterprise, and the monthly figure does not change with the number of locations in use up to that limit. Passtastic sells three location bands and charges for sites beyond the band, at EUR 18 a month on Multi-Location and EUR 14 a month on Groups and Brands, read on its own pricing page on 5 September 2026. Grow without a per-site bill: Fideliya includes 1 location on Free, 4 on Pro, unlimited on Enterprise. Passtastic charges for sites beyond its bands. Fideliya puts a loyalty card into Apple Wallet and Google Wallet, and the locations a business runs are included in the plan price rather than billed on top of it. A shop with one counter and a small group with several sites pay the plan figure and nothing more, up to the plan limit. This page sets that against Passtastic, another wallet pass platform, using figures read from its own pricing page on 5 September 2026. ### How each product prices locations Fideliya Free carries 1 location. Pro at EUR 49.99 a month carries 4. Enterprise, from EUR 99.99 a month, carries as many as the business opens. Opening a second or a fourth site on Pro does not change the monthly figure, so a business can add a counter without reopening the billing question. Passtastic prices by location band. Its own homepage puts it plainly: pricing "scales with locations, not customers". The pricing page on 5 September 2026 listed Single Location at 1 site, Multi-Location at 3 and Groups and Brands at 10 or more, with further sites at EUR 18 a month on Multi-Location and EUR 14 a month on Groups and Brands. A business past its band pays per site on top of the plan. Fideliya includes every location up to the plan limit at one monthly figure. ### What each Fideliya plan costs Free is a working loyalty program rather than a preview. At EUR 0 a month it carries 1 location and up to 20 customers, issues real passes into both wallets, runs stamp cards or points, and includes the browser scanner staff use at the counter. Pro is EUR 49.99 a month, or EUR 39.99 a month billed annually. It carries 4 locations and up to 2,500 customers, adds the referral program, and opens five team seats with roles that limit what each person can change. Enterprise starts at EUR 99.99 a month, or EUR 79.99 a month billed annually, for one business, with EUR 50 a month for each additional business up to five, and carries unlimited locations, unlimited customers and ten seats. Passtastic publishes its plans openly too. On 5 September 2026 its pricing page listed Single Location at EUR 39 a month, or EUR 29 billed annually at EUR 348 a year; Multi-Location at EUR 99, or EUR 74 billed annually at EUR 888; and Groups and Brands at EUR 299, or EUR 224 billed annually at EUR 2,688. Each band includes scanners, three, nine and thirty, and all three follow a 14-day free trial with no card required. Those are Passtastic's own figures, read on that day. ### What the two ladders cost side by side Both products price in euros, so the comparison is arithmetic rather than exchange rates. At three sites Passtastic is EUR 99 and Fideliya Pro is EUR 49.99, with a fourth location included. At ten or more sites Passtastic is EUR 299 and Fideliya Enterprise is from EUR 99.99, carrying all of them. From the second counter on, Passtastic's band price climbs while Fideliya Pro stays at one figure up to four sites, which is the whole of the difference and the reason this page exists. ### Choosing between them Fideliya fits the business that wants its own loyalty card living in the wallet its customers already carry, free to start, and costed so that opening another site does not change the monthly figure until the plan limit is reached. That is the whole product: a wallet pass, a browser scanner, and a dashboard behind it. The table above sets out what a business can check before signing up: how many locations and scanners each plan includes, what each plan costs, and which capability sits behind which plan. Every Passtastic figure on this page carries the date it was read, because a competitor's price is the fastest thing on any comparison page to go stale. Feature | Fideliya | Passtastic Locations included in the plan | 1 on Free, 4 on Pro at EUR 49.99/mo, unlimited on Enterprise from EUR 99.99/mo, no per-location charge | 1 on Single Location, 3 on Multi-Location, 10 or more on Groups and Brands, extra sites EUR 18 and EUR 14 a month, read on its pricing page on 5 September 2026 Free plan | EUR 0 a month, up to 20 customers, real passes in both wallets | 14-day free trial, no card required, then EUR 39 a month on Single Location, read on its pricing page on 5 September 2026 Where the loyalty card lives | Apple Wallet and Google Wallet, all plans including Free | Apple Wallet and Google Wallet, all plans, per its pricing page Stamp cards | All plans including Free | All plans, per its pricing page Points programs | All plans including Free | All plans, per its pricing page Referral program | Pro, EUR 49.99/mo | Not published on its pricing page Scanners included with the plan | Unlimited: the scanner is a web page, all plans | 3 on Single Location, 9 on Multi-Location, 30 on Groups and Brands, extra scanners EUR 3 and EUR 2 a month, read on its pricing page on 5 September 2026 Fideliya lets your business grow into new locations at one monthly figure, with no per-site charge. Fideliya Free is EUR 0 a month with 1 location and up to 20 customers. Fideliya Pro is EUR 49.99 a month, or EUR 39.99 a month billed annually, with 4 locations, up to 2,500 customers and five team seats. Fideliya Enterprise starts at EUR 99.99 a month, or EUR 79.99 a month billed annually, for one business, with EUR 50 a month for each additional business up to five, and carries unlimited locations, unlimited customers and ten seats. Passtastic listed three location bands on its own pricing page on 5 September 2026: Single Location at EUR 39 a month, Multi-Location at EUR 99 and Groups and Brands at EUR 299, each about 25 percent less billed annually, after a 14-day free trial. Q: How does the price change as a business adds locations? A: Fideliya includes locations in the plan price: 1 on Free, 4 on Pro at EUR 49.99 a month and unlimited on Enterprise from EUR 99.99 a month, and the monthly figure is the same whether one site or the full allowance is in use. Passtastic sells three location bands and charges for sites beyond the band, at EUR 18 a month on Multi-Location and EUR 14 a month on Groups and Brands, read on its pricing page on 5 September 2026. Q: What does Fideliya cost? A: Fideliya has three plans. Free is EUR 0 a month with 1 location and up to 20 customers. Pro is EUR 49.99 a month, or EUR 39.99 a month billed annually, with 4 locations, up to 2,500 customers and five team seats. Enterprise starts at EUR 99.99 a month, or EUR 79.99 a month billed annually, for one business, with EUR 50 a month for each additional business up to five, and carries unlimited locations, unlimited customers and ten seats. Passtastic listed Single Location at EUR 39 a month, Multi-Location at EUR 99 and Groups and Brands at EUR 299 on its pricing page on 5 September 2026, each about 25 percent less billed annually. Q: How many scanners does each plan include? A: Fideliya does not count scanners. The scanner is a web page, so any phone or tablet a staff member already carries can open it, on every plan including Free. Passtastic includes 3 scanners on Single Location, 9 on Multi-Location and 30 on Groups and Brands, with further scanners at EUR 3 and EUR 2 a month, read on its pricing page on 5 September 2026. Q: Does Fideliya have a free plan? A: Fideliya Free is EUR 0 a month and stays free. It carries 1 location and up to 20 customers, issues real passes into Apple Wallet and Google Wallet, and includes the browser scanner staff use at the counter. Passtastic offers a 14-day free trial with no card required, and then EUR 39 a month on Single Location, read on its pricing page on 5 September 2026. Q: Where does the Fideliya loyalty card live? A: Fideliya saves the card into Apple Wallet and Google Wallet from a QR scan, on every plan including Free, so the customer uses the wallet already on their phone and there is nothing to install. Passtastic also issues into Apple Wallet and Google Wallet on all plans, per its pricing page. This is one place the two products match. Q: Can Fideliya run stamp cards and points? A: Fideliya runs both stamp cards and points on every plan including Free, and the choice is made when the card is created. Passtastic lists both on all plans on its pricing page, so a business picking on this alone will not separate them. Q: Does Fideliya include a referral program? A: Fideliya includes a referral program on Pro at EUR 49.99 a month. It rides on the customer pass a business is already issuing, so there is nothing extra for the customer to hold. A referral program is not published on Passtastic’s pricing page. ## Fideliya vs BonusQR: Your Customers, Only Yours URL: https://www.fideliyapass.com/vs/bonusqr Language: en Updated: 2026-10-17 Fideliya keeps the customers you win looking at your business alone: the pass carries only your name, in Apple Wallet and Google Wallet, from the free plan. BonusQR also adds a loyalty card to both wallets on its free plan, but the BonusQR app shows your customers other nearby businesses unless you buy their White Label plan at €690 up front plus €69 per month. Keep every customer you win: a Fideliya wallet pass shows only your shop, free to start, where BonusQR's app shows customers other nearby businesses. BonusQR and Fideliya solve the same problem in two different shapes. Both put a loyalty card into Apple Wallet and Google Wallet, both work without a point-of-sale integration, and both have a free plan. The question is not whether the card reaches the phone. It is whose business the customer sees once it gets there. ### What BonusQR does well Their free plan offers seven reward mechanics: stamps, cashback, reward for spend, reward for visit, onboarding coupon, discount and custom offer. Apple and Google Wallet are included at that tier too. For a business that wants to test which mechanic its regulars respond to before paying anything, that is a real starting point. Basic at €19 a month adds the points system, push and email notifications to customers, a PDF menu, booking-system integration and five staff accounts. Premium at €69 adds referrals, tiered cashback, birthday and special-occasion coupons, and automated Google Maps review prompts. They bill in eight currencies and run their site in nine languages. The card reaches the wallet either way. What differs is who else your customer finds inside the app. ### The ownership difference BonusQR's platform comparison states it plainly: on the standard plans, customers see other nearby businesses. That is by design. The shared app is how BonusQR helps a new business get discovered. It is also a trade. The customer you spent money to win opens the app to check their stamps and is shown a list of other places nearby, some of which compete with you. To remove them from that list, BonusQR sells White Label: your own branded clone of their app, at €690 up front plus €69 a month. Fideliya has no shared app, so there is nothing to buy your way out of. The pass carries your name, your colours and your reward, and it sits in the wallet the customer already uses, next to their boarding passes and bank cards. There is no directory, no other business, and no upgrade that turns the shared version into the private one. ### What each plan actually costs On BonusQR, points are a Basic feature at €19 a month. Push and email notifications to customers start at Basic too. Referrals, tiered cashback and special-occasion coupons are Premium at €69. Third-party CRM or POS integration is not offered on the standard plans at all. It is available on their Custom App tier, which starts at €1,500 plus €69 a month. On Fideliya, the free plan covers 20 customers with stamps or points and one broadcast a month. Pro at €49.99 raises that to 2,500 customers, three broadcasts a month, gift cards, the referral program, cover images, CSV export and five team seats. Webhooks sit on Enterprise, from €99.99. Fideliya prices in four currencies: EUR, MAD, AED and QAR. Read side by side: Fideliya includes the referral program on Pro at €49.99, where BonusQR asks €69 for Premium, and includes gift cards, which BonusQR does not sell as such. Their nearest equivalent is pre-sold coupons through the e-shop. ### Languages and reach BonusQR runs in nine languages: German, English, Spanish, French, Italian, Hungarian, Polish, Slovak and Czech. None of those nine is written right to left. Fideliya runs in five languages: English, French, Spanish, Italian and Arabic. The interface, the wallet pass and the customer emails are all built for right-to-left reading. For a business serving Arabic-speaking customers, that is the whole decision, and no amount of additional European languages substitutes for it. ### Who should choose which Choose Fideliya if the pass should carry your business and nothing else without paying €690 for the privilege, if you need referrals without stepping up to a €69 tier, if you sell gift cards, or if any part of your customer base reads Arabic. Both platforms will put a card in the wallet and count the visits. The difference is what your customer sees when they open it. Feature | Fideliya | BonusQR Loyalty card in Apple + Google Wallet | Yes, free plan included | Yes, free plan included Customers see only your business | Always | White Label only (€690 + €69/mo) Owner broadcasts included | 1/mo free, 3/mo on Pro | Basic €19/mo and above Referral program | Pro €49.99/mo | Premium €69/mo Gift cards | Pro and above | Coupon pre-sale, Basic and above Interface languages | 5 (EN/FR/ES/IT/AR), right-to-left supported | 9, none right-to-left Webhooks | Enterprise from €99.99/mo | Custom App tier only With Fideliya, the customers you win see only your business: your name, your colours and your reward, in the wallet already on their phone. BonusQR is a capable platform with real wallet support, but its loyalty app is a shared space where your customers also browse other nearby businesses, and leaving that space costs €690 up front plus €69 a month. Fideliya has no shared app, lets you schedule the message that brings a quiet regular back, and runs in five languages including Arabic with full right-to-left support. Q: Do customers need to download an app for BonusQR? A: No. BonusQR supports Apple Wallet and Google Wallet on every plan including the free one, and customers can also use a web version or the BonusQR mobile app. The app is one of several ways in, not the only one. Q: What is the difference between a shared loyalty app and your own pass? A: In a shared app, your loyalty card sits alongside other businesses using the same platform, and customers can browse those businesses from inside it. Your own pass sits in Apple Wallet or Google Wallet carrying only your branding, with nothing else to browse. ## Fideliya: The FaveCard Alternative That Grows URL: https://www.fideliyapass.com/vs/favecard Language: en Updated: 2026-10-17 Fideliya gives you a loyalty card that grows with your business: stamps today, then points, referrals and gift cards on the same platform, with 36 designed pass themes and eighteen of them on the free plan. Fideliya and FaveCard both put a loyalty card into Apple Wallet and Google Wallet; FaveCard runs stamps only, with a logo, banner and stamp icons on its Pro plan. Start with a stamp card and grow it into points, referrals and gift cards on one Fideliya platform, with 36 pass themes and 18 on the free plan. FaveCard and Fideliya both put a loyalty card into Apple Wallet and Google Wallet without asking the customer to download anything. Both have a free plan. The question is not which one gets a card onto a phone. It is what happens to the program in year two. ### What FaveCard does well They built a good stamp card, and the free plan does not expire. Every new account also gets premium features including wallet passes until the first thirty customers join the card, and any pass issued in that window keeps working permanently. They say plainly that they never revoke them. Pro is 39 USD a month. It adds a custom logo, a banner and stamp icons to the card, plus customer messages and fuller analytics. They also run their site in five languages, English, French, Spanish, Arabic and Portuguese. Most loyalty programs start as a stamp card. Very few stay one. ### The ceiling FaveCard does stamps. Not stamps first, stamps only. There is no points system, no referral program and no gift cards on any plan at any price. That matters because of what usually happens next. A cafe starts with buy nine get one free, and within a year wants to reward the customer spending forty euros a visit differently from the one spending four. A salon wants existing clients bringing in new ones. A restaurant wants to sell gift cards in December. None of those are exotic requests, and none of them are available from FaveCard. Fideliya runs stamps, points, referrals and gift cards on one platform. A business can open with a stamp card and add points six months later without changing tools, without losing history, and without asking a single customer to enroll again. ### What the card looks like On FaveCard Pro, card design is a logo, a banner and stamp icons. That covers the basics. Fideliya ships 36 designed pass themes, eighteen of them available on the free plan, each with its own background, text, accent and label colors built as a set rather than assembled from a color picker. Cover images are available on Pro. The pass sits in a wallet next to boarding passes and bank cards, which is a demanding neighborhood, and it is worth looking like it belongs there. ### What each plan actually costs FaveCard: free forever with a browser card, wallet passes for the first thirty customers, then 39 USD a month for wallet passes, branding, customer messages and analytics. Fideliya: free for 20 customers with stamps or points, wallet passes included, eighteen themes and one broadcast a month. Pro at €49.99 raises that to 2,500 customers, three broadcasts a month, the remaining eighteen themes, cover images, gift cards, the referral program, CSV export and five team seats. Webhooks sit on Enterprise, from €99.99. Read plainly: Fideliya Pro carries stamps, points, referrals and gift cards on one plan, four mechanics where FaveCard runs one. ### Who should choose which Choose Fideliya if there is any real chance the program grows past stamps into points, referrals or gift cards, or if how the card looks in the wallet is part of how the business presents itself. Both put a card in the wallet. One of them is a stamp card, and the other is a stamp card that can become something else without you starting again. Feature | Fideliya | FaveCard Loyalty card in Apple + Google Wallet | Yes | Yes Reward mechanics | Stamps, points, referrals, gift cards | Stamps only Wallet passes on the free plan | Yes, up to 20 customers | First 30 customers, then browser card Pass design | 36 designed themes, 18 on the free plan | Logo, banner and stamp icons on Pro Points system | Included from the free plan | Not available Referral program | Pro €49.99/mo | Not available Gift cards | Pro €49.99/mo | Not available Fideliya gives you a loyalty program that keeps growing with your business: start with stamps, then add points, referrals and gift cards when you are ready, without changing tools or asking a customer to enroll again. FaveCard runs a stamp card in the wallet. What FaveCard does not do, at any price, is points, referrals or gift cards, and Fideliya runs all four on one platform. Q: Does FaveCard include Apple Wallet and Google Wallet on the free plan? A: Partly. Every new FaveCard account gets wallet passes until the first 30 customers join the card, and passes issued in that window keep working permanently. After that, new customers receive a browser-based card unless the business upgrades to Pro at 39 USD a month. Q: What can Fideliya do that FaveCard cannot? A: Points, referrals and gift cards. FaveCard is a stamp-card platform and does not offer those mechanics on any plan. Fideliya runs all four on one platform, so a business can start with stamps and add points later without moving tools or asking customers to re-enroll. ## Fideliya vs Boomerangme: Free, in Your Language URL: https://www.fideliyapass.com/vs/boomerangme Language: en Updated: 2026-10-17 Fideliya brings your customers back with a wallet loyalty card in English, French, Spanish, Italian or Arabic, priced in euros from EUR 0, with Pro at EUR 49.99 a month. Boomerangme is an agency-focused platform priced in US dollars from USD 199 a month, with no free plan. Bring your customers back, free from day one. Fideliya: wallet loyalty in five languages, from EUR 0. Boomerangme: from USD 199 a month, with no free plan. Fideliya puts a loyalty card into Apple Wallet and Google Wallet, in English, French, Spanish, Italian or Arabic, billed in euros. A café, salon or shop can create a card, print the QR code and start stamping the same afternoon. This page sets that against Boomerangme, a platform organised around agencies and franchises reselling loyalty to their own clients. ### What every Fideliya plan includes The Free plan is a working loyalty program, not a preview. At EUR 0 a month it carries up to 20 customers, issues real passes to Apple Wallet and Google Wallet, and includes the web scanner staff use at the counter. Stamp cards and points both run on every plan, chosen when the card is created. The scanner opens in any phone browser, so there is no terminal to buy and nothing to install on staff devices. Boomerangme publishes no free plan on its pricing page, only a 14-day trial. Its cheapest ongoing plan, Business, is USD 199 a month, or USD 164 a month billed annually. ### Pricing in your own currency Fideliya bills in euros, Moroccan dirhams, UAE dirhams and Qatari riyals. A business earning in dirhams pays its invoice in dirhams, with no conversion sitting between the price on the pricing page and the amount that leaves the account. Pro is EUR 49.99 a month and unlocks referrals and gift cards. Enterprise starts at EUR 99.99 a month for one business, with EUR 50 a month for each additional business up to five. The Fideliya mark comes off with the white-label add-on, a one-time EUR 49.99 purchase available on either paid plan that no plan includes. Boomerangme publishes in US dollars only, at USD 199, USD 259 and USD 299 a month for Business, Agency and Franchise, falling to USD 164, USD 214 and USD 249 when billed annually. Comparing the two means comparing EUR against USD, so the exact gap moves with the exchange rate. The direction does not: Fideliya Enterprise from EUR 99.99 a month for one business stays the smaller figure than the cheapest Boomerangme plan at USD 199 a month unless one euro buys more than two US dollars. Fideliya Free costs EUR 0 and carries 20 customers. The cheapest ongoing Boomerangme plan is USD 199 a month. ### Right-to-left layout for Arabic Fideliya mirrors Arabic right-to-left across all three screens a business and its customers actually use: the owner dashboard, the join page a customer lands on from the QR code, and the pass page they open afterwards. Text direction, field order and layout all flip, so an Arabic screen reads the way an Arabic reader expects rather than as English structure wearing Arabic words. The wallet pass itself carries Arabic labels, with every field name and the back-of-card text drawn from the same table that serves French, Spanish and Italian. All of it is on every plan including Free. Boomerangme lists Arabic among the 33 languages published in its knowledge base. It publishes nothing about right-to-left layout, so a business that needs mirrored layout would want to confirm that directly with them. ### Built for the business running its own program Fideliya is one account, one dashboard and one card program. Team members can be invited on Pro with roles that limit what each person can change, and the owner sees every scan in one place. The setup path is short by design: name the business, pick stamps or points, set the reward, print the code. Boomerangme organises around client sub-accounts and reseller billing, which is visible in the plan names themselves: Business, Agency and Franchise. That structure serves a company selling loyalty onward to other companies. ### Choosing between them Fideliya fits the business that wants its own loyalty card, in its own language and its own currency, live today and free to start. That is the whole product: a wallet pass, a scanner, and a dashboard that reads correctly in five languages. The table above sets out where each platform stands on the points a business can check before signing up: what the free plan carries, what the entry paid plan costs, which currency the invoice arrives in, and which plan removes the branding. Feature | Fideliya | Boomerangme Wallet-native (Apple + Google) | All plans including Free | Yes Stamp cards | All plans | Yes Points | All plans | Yes Free plan | EUR 0, up to 20 customers | None, 14-day trial only Entry paid plan | Pro, EUR 49.99/mo | Business, USD 199/mo, USD 164 billed annually Referral program | Pro, EUR 49.99/mo | All plans, cheapest USD 199/mo Gift cards | Pro, EUR 49.99/mo | All plans, cheapest USD 199/mo Unbranded pass, no Fideliya mark | One-time EUR 49.99 add-on, on Pro or Enterprise | Agency plan, USD 259/mo Billing currencies | EUR, MAD, AED, QAR | USD Right-to-left layout for Arabic | Dashboard, join page and pass page mirrored, all plans | Arabic listed among 33 published languages, right-to-left layout not published Staff scanning | Web scanner, no hardware, all plans | PWA scanner, no hardware Fideliya gives your business its own wallet loyalty card, live today and free to start, in English, French, Spanish, Italian or Arabic, billed in euros, dirhams or riyals, from EUR 0 and rising to EUR 49.99 a month on Pro. Boomerangme is built around agencies and franchises reselling loyalty, starts at USD 199 a month, and has no free plan. Q: What does Fideliya cost compared with Boomerangme? A: Fideliya starts at EUR 0 on the Free plan and its entry paid plan, Pro, is EUR 49.99 a month. Boomerangme publishes three plans on its pricing page: Business at USD 199 a month, Agency at USD 259 and Franchise at USD 299, falling to USD 164, USD 214 and USD 249 when billed annually. Those prices are in US dollars and Fideliya prices in euros, so the gap moves with the exchange rate: Fideliya Enterprise from EUR 99.99 a month for one business stays the smaller figure than Boomerangme Business at USD 199 a month unless one euro buys more than two US dollars. Q: Does Fideliya have a free plan? A: Fideliya has a free plan at EUR 0 a month that carries up to 20 customers, with the card living in Apple Wallet and Google Wallet and the web scanner included. Boomerangme publishes no free plan on its pricing page, only a 14-day trial, so its cheapest ongoing option is USD 199 a month. Q: Which one supports Arabic and right-to-left layout? A: Fideliya mirrors the dashboard, the join page and the pass page right-to-left for Arabic on every plan, and the wallet pass carries Arabic field labels, alongside English, French, Spanish and Italian. Boomerangme lists Arabic among the 33 languages published in its knowledge base, but publishes nothing about right-to-left layout. Q: Which currencies can I be billed in? A: Fideliya bills in euros, Moroccan dirhams, UAE dirhams and Qatari riyals, so a business pricing in any of those pays its invoice in the same currency it earns in. Boomerangme publishes its plans in US dollars only, which adds a conversion step for a business banking in another currency. Q: Can I remove the Fideliya branding from the card? A: Fideliya removes its mark from the wallet pass through a one-time white-label purchase that no plan includes, leaving the card carrying only the business name and artwork. Boomerangme puts its equivalent white-label capability on the Agency plan at USD 259 a month. Q: Do both work without a customer app? A: Fideliya issues the loyalty card straight into Apple Wallet and Google Wallet, where the customer already keeps boarding passes and bank cards. Boomerangme issues wallet passes the same way. Both are wallet-native, so this is settled ground rather than a difference. Q: Which is right for a single business rather than an agency? A: Fideliya is built for the business running its own loyalty program: one account, one dashboard, and the Free plan is enough to launch a card the same day. Boomerangme organises around agencies and franchises managing client sub-accounts, and its plan names, Business, Agency and Franchise, follow that shape. Q: Can I run stamps and points? A: Fideliya runs both stamp cards and points on every plan including Free, and the choice is made when the card is created. Boomerangme also offers both. ## Fideliya vs Loyalzoo: Loyalty Free to Start URL: https://www.fideliyapass.com/vs/loyalzoo Language: en Updated: 2026-10-17 Fideliya gets your stamp or points pass into Apple Wallet and Google Wallet free for up to 20 customers, and Pro is EUR 49.99 a month for 2,500 customers, four locations and five staff seats, in English, French, Spanish, Italian and Arabic. Loyalzoo, checked at its own pricing page on 2 October 2026, starts at $77 a month after a 7-day trial. Start your Fideliya wallet loyalty card free for 20 customers, then EUR 49.99 a month for 2,500. Loyalzoo, checked 2 October 2026, starts at $77 a month. Fideliya puts a stamp or points pass into Apple Wallet and Google Wallet, in English, French, Spanish, Italian or Arabic, billed in euros, Moroccan dirhams, UAE dirhams or Qatari riyals. A café, salon or shop can create the pass, print the QR code and start scanning the same afternoon, free for its first 20 customers. This page sets that against Loyalzoo, checked at its own pricing page on 2 October 2026. ### What every Fideliya plan includes The free plan is a working loyalty program, not a preview. At EUR 0 a month it carries up to 20 customers, issues real passes to Apple Wallet and Google Wallet, runs stamps or points, and includes the browser scanner staff use at the counter. Pro at EUR 49.99 a month, or EUR 39.99 billed yearly, carries 2,500 customers across four locations, opens five staff seats and adds gift cards, referrals and advanced analytics. Enterprise starts at EUR 99.99 a month with unlimited customers and locations. Loyalzoo publishes no free plan, only a 7-day free trial. Its plans are Grow at $77 a month, Smart at $167 a month with 5,000 messaging credits, and Multi at a custom price, written with a dollar sign and no currency code. ### Choosing between them Fideliya fits the business that wants its loyalty pass live today, in its own language, free to start and with no fee on transactions. Loyalzoo lists card-on-file transaction fees of 0 to 1% of transaction value. The table above sets out what each platform publishes on the points a business can check before signing up. Feature | Fideliya | Loyalzoo Wallet passes (Apple + Google) | All plans including Free | All plans: Grow, Smart, Multi Stamps or points | Both, on every plan | Points or stamps Free plan | EUR 0, up to 20 customers | None, 7-day free trial Entry paid plan | Pro, EUR 49.99/mo | Grow, $77/mo as published Transaction fees | None | Card-on-file: 0-1% of transaction value Languages on the pass | English, French, Spanish, Italian, Arabic, chosen per pass | Not checked Fideliya puts your loyalty pass in your customers' wallets today, for EUR 0, in English, French, Spanish, Italian or Arabic, and Pro at EUR 49.99 a month carries 2,500 customers, four locations, five staff seats and gift cards. Loyalzoo, checked at its own pricing page on 2 October 2026, starts at $77 a month after a 7-day free trial. Q: What does Fideliya cost compared with Loyalzoo? A: Fideliya starts at EUR 0 on the free plan and Pro is EUR 49.99 a month, or EUR 39.99 billed yearly. Loyalzoo, checked at its own pricing page on 2 October 2026, lists Grow at $77 a month, Smart at $167 a month and Multi at a custom price, with the dollar sign and no currency code, as written there. Q: Does Fideliya have a free plan? A: Fideliya has a free plan at EUR 0 that carries up to 20 customers, with a real Apple Wallet and Google Wallet pass and the browser scanner. Loyalzoo publishes no free plan, only a 7-day free trial. Q: Which languages does Fideliya support? A: Fideliya issues the pass in English, French, Spanish, Italian or Arabic, chosen per pass, and mirrors the dashboard and the customer pages right to left for Arabic on every plan. Q: Do both put the loyalty card in Apple Wallet and Google Wallet? A: Yes. Fideliya issues the pass into both wallets on every plan, including Free, and Loyalzoo lists Apple and Google wallet passes on all three of its plans. ## Coffee Shop Loyalty Program That Builds Regulars URL: https://www.fideliyapass.com/for/coffee-shops Language: en Updated: 2026-10-17 Fideliya is a coffee shop loyalty card your customers keep in Apple Wallet and Google Wallet, and it turns one-time visitors into regulars. No app to download, no account or password to create: a customer scans the QR code on the counter tent and the card updates on every visit, so the third visit that makes a regular happens without anyone pitching a program in the morning rush. Turn one-time coffee customers into regulars. A card in Apple Wallet and Google Wallet: no app to download, no account or password to create. A specialty coffee shop lives or dies on the third visit. The customer who walks in once is a transaction; the customer who walks in three times in a week is the start of a relationship that pays the rent. The loyalty program is the most direct lever on that conversion, and the design of the program (what you reward, how the pass is distributed, what you do with the data) is what separates a busy morning from an empty one. This page is about what changes when you build a loyalty program designed specifically for the rhythms of a coffee shop, not a generic retail mechanic adapted to fit. ### The coffee shop retention equation Coffee shops have a unique advantage and a unique vulnerability in the loyalty conversation. The advantage is frequency: a true regular comes in most weekday mornings, which is more touchpoints than almost any other retail category. Each visit is a chance to deepen the relationship, surface a new product, or simply make the customer feel recognized. The vulnerability is the silent drift. A regular doesn't usually announce they're switching shops. They just stop coming. By the time you notice the missing face, they've been buying coffee somewhere else for three weeks and their morning routine now passes a different door. The loyalty pass exists in large part to make that drift visible before it's permanent. The hardest visit to earn in a coffee shop isn't the tenth: it's the second. Front-load the reward and you win the customer who would have drifted. ### What to reward (front-load, don't back-load) The default coffee shop loyalty design is buy-ten-get-one-free. It's familiar and it's slightly wrong. The problem the program needs to solve isn't rewarding existing regulars, they were coming anyway, it's converting one-time visitors into second-time visitors. Front-load the reward: offer something small at visit 2 or 3, not just at visit 10. A complimentary pastry on the third stamp, a free upsize on the second, a single-origin tasting at the fifth. The economics work because retention compounds. A customer who returns four times in their first month is overwhelmingly likely to become a true regular. The cost of a free pastry at visit 3 is much smaller than the cost of replacing the customer you lost because the reward felt too far away to bother chasing. ### Sign-ups at the counter, without a pitch The whole program fails if signup takes more than ten seconds. Print a QR code on a small acrylic tent next to the espresso machine, on the receipt, and on the inside of the bathroom door. Customers scan with their phone camera, give a name and an email, tap Add to Wallet, done. Two fields, then no account creation, no password and no SMS verification. The pass is in their wallet next to their boarding passes within three seconds. Train staff with one sentence: "Want our card? It's free, it goes straight to your phone." That's the entire pitch. Don't talk about features. The pass sells itself once it's in the wallet, because the customer sees the count tick up at the counter on every visit. At the till, the scanner adds the stamp in one tap, and if a tap was a mistake, Undo stays on screen for a few seconds. ### What to tune first The reward structure is the first thing to look at: not the channel. The wallet pass is the right delivery mechanism. The pass design, the reward velocity, and the early-visit incentive are the levers you tune. The dashboard surfaces the cohort data that tells you which lever to pull, instead of guessing. The notification channel most shops underuse The push notification capability of a wallet pass is the single most underused feature in independent coffee. Most shops never send one. The few that do typically over-send, blast a promo, and watch customers mute the pass. The right cadence is two to four notifications per month, each one genuinely useful: a new seasonal roast landing, an early-access window for a small drop, a friendly nudge to a 14-day-absent regular. The other quiet win: the slow Tuesday afternoon nudge. A broadcast at 1:30pm to the members who came in during the last 30 days, "Espresso flight half-price until 4pm today", lands on the lock screen of customers who already know your shop and may well have been thinking about an afternoon coffee. A broadcast is addressed by when people last came in, not by where they are: a customer's location stays on their phone. Write it before the morning rush and schedule it for 1:30pm, so it goes out while you are behind the machine. The loyalty program is the most direct thing you control between a one-time visitor and a regular. Build it for the second visit, ship it with no friction at the counter, and watch the data on which customers are slipping before they're gone. - Regulars drift away silently: you don't notice until they've been gone for weeks.: Catch them before they settle somewhere else. Due back names every customer with no visit in over 30 days, and one message reaches them on their phone. - Morning rush makes it impossible to pitch a loyalty program at the counter.: Sign-ups without a word at the till. The QR code on the counter tent does the pitch: the customer scans, and the pass saves to their wallet in 3 seconds. - Paper stamp cards get lost, washed, forgotten, and you have zero data from them.: Know your regulars instead of guessing. The card lives on their phone, and every visit is counted. - Competing specialty shops opening nearby: customers have more choices than ever.: A reason to choose you over the shop across the street: progress they can see, like 3 more visits to a free pour-over. Q: How much does a coffee shop loyalty program cost? A: Fideliya has a free plan to start, with paid plans from €49.99/month. There's no loyalty terminal to buy and no fee per customer, so the cost doesn't scale with how many regulars you enrol: you pay for the plan, not per head. A free pastry at visit 3 costs far less than losing a regular who drifted to the shop across the street. Q: Do coffee shop customers need to download an app? A: No. The pass lives in Apple Wallet or Google Wallet, so there's nothing to install. A customer scans the QR on your counter tent, the pass saves in about three seconds, and the count ticks up on every visit. Joining takes a name and an email on one short form, with no app store, no account and no password. That matters most during the morning rush, when there's no time for a long conversation. Q: What rewards work best for a coffee shop loyalty program? A: Front-load them. The hardest visit to earn isn't the tenth; it's the second, so reward early: a free pastry at visit 3 or an upsize at visit 2, not just a free coffee at visit 10. Front-loading converts one-time visitors into regulars, which is where the real money is; the customers who reach visit 10 were coming anyway. Q: How do I start a loyalty program for my coffee shop? A: Create a free account, design your pass in a few minutes, and print a QR code for a counter tent by the till (and on receipts and the bathroom door: distribution beats design). Staff need one line: "Want our card? It's free and goes straight to your phone." The dashboard then shows which regulars are drifting before they're gone, so you can send a nudge in time. ## Restaurant Loyalty Program: Diners Who Come Back URL: https://www.fideliyapass.com/for/restaurants Language: en Updated: 2026-10-17 Fideliya is a restaurant loyalty card your diners keep in Apple Wallet and Google Wallet, and it turns first-time diners into regulars. No app to download, no account or password to create: a diner scans the QR code on the bill presenter and the card updates at every visit, so the guest who came through a delivery app becomes a relationship the restaurant owns. Turn first-time diners into regulars you own. A card in Apple Wallet and Google Wallet: no app to download, no account or password to create. The restaurant business has been quietly reshaped by delivery platforms, staff turnover, and the disappearance of the regular. A dinner that used to be a relationship is now a commission transaction handled by a third party. A lunch counter that used to know your face has new staff every six months. A loyalty program for restaurants isn't about giving away free desserts. It's about reclaiming the three things the modern restaurant economy has been steadily losing: the customer relationship, institutional memory, and a working mechanism to bring people back. ### Why restaurant loyalty is different Restaurant loyalty doesn't run on the same frequency as a coffee shop. A typical loyal customer eats at a given restaurant once or twice a month, not daily. That changes the math on every part of the program: the reward velocity has to be calibrated for monthly cadence, the notification strategy has to avoid the daily-drip pattern that works for coffee, and the recognition layer matters more than the rewards layer. The other structural difference is the staff. Coffee shops can rely on baristas who remember regulars. Restaurants typically can't, because the staff is larger, turnover is higher, and the customer-facing team rotates through stations. The pass becomes the institutional memory the restaurant otherwise lacks: every scan tells the host or server who this guest is and how often they've been here. ### Reward strategy (reward visits, not spend) The instinct is to reward spend: a discount once the bill is big enough. Resist it. Spend-based loyalty rewards the wrong customer: the occasional big-spender on an anniversary dinner who was never coming back regularly anyway. Visit-based loyalty rewards the regular who comes for the Tuesday lunch special, which is exactly the customer you want more of. A simple structure that works: a complimentary appetizer at visit 2, a complimentary dessert at visit 4, a complimentary main at visit 8. Front-load the reward to address the first-time-never-returns problem, then space the bigger rewards to keep the loyal customer reaching for the next one. ### Sign diners up when the bill arrives Distribution for restaurants is different from coffee shops because the moment of attention is different. The customer is most engaged with your brand at two moments: when they're handed the menu and when they're handed the bill. The bill is the better moment for loyalty pitch: the meal is over, the experience is fresh, the phone is already out for payment. Print a QR code on the bill presenter (the leather folder, the wooden tray, whatever the bill arrives in). One line of text: "Scan to add your card. Today’s visit already counts." Customer scans, pass saves, done. No staff conversation required during a busy service. When staff scan the card, a wrong tap is no drama: Undo stays on screen for a few seconds. ### What to measure: the second visit There is no published enrolment benchmark for restaurant loyalty that traces to a measurement rather than to a vendor selling the software, so this page prints none. What a restaurant can measure is its own second visit, which the dashboard reports as Returning, the diners with two or more visits in the period, beside the funnel and Due back, everyone with no visit in over 30 days. Watch the gap between diners who enrolled and diners who came back, on the same day each month. To bring the due-back diners in, write one message and schedule it for the afternoon before your quietest service. The dashboard should also be showing which evenings are filling with loyal customers versus which are leaning on first-timers. Reclaiming the delivery customer A surprising secondary effect of a wallet-based loyalty program: it gives you a low-friction way to convert delivery customers into in-house regulars. Drop a printed QR card into every takeout bag with one line: "Add your card. Your next visit here counts." A small percentage of delivery customers will scan, enroll, and eventually walk in. Those are customers the delivery platform thought it owned but the loyalty pass quietly reclaimed for the restaurant. The same QR card works on every printed surface the customer touches: the menu, the takeout bag, the bill presenter, the bathroom door. Distribution beats design: the more places the QR appears, the higher the enrollment rate, and there's no point in a beautifully designed pass nobody knows exists. The restaurant relationship is being eroded by delivery platforms and staff turnover, but the customer is still walking through your door. A loyalty pass turns each visit into a recorded event, the staff into informed hosts, and the first-timer drop-off into something you can fix. - Delivery apps own your customer relationship: you get an order, not a regular.: Regulars who are yours, not the platform's. A diner who saves your pass is a direct relationship you keep. - High staff turnover means institutional memory of regulars is constantly lost.: Your restaurant remembers every regular, whoever is on shift. One scan tells new staff who is visiting and how often. - A first-time diner who liked it has no particular reason to come back, and you have no way to reach them.: Win the second visit. A complimentary appetizer at visit 2 costs less than acquiring a new customer. - No way to distinguish a lunch regular from a dinner-occasion visitor.: Reward your Tuesday lunch crowd differently from your Saturday dinner guests. Pass data shows how often and when each guest comes in. Q: How much does a restaurant loyalty program cost? A: Fideliya has a free plan to start, with paid plans from €49.99/month. There's no loyalty terminal and no fee per diner, so the cost doesn't scale with covers: you pay for the plan, not per head. A complimentary appetizer at visit 2 costs far less than acquiring a new diner to replace one who never came back. Q: Do restaurant customers need to download an app? A: No. The pass lives in Apple Wallet or Google Wallet, so there's nothing to install. A diner scans a QR code on the bill presenter once and the pass saves to their phone, updating each visit. It also gives you a direct relationship with the customer: unlike a delivery app, where you get an order, not a regular. Q: What rewards work best for a restaurant loyalty program? A: Reward visits, not spend. Spend-based rewards flatter the occasional big-ticket diner who was never coming back regularly; visit-based rewards build the Tuesday-lunch regular you actually want more of. A structure that works: complimentary appetizer at visit 2, dessert at visit 4, main at visit 8; front-loaded, because the visit a restaurant has to earn is the second one. Q: How do I start a loyalty program for my restaurant? A: Create a free account, design your restaurant's pass, and print a QR code on the bill presenter, because the meal is over and the phone is already out to pay. Drop the same QR in takeout bags to pull delivery-app customers into a direct relationship, and use Due back on the Overview to see who hasn't been in for over 30 days. ## Barber Shop Loyalty Program That Keeps Clients URL: https://www.fideliyapass.com/for/barber-shops Language: en Updated: 2026-10-17 Fideliya is a barber shop loyalty card your clients keep in Apple Wallet and Google Wallet, and it brings them back to your chair, cut after cut. No app to download, no account or password to create: a client scans the QR code on the mirror from the chair, and the card updates at every visit, starting on the free plan. Keep clients coming back to your chair. A loyalty card in Apple Wallet and Google Wallet: no app to download, no account or password to create. A barber shop has two retention problems most other small businesses don't have to think about. The first is the cycle: a client who gets a fade every three weeks has a hard deadline built into their hair growth; show up on time, or look bad. The second is the stylist relationship: barber-client loyalty runs deep, and when a barber leaves, the clients almost always follow. A loyalty program for a barber shop has to acknowledge both of those structural realities. The pass has to fit the 3-to-4-week cadence, and the data has to surface the stylist-client relationships before they walk out the door together. ### The barber loyalty cycle The fade-and-trim cycle is one of the cleanest loyalty mechanics in small business. A client who books every 3 weeks visits 17 times a year. That's enough touchpoints to build a real relationship and enough data to spot a problem early. The pass mechanic that works best for this cadence is a simple visit-count card: 8 visits earns a free cut, which the average client hits in roughly six months. The math is favorable. A free cut at visit 8 is priced across the visits that earn it rather than against the price of one cut. The free cut is also the moment that triggers the next 8-visit cycle: clients who hit the reward almost universally re-enroll for the next round. The hair growth cycle is the deadline. The pass is the reminder. The reward is the reason to stay loyal instead of trying the new shop on the corner. ### Sign clients up while they sit in the chair Barber shops have something most retail categories envy: a client who is sitting still for the length of a cut. The client is sitting still, the barber is talking, and the phone is in arm's reach. That's the perfect environment to enroll a new client in the loyalty pass: far better than the rushed counter conversation a coffee shop has to work with. Print a QR code on a small card stuck to the mirror in each station. Mid-cut, the barber says one sentence: "Want our card? Tap your phone, takes three seconds." The client scans without getting out of the chair. ### Reward structure (8 visits = free cut) Eight visits to a free cut is the right shape for the cadence. Fewer than 8 (like 5 or 6) gives the reward away too cheaply and trains clients to expect freebies. More than 10 makes the reward feel unreachable for the 3-weekly client and the casual every-6-week client gives up. Eight visits hits the sweet spot: six months for a 3-weekly client, fourteen months for a casual client. Both feel achievable. Layer in a referral mechanic on top: if a client brings in a new client, both get a stamp toward their next reward. Referral pipelines in barber shops are exceptionally strong because the proof is on the customer's head: friends ask where you got your cut. A built-in referral mechanism converts that organic flow into trackable growth. ### What to measure: who comes back There is no published enrolment benchmark for barber shop loyalty that traces to a measurement rather than to a vendor selling the software, so this page prints none. What a shop can measure is its own return: Returning, the clients with two or more visits in the period; the funnel that follows the same people to a reward; and Due back on the Overview, everyone with no visit in over 30 days. In a spaced trade, Due back is the useful one. Open any client to see where they stand and their next step. The other number worth watching: revenue per stylist by client tenure. The quiet Tuesday problem Almost every barber shop has the same revenue pattern: Friday and Saturday are packed, Tuesday and Wednesday are dead. A push notification to enrolled clients on a slow Tuesday morning ("Drop-in availability all day, your next visit earns double progress") fills the dead chairs in a way no other channel can match. Write it on Monday night and schedule it for Tuesday morning. One filled day of off-peak chairs typically covers the loyalty platform cost for the month. Used twice a month, it becomes a serious revenue line. Barber shops have the data advantage of frequency and the structural risk of stylist-client portability. A loyalty pass converts the first into measurable retention and gives you a fighting chance on the second. - Men don't carry stamp cards: they end up bent, thrown out, or forgotten.: Nothing to lose, nothing to carry. The pass sits in the wallet next to Apple Pay, on the phone they never leave behind. - New barbershops with Instagram-first marketing are stealing the younger demographic.: Speak your younger clients' language. A wallet pass is the format they already use: QR code on the mirror, scan from the chair, done. - If a client doesn't return, they've likely switched shops permanently.: See who's slipping before they're gone. Due back names every client with no visit in over 30 days, so you can send the message in time. Q: How much does a loyalty program for a barber shop cost? A: Fideliya has a free plan to start, with paid plans from €49.99/month. There's no terminal to buy and no fee per client, so the cost doesn't grow as your chairs fill: you pay for the plan, not per head. A free cut earned at eight visits is a discount spread across the seven cuts that paid for it, which is the arithmetic to do with your own prices before you print the card. Q: Do barber shop clients need to download an app? A: No. The pass lives in Apple Wallet or Google Wallet, right next to Apple Pay. A client scans a QR code from the chair once, the pass saves to their phone, and it updates after each cut. No app to install: which is exactly why it lands with the 18-35 crowd that ignores paper cards. Q: What rewards work best for a barber shop loyalty program? A: A simple visit-count card fits the 3-to-4-week cut cycle best: 8 visits earns a free cut, which a regular reaches in about six months. Eight is the sweet spot: fewer trains clients to expect freebies, more feels unreachable. Layer a referral stamp on top, since a good cut is its own advertising and friends always ask where you got it. Q: How do I start a loyalty program for my barber shop? A: Create a free account, design your shop's pass, and stick a QR code on each station mirror. Enroll clients mid-cut, because that is the one moment in the week when somebody is sitting still with their phone in reach. Due back on the Overview then names every client with no visit in over 30 days, and on Pro, a counter per station shows which chair the visits come from. ## Bakery Loyalty Program for Your Daily Regulars URL: https://www.fideliyapass.com/for/bakeries Language: en Updated: 2026-10-17 Fideliya is a bakery loyalty card your customers keep in Apple Wallet and Google Wallet, and it turns the neighbour who buys bread every morning into a regular you can see and reward. No app to download, no account or password to create: a customer scans the QR code on the display case while waiting, and the card updates on every visit. See and reward the regulars who come in every morning. A card in Apple Wallet and Google Wallet: no app to download, no account or password to create. A neighborhood bakery is one of the highest-frequency businesses on a residential street. The customer who buys their morning baguette doesn't visit twice a week: they visit every day, for years. That's the strongest loyalty pattern in small business retail, and it's the one most poorly served by traditional loyalty mechanics. Daily customers don't need to be acquired. They need to be recognized. The bakery loyalty problem isn't building habit: the habit is already there. It's making the habit visible to both sides, and making the years of quiet repetition into something the shop can actually see, value, and protect. ### Daily frequency changes the math (10 visits = 2 weeks) The reward structure that works for a coffee shop (10 visits to a free coffee) hits completely differently at a bakery. A daily bread customer earns the reward in 10 days. A twice-a-day pastry-and-bread customer earns it in 5. That changes the velocity calculation entirely: the program runs hot, the rewards land fast, and the customer feels the loop tighten. The right design for a bakery is faster cycles and smaller rewards. Free croissant every 10 visits, free loaf every 25, free dozen at 50. Each reward is small enough to give away comfortably and large enough to feel like recognition. The cumulative value over a year for a daily customer is genuinely meaningful, but spread across 300 visits it's a rounding error on the margin. The bakery customer who buys bread every morning for three years has visited 1,000 times. Without a loyalty pass, you have no record of any of it. ### Sign-ups during the wait, not the rush The morning rush at a good bakery is brutal: 5 to 10 customers per minute, staff moving fast, no time for a counter conversation about a loyalty program. Any signup mechanic that requires staff involvement is going to fail during the only hour of the day when most enrollments could happen. The solution is making enrollment self-service. Print a QR code on a small acrylic card mounted to the display case glass at eye level. The customer waiting in line scans while staring at the croissants. By the time they reach the counter, the pass is already in their wallet and the cashier just scans it. The whole flow happens during the waiting time, not the transaction time, which is the difference between "this works" and "this never gets off the ground." At the counter, one tap adds the visit, and if a tap in the rush was a mistake, Undo stays on screen for a few seconds. The language question Bakeries often serve neighborhoods with multiple languages: first-generation customers, second-generation customers, tourists. A pass set in the language your customers read ("Boulangerie de quartier" instead of "Neighborhood bakery", with the pass labels to match) is a small thing that adds up across a thousand visits. Multilingual pass content makes the regular feel seen. ### Reward velocity (free croissant every 2 weeks) The bakery rewards calendar should feel like a small gift arriving regularly, not a distant milestone. For a daily customer, a free croissant every 10-12 visits lands every two weeks. That cadence is fast enough to keep the dopamine alive but slow enough that the customer doesn't feel like they're farming free pastries. Layer in occasional notifications for new product launches: a seasonal galette, a new sourdough recipe, the holiday panettone preorder. The notification is the channel the bakery has been missing for the last century. A small push to 600 enrolled regulars at 2pm on a Thursday about a fresh batch of cinnamon rolls is the kind of marketing that doesn't exist in any other channel at any other price. ### What to measure: your own counter There is no published enrolment benchmark for bakery loyalty that traces to a measurement rather than to a vendor selling the software, so this page prints none. What a bakery can measure is its own counter: Returning, the customers with two or more visits in the period; the funnel that follows the same people to a reward; and Due back on the Overview, everyone with no visit in over 30 days. In a daily trade a month of silence is a long one, which is why Due back is the one to read first. A handwritten thank-you note at visit 250, a small loyalty milestone reward: these are the moments that turn a daily customer into a customer for life. The Saturday batch notification The single highest-converting notification a bakery can send is the Saturday morning fresh-batch alert. A push at 7:45am to 400 enrolled regulars ("Croissants out of the oven, sourdough at 9") pulls morning traffic forward by 30 minutes and consistently sells out the early batch before walk-ins arrive. The mechanic works because the customer was probably coming anyway; the notification just shifts the timing into a window the bakery can actually serve well, instead of a 10am rush that overwhelms the counter and disappoints latecomers. Write it on Friday afternoon and schedule it for 7:45am: it goes out while the first trays come out of the oven. Bakery loyalty isn't about acquisition. It's about making the existing habit visible and rewarded. Build for daily cadence, distribute through the display case, and finally see the regulars who've been quietly keeping the shop running for years. - Morning rush, 5+ customers per minute, makes stamping impossible.: Sign-ups that never slow the queue. The QR code on the display case does the work: the customer scans while waiting, and the pass is saved before they reach the till. - Daily customers are invisible: the person who buys bread every morning for 3 years never gets recognized.: Finally see your daily regulars. Every visit is counted, so you know who has come in 200 times this year and can reward exactly that. - Competition from supermarket bakeries on price: artisan bakeries compete on quality plus relationship.: Win on what a supermarket can't copy: being known. The pass is the proof that you value your regulars. - Flour-dusted hands plus paper cards equals destroyed cards every time.: A card that survives the flour. It lives on the phone: no soggy paper, nothing to replace. ## Hair Salon Loyalty Program: Clients Who Rebook URL: https://www.fideliyapass.com/for/hair-salons Language: en Updated: 2026-10-17 Fideliya is a hair salon loyalty card your clients keep in Apple Wallet and Google Wallet, and it keeps them rebooking instead of drifting between appointments. No app to download, no account or password to create: a client scans the QR code at the chair, and the card updates at every appointment, on every plan including Free at EUR 0 a month. Keep clients rebooking between appointments. A loyalty card in Apple Wallet and Google Wallet: no app to download, no account or password to create. Fideliya gives a hair salon its own loyalty card, issued into Apple Wallet and Google Wallet on every plan including Free. The salon designs the card, prints one QR code for the desk and one for the mirror, and starts enrolling clients the same day using the phones the stylists already carry. Nothing is installed on the client's phone and nothing new sits on the desk. ### Enrolment happens in the chair A hair appointment gives a salon something most businesses never get: a client sitting still, phone in hand, with time to spare. A colour service leaves long stretches where the client is waiting rather than being worked on, and that is the easiest moment in the whole visit to hand over a loyalty card. Tape a small QR card to the corner of each mirror. Mid-service the stylist says one line: the salon has a card, it lives on your phone, there is nothing to install. The client scans without getting up, and the card is in their wallet before the foils come off. On every plan including Free that scan issues a real Apple Wallet or Google Wallet pass, not a link to a page they will close and forget. Fideliya issues the card into the wallet the client already has open. ### Clients who remember you between appointments A salon visit cycle runs four to eight weeks. That is long enough for a client to mean to rebook and then simply not, and it is why a paper card so rarely survives to the second visit: it goes into a coat pocket in one season and is gone by the next. A wallet card does not have that failure mode. It sits with the client's boarding passes and tickets, it updates itself at every appointment, and it comes back when they change phones because the wallet restores it. Every time the client opens their wallet to pay for something else, the salon's card is there with the progress showing. On every plan including Free that progress updates the moment a stylist scans the card at the desk, and you can open any client to see where they stand and their next step. Loyalty in a salon attaches to the person holding the scissors rather than to the room, and that is the risk every owner lives with. ### What each Fideliya plan carries Free is a working program rather than a preview. At EUR 0 a month it carries up to 20 clients at one location, issues real cards into both wallets, runs a stamp card or a points program, includes the browser scanner stylists use at the desk, and includes one owner broadcast a month. Pro is EUR 49.99 a month, or EUR 39.99 a month billed annually. It raises the cap to 2,500 clients across four locations, opens five team seats so stylists scan under their own login, includes three broadcasts a month, and adds the referral program, gift cards and advanced analytics. Enterprise starts at EUR 99.99 a month, or EUR 79.99 a month billed annually, for one business, with EUR 50 a month for each additional business up to five, and carries unlimited clients, unlimited locations, ten seats and ten broadcasts a month. Both paid plans are billed in euros, Moroccan dirhams, UAE dirhams or Qatari riyals. ### Filling the gaps in your diary An empty chair is the one thing a salon can never sell later. The hour passes and the revenue goes with it, and no amount of a busy Saturday brings back a quiet Tuesday. A broadcast goes to the clients already holding the salon's card and arrives on the lock screen, which is where a message about this afternoon has to be to do any work. Free includes one broadcast a month, Pro includes three and Enterprise includes ten, so how often a salon can do this is set by the plan rather than charged per message. What the message says is the salon's to decide. An open slot this afternoon, a treatment the client has not tried, a nudge to book the next appointment before the cycle runs out: all of it lands in the same place, on a card the client chose to keep. Write it in a quiet moment and schedule it for the hour you choose. ### Getting the card live Fideliya needs no hardware and no installation. A salon creates the card, sets what earns progress and what the reward is, prints the QR code, and starts scanning from a phone browser. That is true on every plan including Free, so a salon can have a working program running by the end of the day and decide later whether the client list has outgrown the free tier. - Four to eight week visit cycles mean a paper stamp card is usually lost between appointments.: A reminder to rebook, every time they pay. The pass lives on the phone and survives the gap, with their progress showing whenever they open their wallet. On every plan including Free. - A casual client can skip an appointment with nothing at stake, and the slot goes unfilled.: Appointments worth keeping. A client with progress toward a reward has something they would rather not give up. The card is issued on every plan including Free. - Appointment gaps cost revenue, and an empty chair is never recoverable.: Fill a slow afternoon. A broadcast reaches the clients holding your card. Free includes one a month, Pro at EUR 49.99 a month includes three, and Enterprise from EUR 99.99 a month includes ten. Q: How much does a hair salon loyalty program cost? A: Fideliya has three plans. Free is EUR 0 a month and carries up to 20 clients at one location. Pro is EUR 49.99 a month, or EUR 39.99 a month billed annually, and carries up to 2,500 clients across four locations. Enterprise starts at EUR 99.99 a month, or EUR 79.99 a month billed annually, for one business, with EUR 50 a month for each additional business up to five, and carries unlimited clients across unlimited locations. Both paid plans are billed in euros, Moroccan dirhams, UAE dirhams or Qatari riyals. Q: Where does the loyalty card live, and how does a client join? A: Fideliya issues the card into Apple Wallet and Google Wallet on every plan including Free. A client scans the salon QR code once and the card saves to the wallet already on their phone, so there is no app to install and no account to create. After that it updates itself each time a stylist scans it at the desk. Q: Do stylists need any hardware to use it? A: Fideliya needs no hardware on any plan. Stylists open the scanner in a phone browser and scan the client card, so the only device involved is one the salon already owns. That is true on every plan including Free, and there is nothing to mount at the desk. Q: What rewards suit a salon rebooking cycle? A: Fideliya sets the reward against visits, so a salon can place it on the appointment it most wants to protect: a treatment after a set number of visits, or a perk that arrives while the client is still inside their normal cycle. Stamp cards and points both run on every plan including Free, and the choice is made when the card is created. Q: How many team members can use it? A: Fideliya Free includes no team seats, so the owner scans. Pro at EUR 49.99 a month opens five team seats and Enterprise from EUR 99.99 a month opens ten, each seat carrying a role that limits what that person can change. On either paid plan a stylist can enrol a client and record a visit without the owner standing at the desk. Q: How does a salon reach clients between appointments? A: Fideliya sends a broadcast to the clients holding the salon card, and it arrives on the lock screen rather than in an inbox. Free includes one broadcast a month, Pro at EUR 49.99 a month includes three, and Enterprise from EUR 99.99 a month includes ten. Q: Does it run stamp cards or points? A: Fideliya runs both, on every plan including Free. A salon picks one when it creates the card: a stamp card counts appointments toward a reward, and a points program earns against what the client spends. Q: How long does setup take? A: Fideliya needs a card design, a rule for what earns progress, and a printed QR code, all of which are done in the dashboard in one sitting. A salon can start on Free at EUR 0 a month, enrol clients the same day, and move to Pro at EUR 49.99 a month when the client list outgrows twenty. ## Gym Loyalty Program: Members Who Keep Showing Up URL: https://www.fideliyapass.com/for/gyms Language: en Updated: 2026-10-17 Fideliya is a gym loyalty pass your members keep in Apple Wallet and Google Wallet, and it keeps the January signup showing up in March. No app to download, no account or password to create: a member scans the QR code once, and every visit moves a count they can see toward a reward you name, starting on the free plan. Keep members showing up before they cancel. A pass in Apple Wallet and Google Wallet: no app to download, no account or password to create. The gym business has a problem most other subscription businesses don't have to deal with: the customer can ghost without canceling. A coffee shop knows the moment a regular stops coming: there's no money changing hands. A gym keeps charging a member who hasn't walked through the door in four months, which feels like revenue until the member finally notices the line item and cancels with a one-star review about wasting money. A gym loyalty program only earns its keep when it closes that gap: rewarding the visits, not the billing. Loyalty for gyms isn't about rewarding the people who pay. It's about getting them to actually show up, because the only sustainable gym membership is one the member uses. A loyalty pass that counts every visit and shows the member how close the next reward is does what reminder emails never could. ### Why gym loyalty is about consistency, not just retention Standard loyalty programs reward purchases. A gym member's "purchase" already happened: they signed up, the card gets charged monthly, the transaction is done. What needs rewarding isn't the purchase but the behavior the purchase is supposed to enable: showing up. A member who comes 12 times a month is a different customer from one who comes 2 times, even though they're paying the same fee. The gym loyalty pass tracks visits, not spend. Every check-in adds to the count. The reward isn't a discount on the next month, they're already paying, it's something earned through consistency: a free PT session at visit 20, a guest pass at visit 10, a branded water bottle at visit 50. Things that make the gym feel like a place that notices. The ghost member isn't going to cancel today. They're going to cancel in three months, after they've already mentally left. ### Visits the member can see Fideliya counts visits on the pass itself. A member sees the count and the next reward every time they open the wallet, and it moves at every check-in, so progress is never an abstract balance in someone else's system. Fideliya counts total visits toward the goals the gym sets, so every visit counts, whichever week it falls in. On a points pass, the gym can name a reward at each of four steps, Bronze at a quarter of the goal through Platinum at the goal, so a new member has something within reach in the first weeks. When a member goes quiet, the dashboard shows it, and the gym can send one broadcast to everyone not seen in 30 days. ### The new member onboarding moment The first month of a membership is when the habit forms, so the pass is issued at signup and the first reward sits inside that month. On a points pass the gym names a reward at each of four steps, a quarter of the goal apart: with a goal of 20, the first lands at 5, then 10, 15 and 20. A smoothie, a branded towel, a guest pass, a session with a trainer. Print the QR code on the new-member intake form and in the welcome packet, so the pass is part of joining. The member scans once during the tour and the pass is in their wallet from day one. ### What to measure: who keeps showing up There is no published enrolment benchmark for gym loyalty that traces to a measurement rather than to a vendor selling the software, so this page prints none. What a gym can measure is its own attendance. Fideliya's Analytics page sets Visits, Returning and New customers against the period before, and the funnel From customer to reward follows the same people from Your customers to Redeemed. In this trade the due-back count leads the funnel: a member who stops appearing shows there long before the membership is cancelled. The Overview names the members due back, those with no visit in over 30 days, and Send them a message opens a broadcast to them. That is the moment to reach a member, before they cancel in their head. Open any member to see where they stand and their next step. The gym retention problem isn't about pricing or equipment: it's about getting the member to show up consistently enough that the membership feels worth paying for. A pass that counts every visit, and a dashboard that shows who has stopped coming, fit the shape of that problem. - January signups stop coming long before they stop paying, and the membership tells you nothing until it cancels.: Members who see their progress keep coming. Every check-in moves the count toward a reward the gym names, such as a guest pass at 10 visits or a PT session at 20. The pass is issued on every plan, Free included. - Ghost members eventually cancel and leave bad reviews about 'wasting money'.: Reach them before they cancel. The dashboard lists the members who have not been in for 30 days, and one broadcast reaches all of them on the pass they already carry. You decide when it goes out. - Competition from boutique studios (yoga, CrossFit, Pilates) and home workout apps.: A reason to stay that home workouts can't match: rewards they can hold, like a guest pass at visit 10 or a free PT session after 20 visits. Q: How much does a gym loyalty program cost? A: Fideliya has a free plan to start, with paid plans from €49.99/month. There's no loyalty terminal to buy and no fee per member, so the cost doesn't scale with how many people you enrol: you pay for the plan, not per head. Q: Do gym members need to download an app to join? A: No. The pass lives in Apple Wallet or Google Wallet, apps every phone already has. A member scans a QR code once, the pass saves to their wallet, and it updates automatically after each visit. No app store, no download, no separate login. Q: What rewards work best for a gym loyalty program? A: Rewards that reinforce showing up, not spending. Members already pay monthly, so reward consistency: a free PT session at 20 visits, a guest pass at 10, branded gear at 50. Fideliya counts every check-in on the pass toward those goals, and a points pass can name a reward at each of four steps on the way, so the first reward comes early. Q: How do I start a loyalty program for my gym? A: Create a free account, design your gym's pass in a few minutes, and print a QR code for the front desk. Enrol members at signup, while the tour is happening and the phone is already out, rather than as a later ask. The dashboard then records every visit, and Due back on the Overview names each member with no visit in over 30 days. ## Boutique Loyalty Program: Bring Shoppers Back URL: https://www.fideliyapass.com/for/boutiques Language: en Updated: 2026-10-17 Fideliya is a boutique loyalty card your customers keep in Apple Wallet and Google Wallet, and it brings a one-time shopper back for the next visit. No app to download, no account or password to create: a customer scans the QR code at the counter or on the receipt, and the card updates at every purchase, on every plan including Free. Bring one-time shoppers back for the next visit. A card in Apple Wallet and Google Wallet: no app to download, no account or password to create. Fideliya gives a boutique its own loyalty card, issued into Apple Wallet and Google Wallet on every plan including Free. The shop designs the card, prints a QR code for the counter and one for the bag, and starts enrolling customers the same day using the phone already behind the till. Nothing is installed on the customer's phone and nothing new sits by the register. A boutique loyalty card is not a discount scheme. It is the thing that keeps the shop present during the long gap between one visit and the next. ### The gap is the whole problem Independent retail runs on a slower rhythm than food. A customer does not come in daily; they come in when a season turns, when something is needed, when they happen to be passing. Every visit carries more weight precisely because there are fewer of them, and a customer lost after one visit is lost for a long stretch rather than a week. That gap is also where a shop has no voice. The customer liked the place, meant to come back, and then months of ordinary life happened. Nothing in the shop reaches across that distance, which is why the first visit so often turns out to be the only one. The card is what reaches across it. It sits with the customer's other cards, it shows progress toward a reward the shop has named, and it updates the moment the counter scans it. On every plan including Free, that progress is visible to the customer without anyone having to tell them. Fideliya issues the card into the wallet the customer already has open. ### Where the QR code goes The moment to enrol matters more in retail than anywhere else, because if it is missed the next chance may be a season away. That argues for several quiet placements rather than one ask at the counter. A QR code inside the bag, found when the purchase is unpacked at home and the customer is still pleased with it. A QR on the receipt, which is the last thing in their hand on the way out. A QR by the fitting room or the till, present and unpushy. Each one costs the customer a single scan, and on every plan including Free that scan issues a real Apple Wallet or Google Wallet pass rather than a link to a page they will close. The card then survives on its own. It sits with the customer's boarding passes and tickets, it updates at every purchase, and it comes back when they change phones because the wallet restores it. ### Points or stamps, and which suits a shop Fideliya runs both, on every plan including Free, and the shop chooses one when it creates the card. The choice is really about how varied the baskets are. A points program earns against what the customer spends, which fits a shop where one customer buys a small accessory and the next buys a coat. A stamp card counts visits toward a reward, which fits a shop that would rather reward the act of coming back than the size of the till receipt. Whichever is chosen, the card shows where the customer stands and names what comes next, so nobody has to do arithmetic to know whether it is worth another visit. Clarity is most of the design. ### What each Fideliya plan carries Free is a working program rather than a preview. At EUR 0 a month it carries up to 20 customers at one location, issues real cards into both wallets, runs a stamp card or a points program, puts the shop logo and colours on the card, includes the browser scanner used at the counter, and includes one owner broadcast a month. Pro is EUR 49.99 a month, or EUR 39.99 a month billed annually. It raises the cap to 2,500 customers across four locations, opens five team seats so staff scan under their own login, includes three broadcasts a month, adds a cover image to the card, and adds gift cards, the referral program and advanced analytics. Enterprise starts at EUR 99.99 a month, or EUR 79.99 a month billed annually, for one business, with EUR 50 a month for each additional business up to five, and carries unlimited customers, unlimited locations, ten seats, ten broadcasts a month and unlimited gift card templates. A fully white-label card is the one-time add-on rather than part of any plan. Both paid plans are billed in euros, Moroccan dirhams, UAE dirhams or Qatari riyals. ### Your regulars hear about new stock first Stock in a boutique is finite and seasonal. A piece arrives, there are a handful of it, and the people most likely to want it are the ones who have already been in and liked what they saw. The difficulty has never been knowing who they are; it has been having any way to tell them. A broadcast is that way. It reaches the lock screen of the customers who chose to keep the shop's card, and it reaches nobody else. Free includes one broadcast a month, Pro includes three and Enterprise includes ten, so how often a shop can do this is set by the plan rather than charged per message, and the plan is also what keeps the channel from being worn out. What the message says is the shop's to decide. New arrivals, an early window before a sale opens to everyone, a restock of the thing that sold out: all of it lands in the same place, on a card the customer chose to keep. Write it when the delivery is confirmed and schedule it for the morning the stock is on the rail. ### Getting the card live Fideliya needs no hardware and no installation. A shop creates the card, sets what earns progress and what the reward is, prints the QR code, and starts scanning from a phone browser. That is true on every plan including Free, so a boutique can have a working program running by the end of the day and decide later whether the customer list has outgrown the free tier. - A customer comes in once, browses, perhaps buys, and there is nothing to bring them back.: A reason to come back, waiting on their phone. The card turns the second visit into progress rather than a fresh start, even months later. It is issued on every plan including Free. - The shop cannot tell a regular from someone who came once.: Know your regulars at a glance. Every scan writes a visit to the customer record, on every plan including Free, and the deeper cohort views open on Pro at EUR 49.99 a month. - New stock arrives and the people who already like the shop have no way of knowing.: Your best customers hear first. A broadcast reaches the lock screen of the customers who kept your card, and nobody else. Free includes one a month, Pro at EUR 49.99 a month includes three, and Enterprise from EUR 99.99 a month includes ten. - A paper card is the wrong object for a shop that has spent years on how it looks.: A card as good-looking as your shop. It carries your logo and colours, beside the cards your customer already keeps, on every plan including Free. Q: How much does a boutique loyalty program cost? A: Fideliya has three plans. Free is EUR 0 a month and carries up to 20 customers at one location. Pro is EUR 49.99 a month, or EUR 39.99 a month billed annually, and carries up to 2,500 customers across four locations. Enterprise starts at EUR 99.99 a month, or EUR 79.99 a month billed annually, for one business, with EUR 50 a month for each additional business up to five, and carries unlimited customers across unlimited locations. Both paid plans are billed in euros, Moroccan dirhams, UAE dirhams or Qatari riyals. Q: Where does the loyalty card live, and how does a customer join? A: Fideliya issues the card into Apple Wallet and Google Wallet on every plan including Free. A customer scans the shop QR code once and the card saves to the wallet already on their phone. After that it updates itself each time the shop scans it at the counter. Q: Does the shop need any hardware to use it? A: Fideliya needs no hardware on any plan. The counter opens the scanner in a phone browser and scans the customer card, so the only device involved is one the shop already owns. That is true on every plan including Free, and there is nothing to mount by the till. Q: Should a boutique reward visits or spend? A: Fideliya runs both, on every plan including Free, and the shop picks one when it creates the card. A points program earns against what the customer spends, which suits a shop where a small accessory and a coat are very different baskets; a stamp card counts visits toward a reward, which suits a shop that would rather reward the return itself. Q: Can the card carry the shop branding? A: Fideliya puts the shop logo and its chosen colours on the card, set when the card is created and true on every plan including Free. Pro at EUR 49.99 a month adds a cover image to the card, and the Fideliya badge comes off with the white-label add-on, a one-time EUR 49.99 purchase on the paid plans that no plan includes. Q: How does a boutique tell customers that new stock has arrived? A: Fideliya sends a broadcast to the customers holding the shop card, and it arrives on the lock screen rather than in an inbox. Free includes one broadcast a month, Pro at EUR 49.99 a month includes three, and Enterprise from EUR 99.99 a month includes ten, so the plan sets how often the shop can do this rather than a charge per message. Q: How many staff can use it? A: Fideliya Free runs on a single owner login, so the owner scans. Pro at EUR 49.99 a month opens five team seats and Enterprise from EUR 99.99 a month opens ten, each seat carrying a role that limits what that person can change. On either paid plan anyone on the shop floor can enrol a customer and record a purchase without the owner at the till. Q: How long does setup take? A: Fideliya needs a card design, a rule for what earns progress, and a printed QR code, all of which are done in the dashboard in one sitting. A shop can start on Free at EUR 0 a month, enrol customers the same day, and move to Pro at EUR 49.99 a month when the customer list outgrows twenty. ## Spa Loyalty Software That Brings Clients Back URL: https://www.fideliyapass.com/for/spas Language: en Updated: 2026-10-17 Fideliya is spa loyalty software that puts your stamp or points pass in Apple Wallet and Google Wallet, and it brings clients back for their next treatment. No app to download, no account or password to create: a client scans one QR code at reception, and every visit moves the pass toward the reward you name. It is free for 20 clients; Pro is EUR 49.99 a month for 2,500 clients, four locations, five staff seats and gift cards. Bring spa clients back for their next treatment. A pass in Apple Wallet and Google Wallet: no app to download, no account or password to create. Fideliya gives a spa its own loyalty pass, issued into Apple Wallet and Google Wallet on every plan including Free. The spa designs the pass, prints one QR code for reception, and starts enrolling clients the same day using the phones the team already carries. ### A pass your clients see every time they open their wallet The usual case against spa loyalty is that clients forget the program exists. Fideliya puts the pass where the client already looks: the wallet on their phone, next to their boarding passes and tickets. It updates the moment reception scans it, so the progress toward the next treatment is there every time they open the wallet, without an app, an account or a paper card in a drawer. When a spa pins its address in Fideliya, its pass can appear on a client's phone near the spa: on iPhone as a lock-screen suggestion that reads "[your spa's name] is nearby", and on Android as a Google Wallet notification that opens the pass, with the phone deciding when. The pin is included on every plan, Free included. ### Stamps, points or a ladder: choosing the format Fideliya runs a stamp pass or a points pass on every plan, including Free, and the spa chooses when it creates the pass. - Stamps count visits. A 30-minute add-on and a 90-minute ritual are both a return, which suits a spa whose clients mix short and long treatments. - Points are entered by reception at the scan, so a long treatment can earn more than a short one. - A points ladder names a reward at each of four steps: Bronze at a quarter of the goal, Silver at half, Gold at three quarters and Platinum at the goal. The client claims each one as they cross it, so the first reward comes long before the last. ### What Fideliya does at the desk, and what it leaves to your booking system - The pass lives in Apple Wallet and Google Wallet, in English, French, Spanish, Italian or Arabic, chosen per pass. - Reception scans in a phone browser, and you can open any client to see where they stand and their next step. On Pro, five team members each scan under their own login, with a role that limits what they can change; Enterprise opens ten. - Gift cards, issued into the same two wallets, open on Pro. - The referral program opens on Pro. - Each branch can carry its Google pin, which puts directions to the spa and a link to leave a review on the pass. - Broadcasts go to the clients holding the pass: one a month on Free, three on Pro, ten on Enterprise. Bookings, memberships and payments stay in the booking system the spa already uses. Fideliya sits beside it, so nothing the spa runs today has to move. ### The gift card visit A gift card recipient is the warmest client a spa meets and the one most often lost: somebody else chose the spa for them. Fideliya issues the gift card into Apple Wallet or Google Wallet. When the recipient comes in to spend it, reception hands them the spa's QR code like any client, and one scan puts the loyalty pass next to the gift card in their wallet. When the email on both matches, the dashboard shows them as one client. Gift cards open on Pro at EUR 49.99 a month with one gift card template; Enterprise, from EUR 99.99 a month, has unlimited templates. ### Quiet weeks, without a public discount A public discount fills one week and teaches everyone to wait for the next. A broadcast goes only to the clients already holding the spa's pass, so the offer stays inside the program: one a month on Free, three on Pro and ten on Enterprise, set by the plan rather than charged per message. Write it once and schedule it for the morning you choose. ### What each Fideliya plan carries Free is a working program rather than a preview. At EUR 0 a month it carries up to 20 clients at one location, issues real passes into both wallets, runs a stamp pass or a points pass, includes the browser scanner reception uses at the desk, and includes one broadcast a month. Pro is EUR 49.99 a month, or EUR 39.99 a month billed annually. It raises the cap to 2,500 clients across four locations, opens five team seats so therapists scan under their own login, includes three broadcasts a month, and adds gift cards, the referral program and advanced analytics. Enterprise starts at EUR 99.99 a month, or EUR 79.99 a month billed annually, for one business, with EUR 50 a month for each additional business up to five, and carries unlimited clients, unlimited locations, ten seats, ten broadcasts a month and unlimited gift card templates. Both paid plans are billed in euros, Moroccan dirhams, UAE dirhams or Qatari riyals. ### Live the same day Fideliya needs no hardware and no installation. A spa creates the pass, sets what earns progress and what the reward is, prints the QR code, and starts scanning from a phone browser. That is true on every plan including Free, so a spa can have a working program running by the end of the day and decide later whether the client list has outgrown the free plan or gift cards are worth Pro. - Clients forget a loyalty program they cannot see, so a spa program fades between visits.: A program your clients can't forget. Fideliya keeps the spa pass in the wallet on their phone, beside their boarding passes and tickets, and updates it at every scan, so the progress toward the next treatment is there each time they open it. The pass is issued on every plan including Free. - A massage or facial is booked as a treat rather than a habit, so the next visit is the hardest one to win.: Turn a treat into a habit. The pass shows progress toward a reward you name, and a points pass can name a reward at each of four steps, so the next booking continues something already begun. - A gift card recipient arrives warm, takes the treatment somebody else paid for, and is never seen again.: Turn a gift card visit into a regular. When the recipient comes in to spend the gift card, reception hands them the spa's QR code like any client, and one scan adds the spa's loyalty pass to their wallet beside the gift card. When the email on both is the same, the Fideliya dashboard shows them as one client. Gift cards open on Pro at EUR 49.99 a month with one gift card template, and Enterprise from EUR 99.99 a month has unlimited templates. - The quiet stretches of the year are predictable, and discounting in public damages the pricing the rest of the year rests on.: Fill the quiet weeks without a public discount. A broadcast reaches only the clients holding the spa pass. Free includes one broadcast a month, Pro at EUR 49.99 a month includes three, and Enterprise from EUR 99.99 a month includes ten. Q: Is Fideliya spa membership software or spa loyalty software? A: Fideliya is spa loyalty software, not membership software. Fideliya issues a stamp or points pass into Apple Wallet and Google Wallet on every plan including Free, and the pass counts visits or points toward a reward the spa names. Memberships, subscriptions and recurring billing stay in the spa's booking system, and the pass runs beside it. A spa that sells treatments up front uses the gift card instead, a prepaid balance that opens on Pro at EUR 49.99 a month with one gift card template, and Enterprise from EUR 99.99 a month with unlimited templates; the holder joins the spa's loyalty pass with one scan of the spa's QR code, like any client. Q: How much does a spa loyalty program cost? A: Fideliya has three plans. Free is EUR 0 a month and carries up to 20 clients at one location. Pro is EUR 49.99 a month, or EUR 39.99 a month billed annually, and carries up to 2,500 clients across four locations. Enterprise starts at EUR 99.99 a month, or EUR 79.99 a month billed annually, for one business, with EUR 50 a month for each additional business up to five, and carries unlimited clients across unlimited locations. Both paid plans are billed in euros, Moroccan dirhams, UAE dirhams or Qatari riyals. Q: Where does the loyalty card live, and how does a client join? A: Fideliya issues the pass into Apple Wallet and Google Wallet on every plan including Free. A client scans the spa QR code once and the pass saves to the wallet already on their phone, so there is no app to install and no account to create. After that it updates each time reception scans it. Q: Does reception need any hardware to use it? A: Fideliya needs no hardware on any plan. Reception opens the scanner in a phone browser and scans the client's pass, so the only device involved is one the spa already owns. Q: Should a spa reward visits or spend? A: Fideliya runs both, on every plan including Free, and a spa picks one when it creates the pass. A stamp pass counts visits toward a reward, which suits a spa because a short add-on and a long treatment are both a return. On a points pass, reception enters the points at each scan, so a long treatment can earn more than a short one. Q: Can a gift card recipient be put onto the loyalty card? A: Fideliya opens gift cards on Pro at EUR 49.99 a month, which carries one gift card template, and Enterprise from EUR 99.99 a month carries unlimited templates. When the recipient comes in to spend it, reception hands them the spa's QR code like any client, and one scan adds the loyalty pass beside the gift card. When the email on both is the same, the dashboard shows them as one client. Q: How does a spa reach clients during a quiet week? A: Fideliya sends a broadcast to the clients holding the spa pass. Free includes one broadcast a month, Pro at EUR 49.99 a month includes three, and Enterprise from EUR 99.99 a month includes ten. Because it reaches only pass holders, an offer never becomes public. Q: How many team members can use it? A: Fideliya Free includes no team seats, so the owner scans. Pro at EUR 49.99 a month opens five team seats and Enterprise from EUR 99.99 a month opens ten, each seat carrying a role that limits what that person can change. On either paid plan a therapist or receptionist can enrol a client and record a visit without the owner at the desk. Q: How long does setup take? A: Fideliya needs a pass design, a rule for what earns progress, and a printed QR code, all done in the dashboard in one sitting. A spa can start on Free at EUR 0 a month, enrol clients the same day, and move to Pro at EUR 49.99 a month when the client list outgrows twenty or gift cards are wanted. Q: Do spa loyalty programs work if clients forget them? A: They fail when the pass is out of sight. Fideliya keeps the spa's pass in the client's Apple Wallet or Google Wallet, updated at every scan, so the progress toward the next reward is on the phone they already carry. A spa can test it on the free plan with up to 20 clients before paying anything. Q: Does Fideliya connect to my spa booking system? A: Fideliya runs alongside it. Reception scans the client's pass in a phone browser at checkout; bookings and payments stay where they are, so the booking system stays as it is. Q: Can a spa reward a client after a few visits instead of ten? A: Yes. A Fideliya points pass can name a reward at each of four steps, Bronze at a quarter of the goal, Silver at half, Gold at three quarters and Platinum at the goal, and the client claims each one as they cross it. A stamp pass counts to one goal the spa sets. ## Your loyalty card in Apple and Google Wallet URL: https://www.fideliyapass.com/blog/loyalty-software-apple-wallet-google-wallet Language: en Updated: 2026-10-17 With Fideliya your loyalty card goes into Apple Wallet and Google Wallet on every plan, including the free plan for up to 20 customers. Of the other platforms checked at their own pricing pages on 2 October 2026, BonusQR includes wallet passes on its free plan, Loopy Loyalty and Loyalzoo on every paid plan, FaveCard from its 39 USD Pro plan, Stamp Me saves a member code to the wallet after its own app, and LoyaltyLion sells its pass as a paid add-on. Put your loyalty card in Apple Wallet and Google Wallet from the free plan. Eight loyalty platforms checked on 2 October 2026: which plan, at what price. Put your loyalty card in Apple Wallet or Google Wallet and your customers still have it on the next visit, next to their boarding passes and tickets, updating itself. That is why most of the category now issues one. What differs is which plan includes it, what the customer has to install first, and what it costs. This page answers that for eight platforms, each checked at its own pricing page on 2 October 2026. ### Which platforms issue wallet passes, on which plan? Prices are quoted in the currency each vendor publishes, with no conversion. Platform | Wallet passes | Entry price as published | Free plan or trial Fideliya | Apple Wallet and Google Wallet pass on every plan, Free included | Free; Pro 49.99 euros a month | Free plan, 20 customers BonusQR | Google and Apple Wallet integration on every plan, Free included | Free; Basic 19 euros a month | Free plan, unlimited customers FaveCard | Apple Wallet and Google Wallet passes from Pro; the free plan uses a browser card | Free; Pro 39 USD a month | Free plan, unlimited customers Loopy Loyalty | Apple Wallet and Google Wallet on every plan | Starter 25 USD a month | No, 15-day trial Loyalzoo | Apple and Google wallet passes on every plan | Grow $77 a month, as the page writes it | No, 7-day trial Stamp Me | A member code saved to the wallet, after the customer downloads the Stamp Me app and creates an account | Lite 29 euros a month in the euro region | No, 30-day trial LoyaltyLion | A paid add-on priced by active passes, price not published | Classic 199 USD a month for 500 orders | 14-day trial on the Shopify App Store PassKit | Both wallets, with your own Apple pass certificate | Platform fee from 39.50 USD a month, plus a fee per pass | 45-day trial PassKit is pass-issuing infrastructure for developers rather than a loyalty program for a shop, and LoyaltyLion is built for online stores on Shopify. Both are in the table because both come up when a business searches for wallet loyalty. ### The same real pass on the free plan On Fideliya the card a customer holds on the free plan is the same Apple Wallet and Google Wallet pass a paid plan issues: the business's logo and colours, the stamp or points count, and the reward, updated at every scan. The plan changes how many customers it carries and what else it does, not the pass. The free plan carries 20 customers; Pro at 49.99 euros a month carries 2,500 and adds gift cards, referrals and five staff seats. ### A full loyalty pass, or just a code in the wallet? The table hides one difference worth naming. Some platforms put the loyalty card itself in the wallet: the pass shows the progress and the reward and changes when the customer earns. Stamp Me, by its own description, saves a member code to the wallet, after the customer has downloaded its app and created an account. Fideliya issues the full pass, with no app to download and no account to create: the customer scans a QR code and gives a name and an email. Ask any vendor which of the two it means by "wallet support". ### What should I ask before choosing? - Is the wallet pass on the plan I will actually pay for? On some platforms it starts on a paid tier. - What does the customer install first? A pass that needs an app download is a different program from one that needs a scan. - Is the price per pass, per customer, or per order? Three platforms here use three different units. The full price comparison, platform by platform, is on what loyalty software costs in 2026 , and the app-or-pass decision underneath it is on loyalty app or wallet pass . ### Sources Every competitor figure and wallet cell on this page was read at that vendor's own pricing page on 2 October 2026; Stamp Me's wallet description comes from its own post on the subject, dated 25 August 2026. Fideliya's prices, caps and plans are the published plans on the pricing page . Q: Does Fideliya charge per pass issued? A: No. Fideliya charges one monthly price per plan with a cap on enrolled customers: 20 on Free, 2,500 on Pro at 49.99 euros a month, unlimited on Enterprise from 99.99 euros. Every pass in Apple Wallet or Google Wallet is included in that price. Q: Which Fideliya plan issues Google Wallet passes? A: Every Fideliya plan issues both Apple Wallet and Google Wallet passes, the free plan included. The customer scans the business QR code once and the pass saves to the wallet already on their phone. Q: Do customers need an app to add a Fideliya pass? A: No app to download and no account to create. The customer scans the QR code at the counter, gives a name and an email, and Fideliya issues the pass into Apple Wallet or Google Wallet, where it updates at every scan. ## Referral program rules that bring in friends URL: https://www.fideliyapass.com/blog/referral-program-small-business Language: en Updated: 2026-10-17 A referral program lets your regulars bring their friends, and it pays only when those friends walk in. Set both bonuses in the card's own unit, keep them small, and pay them on the friend's first visit rather than on their signup. In Fideliya a referral stays pending until that friend is scanned at the counter on an earn, so a signup from a sofa pays nothing and a deduction never completes one. The default is one for each side, which is the right place to start. Let your regulars bring their friends: what a small business referral program should give each side, when the bonus pays out, and what to say at the till. Your regulars can bring their friends through your door, and you pay only when those friends actually walk in. The people who like you enough to say so are standing in front of you every week, and a referral program turns that into new customers. The whole problem is that asking feels like work, both for you and for them. A wallet-native referral removes most of that work, because the card is the link. What it does not decide for you is the rules, and the rules are what separate a referral program that brings people in from one that quietly pays regulars for friends who were coming anyway. This page is about the rules. What the mechanism does is on the referrals page , and this one does not repeat it. ### Pay for the visit, not the signup Every other decision here is a preference. This one is structural, and it is the difference between a referral program and a leak. A signup can be produced from a sofa in ten seconds by somebody with two email addresses. A person standing at your counter being scanned cannot. In Fideliya this is not advice, it is the code path. A referral is created when the friend joins and sits at pending. It completes when that friend is scanned on an earning action, and only then are both bonuses written. The claim is a single atomic update against the pending row, so a double scan cannot pay twice. And a deduction does not count: spending from a gift card is presence, not an earn, and the referral block excludes it explicitly rather than letting a subtraction credit two people in the middle of itself. The practical consequence for your rules is large. Because the money only moves when somebody walks in, you can afford to be generous with the offer and relaxed about policing it. There is nothing to police. ### What should each side get? Choice | The safe default | Change it when What the referrer gets | One, in the card's unit | Your goal is long and one barely registers What the new customer gets | One, in the card's unit | You want the head start to be the hook Which cards it runs on | Your main card only | Never, if a second card is staff-only or seasonal When you mention it | At the moment a reward is claimed | Never at the first visit, when there is nothing to endorse yet Fideliya defaults both bonuses to one, in whatever unit your card counts, and referrals are off until you switch them on. Those defaults are conservative on purpose and they are usually right. Two reasons to leave them alone: a small bonus keeps the ask honest, because your customer is doing a friend a favour rather than selling on commission; and a bonus that is smaller than the reward keeps the reward the thing people want. The one case for raising the referrer's side is a long goal. On a card that needs ten visits, a single stamp for bringing somebody in is a rounding error, and two or three is a better match for the size of the favour. The one case for raising the new customer's side is when you would rather the head start did the persuading than the person did. ### How big should the bonus be? Bonuses are clamped to the card's goal. If your card needs ten stamps and a customer sits at nine, a two-stamp referral bonus does not write eleven. It writes ten, and on the visits path it grants the reward at the crossing rather than leaving somebody parked at the goal with nothing available. This matters when you set the numbers. A bonus larger than a couple of steps on a short card is mostly wasted, because the ceiling absorbs it and the customer experiences a smaller jump than you paid for. Set the bonus against the length of the ladder rather than against how grateful you feel. ### The sentence that gets a friend through the door The mechanism is easy and the sentence is hard. Three rules make the sentence work. - Say it when the card is already open. The moment your customer is looking at their own progress is the only moment the referral is one tap away rather than a task for later. - Say it once a reward has been claimed, not at enrolment. Nobody recommends a loyalty program they have not yet benefited from, and asking at the first visit spends your one clean ask on somebody with nothing to say. - Put the offer in the sentence. Show this to a friend, they start with a stamp and so do you when they come in. It is short, it is true, and it names both sides. What does not work, and is worth naming because it is the obvious idea: a poster. A referral needs a person to hand a phone to another person. A poster reaches people who are already in the shop, which is the audience a referral program is not for. ### Three things to know before you promise a referral Your regulars do the inviting. The card carries the link, and the ask is yours to make at the counter, which is what makes a referral feel like a favour between friends. Switch referrals on before you mention them. Fideliya checks at the moment of joining that the card has referrals enabled and that the account is on Pro or higher; if not, the friend joins normally with no bonus for anyone. Check the toggle before you promise anything out loud. One friend, one bonus each. A referral pays the customer who brought the friend and the friend, once, at that friend's first visit, so the rule is simple to say at the till. One more thing worth knowing if your customers are on Android. When several notifications compete for a pass on the same day, a referral bonus sits second in the order Fideliya uses, behind a reward being earned and ahead of a broadcast. So a referral that pays out on a busy day still gets through; a marketing message that day may not. The channel behaviour behind that is on push notifications from a loyalty card . ### Is my referral program working? Watch the funnel, not the total. The referral hub separates enrolled from first visit from pending, and the gap between the first two is the only number that tells you anything: referrals that enrolled and never came in are the ones your rules are failing to convert. A large pending count is not a fraud problem, it is a follow-through problem, and the fix is usually the sentence at the counter rather than the size of the bonus. This page quotes no conversion figure, because none has been measured. What to measure is on the seven numbers a loyalty program should report , and the other campaigns that fit around this one are on twenty loyalty campaign ideas . ### Sources Every product behaviour on this page was read from this repository's source on 6 September 2026 and is cited in the source note on this article to its file and to the symbol inside it: the pass token route that makes the card a referral link, the two bonus defaults and the enabled flag, the three checks made at joining and the reason each failure logs, the completion gate that excludes deductions, the atomic claim that prevents a double award, the clamp to the card's goal with its crossing grant, the plan gate in the feature matrix and its server-side enforcement, and the notification priority order. This page quotes no statistic and no figure from our own production, because referral conversions are on the not-measured list in our last snapshot. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the referral mechanism does is described on the referrals page , and the plans are on the pricing page . Q: What should a small business give for a referral? A: Something small on both sides, in the unit the card already counts. Fideliya defaults to one visit or one point for the referrer and one for the new customer, and that default is a better starting point than a large reward, because a referral is a favour asked of a friend rather than a purchase. Q: Should the bonus be paid at signup or at the first visit? A: At the first visit, and it is worth insisting on. Fideliya holds a referral pending until the referred friend is scanned at your counter on an earning scan, so a signup nobody follows through pays nothing at all. That single rule removes most of the reason anybody would game a referral program. Q: Do I need a separate referral link or code? A: Not with Fideliya. The loyalty card already in your customer's wallet carries its own referral link, so the referral is a phone shown across a table. There is no code to remember, nothing to type at the till, and nothing for you to print. Q: What happens if a referral is made while referrals are switched off? A: The friend joins normally, with no bonus for anyone. Fideliya checks at the moment of joining that the card has referrals enabled and that the account is on Pro or higher, so switch the toggle on before you promise anything. Q: Can a customer refer more than one friend? A: Yes, and Fideliya sets no cap on it. Each referral is held pending on its own and completes on its own friend's first earning scan, so somebody who brings four people is credited four times, one at a time as each of them actually walks in. Q: Does a purchase paid from a gift card complete a referral? A: No, and that is deliberate in Fideliya. A deduction is a spend rather than an earn, and the referral text promises a bonus on the first qualifying earn. Letting a subtraction credit two people in the middle of it would be the wrong behaviour, so the code excludes it explicitly. Q: Which plan includes referrals? A: Pro and Enterprise. The Fideliya feature matrix puts referrals at Pro, and the server refuses referral data to a Free account rather than relying on the interface to hide it. Referrals also switch on per card, so one card can have them and another not. Q: What should I say at the counter? A: One sentence with the offer in it, said while the card is already open. Something like: show this to a friend, they get their first stamp free and so do you when they come in. Fideliya pays both sides at that visit, so the sentence describes what actually happens. ## Cash Up Front: Small Business Gift Cards URL: https://www.fideliyapass.com/blog/gift-cards-small-business Language: en Updated: 2026-10-17 A digital gift card puts money in your till before the visit: a prepaid balance held as a wallet pass, issued by email, added in one tap and spent by scanning at the counter. It beats a discount because the money arrives first. The claim link expires after 30 days; the balance never expires, which makes every unspent card an open liability you should count rather than forget. Small business gift cards put money in your till before the visit. How a wallet gift card works, what each plan includes, and the two dates to know. A gift card puts money in your till before anyone walks in, and the person who spends it is usually not the person who paid. It is the only thing a small business sells that is paid for before it is delivered, sometimes long before, and occasionally never. That is a stronger argument than the usual one, that gift cards bring in new customers. They do that too; what they reliably do is move money forward. This page is about when to use one and what it costs you to run. What the mechanism does at the counter is on the gift cards page , and this one does not repeat it. ### Why a balance beats a discount: cash now, prices kept The two look like the same tool and behave in opposite directions. A discount is a cost you take at the moment of the sale, in exchange for a sale that might have happened anyway. It also teaches a customer that your prices move, which means the next full-price visit feels worse than it did before. A balance is cash you take now against a visit later. It does not touch your prices, and the person redeeming it is usually not the person who paid. That second part is the underrated one: a gift card is your customer recommending you with their own money, which is a stronger endorsement than any referral bonus can buy. The case for a discount instead is narrow and real: you need volume on a specific day, and you need it from people who already know you. That is a broadcast with an offer in it, not a gift card. Which surface fits which job is set out on twenty loyalty campaign ideas . ### Which plan gives me gift cards? Plan | Gift card templates | What that means in practice Free | Loyalty | Gift cards come with Pro. Pro | One | One design, one currency, all year. Enterprise | Unlimited | A standard card, seasonal ones and one per currency. The number that constrains people is not the template count, it is that the currency belongs to the template. A template is denominated in euros, Moroccan dirhams, UAE dirhams or Qatari riyals, and every card issued from it carries that one. So a business selling in two currencies needs two templates before it has designed anything seasonal, and Enterprise, where templates are unlimited, covers both from the start. On Enterprise you can also take gift card payments at your till: Enterprise connects your till and your tools to Fideliya through the API and webhooks. More on the Fideliya loyalty program . ### A balance your customers can trust, every time When a purchase costs more than the balance, Fideliya refuses the deduction and shows staff what is left. It does not clamp the card to zero and take what it can. This sounds like a small implementation detail and it is the whole trust model. A card that silently empties itself is a card whose holder finds out at the till, in front of other people, that the number they were looking at was not the number. The refusal moves that discovery to a moment where staff can say "there is this much on it, how would you like to cover the rest", which is a normal transaction rather than an incident. ### Do gift cards expire? The link does, the balance never does The claim link in the email expires after 30 days. That is the token in the message, and it is short on purpose: a link to a bearer balance sitting in an old inbox for a year is a security problem rather than a convenience. A card that was never claimed can be issued again. The balance itself never expires. There is no expiry field on a Fideliya gift card and nothing in the product ages a balance out. Depending on where you trade that may be a legal requirement rather than a choice, and either way it is the right default: nobody should lose money because they forgot about a card. But it means something for your books, and this is the part gift card pages usually leave out. Every unspent balance is an open liability with no end date. It is not revenue, it is money you are holding against a service you still owe. A business that has sold gift cards for two years and never counted the outstanding balance has a number on its shelf it has never looked at. - Count the outstanding balance monthly. Not the amount sold, the amount unspent. That is the figure you owe in goods. - Watch the gap between issued and claimed. A card that was never added to a wallet is a link somebody lost, and it is worth a message to the buyer rather than a quiet write-off. - Price denominations against real orders. An amount that maps to roughly one visit or one treatment gets spent. An awkward figure comes back as an awkward remainder, twice. - Decide the policy before the first awkward case. Somebody will want to spend a balance across two visits, or to top one up, or to give it to somebody else. Know your answer before the person is standing there. ### Before your first gift card: three things to know Gift cards come with Pro. Pro carries one template and Enterprise unlimited, so set yours up before you promise somebody a Christmas card. The card holds money. A Fideliya gift card is denominated in euros, Moroccan dirhams, UAE dirhams or Qatari riyals, fixed by its template. An unspent balance comes back when you ask it to. Every reminder is yours: you decide who hears from you and when. What a message on the card can do is on push notifications from a loyalty card . ### Which gift card numbers should I watch? The numbers that matter here are yours to count. Gift card counts by status are not in our last production snapshot, so this page quotes no redemption rate rather than invent one. The three worth keeping yourself: issued against claimed, outstanding balance, and the share of gift card holders who come back a second time with their own money. That third one is the number that says whether gift cards are acquiring customers or just moving cash forward, and it is the only one that changes what you do next. The dashboard metrics that surround it are on the seven numbers a loyalty program should report . ### Sources Every product behaviour on this page was read from this repository's source on 6 September 2026 and is cited in the source note on this article to its file and to the symbol inside it: the template counts per plan and the plan gate, the four money currencies and the helper that separates them, the validator that refuses rather than clamps a deduction, the issue path and the thirty-day claim token, the nullable pass reference that lets a gift card stand alone, the table definition showing no expiry column on the balance, and the language stamped on each card. This page quotes no statistic and no figure from our own production, because gift card counts are on the not-measured list in our last snapshot. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the gift card does at the counter is described on the gift cards page , and the plans are on the pricing page . Q: How does a digital gift card work for a small business? A: Somebody buys a balance and someone else spends it with you: Fideliya emails the recipient a claim link, and they add the card to Apple Wallet or Google Wallet in one tap. Staff scan it at the counter and type the purchase amount, and the balance drops on the recipient's phone. No plastic, no terminal. Q: Is a gift card better than a discount? A: For cash flow, yes: a Fideliya gift card is money that arrives before the visit does and is spent later, sometimes never, while a discount costs you margin at the moment of sale. A discount also trains people to wait for the next one, and a balance does not. Q: Do gift cards expire? A: The balance never does, so nobody loses money they were given. There is no expiry column on a Fideliya gift card and nothing in the product ages one out, so an unspent balance stays spendable indefinitely. The claim link in the email is the part with a clock on it, at 30 days, and a card that was never claimed can be reissued. Q: What happens if a purchase costs more than the balance? A: Fideliya refuses the deduction and tells staff what is left, so they take the difference another way and nobody is surprised at the till. It does not quietly take the card to zero, and that refusal is what makes a balance trustworthy. Q: Do I need a loyalty program to sell gift cards? A: No: a Fideliya gift card is a second wallet product that stands on its own, and the card record does not require a loyalty pass at all. A business with no stamps and no points can sell a wallet gift card, though the two together are what puts a balance in the same wallet as a stamp card. Q: Which plan includes gift cards, and how many designs? A: Fideliya gift cards come with Pro, with one template, and Enterprise includes unlimited templates, so a standard card, seasonal ones and one per currency all fit. Q: Can I sell a gift card in a currency other than euros? A: Yes: a Fideliya template is denominated in euros, Moroccan dirhams, UAE dirhams or Qatari riyals, and every card issued from it carries that currency. The currency is fixed by the template rather than chosen per card, so a business selling in two currencies needs two templates. Q: How should I price a gift card? A: In round amounts that map to real orders rather than to round numbers. Fideliya lets you set the amount per card, so pick figures a buyer can picture: roughly two visits, roughly a treatment, roughly a dinner for two. A denomination nobody can spend cleanly comes back as an awkward balance. ## Loyalty card push notifications that work URL: https://www.fideliyapass.com/blog/push-notifications-loyalty Language: en Updated: 2026-10-17 A loyalty card puts your message on a lock screen with no app in between, so you can win back quiet customers and fill a slow day. Choose the audience first: everyone holding the card, the customers seen in the last 30 days, those not seen for over 30, or a named few. Fideliya shows the reachable count before you send, lets you send now or schedule, includes one a month on Free, three on Pro and ten on Enterprise, and reports when Apple and Google accept it. Win back quiet customers and fill slow days with push notifications from your loyalty card: who to send to, what to say, how often, and when to schedule. A push notification from your loyalty card can bring a quiet customer back or fill a slow afternoon, with no app in between. Your customers opted in by doing something they wanted anyway: they added a card to collect stamps. That is the whole permission, and it is worth more than an email address because nobody has learned to ignore it yet. Which is exactly why the interesting question is not how to send. It is who to send to, and how rarely. What the mechanism does is on the broadcasts page ; this page is about the decisions. ### Choose the audience before you write the message Most people write the message and then wonder who should get it, which produces a message aimed at nobody. The audience is the decision that determines the wording, so make it first. There are four. Everyone holding the card. The customers seen in the last 30 days. The customers not seen for over 30. Or a named list of individuals. Every one of them also excludes anybody who unsubscribed from messages and anybody whose card is no longer active, so the number you are shown is smaller than your customer count and is the number that will actually be reached. That count appears before you send, and it is worth pausing on. It is not your total customers and it is not your unique scanners; it is the rows a message would land on. Watching it move as you switch audiences is the fastest way to understand your own base. ### What should I send to each audience, and when? Audience | When it earns a message | What to say Everyone | Something changed that affects all of them | Hours over a holiday, a new item, a closure. Information, not an offer. Active, seen in 30 days | You need volume on a specific day | One offer with a deadline. These people already like you; give them a reason to come this week rather than next. Inactive, over 30 days | Something is genuinely new | The thing that changed since they stopped coming. They already ignored the ordinary version of your business. A named few | Anything personal | Progress, a reward waiting, an apology. This is a conversation, not a campaign. The order matters as much as the content. Named individuals cost nothing socially and almost nothing from your allowance, so they come first. Active is the workhorse. Everyone is for information rather than offers, because an offer sent to the whole base is a discount you gave to people who were coming anyway. Inactive is the one to hold in reserve: those people are one irritation away from removing the card, and it is the only audience where a wasted send has a permanent cost. That case is worked through on how to win back customers who stopped coming . ### How often should I send? The allowance is one a month on Free, three on Pro and ten on Enterprise. Top-up packs exist for a month that needs more: one broadcast for €2.99, three for €5.99, five for €9.99, ten for €15.99, bought once and spent whenever. There is also a floor on how fast you can go. An immediate send is limited to one an hour, and a scheduled send is exempt from that clock, because a dated send is a decision rather than a runaway loop. In practice the hour matters only on the day something goes wrong and you are tempted to correct it twice. Scheduling is how you send at the right moment without being at the till for it: write the broadcast when you have a quiet minute and set it to go out up to 30 days ahead. A scheduled send counts against the same monthly allowance. Treat all of that as a ceiling and not a plan. Ten a month on Enterprise is not a schedule, it is headroom for a month with a festival in it. A useful test before any send: would a regular thank you for this, or merely tolerate it? Tolerated messages are how a channel dies, and the death is silent, because the customer removes the card rather than complaining. The card is also doing work you are not spending anything on. Every scan updates the balance on the phone, and that update can raise a notification of its own without touching the allowance. Most of what a loyalty program needs to say is already being said that way. Save the written message for the thing the card cannot say by itself. ### Why do Android customers sometimes miss a message? Google caps a wallet pass at three notifications per rolling 24 hours, and the cap is shared across messages you send and the field updates that notify. Past it, the API refuses. Apple has no equivalent limit, which means exact parity between the two platforms above three events in a day is not achievable by anyone. It is a platform rule rather than a product defect, and no vendor can engineer around it. What a product can decide is what to spend the budget on when several things happen to one customer on one day. Fideliya sends a reward being earned first, then a referral bonus, then your broadcast, then a pass update, then a stamp. Read that order as a statement of priorities: the customer's own good news outranks your marketing, deliberately. The practical consequence is worth planning around. If you send a broadcast during your busiest hour, some of your Android customers are being scanned at that moment, and their stamp and their reward are ahead of you in the queue. Sending to the whole base at the till's peak is the one timing choice that quietly costs you reach. ### How do I know a message worked? Fideliya records that Apple's and Google's services accepted the message, and uses the word accepted rather than delivered because that is what a successful send proves. So measure the thing you can see: whether scans from the people you addressed reappear in the days after. That is the outcome you actually wanted, and it is on the seven numbers a loyalty program should report . Every message is yours: you pick who gets it and when it goes out, now or scheduled. The campaigns worth sending are catalogued on twenty loyalty campaign ideas . ### Six rules that keep customers glad to hear from you - Pick the audience, then write. The same sentence sent to everyone and to the inactive band should not be the same sentence. - Read the reachable count before you send. It is smaller than you think, and knowing that changes what the message is worth. - One reason per message. A short message holds one offer, one date or one fact. Two of those is a message that lands as neither. - Never send the same thing twice. Nothing stops you, and the second one is what gets the card removed. - Avoid your own peak hour. On Android you are queued behind the customer's own stamps and rewards. - Judge it by visits, not by sends. The only evidence this channel produces is people walking in. If your customers read in Arabic, one more thing is true and easy to miss: the message is built in the language of the card they hold, so the language you choose for the card is the language of every notification. That is covered on running a loyalty program in Arabic . ### Sources Every product behaviour on this page was read from this repository's source on 6 September 2026 and is cited in the source note on this article to its file and to the symbol inside it: the recipient loader and the two branches that select an audience, the presence window that draws the 30-day line, the endpoint behind the reachable count, the monthly allowance per plan, the four top-up packs and their prices, the outcome module behind accepted rather than delivered, and Google's three-per-pass daily ceiling with the priority order Fideliya applies when it is contended. This page carries no open rate, no response rate and no send-interval claim, because none of those is established by the code. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the messaging surface does is described on the broadcasts page , and the plans are on the pricing page . Q: Can I send a push notification without an app? A: Yes, if the card is a wallet pass. Fideliya sends through Apple Wallet and Google Wallet themselves, so the message reaches a lock screen with nothing for the customer to have installed. Adding the card was the whole opt-in. Q: Who receives a loyalty push notification? A: Whoever you address it to. Fideliya offers everyone holding the card, the customers seen in the last 30 days, the customers not seen for over 30, or a named list, and it shows how many people the chosen audience reaches before you send. Anyone who unsubscribed or whose card is inactive is excluded from all of them. Q: How often should I send? A: Less often than your allowance permits. Fideliya includes one a month on Free, three on Pro and ten on Enterprise, and the ceiling is a budget rather than a target. A lock screen is the most intimate surface a small business gets, and the fastest way to lose it is a weekly message nobody asked for. Q: Can I buy more notifications for a busy month? A: Yes. Fideliya sells top-up packs of one broadcast for €2.99, three for €5.99, five for €9.99 or ten for €15.99, bought once and used whenever you want them. They do not change the monthly allowance, they sit on top of it. Q: Will every customer see the message? A: Fideliya tells you exactly what happened: Apple and Google accepted the message, which is what a successful send proves. The proof that matters then arrives at your counter, as scans from the people you wrote to. Q: Does adding a stamp use up a broadcast? A: No. A stamp updates the card on its own and may raise a wallet notification of its own. Only a message you write and send counts against the Fideliya monthly allowance, which is why the card itself does most of the talking. Q: Why did a customer not get my message on Android? A: Google caps a pass at three notifications per rolling 24 hours, shared across messages and updating field changes, and past it the API refuses. When several compete on one day Fideliya sends a reward first, then a referral bonus, then your broadcast, so on a busy day for that customer a marketing message is the one that yields. Q: Can I schedule a message for later? A: Yes. Fideliya lets you write a broadcast now and set it to go out later, up to 30 days ahead, and the dashboard shows it as scheduled until it goes. A scheduled send counts against the same monthly allowance, and you choose every one. ## Loyalty program in Arabic that reads native URL: https://www.fideliyapass.com/blog/loyalty-program-arabic-rtl Language: en Updated: 2026-10-17 A loyalty program in Arabic gives your Arabic-speaking customers a card, a join page and lock-screen messages that read as written for them, not translated. You set the card's language once, and the wallet labels and the notifications are built from it. The join page flips its direction rather than its alignment. And the date on an Arabic pass is printed with Latin digits and a pinned Gregorian calendar, so no year ever prints from the wrong era. A loyalty program in Arabic your customers read as their own: a right-to-left join page, Arabic card labels and notifications, on every plan. Run your loyalty program in Arabic properly and an Arabic-speaking customer reads the card, the join page and the lock-screen message as their own. That takes direction, not only translation: most software that says Arabic is "supported" translated the strings and aligned the text right, and an Arabic reader spots it in about a second. This page is about the difference. What actually changes when a loyalty program runs in Arabic, across four surfaces: the card in the wallet, the join page, the dashboard, and the notification that reaches the lock screen. Everything here was read from this product's source, and every claim is cited to its file in the source note on this article. This page says nothing about any competitor's Arabic, in either direction. ### Why does Arabic need direction, not just alignment? Alignment is a property of text: it starts on the right. Direction is a property of the page: everything in it starts on the right, so the order of elements inside a row inverts, edges and margins mirror, and the first thing the eye lands on is what used to be the end of the line. The difference is practical. A right-aligned page with Arabic strings is still an English page with Arabic text in it: the primary button is on the wrong side, the arrow points backwards, and progress fills the wrong way. In Fideliya the join page sets its direction to right-to-left when the language is Arabic, and sets the page language alongside it, on the container itself. Direction is declared once and everything inside inherits it. ### An Arabic card in the wallet, whatever the phone's language A wallet pass is not a web page and you cannot impose a layout on it. What you control is the text on its fields, and in Fideliya that text is built from the card's language: member since, reward, visits, points, goal, next reward, latest update. The business chooses that language for the card and the phone's own language plays no part, so the card reads in Arabic even on a phone its owner has set to English. One detail is what hurried work gets wrong most often. The date on an Arabic Fideliya pass is printed with Latin digits and a pinned Gregorian calendar, because the locale tag in use forces both explicitly. The pinning matters because some ICU builds default Arabic to the Hijri calendar, which would print a year from a different era on a customer's card with no error surfacing anywhere. A locale that does not pin its calendar writes dates that are correctly formatted and wrong. ### Lock-screen messages in your customer's Arabic The short message that reaches the lock screen when a stamp is added or a reward is earned is built in the language of the card that customer holds. The language you choose for the card therefore decides the language of every notification. There is no second setting to remember, and nothing that can contradict the first. ### Your staff read the dashboard in their own language The dashboard reads in the staff member's language rather than the card's. Those are two different readers: the customer reads the card, the staff member reads the screen at the counter, and tying them to one setting would force one of them into the other's language. The dashboard and scanner run in five languages on every plan, with no subscription gate on language at all. ### One language, set once, for every holder A Fideliya business runs one live card, on all three plans. So the card's language is one setting, carried by every customer who holds the card. Change it in the card's settings and every holder's card changes with it. Surface | Whose language | Changeable later The wallet card | The business, in the card's settings | Yes, for every holder at once The join page | Follows the card | With the card The notification | Follows the card | With the card Dashboard and scanner | Each staff member | Any time That keeps it simple: language never becomes a setting somebody forgets, leaving half your customers holding a card in a language nobody chose. ### How do I choose the card's language? - Choose the customer's language, not the office's. The card is read by the person standing in front of the counter and the dashboard by the person behind it, which is exactly why they are two settings. - If your customers read in two languages, choose the language of the moment. The moment is the few seconds at payment when the QR code is offered and the card is added. Whatever language that sentence is said in is the language of the card. - Open the join page on a phone before you print anything. Not the preview in the dashboard, the real link on a real handset. Look for direction rather than translation: where the button sits, and which way the arrows point. - Look at a real card in a real wallet, not a screenshot. Add the card to your own phone and read the date on it. Latin digits and a Gregorian year mean you are seeing what your customers will see. - Scan yourself once. The first stamp produces a notification, and that is the first Arabic your customer reads outside the card itself. Read it before anybody else does. What you measure afterwards does not change with the language: the same seven numbers, under their Arabic names on the dashboard, are set out on the seven numbers a loyalty program should report , and the vocabulary used here is defined on the loyalty program glossary . What the notification channel promises is on push notifications from a loyalty card . ### Why this page names no competitor and no figure This page describes our own Arabic, read from our own source. It makes no claim about anyone else's, because a claim about another product needs a dated measurement on real devices behind it. It quotes no production figure either. Our last measurement carries no split by card language, and we do not invent one. ### Sources Every product claim on this page was read from this repository's source on 6 September 2026 and is cited in the source note on this article to its file and to the symbol inside it: the card's language column, the five-language label table, the locale tag that forces Latin digits and a pinned Gregorian calendar, the join page's direction attribute, the notification built from the holder's language, the single active pass slot per business, and the absence of any plan gate on language. This page quotes no statistic, no figure from our own production, and no claim about any other product. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does with languages is described on the languages page , and the plans are on the pricing page . Q: Does a loyalty card support Arabic right-to-left? A: In Fideliya, yes. The join page sets its direction to rtl when the language is Arabic, and the wallet labels and notifications are built from the card's own language. Direction is a property of the page rather than an alignment on the text, and that is the difference an Arabic reader sees in a second. Q: Who chooses the language of the loyalty card? A: The business, when it designs the card, and it can change it later in the card's settings. Fideliya stores the language on the card itself and re-renders every holder's card when it changes, so every customer holds the card in the language the business chose. Q: Can my staff use the dashboard in English if the card is in Arabic? A: Yes. In Fideliya the card carries the one language you choose for it, the same for every holder, and the dashboard is separate: each staff member reads it in their own language, whatever the card says. Q: How is the date printed on an Arabic pass? A: With Latin digits and a pinned Gregorian calendar. Fideliya uses a locale tag that forces both, because an ICU build that defaults Arabic to Hijri would otherwise print a year from a different era on a customer's card with nothing anywhere reporting an error. Q: Are the wallet notifications in Arabic too? A: Yes. Fideliya builds the message from the language of the card that customer holds, so the line on the lock screen reads the way the card does. It is not a second setting to remember; it follows from the card's language. Q: Is the dashboard available in Arabic? A: Yes. The Fideliya dashboard and scanner run in five languages on every plan, with no subscription gate on language at all, and the Arabic dashboard is laid out right-to-left rather than being Arabic text inside an English layout. Q: What gives hurried Arabic away? A: Three things: a button aligned right inside a page still flowing left, an arrow nobody mirrored so it now points backwards, and a date in Eastern Arabic numerals in an interface whose other numbers are Latin. Fideliya addresses all three at the source rather than per screen. Q: Does an Arabic program cost more? A: No. The five languages are not a paid feature in Fideliya and have no entry in the feature matrix, so the free plan issues a real Arabic wallet pass exactly as the paid plans do. ## Know it’s working: 7 loyalty program KPIs URL: https://www.fideliyapass.com/blog/loyalty-program-kpis Language: en Updated: 2026-10-17 Seven numbers tell you whether your loyalty program is bringing customers back: scans, visits, customers in, returning, new customers, earned a reward and redeemed. Fideliya prints all seven under those names, each against the period before, with a funnel that follows the same people and the Overview naming who is due back. None of them has a right value, because the only honest comparison is against your own last period. Know whether your loyalty program brings customers back: the seven KPIs Fideliya reports, by their dashboard names, and how to read each one. Seven numbers tell you whether your loyalty program is bringing customers back, and which of them to act on. Read them in the right order and you know in minutes what changed and who to bring back. Most loyalty dashboards report a dozen numbers and explain none of them, so an owner checks the page every morning for a week, cannot tell which movement matters, and stops looking. The seven are listed below under the exact labels Fideliya prints on screen, so the thing you read here and the thing you read on the dashboard are the same thing with the same name. Every one of them is reported today. None of them comes with a target, and the last section explains why publishing one would be the least honest thing on this page. ### Which seven numbers show a loyalty program works? Scans. Every scan recorded at your counter in the period. This is the volume number and the one that moves first, because it moves whenever your day is busy. It says nothing on its own about loyalty. Its job is to be the denominator you read everything else against. Visits. The same scans, counted as visits: scans less than an hour apart are one. A customer who buys three coffees for the office is three stamps closer to the reward and one visit, which is what both of you would say happened. Customers in. How many distinct people visited in the period. A hundred scans from twelve people is a different business from a hundred scans from ninety, and this is the tile that tells them apart. Returning. Customers with two or more visits in the period, with their share of everyone who came in beneath it. This is the closest thing the product has to a loyalty reading, and it is the number that takes longest to become believable. New customers. Customers who joined in the period. Joining writes no scan in this product, so a new customer is someone who added the card, whether or not they have been in since. Earned a reward. Customers who reached the goal in the period. It is the first of two numbers here that measure the offer rather than the traffic. A program with scans and nobody earning has a goal set too far away, and this is where that shows. Redeemed. Customers who claimed a reward at the counter in the period. The gap between earned and redeemed is rewards still waiting to be claimed, and a word at the counter closes it. Two things sit around the seven. The funnel follows the same people stage by stage: Your customers, Visited in this period, Came back, Earned a reward, Redeemed. Each stage after the first is the tile of the same name, so the two always agree, and any stage opens its people on your Customers page. And Due back , on the Overview, counts everyone with no visit in over 30 days and names them, with Send them a message one tap away. It is a list as well as a figure on purpose. The number is not actionable; the names are. Open any name and that customer’s page shows where they stand and their next step. On Pro and above, you can also connect ChatGPT or Claude to your account and ask in plain words how your shop is doing. The assistant reads these same numbers and your customers, and it sends a message only after you confirm. What else Fideliya does is on the loyalty program guide . ### Where to find each one, on which plan Number | Where it lives | Plan Scans, Visits, Customers in, Returning | Analytics, the row of tiles | Every plan New customers, Earned a reward, Redeemed | Analytics, the same row | Every plan The funnel | Analytics, each stage opening its people on Customers | Every plan Due back | Overview, named, with Send them a message | Every plan When they come | Analytics, a grid of days and hours naming your busiest two-hour window | Pro and Enterprise The window matters as much as the plan. Free reads the last 7 days. Pro and Enterprise read 30 or 90 days, or All time, which reaches back up to a year: the difference between watching a week and watching a season. The pricing page carries the full split. ### What to read in week one In the first week only three of the seven are saying anything, and knowing which three saves a lot of misreading. - Scans tells you whether the counter is using it. A flat line here is a staff problem or a signage problem, never a customer problem. Nobody declines a card they were never offered. - Customers in, against New customers, tells you whether joining is working. If new customers climb and customers in does not, the card is being added and then forgotten, and the fix is at the till rather than in the program. - The funnel’s first gap, from holding your card to visiting, is the honest week-one reading. Joining writes no scan in this product, so a visit is a real event that either happened or did not. Returning, Earned a reward, Redeemed and Due back are all close to meaningless in week one, for the same reason: nobody has had time to come back or to fall behind. Reading a returning rate on day four and concluding anything is the most common way to talk yourself out of a program that was working. ### What to read by month three By month three the order inverts. Total scans becomes background, and the three that were silent become the ones worth opening the page for. Returning is now comparable, because there is a previous period of the same length to set it against, and each tile prints that change. Earned a reward and Redeemed are now a verdict on the goal you chose: a quarter with scans and almost nobody earning is a goal set too far out, and moving it is a smaller decision than most owners treat it as. When they come, on Pro, has enough scans behind it to be a shape rather than noise, which is when it starts changing what you do on a Tuesday. Due back is also now populated, and it can hold two kinds of people: regulars who genuinely used to come, and customers who joined in the first weeks and never came in. Telling them apart is the whole of win-back, and it is set out in full on how to win back customers who stopped coming . ### What does a change in each number mean? None of the readings below is a rule. Each is the first thing worth checking, in the order that costs least to check. What moved | What to look at first Scans up, customers in flat | The same regulars visiting more often. Good news, and not growth. Customers in up, returning down | A wave of first visits diluting the share. Check New customers and the funnel rather than the tile. New customers climbing, customers in not | The card is being added away from the counter, or the QR sits somewhere nobody scans at the till. Scans healthy, nobody earning a reward | The goal is further away than the visit rhythm supports. Due back growing month on month | Retention slipping, and the one place on the dashboard that names the people it is describing. Busiest window shifting, on Pro | Trading pattern changed. Staffing and offers, not loyalty. ### How do I know a message worked? Fideliya can send a message to the lock screen of everyone holding a card, or only the customers you choose. Afterwards it reports that Apple and Google accepted the message, which is the precise state for the wallet pass channel. So judge a message by what it was sent to do: bring people back. Returning, Due back and each customer’s page show whether the people you wrote to came in, and that is a reading worth more than any open rate. What to send instead, and when, is on the win-back page . ### Why your own last period beats any benchmark Every benchmark published in this category, when chased, ends at a company selling loyalty software. That includes the ones with a decimal point. A target invented by a vendor and quoted back at an owner is worse than no target, because it makes a working program look broken and a broken one look fine. The comparison that survives scrutiny is against yourself. Each of the seven tiles prints its change against the period immediately before it, and that comparison is computed from your own data on your own customers. Small changes on small numbers are left out, so an arrow means something when it appears. That refusal is deliberate, and it is the same refusal this page is making. ### Sources Every metric name above is quoted from the English message catalogue this product ships, read on 3 October 2026, and each is cited to its catalogue key and the code that renders it in the source note on this article. The 30-day line comes from the presence window the whole product shares. The plan split comes from the analytics range entitlement and the list of Pro sections. The accepted-not-delivered rule comes from the notification outcome module, whose own header records the production measurement behind it. This page quotes no third-party statistic, no benchmark and no target, because none of those exists in a form worth citing. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the dashboard shows is described on the analytics page , and the plans are on the pricing page . Q: What are the most important loyalty program KPIs? A: Scans, visits, customers in, returning, new customers, earned a reward and redeemed. Fideliya reports all seven under exactly those names, so the number on the page and the number in this article are the same number. Around them sit a five-stage funnel and the Overview’s Due back. Q: What is a good repeat rate for a loyalty program? A: One that beats your own last period. Fideliya shows your returning rate this period beside the same figure last period, which is the comparison that means something; every published benchmark in this category traces back to a vendor selling the software. Q: How long before a loyalty program shows a trend? A: Week one shows enrolment and first visits, and nothing about loyalty, because nobody has had time to come back. Fideliya opens on a 7-day window for that reason, and the 30-day, 90-day and All time windows on Pro are where returning customers and rewards start to mean something. Q: What does the loyalty funnel measure? A: The same people, followed: everyone holding your card, then who visited in the period, who came back, who earned a reward and who redeemed it. Each stage in Fideliya after the first is the figure of the same name, so the funnel and the figures always agree, and between two stages it shows the share that carried on and the number that stopped. Q: What counts as a lapsed customer? A: Fideliya draws the line at 30 days without a visit, counted from the last visit, or from joining for someone who has never come in. The Overview counts and names them under Due back, and on Pro, Analytics separates Lost: anyone not in for 90 days or more. Q: How do I know a loyalty message worked? A: By who comes back. Fideliya records that Apple and Google accepted the message, the precise state for the wallet pass channel, and then Returning, Due back and each customer’s page show whether the people you wrote to came in. Q: Which loyalty metrics are on the free plan? A: All seven figures, the Over time chart, the funnel and Your offer are on every Fideliya plan, over the last 7 days, and Due back is on the Overview for everyone. Pro reads 30 or 90 days or All time, and adds Who comes back, How often they come, Rewards over time, When they come, Your customers now and By counter. ## Win back customers who stopped coming URL: https://www.fideliyapass.com/blog/win-back-lapsed-customers Language: en Updated: 2026-10-17 You win back a customer who stopped coming by spotting them early and sending one specific message. A customer quiet for 30 days or more is due back: Fideliya counts and names them on the Overview, and sends a lock-screen message to the audience you choose, everyone, customers seen in the last 30 days, or customers not seen for over 30, now or scheduled. Send it once, make it specific, and watch for their next scan. Win back customers who stopped coming: see who is due back, reach them on the lock screen with the audience you choose, and send the right thing, in order. Spot a customer drifting while it is still a drift, and one specific message can bring them back. A loyalty card makes that slide visible: Fideliya names everyone due back and lets you message exactly them. A customer does not announce that they have stopped coming. They simply come less, then not at all, and by the time you notice, the shop they go to instead has become the habit. This page covers the line Fideliya draws, the tool it gives you to act on it, what to send and in what order, and one figure from production with its sample size attached. It carries no response rate, because none has been measured for this channel. ### When does a customer count as lapsed? Fideliya measures a customer on their last visit, or on the day they enrolled if they have never been scanned at all. One line does the work: 30 days. On Pro, the Analytics page sorts your customers around it into four groups. Group | Days since last seen | What it means New | Joined in the last 30 | Too early to judge Regulars | In within 30, joined before that | Still in the habit Due back | 30 or more | Out of the habit, still holding your card Lost | 90 or more, part of Due back | A long silence that only something new will break Due back is the one you will work with, and it is on every plan. The Overview counts everyone past the 30-day line, names them, and puts Send them a message one tap away; the Customers page’s Inactive filter opens the same people with their records, and each customer’s page shows where they stand and their next step. The messaging tool draws its audiences at the same 30 days, because it is the window that decides whether a customer counts as present anywhere in the product. One thing to know before you read the list: Due back includes anyone who joined more than 30 days ago and has never come in. They belong there, and they are a different problem from a regular who stopped, which the sections below come back to. ### Reach them on the lock screen, with the audience you choose A Fideliya broadcast is a short message that lands on the lock screen of a phone holding your card, the way a wallet notification does, with no app in between and nothing for the customer to have installed. You write it for one loyalty card, and you choose who gets it. - Everyone. All active, subscribed holders of that card. - Active. Customers seen in the last 30 days. - Inactive. Customers not seen for over 30 days. The third of those is the win-back audience, and the composer shows you how many people it will reach before you send. You can also address a message to named individuals rather than an audience, which is the right shape when the people you want are few and you know them. The allowance is part of the design rather than an afterthought. Fideliya includes 1 broadcast a month on Free, 3 on Pro and 10 on Enterprise, with top-up packs for a month that needs more. A message is capped at 150 characters, and immediate sends are limited to one an hour, with a scheduled send exempt from that clock. Those limits exist because a lock screen is the most intimate surface a small business gets to write on, and the fastest way to lose it is to use it weekly. The full plan split is on the pricing page . ### How do I know a win-back message worked? Fideliya records that Apple and Google accepted your broadcast, the precise state for the wallet pass channel. The proof that it worked is in your visits: a shorter Due back next month, and scans from those names reappearing. Every win-back message is yours: you pick who gets it and when it goes out, now or scheduled. Write it when you have a quiet minute and set it to go out up to 30 days ahead; a scheduled send counts against the same monthly allowance. One thing is worth knowing before you compare two numbers on two screens. Due back on the Overview and the Inactive broadcast audience share the 30-day line but not the population. Due back counts across your whole business, gift card holders included; the audience is drawn for one card and drops anyone who unsubscribed from broadcasts and anyone whose pass is no longer active. Expect the audience count to be the smaller of the two, and treat that as correct rather than as a discrepancy. ### How many customers go quiet? Fideliya's own data Measured on 4 September 2026 across external accounts: of the 186 card holders who had ever been scanned at least once, 66 of them, 35%, had been quiet for 30 days or more. One restaurant accounts for 213 of the 255 cards in that sample, so this is one business's retention curve wearing a platform's clothes rather than a market rate, and it should be read as a single case with its n attached. What it is useful for is scale, not benchmark. Roughly a third of a small business's card holders sitting outside the active window is not a crisis and not a failure of the program; it is the ordinary shape of a customer base, and it is the reason a win-back audience is worth having as a first-class thing rather than a spreadsheet you export. ### What should I send, and in what order? The order matters more than the wording. Each step below is cheaper than the one after it, and most of the return comes from the first two. - Start with the names you know in Due back, in one message addressed to them. Most of them have not decided anything yet. A short specific line to twelve individuals beats a broadcast to four hundred, and it spends the same one send from your allowance. - Say how close they are, not how much you miss them. Most cards in the wild sit mid-progress. "Two more visits and your next one is on us" is information the customer can act on today. "We have not seen you in a while" is a feeling they now have to do something with. - Give the message one reason to exist. One offer, one deadline, or one fact. A broadcast holds 150 characters, which is enough for one of those three and not enough for two. - Then use the Inactive audience once, deliberately, with something new. These are the people quiet for over a month. They have already ignored the ordinary version of your business, so send them the thing that changed: the new hours, the new item, the thing on the counter this week. - Do not send the same message twice. Nothing in the product stops you, and the second send is the one that gets the card deleted. If the first did not work, the answer is a different offer, not the same offer louder. - Watch scans, not sends. The measurement is whether Due back is shorter next month and whether those names reappear under Latest on the Overview. That is the measure that counts. Birthdays and other dates come from your own counter and your own notes. More ideas for what to send are set out on 20 loyalty campaign ideas , and what to measure afterwards is on the seven numbers a loyalty program should report . ### Prevent the drift at the counter Every win-back message is a repair of something that could have been prevented at the counter, and the prevention is duller than the repair. A goal set within reach of the actual visit rhythm produces fewer drifters than a goal set at a round number nobody chose. A card added at the till, in front of a member of staff who explains it, produces fewer of them than a QR code on a poster. Due back is the honest way to tell which of those you have. If it fills with people who visited three or four times and then stopped, the program is working and the offer is too far away. If it fills with people who joined and scanned once, the program never started, and no broadcast fixes that. Choosing the mechanic that matches your rhythm is covered on points or stamps . ### Sources The four groups, the 30-day presence window, the three broadcast audiences and their hint text, the monthly allowance, the character cap and the send interval are all read from this product's own source and message catalogue, last on 3 October 2026, each cited to its file in the source note on this article. The statement that Fideliya records acceptance rather than delivery comes from the notification outcome module, whose header records the production measurement behind it. The retention figure is Fideliya production data measured on 4 September 2026 with its sample size and concentration caveat stated beside it. This page quotes no third-party statistic and makes no claim about how many people respond to a win-back message, because that has not been measured here and cannot be observed through this channel. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the messaging surface does is described on the broadcasts page , and the plans are on the pricing page . Q: When is a customer officially lapsed? A: Fideliya draws one line, at 30 days without a visit. Past it, a customer is counted and named under Due back on the Overview, sits under the Inactive filter on the Customers page, and is reachable as the Inactive broadcast audience. On Pro, Analytics also marks anyone quiet for 90 days or more as Lost. The line is not a law; it is the one the product acts on. Q: Can I message only the customers who stopped coming? A: Yes. The Fideliya broadcast composer offers three audiences: Everyone, Active, meaning customers seen in the last 30 days, and Inactive, meaning customers not seen for over 30 days. The count of people the chosen audience will reach is shown before you send. Q: How many win-back messages can I send? A: Fideliya includes 1 broadcast a month on Free, 3 on Pro and 10 on Enterprise, with top-up packs for a month that needs more. A single message is capped at 150 characters, and an immediate send is limited to one an hour. Scheduling is exempt from that hour, because a dated send is a decision rather than a runaway loop. Q: Who decides when a win-back message goes out? A: You do. Every Fideliya win-back message is yours: you pick who gets it and when it goes out, now or scheduled up to 30 days ahead, and Due back on the Overview puts Send them a message one tap away. Q: How do I know if a win-back message worked? A: By watching visits. Fideliya records that Apple and Google accepted the broadcast, and the proof shows up in your own numbers: a shorter Due back next month, scans from those names reappearing, and each customer’s page showing where they now stand. Q: What should a win-back message actually say? A: One specific thing that is true, inside 150 characters, naming what is waiting for them. Fideliya passes are usually mid-progress, so a message that says how close the customer is to their reward beats a message that says you miss them, because the first is information and the second is a feeling. Q: Why does the count on the dashboard differ from the audience count? A: Because they share the 30-day line and not the population. Due back on Fideliya’s Overview counts everyone across your business, gift card holders included. The Inactive audience is drawn for one card and leaves out customers who unsubscribed from broadcasts or whose pass is no longer active. The smaller number is the one that will actually be sent to. Q: Is it worth chasing customers who joined and never came back? A: They are a different problem. Fideliya’s Due back counts anyone who joined more than 30 days ago and has not come in since, so they share a list with your lapsed regulars, and each record shows which is which. Someone who enrolled and never scanned has not lapsed, they never started, and the fix is at the counter rather than in a message. The people worth a broadcast are the ones with visits behind them. ## Stop Reprinting: Digital vs Paper Card Cost URL: https://www.fideliyapass.com/blog/digital-vs-paper-loyalty-cards Language: en Updated: 2026-10-17 A digital loyalty card ends the reprints and shows you who stopped coming: Fideliya is €0 for 20 customers, €49.99 a month on Pro and from €99.99 on Enterprise. A thousand paper stamp cards listed at €13, €25.99 before tax and €40 at three online printers on 5 September 2026. What paper cannot price is a card nobody can find: the count lives on the card, so losing the card loses the count. Stop reprinting stamp cards: three printers’ list prices beside Fideliya’s plans, from €0, and what only a digital card tells you about your regulars. A digital loyalty card ends the reprints and tells you who stopped coming, while paper only looks free until you count a reprint. This page puts the two invoices side by side, both sourced and both dated, then says what neither invoice contains. ### What do paper and digital loyalty cards cost? | Paper stamp cards | Fideliya wallet pass Entry cost | €13 to €40 for 1,000 cards | €0 on the free plan Monthly cost | None until the reprint | €49.99 Pro, from €99.99 Enterprise Billed yearly | Not applicable | €39.99 Pro, €79.99 Enterprise a month Cost per card issued | Roughly one to four cents | None Cost per reward redeemed | None | None Customers included | As many as you print | 20 on the free plan Replacement when lost | Print another, count restarts | Re-added from the same link, count intact What you know afterwards | Nothing you did not write down | Visits, last seen, who is drifting The print prices are three vendors' published list prices for a run of a thousand business-card-sized cards, all read on 5 September 2026: Les Grandes Imprimeries at €13, HelloPrint at €25.99 before tax, and impressioncartes.fr at €40 for a single-sided run. Those are three prices on one day, not a market rate, and the spread between them is wide enough that quoting a single figure would be misleading. The Fideliya prices are the plans published on the pricing page . ### What neither invoice shows you Paper cannot price the card nobody can find. When a stamp card goes missing there is no record that it existed, so the share of your cards that never come back is exactly the number you are unable to compute. Every published loss rate for paper cards traces, when chased, to a company selling the replacement product, and this page will not repeat one. What can be said is narrower and more useful: the count lives on the card, so losing the card loses the count, and the customer restarts from zero at the moment they were most invested. Digital bills flat, and starts free. A paid plan costs the same in February as in July, whatever you scan. The free plan lets a business run a real wallet pass for real customers before a subscription rides on a habit that has not formed yet. ### How many paper cards ever get completed? In a field experiment published in the Journal of Consumer Research in March 2006, Nunes and Drèze handed out 300 loyalty cards at a single professional car wash over the second and third Saturdays of April 2004. Customers given a blank eight-stamp card redeemed it 19% of the time. Customers given a ten-stamp card that already carried two stamps, leaving the same eight purchases to make, redeemed it 34% of the time. One site, 150 cards per arm, more than twenty years ago. That is not an industry rate and nobody should quote it as one. Two things it does establish. Most paper cards went unredeemed even under conditions designed to watch them closely. And moving where the ladder appears to start, without changing the work required, shifted completion by fifteen points, which is a fact about how a ladder is presented rather than a fact about paper. ### Where customers join: at your till, in the same minute Measured on 4 September 2026 across external accounts: of the 186 card holders who have ever been scanned, 165 of them, 89%, were scanned for the first time within an hour of adding the card. One restaurant accounts for 213 of the 255 cards in that sample, so it is one business's counter dominating the reading rather than a market pattern. Read narrowly, it says one thing, and it is the thing that decides this comparison for most businesses. Enrolment happens at the till, in front of a member of staff, in the same minute as a purchase. It does not happen at home from a poster. That is true of a paper card too, and it is why the format matters less than whether somebody hands it over. A digital card that nobody offers performs exactly as well as a paper card nobody offers. ### Paper or digital: which is right for my shop? - If you want no data at all, print. A shop doing a hundred covers a week with a loyal base it already knows by name can run on memory. - If reprints have become a line item, stop printing. The second or third reorder is the point where the paper invoice quietly overtakes the free plan, and it is also the point where nobody has ever computed the completion rate of the previous batch. - If you need to know who stopped coming, print nothing. This is the capability that has no paper equivalent at any price. A card in a wallet reports its own last visit; a card in a coat pocket does not. - If you are switching, run both. Honour the paper cards in circulation, hand the QR code to new customers at the till, and let the paper run out. Nothing about the two ladders conflicts, and cancelling the old one is the step that costs goodwill. The long-form version of this argument, with the migration detail, is on digital loyalty cards vs paper stamp cards: the complete guide . What the whole category charges, vendor by vendor, is on what loyalty software costs in 2026 . And whether your ladder should count visits or value at all is on points or stamps . ### Sources The three print prices are each vendor's own published list price for a run of a thousand cards, read on 5 September 2026, with the URL and the quoted figure recorded in the source note on this article. They are three prices on one day and the page says so. The Fideliya plan prices are read from this product's own plan configuration on 5 September 2026 and are the prices rendered on the pricing page. The completion figures are quoted verbatim from the 2006 Journal of Consumer Research paper, whose PDF was retrieved from the first author's institution and read directly, and they are presented as one site in one year. The enrolment timing is Fideliya production data measured on 4 September 2026 with its sample size and concentration caveat beside it. No loss rate for paper cards appears on this page, because every published one traces back to a vendor of the replacement product. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What replaces the paper card at the counter is described on the stamp card page , and the plans are on the pricing page . Q: Is a paper stamp card cheaper than a digital loyalty card? A: Only on the print bill, and Fideliya starts free. A thousand paper cards listed between €13 and €40 at three online printers on 5 September 2026; Fideliya covers 20 customers on its free plan, Pro is €49.99 a month, and a digital card never needs reprinting. Q: What does a digital loyalty card actually cost? A: A flat price that does not move in a busy week. Fideliya publishes €0 for the free plan, €49.99 a month for Pro or €39.99 billed yearly, and from €99.99 for Enterprise or €79.99 billed yearly, with no per-card fee, no per-scan fee and no cost per reward redeemed. Q: How many paper loyalty cards get completed? A: In the one careful study, most were never redeemed. Nobody has a trustworthy market figure and Fideliya does not publish one; that 2006 field experiment at a single car wash found 19% redemption on an eight-stamp card and 34% on a ten-stamp card that started with two stamps already on it. Q: Does a digital loyalty card need an app? A: Not with Fideliya, so your customers join on the spot. The card is an Apple Wallet or Google Wallet pass, which means it sits in software the customer already has and updates itself when you scan them. There is no download, and the pass works on the free plan as well as the paid ones. Q: What is the hidden cost of paper cards? A: The customers you never see leave. A lost paper card leaves no record at all, so the share of your cards that never come back is precisely the number you cannot compute, and no reprint budget captures it. Fideliya keeps the count on the platform, which is the difference the invoice does not show. Q: How do I make a digital loyalty card pay off? A: Hand it over at the counter, because that is where customers join: at your till, in the same minute as a purchase. Start on the Fideliya free plan for 20 customers so the habit forms before you pay anything, then move to Pro when the card is earning its place. Q: Can I run paper and digital at the same time? A: Yes, and it is the safest way to switch, with no customer left behind. Keep honouring the paper cards already in circulation, hand new customers the Fideliya QR code at the till, and let the paper run out rather than cancelling it. The two ladders can sit side by side for as long as the last paper card takes. Q: Which is better for my small business, paper or digital? A: Digital, if you want to know who is drifting, message them and stop reprinting; paper suits only a shop that wants no data at all. Fideliya’s free plan lets you make the choice with a real card in a real wallet rather than from a comparison table. ## Every loyalty program term, in plain words URL: https://www.fideliyapass.com/blog/loyalty-program-glossary Language: en Updated: 2026-10-17 This glossary lets you read any loyalty dashboard and compare any plan with confidence. A loyalty program rewards a customer for coming back: they earn a countable thing on each visit or purchase, and at an agreed total the business gives something in return. A stamp counts a visit, a point counts value, the goal is the total that earns the reward, and everything else in this glossary is a detail of those ideas. Read your dashboard and compare plans with confidence: 42 loyalty program terms, from stamps and points to wallet passes, each in under fifty words. Know these words and you can design a loyalty program, read its numbers and compare its price without being talked round by anyone. Each one is defined below in plain language, from the stamp to the wallet pass that now carries the card. The vocabulary is borrowed from three places at once, the corner shop that used ink, the airline that invented tiers and the phone platform, so words that sound interchangeable are not. Forty-two of them are defined below, each in under fifty words, grouped by what they are about. Each term has its own address, so a definition can be linked to on its own. Where a definition describes something specific to this product it says Fideliya; where it describes the category, it does not. ### Find the term you need, fast Group | What it covers | Read it when Mechanics | How earning and rewarding work | You are designing the program Wallet | How the card lives on a phone | You are choosing a platform Measurement | What the dashboard reports | You are reading the numbers Plans and limits | What a subscription includes | You are comparing prices Four pairs carry most of the confusion in this category: - Goal against reward. The goal is the number; the reward is the thing. Vendors routinely use reward for both. - Reached against redeemed. A customer can finish a card and never claim it. These are two counts and they differ. - Repeat rate against repeat rate. Two legitimate calculations share the name: one inside a period, one over a customer’s lifetime. Fideliya’s Returning is the first. Read the label before the number. - Delivered against accepted. A platform taking a message is not a person reading it, and only one of those is observable here. ### Mechanics: how customers earn and get rewarded Loyalty program A standing offer that rewards a customer for coming back. The customer earns a countable thing on each visit or purchase, and at an agreed total the business gives something in return. Everything else in this glossary is a detail of that sentence. Stamp card A loyalty program that counts visits. One visit adds one stamp regardless of what was spent, and a fixed number of stamps earns the reward. The oldest and clearest mechanic, and the right one wherever the basket barely varies. Points program A loyalty program that counts value rather than visits. Each purchase awards points in proportion to what was spent, and a points total earns the reward. It rewards the size of the basket, not the frequency of the trip. Stamp One unit of progress on a visit-based card, added by the business at the counter. Historically an ink mark, now usually a scan. A stamp represents a visit, so two purchases in one visit are still one stamp. Point One unit of progress on a value-based card, awarded in proportion to spend. The rate at which currency converts to points is the business’s own decision and is what makes two points programs incomparable to each other. Goal The number of stamps or points that earns the reward. The single most consequential setting in a loyalty program: too low and the reward costs more than the loyalty, too high and most customers never arrive. Reward What the customer receives on reaching the goal. Usually a free item rather than a discount, because a free item has a name and a discount has a percentage, and customers remember names. Redemption The moment a customer claims a reward they have earned. Distinct from reaching the goal: a reward can sit earned and unclaimed for weeks, and a program that counts only redemptions understates how many customers finished. Enrolment A customer joining the program and receiving their card. In Fideliya this is a short form asking for a name and an email, with the phone optional, followed by adding the pass to Apple Wallet or Google Wallet. Scan The act of the business reading a customer’s card and recording progress on it. In a wallet-native program the staff member scans the customer’s pass, which is the reverse of the customer scanning a poster to join. Tier reward An intermediate reward placed before the main goal, so a long ladder has something on it earlier. Fideliya calls these bands and lets a card carry several, which is how a ten-visit goal stops feeling like ten empty visits. Referral An existing customer bringing a new one, tracked so both can be credited. In Fideliya the referrer’s bonus is held pending until the referred customer is actually scanned, so an invitation nobody acts on pays nothing. Gift card A stored balance a customer can spend, issued and redeemed by the business. Adjacent to loyalty rather than part of it: loyalty rewards behaviour, a gift card carries money. Fideliya issues them into the same wallet as the loyalty pass. Loyalty type switch Changing a live card from counting visits to counting points, or back. Destructive by nature: the two progress figures are not convertible, so in Fideliya a switch wipes every holder’s accrued progress and asks for confirmation first. ### Wallet: how the card lives on your customer’s phone Wallet pass A card held in the phone’s built-in wallet application rather than in a separate app. It updates from the business’s server, shows a barcode, and survives a new phone because it is tied to the wallet account rather than to an install. Wallet-native Describes a loyalty product whose primary card is a wallet pass rather than a screen inside its own app. The distinction decides enrolment: a wallet-native card asks the customer to add something they already have software for. Apple Wallet Apple’s built-in pass and payment application on iPhone and Apple Watch. It holds boarding passes, tickets, payment cards and loyalty cards, and Apple’s own developer guidance is that a pass should not require a companion app. Google Wallet Google’s equivalent on Android, holding payment cards, tickets and loyalty objects. Loyalty cards are created through the Wallet Objects API as a class describing the program and an object describing one customer’s membership. PKPass The file format of an Apple Wallet pass: a signed archive holding the pass definition, its images and its localisations. The signature is what lets a phone trust that the pass came from the business that claims it. Loyalty object Google Wallet’s term for one customer’s instance of a loyalty program, created against a loyalty class that describes the program itself. Updating the object is how a balance changes on an Android phone. Pass update A change pushed to a card already in a wallet, so the number on it changes without the customer doing anything. This is the mechanism that makes a wallet card different in kind from a photograph of a stamp card. Lock-screen notification A short message shown on a phone’s lock screen by the wallet application when a pass changes or a business sends one. It reaches a customer without an app installed and without an email address being used. Broadcast A message a business sends to holders of one loyalty card. In Fideliya it is capped at 150 characters, may be addressed to everyone, to customers seen in the last 30 days, or to those not seen for over 30, and is allowanced per month by plan. QR code The two-dimensional barcode used at both ends of a loyalty program: printed at the counter for customers to join, and shown on the customer’s pass for staff to scan on each visit. The same technology doing two opposite jobs. ### Measurement: what your dashboard tells you Active customer A customer who visited inside the reporting window. Fideliya’s Analytics counts them as Customers in, because a hundred scans from twelve people describes a different business from a hundred scans from ninety. Returning customer A customer scanned more than once inside the window. The narrowest honest definition of loyalty a loyalty program can report, and the one that takes longest to become meaningful after launch. Repeat rate The share of customers who came back. Fideliya reports it as Returning: customers with two or more visits in the period, with their share of everyone who came in, the same figure on the Overview and on Analytics. Loyalty funnel The same people followed stage by stage. Fideliya’s has five: Your customers, Visited in this period, Came back, Earned a reward and Redeemed. Each stage after the first is the figure of the same name on the Analytics page, so the funnel and the figures always agree. Presence window The period inside which a customer still counts as present. Fideliya uses 30 days, measured from the last visit or from enrolment for a customer who has never scanned, and the same window decides both halves of the question. Health band A grouping of customers by how long since they were last seen. Fideliya’s Analytics uses four on Pro: New, joined in the last 30 days; Regulars, in within 30 days and joined earlier; Due back, out for 30 days or more; and Lost, out for 90 or more. Lapsed customer A customer who used to come and has stopped. Distinct from a customer who joined and never started, which looks similar in a total and needs a different response entirely. Redemption rate The share of enrolled customers who reached and claimed a reward. The number that judges the goal rather than the traffic, and the one most vulnerable to being quoted from a vendor benchmark rather than measured. Weekly rhythm The distribution of visits across days and hours. Fideliya renders it on Pro as When they come, a grid of days and hours that names your busiest two-hour window. It is the one loyalty metric that is really about staffing and offers rather than about customers. Accepted, not delivered The distinction between a platform taking a message and a person seeing it. The wallet channel has no read receipt, so Fideliya records that Apple and Google accepted a broadcast and never that anyone opened it. First-scan latency The time between a customer enrolling and being scanned for the first time. It separates a program joined at the counter from one joined at home, and the two behave differently from that point on. ### Plans and limits: what you pay for Free plan A plan with no monthly price and a capped feature set. Fideliya’s covers 20 customers at one location and issues a real Apple Wallet or Google Wallet pass, which is what makes it a plan rather than a trial. Plan tier One rung of a pricing ladder, each including everything below it plus its own additions. Fideliya has three: Free, Pro and Enterprise, and every limit in this section is set per tier. Customer cap The number of enrolled customers a plan allows per business. The limit that usually decides when a loyalty program starts costing money, and the one worth checking against your enrolment rate rather than your customer count. Active pass slot A live loyalty card a business may run at one time. Fideliya includes one per business on every plan, which is why choosing between stamps and points is a decision to make before launch rather than after it. Broadcast allowance The number of messages a plan includes each month, refilled monthly with no rollover. Fideliya includes 1 on Free, 3 on Pro and 10 on Enterprise, with top-up packs for a month that needs more. Team seat A named staff login separate from the owner’s, so scans and changes are attributable to a person. Fideliya starts them at Pro; the owner never consumes one. Location A physical site a business scans from, reported separately so a two-site business can see which one its regulars use. Fideliya allows one on Free and more on the paid plans. ### Sources The generic definitions are the ordinary meanings the category uses, written plainly rather than borrowed from any one vendor’s marketing. The wallet terms follow Apple’s Wallet passes documentation and Google’s Wallet Objects loyalty documentation. Every definition describing a Fideliya behaviour, limit or label is read from this product’s own configuration, source and message catalogue on 5 September 2026, and each file is named in the source note on this article. No definition on this page carries a percentage, a price or a benchmark, because a glossary is the easiest place to hide one and the hardest place to notice it. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. The full field is on the loyalty program guide , and the plans are on the pricing page . Q: What is the difference between a stamp and a point? A: A stamp counts a visit and a point counts value. One visit is one stamp whatever was spent; points accrue in proportion to the basket. Fideliya runs both, and a business picks one per card because a card counts one thing at a time. Q: What does wallet-native mean? A: That the loyalty card is a pass in Apple Wallet or Google Wallet rather than a screen inside a separate app. Fideliya is wallet-native, so a customer adds the card to software already on their phone instead of installing anything. Q: What is a presence window? A: The period inside which a customer still counts as present. Fideliya uses 30 days, measured from the last visit or from the enrolment date for someone who has never scanned, and the same window decides both who is active and who is not. Q: What is the difference between reaching a reward and redeeming one? A: Reaching it is arriving at the goal; redeeming it is claiming the thing. Fideliya reports the two separately because a reward can sit earned and unclaimed, and counting only redemptions understates how many customers finished the ladder. Q: Why does Fideliya say accepted rather than delivered? A: Because it is the precise word. The wallet channel gives no read receipt, so Fideliya reports that Apple and Google took the broadcast and does not call it delivered, which would be a claim about a customer’s screen. Q: What is an active pass slot? A: One live loyalty card a business may run at a time. Fideliya includes one per business on every plan, which is the reason the choice between a stamp card and a points card is made before launch rather than adjusted afterwards. Q: What is a tier reward? A: A smaller reward placed before the main goal so a long ladder has something on it earlier. Fideliya calls them bands and a card can carry several, which is what stops a ten-visit goal from feeling like ten empty visits. Q: Where do these definitions come from? A: The generic terms are the ordinary industry meanings. Every definition describing a Fideliya behaviour or limit is read from this product’s own configuration and source, cited in the note on this article, and none of them carries an invented statistic. ## Points vs stamps: get it right first time URL: https://www.fideliyapass.com/blog/points-vs-stamps Language: en Updated: 2026-10-17 Choose stamps when every visit is worth about the same and people come often, because a stamp counts a trip; choose points when the basket varies widely, because points count value. Decide before you launch and every customer keeps their progress: a business runs one active card at a time, and switching later wipes it. On live Fideliya cards the split is 15 visit-based to 9 points-based out of 24. Choose right before you launch: two facts about your business decide points vs stamps, how much the basket varies and how often people come. Choose the right mechanic once and your card rewards your best customers from the first scan. Two properties of your business decide it, both of which you already know, and a third fact about the product decides when: before launch. The two properties are how much the basket varies and how often people come. The third fact is that a business runs one live card at a time and switching between the two mechanics later costs every customer their accumulated progress. So this is a before-launch decision, and it is worth twenty minutes rather than two. ### What does each one count? A stamp counts a trip. One visit adds one stamp whatever was spent, so a customer buying a coffee and a customer buying a coffee and a sandwich progress at the same rate. The ladder is legible at a glance, because a card at seven of ten is obviously at seven of ten. A point counts value. Each purchase awards points in proportion to the bill, so a large order moves the customer further. The rate at which currency becomes points is your own decision, which is the reason two points programs at two businesses cannot be compared to each other at all. The consequence people miss is fairness in opposite directions. On a stamp card, the customer who spends the most is rewarded the least per euro. On a points card, the customer who comes every day for one small thing is rewarded the least per visit. Neither is a defect; each is the mechanic doing exactly what it was chosen to do. ### Which should my business choose? Your business | Basket variance | Visit rhythm | Choose Coffee shop, bakery, juice bar | Low | Several times a week | Stamps Barber shop, nail salon | Low | Every few weeks | Stamps, with a short goal Restaurant with a set menu | Low to moderate | Monthly | Stamps Restaurant with drinks and covers | High | Monthly | Points Boutique, homeware, gift shop | High | Occasional | Points Spa or clinic with a treatment menu | High | Occasional | Points Gym or studio on a membership | None, it is prepaid | Frequent | Stamps, counting attendance Gaming centre, arcade | Moderate | Frequent | Either, decided by till habit The two axes are not equally weighted. If basket variance is genuinely high, that fact overrides visit rhythm, because a stamp card at a business where one customer spends four times another will eventually be noticed and resented. If variance is low, rhythm decides only how far away the goal should sit, not which mechanic to use. ### What other Fideliya businesses chose Measured on 4 September 2026 across external accounts: of 24 live cards, 15 count visits and 9 count points. That is 24 businesses making 24 choices, not a market share, and it is a small enough sample that it should be read as a tendency rather than a verdict. Two further readings from the same measurement are more useful than the split itself. On the 15 stamp cards, the median goal is 10, the range runs from 5 to 15, and 10 is chosen on 8 of them, which is a strong convergence on a round number. On the 9 points cards, the median goal is 750 and the range runs from 10 to 3,500. That spread is not disagreement about how hard a reward should be; it is 9 different points-per-currency rates, which is what makes points goals incomparable across businesses and stamp goals broadly comparable. ### Why decide before launch? Fideliya includes one active pass slot per business, on every plan from Free to Enterprise. A business runs one live loyalty card at a time, so every customer collects on the same card and the choice is one decision, made once. Switching an existing card between visits and points is possible and it is destructive. The two progress figures are not convertible into each other in any defensible way: seven visits is not a points balance and 480 points is not a number of stamps. So a switch wipes every holder's accrued progress, and the product asks for an explicit confirmation before doing it, because the person clicking is about to reset a promise made to everyone holding the card. Choosing wrong is not fatal, but choosing right is cheaper. The businesses that regret the choice are almost always the ones that picked stamps because stamps are familiar, at a business where the basket swings, and then discovered in month four that their best customers were the ones progressing slowest. ### Next steps, whichever you choose - Set the goal against your rhythm, not against a round number. Ten visits is a fortnight at a coffee shop and most of a year at a barber. The question is always how many weeks the goal takes, not how many visits it is. - Put something on the ladder before the end. A band partway up gives a long goal an early payoff. Fideliya lets a card carry several, and a ten-visit card with nothing until ten is the most common avoidable design mistake. - Name the reward as a thing, not a discount. A free item has a name customers repeat to each other. A percentage does not. - On points, write the rate on the card. The customer cannot infer it, and a points balance that nobody can convert into an expectation is a number rather than a motivation. - Decide before you print the QR code. Not because the code changes, but because the moment a customer has progress, the choice has a cost attached to it. Where to set the number, with the same production distribution behind it, is on how many stamps a loyalty card should have . What to watch once it is running is on the seven numbers a loyalty program should report . And the vocabulary used throughout this page is defined on the loyalty program glossary . ### Sources The split between visit-based and points-based cards, both median goals and both ranges are Fideliya production data measured on 4 September 2026 across external accounts, with the sample size stated in the same sentence as the figure. The sample is dominated by one restaurant on the holder side, which is why the split is reported as 24 businesses' choices rather than as any kind of market share. The one active pass slot per plan and the destructive nature of a loyalty type switch are read from this product's own tier configuration and its pass update route, both named in the source note on this article. This page makes no claim about which mechanic retains customers better, because that has not been measured here on a sample worth quoting and no published figure for it survives being chased to its origin. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What each mechanic looks like in the product is described on the points page , and the plans are on the pricing page . Q: Should my loyalty card use stamps or points? A: Stamps if a visit is worth roughly the same every time and people come weekly. Points if the basket swings widely between customers or between visits. Fideliya runs both, and the choice is a property of your till rather than a preference. Q: What is the difference between stamps and points? A: A stamp counts a visit and a point counts value. On a Fideliya visit-based card one scan is one stamp whatever was spent; on a points card the amount spent sets the points awarded, so the same customer can progress twice as fast on a bigger order. Q: Can I change from stamps to points later? A: You can, and it costs every customer their progress. The two counts are not convertible, so Fideliya wipes accrued progress on a switch and asks for explicit confirmation first. That is why this decision belongs before launch rather than in month three. Q: Can my second business use points while the first uses stamps? A: Yes. A second business on a Fideliya Enterprise account gets its own pass and makes its own choice. Within one business, every customer collects on the same live card, so the rule is the same for everyone. Q: What do most businesses choose? A: On live Fideliya cards measured in September 2026, 15 of 24 count visits and 9 count points. That is 24 businesses’ choices, not a market share, and the sample is small enough that it should be read as a tendency rather than a verdict. Q: How many stamps should a stamp card need? A: The median on live Fideliya cards is 10, and 8 of the 15 stamp cards use exactly that. The number that matters is not 10 though, it is how many weeks 10 visits takes at your own rhythm, which is a different answer in a café and a barber shop. Q: How many points should a points card need? A: The median goal on live Fideliya points cards is 750, with the range running from 10 to 3,500. The spread is that wide because the points-per-currency rate is each business’s own decision, which is exactly why two points programs cannot be compared. Q: Which mechanic keeps customers coming back? A: Both, doing different jobs: stamps make progress legible in one glance, and points make a big spender feel correctly rewarded. Fideliya runs both, so pick the one that fits your till; no study worth quoting ranks one above the other. ## Coffee shop loyalty program: more regulars URL: https://www.fideliyapass.com/blog/loyalty-program-for-coffee-shops Language: en Updated: 2026-10-17 A coffee shop loyalty program makes you the default stop on more mornings a week, because regulars can see the free coffee getting closer. Reward the return rather than the basket, because a filter coffee and a flat white are the same visit. Stamps fit that better than points, the goal is a waiting time you choose rather than a convention you copy, and the first reward should arrive early enough that the second visit is worth making. Be the default stop on more mornings: what a coffee shop loyalty program rewards, the stamp goal, the one line staff say and a seven-day launch. A coffee shop loyalty card makes you the default stop on more mornings of the week, and it remembers every regular through a new hire or a second counter. One scan per visit does it, on a card that lives in the customer’s phone wallet. You already run a loyalty program in somebody’s memory. This page turns it into a card: what it should count, where the goal goes, what staff say, and what the first week looks like. ### What should a coffee shop loyalty program reward? Reward the return, not the receipt. A filter coffee and a flat white are the same visit from where you are standing, and a program that pays out on spend tells your most frequent, cheapest regular that they count for less than the occasional visitor buying three drinks for an office. That is precisely backwards, because the frequent one is the relationship. The behaviour worth encouraging in a coffee shop is coming in again this week rather than spending more today. Coffee is a habit trade: visits arrive close together, the basket barely moves, and the thing that changes revenue is how many mornings a week you are the default rather than the alternative. Count visits, and the card is aimed at the only variable you can actually move. ### How many stamps should a coffee card have? Stamps, in almost every coffee shop. Points earn against value and are worth the extra explanation only when the basket swings widely, which a coffee counter’s rarely does. A stamp is one visit, the customer can count it without arithmetic, and the card explains itself in the second it takes to glance at a phone. The goal is the real decision, and it is a waiting time wearing a number. Divide it by how often a regular comes in and you have the weeks until the reward, which is the sum the customer runs at the counter whether you meant them to or not. For a shop whose regulars come most weekdays, setting the goal at ten puts the reward inside a fortnight of ordinary life. For a shop where people come once a week, the same ten is most of a season, and it should be shorter. Two things are worth saying about that number before you copy it. It is a design choice, and the only measured figure on this page is what other businesses picked. In Fideliya’s production data on 4 September 2026 there were fifteen live stamp cards, and their goals ran five on two cards, six on two, seven on one, ten on eight, twelve on one and fifteen on one, a median of ten. There were nine live points cards with a median goal of 750. The sample is small and concentrated, and that belongs in the same sentence: one restaurant is 84% of the wider holder sample those cards sit behind. Read it as what a handful of real businesses chose, never as a benchmark for yours. The same reasoning applied across fifteen trades is on fifteen punch card ideas . ### A reward ladder that keeps them coming back One reward at the end of a long card is the design that loses people, because the hardest visit to earn is the second, not the tenth. Front-load it. - Give the first stamp when they join. A card that starts at one feels started; a card that starts at zero feels like a task. - Put something small early. A pastry or a size upgrade a couple of visits in, cheap enough that you would hand it over without checking anything. - Keep the named reward at the goal. The free coffee is what the card is called; it should still be at the end. - Price the pair, not the item. A free tenth coffee is a discount across ten coffees paid at the end. Decide whether the margin carries it before you print anything. - Decide the second cycle before the first one ends. Fideliya marks the reward available at the goal and resets the count when staff claim it, so the card rolls straight into another lap. In plan terms all of that runs on the free plan, which carries twenty customers at one location with the scanner included. Pro adds five team seats, so more than one person can scan on a busy morning, and it is the point at which the program stops depending on whoever opened up. ### One sentence staff can say forty times a morning Staff need one sentence, and it has to survive being said forty times before ten in the morning. This one works because it answers the two objections before they are raised: “Want our card? It’s free and it goes straight to your phone.” That is the whole script. It says free, it says no app, and it takes less time than steaming milk. Say it while the payment is going through, when the phone is already in their hand, and point at the code rather than explaining it. The thing to avoid is a longer pitch: nobody in a queue wants a program described, and a member of staff who has to describe one will quietly stop asking by Thursday. The scan itself stays quick: point the phone at the code or type it, add the stamp in one tap, and Undo takes back a scan made by mistake in the seconds after it. ### Launch it in seven days Seven days, most of them short. The order matters more than the effort. Day | What you do | Why it is that day Day 1 | Decide the goal and the reward, and write both down | Everything else is downstream, and it is the hardest thing to change later Day 2 | Design the card and print one counter tent | The card only works where the phone already is Day 3 | Enrol yourself and your staff, then scan yourselves | The loop, once, finds what a demo never shows Day 4 | Teach the one sentence and nothing else | A script longer than a sentence stops being said Day 5 | Open with it on a normal morning, not a quiet one | A rush is the real test and you want to see it early Day 6 | Add the code to receipts and the window | Distribution beats design in the first week Day 7 | Read the funnel and count who came back | Signups are flattering; second visits are the program None of the seven days needs a full morning, and the seventh is the one that decides whether week two is worth planning. The step-by-step version, written for the counter rather than for the design, is on how to create a coffee shop loyalty program . ### Know who’s due back before you lose them Three numbers do the work, and they already have names on the dashboard. Returning counts the customers with two or more visits in the period, set against the period before, and it is the only honest test of whether the program changed anything. The funnel follows the same people from holding your card to visiting, coming back, earning a reward and redeeming it, which is the difference between a card people take and a card people use. And Due back , on the Overview, counts everyone with no visit in over 30 days, names them, and puts Send them a message one tap away. Due back opens the same people on your Customers page, under its Inactive filter, so the count and the list always agree. On Pro, Analytics also sorts your customers into New, Regulars, Due back and Lost, and Lost is anyone with no visit in 90 days or more. Check the funnel and Due back on the same day each month. A card that fills with signups and never gets scanned again is a card that told you something, and it told you early. When Due back fills, you can reach exactly those people. A Fideliya broadcast is addressed: to everyone holding that card, to the customers seen in the last 30 days, to those not seen for over 30, or to named individuals. Every message is yours: you pick who gets it and when it goes out, now or scheduled. ### Read a quiet first month the right way The card shows you who comes back. If people are leaving because the wait at eight in the morning is four deep and the second machine is not on, fix the queue, and the card will show you the difference. A first month with enrolments and few second scans usually points at a queue, a coffee or an opening hour, so read the numbers on the coffee shop retention guide alongside this page rather than instead of it. ### Sources No Search Console query specific to coffee shops appears in the three months to 1 September 2026, so this page mirrors none and claims no demand it cannot show. The goal distribution is Fideliya production data measured on 4 September 2026 across external accounts, with its sample size and concentration caveat stated beside it. Every plan limit and product behaviour named above is cited to the file that implements it in the source note on this article. The suggested goal and the ladder are design choices for this page, not measurements, and this page quotes no third-party statistic. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does at the counter is described on the coffee shop loyalty program , and the plans are on the pricing page . Q: What should a coffee shop loyalty program reward? A: The visit, not the spend. A filter coffee and a flat white are the same return, and rewarding the basket quietly tells your cheapest regular they matter less. Fideliya runs a stamp card that counts visits on every plan, so the thing being counted is the thing you want more of. Q: How many stamps should a coffee shop card have? A: Enough that the reward is worth giving, few enough that it arrives while the customer still remembers starting. Fideliya sets the goal per card so it can follow your own rhythm; ten was the most common goal on live Fideliya stamp cards in September 2026, on eight of fifteen. Q: Should a coffee shop use stamps or points? A: Stamps, in almost every case. Points suit a basket that swings, and a coffee shop basket rarely does. Fideliya runs either model on every plan. Q: When should the first reward land? A: Before the tenth visit. The hardest visit to earn is the second, so put something small early and keep the larger reward at the goal. Fideliya lets you claim a reward at the counter in the same action that resets the count, so a front-loaded ladder is a scanning decision rather than a configuration one. Q: Where should the QR code go in a coffee shop? A: On a counter tent at the till, where the phone is already out for payment. Fideliya prints the same code for a receipt or a window card, and joining takes a name and an email on one short form before the pass saves to the wallet. Q: Can staff run it during the morning rush? A: That is the constraint the whole design has to survive. Fideliya scans from a browser on the phone already at the counter, adds the stamp and never refuses a scan for being too soon after the last one, so nobody is arbitrating a rule in front of a queue. Q: Does a coffee shop need a separate app for this? A: No. A Fideliya card is an Apple Wallet or Google Wallet pass, so it sits with the customer’s travel cards and updates itself when you scan it. There is nothing to install and no password to remember. Q: What does a coffee shop see in the dashboard? A: Fideliya shows Returning, the customers with two or more visits in the period, beside a funnel that follows the same people from holding your card to redeeming a reward. The Overview counts and names everyone with no visit in over 30 days under Due back. Those three answer whether people joined, whether they came back, and who has gone quiet. ## Restaurant loyalty program: more regulars URL: https://www.fideliyapass.com/blog/loyalty-program-for-restaurants Language: en Updated: 2026-10-17 A restaurant loyalty program turns the first-timer who liked the meal into a regular who comes back. Reward visits rather than spend, because spend flatters the occasional large table and visits build the regular you actually want. Stamps suit a lunch trade and points suit a bill that swings, the goal is a waiting time you choose, and the first reward belongs on the second visit rather than the tenth. Turn the Friday first-timer into a regular: what a restaurant loyalty program should reward, stamps or points, the line at the bill and a seven-day launch. A restaurant loyalty card turns the Friday first-timer who liked the meal into a regular, by making the second visit easier than the first. One scan at the bill starts it, on a card in the diner’s phone wallet. Every restaurant has two covers at the same table most Tuesdays, and a first-timer who said they loved it and never came back. The difference is not the food. This page is the design: what the card should count, where the goal goes, what staff say when they drop the bill, and what the first week looks like. ### Should a restaurant reward visits or spend? Reward the visit. A spend-based program pays out fastest to the table of eight celebrating something, and that table was never going to become a regular; a visit-based program pays out to the person who comes for lunch most weeks, and that person is the entire argument for having a program at all. Restaurant visits arrive unevenly, which is exactly why the rule has to be simple. A lunch trade and a dinner trade have different rhythms in the same room, and a card that counts visits works in both without you having to model either. The behaviour worth encouraging is the return itself, at whatever interval your room actually produces, and counting it is the only version of that rule you can explain in one sentence at a table. ### Stamps or points for a restaurant, and how many? Stamps for a lunch trade, points where the bill genuinely swings. A neighbourhood restaurant with a set lunch and a full evening menu can see a bill move by a factor nobody wants to explain on a card, and points handle that honestly by earning against value. A café-restaurant where most tickets look alike should stay on stamps, because a stamp needs no explanation and the card reads itself. The goal is a waiting time in disguise. Divide it by how often a regular actually eats with you and you have the weeks until the reward. A lunch regular reaches a goal of twelve inside a season; the same twelve for somebody who comes for a birthday is a promise measured in years, and it should be much shorter or the program is aimed at the wrong table. Two things are worth saying about that number before you copy it. It is a design choice, and the only measured figure on this page is what other businesses picked. In Fideliya’s production data on 4 September 2026 there were fifteen live stamp cards, and their goals ran five on two cards, six on two, seven on one, ten on eight, twelve on one and fifteen on one, a median of ten. There were nine live points cards with a median goal of 750. The sample is small and concentrated, and that belongs in the same sentence: one restaurant is 84% of the wider holder sample those cards sit behind. Read it as what a handful of real businesses chose, never as a benchmark for yours. The same reasoning applied across fifteen trades is on fifteen punch card ideas . ### A reward ladder that keeps them coming back The distance a restaurant has to close is between visit one and visit two. Build the ladder for that gap, not for the loyal diner who was coming anyway. - Give the first stamp at the table where they join. The card should never be handed over empty. - Put something on the second visit. An appetiser or a coffee, small enough to give without a discussion and early enough to matter. - Put a middle rung where the habit forms. A dessert somewhere in the middle keeps a long card from feeling long. - Keep the named reward at the goal. A main course, or whatever the card is called after, stays at the end. - Price the whole ladder against the covers it takes to earn. Not against the menu price of the item you are giving away. In plan terms the card, the scanner and the wallet pass are on the free plan, which carries twenty customers at one location. Pro is the plan a restaurant reaches quickly, because it opens five team seats and 2,500 customers, and a program only one manager can run is a program that stops on their day off. ### The line to say when you drop the bill It is said once, at the bill, and it has to be shorter than the pause while the card machine thinks: “We’ve got a card if you’d like it. It’s free, it goes on your phone, and it starts today.” Three clauses, each removing an objection: no cost, no app, no empty card. Say it while handing over the bill presenter with the code facing them, and then stop talking. The failure mode here is a server explaining a rewards structure to a table that has already decided; the code does the explaining, and the first stamp does the persuading. The scan itself stays quick: point the phone at the code or type it, add the stamp or the points in one tap, and Undo takes back a scan made by mistake in the seconds after it. ### Launch it in seven days Seven days, and the middle three are the ones restaurants skip. Day | What you do | Why it is that day Day 1 | Decide visits or spend, the goal and the reward | Change this later and you move the finish line for everyone Day 2 | Design the card and print bill-presenter codes | The bill is where the phone already is Day 3 | Enrol the floor team and scan each other | Servers who have used it will offer it Day 4 | Agree the one sentence at pre-service briefing | A script agreed once is a script said the same way Day 5 | Run it on a full service, not a quiet one | You want the awkward version early Day 6 | Put the same code in takeaway and delivery bags | It is the only way a platform order becomes yours Day 7 | Read the funnel and count second visits | Enrolments are the easy half None of the seven days needs a full morning, and the seventh is the one that decides whether week two is worth planning. The step-by-step version, written for the counter rather than for the design, is on how to create a restaurant loyalty program . ### Know who’s due back before you lose them Three numbers do the work, and they already have names on the dashboard. Returning counts the diners with two or more visits in the period, set against the period before, and it is the only honest test of whether the program changed anything. The funnel follows the same people from holding your card to visiting, coming back, earning a reward and redeeming it, which is the difference between a card people take and a card people use. And Due back , on the Overview, counts everyone with no visit in over 30 days, names them, and puts Send them a message one tap away. Due back opens the same people on your Customers page, under its Inactive filter, so the count and the list always agree. On Pro, Analytics also sorts your customers into New, Regulars, Due back and Lost, and Lost is anyone with no visit in 90 days or more. Check the funnel and Due back on the same day each month. A card that fills on a busy Friday and never gets scanned again is a card that told you something, and it told you early. When Due back fills, you can reach exactly those people. A Fideliya broadcast is addressed: to everyone holding that card, to the customers seen in the last 30 days, to those not seen for over 30, or to named individuals. Every message is yours: you pick who gets it and when it goes out, now or scheduled. ### Win back the diners who liked it, and the delivery orders The card brings back the diners who liked the meal and simply did not think about coming back. A table that left unhappy is a kitchen or service question, and that one stays yours to fix. Delivery orders can become yours too: put the code in the bag, and the card that gets added belongs to the restaurant rather than the platform. Everything else about that trade-off sits on why restaurants replace stamp cards . ### Sources Search Console recorded the query "restaurant loyalty" at 94 impressions and average position 66.7 in the three months to 1 September 2026, which is the demand this page is written against; the figure lives in the source note rather than in the prose. The goal distribution is Fideliya production data measured on 4 September 2026 across external accounts, with its sample size and concentration caveat stated beside it. Every plan limit and product behaviour named above is cited to the file that implements it in the source note on this article. The suggested goal and the ladder are design choices for this page, not measurements, and this page quotes no third-party statistic. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does at the counter is described on the restaurant loyalty program , and the plans are on the pricing page . Q: What is a restaurant loyalty program? A: A rule that turns a meal into a reason to come back, carried on something the diner keeps. Fideliya runs it as an Apple Wallet or Google Wallet card that counts visits or spend toward a reward the restaurant names, with no app for the diner and no terminal for the pass. Q: How does a restaurant loyalty program work? A: The diner scans a QR code once, usually at the bill, and the card saves to the wallet on their phone. After that a member of staff scans it at each visit and Fideliya adds the stamp or the points and updates the card the diner is holding. Q: Should a restaurant reward visits or spend? A: Visits, unless the bill genuinely swings. Spend rewards the occasional large table that was never going to become regular, while visits build the Tuesday lunch you want more of. Fideliya runs stamps and points on every plan, so the choice is yours. Q: When should the first reward arrive? A: On the second visit, not the tenth. The gap between a first-time diner and a returning one is where a restaurant loses most of its loyalty. Fideliya lets staff claim a reward at the counter in the same action that resets the count, so an early rung costs nothing to run. Q: Where should the QR code go in a restaurant? A: On the bill presenter, because the meal is over and the phone is already out to pay. Fideliya prints the same code for a takeaway bag or a table card, and joining takes a name and an email on one short form. Q: Can a loyalty card pull in delivery-app customers? A: Yes, when the code travels with the order. Fideliya issues one QR you can put in the takeaway bag, and the card that gets added belongs to the restaurant rather than the platform, which is the point of doing it at all. Q: Does a restaurant loyalty program survive staff turnover? A: That is most of its value. The regulars a departing server knew are a list only in their head; Fideliya keeps them on the restaurant’s own card, and Pro opens five team seats so more than one person can scan. Q: What should a restaurant watch after launch? A: Fideliya shows Returning, the diners with two or more visits in the period, beside a funnel that follows the same people from holding your card to redeeming a reward. The Overview counts and names everyone with no visit in over 30 days under Due back. Second visits are the number; enrolments on their own are not. ## Keep clients: a barber shop loyalty program URL: https://www.fideliyapass.com/blog/loyalty-program-for-barber-shops Language: en Updated: 2026-10-17 A barber shop loyalty program brings a client back to your chair rather than to whoever is nearest when the hair gets long. Reward the cut, because every visit is the same visit and nobody buys two. Stamps fit that exactly, the goal should be short since appointments are spaced rather than daily, and the first reward belongs early enough to bring a new client back. Bring clients back to your chair, not the nearest one: what a barber shop loyalty program rewards, a short goal, the chair-side line, a 7-day launch. A barber shop loyalty card brings your clients back to your chair instead of the nearest one, because they can watch the free cut get closer. You set it up in the quietest two minutes of the cut, while the client sits still with their phone in hand. This page covers what it should count, why the goal is shorter than you would guess, and what the first week looks like. ### What should a barber shop loyalty program reward? Reward the cut, which is the whole of it. A barber shop has close to no basket variance: a client comes, gets the same thing, and leaves, and the occasional beard trim does not change the arithmetic enough to be worth modelling. There is nothing to weigh, so counting value adds a concept without adding a reason. The behaviour worth encouraging is coming back to you rather than to whoever is closest when the hair gets annoying. That is the real competition in this trade, and it is decided by habit rather than by price. A card that counts visits is aimed exactly at habit, and a client who can see three of five stamps has a reason to book here rather than walk in somewhere else. ### How many stamps should a barber card have? Stamps. Points solve a problem this trade does not have, and a client who has to work out an earning rate has been given homework in exchange for a haircut. The goal is where barber shops most often copy the wrong number. A stamp count is a waiting time in disguise: divide it by how often a client actually comes in and you get the months until the reward. Cuts are spaced rather than daily, so a goal that reads as a fortnight in a coffee shop reads as most of a year here, and a client works that out before the second stamp and stops caring. Short is right, and the reward can be bigger to match. Two things are worth saying about that number before you copy it. It is a design choice, and the only measured figure on this page is what other businesses picked. In Fideliya’s production data on 4 September 2026 there were fifteen live stamp cards, and their goals ran five on two cards, six on two, seven on one, ten on eight, twelve on one and fifteen on one, a median of ten. There were nine live points cards with a median goal of 750. The sample is small and concentrated, and that belongs in the same sentence: one restaurant is 84% of the wider holder sample those cards sit behind. Read it as what a handful of real businesses chose, never as a benchmark for yours. The same reasoning applied across fifteen trades is on fifteen punch card ideas . ### A reward ladder that keeps them coming back With a short card the ladder has fewer rungs, so each one has to earn its place. - Give the first stamp in the chair. The client watches it happen, which is worth more than the stamp. - Put a small rung second. A beard tidy or a product, cheap to give and early enough to bring somebody back who has not decided yet. - Keep the free cut at the goal. It is what the card is called and it should stay at the end. - Price it across the visits it takes. A free cut is a discount spread over every cut before it, not the cost of one afternoon. - Turn on referrals once the card is running. A good cut gets asked about, and the referral link is already inside every card from Pro. In plan terms the card, the pass and the scanner are on the free plan, which carries twenty clients at one location. Pro is the plan a shop with more than one chair needs, because it opens five team seats, 2,500 clients and the referral program. ### The one line to say from the chair Said in the chair, halfway through, when there is nothing else to fill the silence: “I’ll put you on our card if you want. It’s free, it lives on your phone, and you’re already one in.” The last clause is the one that works. A card handed over with progress already on it reads as a head start rather than as a task, and the client scans it before you have finished the sentence. Do not describe the reward structure. Say the free cut is at the end, point at the code on the mirror, and go back to cutting. The scan itself stays quick: point the phone at the code or type it, add the stamp in one tap, and Undo takes back a scan made by mistake in the seconds after it. ### Launch it in seven days Seven days, and a small shop can do most of them between clients. Day | What you do | Why it is that day Day 1 | Set the goal against your own booking rhythm | A borrowed goal is the mistake this trade makes most Day 2 | Design the card and print a code for each mirror | Every chair needs one, not just the desk Day 3 | Enrol the barbers and scan each other | Nobody offers a card they have not held Day 4 | Agree the one sentence | Said the same way by everyone, or it drifts Day 5 | Offer it to every client for one full day | A day of every client beats a week of some Day 6 | Add the code to the booking confirmation | It reaches the clients who booked before launch Day 7 | Read the funnel and count who came back | In a spaced trade few clients are back by day 7, and that is normal None of the seven days needs a full morning, and the seventh is the one that decides whether week two is worth planning. The step-by-step version, written for the counter rather than for the design, is on how to create a barber shop loyalty program . ### Know who’s due back before you lose them Three numbers do the work, and they already have names on the dashboard. Returning counts the clients with two or more visits in the period, set against the period before, and it is the only honest test of whether the program changed anything. The funnel follows the same people from holding your card to visiting, coming back, earning a reward and redeeming it, which is the difference between a card people take and a card people use. And Due back , on the Overview, counts everyone with no visit in over 30 days, names them, and puts Send them a message one tap away. Due back opens the same people on your Customers page, under its Inactive filter, so the count and the list always agree. On Pro, Analytics also sorts your customers into New, Regulars, Due back and Lost, and Lost is anyone with no visit in 90 days or more. Check the funnel and Due back on the same day each month. A card that fills in a fortnight and never gets scanned again is a card that told you something, and it told you early. When Due back fills, you can reach exactly those people. A Fideliya broadcast is addressed: to everyone holding that card, to the customers seen in the last 30 days, to those not seen for over 30, or to named individuals. Every message is yours: you pick who gets it and when it goes out, now or scheduled. ### Keep your clients when a barber leaves A card follows the shop, not the barber. When somebody leaves, their clients stay on your list, and you can see exactly who goes quiet afterwards. That lets you win them back in the first fortnight rather than the third month. The retention side of the same problem is on the barber shop retention guide . ### Sources No Search Console query specific to barber shops appears in the three months to 1 September 2026, so this page mirrors none and claims no demand it cannot show. The goal distribution is Fideliya production data measured on 4 September 2026 across external accounts, with its sample size and concentration caveat stated beside it. Every plan limit and product behaviour named above is cited to the file that implements it in the source note on this article. The suggested goal and the ladder are design choices for this page, not measurements, and this page quotes no third-party statistic. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does at the counter is described on the barber shop loyalty program , and the plans are on the pricing page . Q: What should a barber shop loyalty program reward? A: The cut. Every visit is the same visit and nobody buys two, so there is nothing to weigh and no reason to count value. Fideliya runs a stamp card that counts visits on every plan, which is the shape this trade already has. Q: How many stamps should a barber shop card have? A: Fewer than a coffee shop would use, because appointments are spaced rather than daily. A goal borrowed from a café turns into most of a year in a barber chair. Fideliya sets the goal per card, so it can follow your own booking rhythm instead of somebody else’s. Q: When should a barber shop enrol a client? A: Mid-cut, while they are sitting still with their phone within reach. Fideliya scans from a browser on the phone already in the shop, and joining takes a name and an email on one short form before the card saves to the wallet. Q: What happens to the card if a barber leaves? A: The card belongs to the shop, so the list stays. Fideliya keeps every holder on the shop’s own pass rather than on a person, and Pro opens five team seats so each chair can scan without the owner present. Q: Should a barber shop reward referrals too? A: It suits the trade, because a good cut gets asked about. Fideliya carries a referral link inside every card from the Pro plan, and both bonuses land only when the friend is scanned at your counter for the first time. Q: Do my clients need an app for a barber loyalty card? A: No. A Fideliya card is an Apple Wallet or Google Wallet pass, so it sits beside their travel cards and updates when you scan it. There is nothing to install, which is most of why a phone card outlives a paper one. Q: Can two barbers share one program? A: Yes, and the dashboard records which counter each scan happened at. Fideliya includes the scanner on every plan and opens five team seats on Pro and ten on Enterprise, each seat carrying a role. Q: What should a barber shop watch after launch? A: Fideliya shows Returning, the clients with two or more visits in the period, beside a funnel that follows the same people from holding your card to redeeming a reward. The Overview counts and names everyone with no visit in over 30 days under Due back. In a spaced trade, Due back matters more than the funnel. ## More regulars with a bakery loyalty program URL: https://www.fideliyapass.com/blog/loyalty-program-for-bakeries Language: en Updated: 2026-10-17 A bakery loyalty program turns the customer buying one loaf most mornings into a regular who sees every visit count. Reward the morning visit rather than the basket, because the person buying one loaf every day is worth more than the person buying six once. Stamps fit that, the goal should land inside a couple of weeks of ordinary shopping, and the card has to be offered while somebody is already waiting. Turn the one-loaf-a-morning customer into a regular: what a bakery loyalty program should reward, the stamp goal, the line to say and a seven-day launch. A bakery loyalty card turns the customer who comes in most mornings for one loaf into a regular who watches every visit count. It takes one press at the counter, and the card lives in the wallet already on their phone. You know that customer’s order before they reach the front, and nobody has ever counted how many times they have come. This page covers what to count, where to put the goal, and how to offer it without adding a second to the queue. ### What should a bakery loyalty program reward? Reward the visit. In a bakery the frequent customer and the large customer are usually different people, and only one of them is a relationship. The neighbour buying bread most mornings spends more across a year than the person who ordered a tray for an office once, and a spend-weighted card quietly ranks them the wrong way round. There is a second reason, and it is operational. Bakery baskets are small and quick, and anything that requires the counter to think about value slows a queue that is already the constraint on the whole morning. Counting visits is one press. That is the entire interaction, and it is the only version that survives contact with a rush. ### How many stamps should a bakery card have? Stamps, unless you sell celebration cakes alongside daily bread and the difference is genuinely large. In that case points earn against value honestly and the card stops under-rewarding the customer who orders a birthday cake. Most bakeries are not that shop, and for most the stamp is right because it is instant. The goal is a waiting time in disguise. Divide it by how often somebody actually shops with you and you have the weeks until the reward. A weekday-morning habit reaches a modest goal inside a couple of weeks, which is short enough that the card stays interesting; the same goal for a Saturday-only customer is most of a season, and the card should be shorter or aimed at the weekday trade. Two things are worth saying about that number before you copy it. It is a design choice, and the only measured figure on this page is what other businesses picked. In Fideliya’s production data on 4 September 2026 there were fifteen live stamp cards, and their goals ran five on two cards, six on two, seven on one, ten on eight, twelve on one and fifteen on one, a median of ten. There were nine live points cards with a median goal of 750. The sample is small and concentrated, and that belongs in the same sentence: one restaurant is 84% of the wider holder sample those cards sit behind. Read it as what a handful of real businesses chose, never as a benchmark for yours. The same reasoning applied across fifteen trades is on fifteen punch card ideas . ### A reward ladder that keeps them coming back A bakery ladder should be cheap at the bottom, because the bottom is where it does its work. - Give the first stamp at the counter when they join. A card with one on it is a card that has started. - Put something small a few visits in. A pastry with a coffee, or the second of something, given without a discussion. - Keep the named reward at the goal. Whatever the card promises stays where it was promised. - Price the reward across the whole cycle. A free loaf is a discount on every loaf before it, paid at the end. - Decide what the second card offers before the first is claimed. Fideliya marks the reward available at the goal and resets on the claim, so the next lap starts immediately. In plan terms all of it runs on the free plan, which carries twenty customers at one location with the scanner included. A bakery with a second shop needs Pro, which carries four locations and five team seats, and the dashboard then records which counter each scan happened at. ### The one line that enrols customers while they wait Offered while they are already waiting, not while they are paying: “We’ve got a card now, if you want it. Free, goes on your phone, scan the code while I bag this.” The last clause is the one that keeps the queue moving. It gives the customer something to do during the part of the transaction they were spending anyway, so the card costs the counter nothing. Do not offer it at payment: that is the moment the queue is watching, and it is where a program starts feeling like an upsell. The scan stays just as quick: point the phone at the code or type it, add the stamp in one tap, and Undo takes back a scan made by mistake in the seconds after it. ### Launch it in seven days Seven days, and none of them needs to happen before the morning bake. Day | What you do | Why it is that day Day 1 | Decide the goal and the reward and write them down | It is the decision you cannot undo cleanly later Day 2 | Design the card and print a code for the display case | It has to be where people already stand waiting Day 3 | Enrol staff and scan each other | A counter that has used it explains it in five words Day 4 | Agree the one sentence | It is said during bagging, not during payment Day 5 | Run it through a full morning rush | If it survives the rush it survives everything Day 6 | Put the code on the bread bags or the receipt | It reaches the people who did not want to stop Day 7 | Read the funnel and count second scans | A daily trade shows a second scan fast or not at all None of the seven days needs a full morning, and the seventh is the one that decides whether week two is worth planning. The step-by-step version, written for the counter rather than for the design, is on how to create a bakery loyalty program . ### Know who’s due back before you lose them Three numbers do the work, and they already have names on the dashboard. Returning counts the customers with two or more visits in the period, set against the period before, and it is the only honest test of whether the program changed anything. The funnel follows the same people from holding your card to visiting, coming back, earning a reward and redeeming it, which is the difference between a card people take and a card people use. And Due back , on the Overview, counts everyone with no visit in over 30 days, names them, and puts Send them a message one tap away. Due back opens the same people on your Customers page, under its Inactive filter, so the count and the list always agree. On Pro, Analytics also sorts your customers into New, Regulars, Due back and Lost, and Lost is anyone with no visit in 90 days or more. Check the funnel and Due back on the same day each month. A card that fills in one busy morning and never gets scanned again is a card that told you something, and it told you early. When Due back fills, you can reach exactly those people. A Fideliya broadcast is addressed: to everyone holding that card, to the customers seen in the last 30 days, to those not seen for over 30, or to named individuals. Every message is yours: you pick who gets it and when it goes out, now or scheduled. ### Bake for the customers who really come Bakery waste is decided the night before, by what you choose to bake, and that stays your call. What the card adds is the input a bake plan has always lacked: who your daily customers actually are. Plan tomorrow’s bake around the people the card shows you come in every morning. The retention view of the same numbers is on the bakery retention guide . ### Sources No Search Console query specific to bakeries appears in the three months to 1 September 2026, so this page mirrors none and claims no demand it cannot show. The goal distribution is Fideliya production data measured on 4 September 2026 across external accounts, with its sample size and concentration caveat stated beside it. Every plan limit and product behaviour named above is cited to the file that implements it in the source note on this article. The suggested goal and the ladder are design choices for this page, not measurements, and this page quotes no third-party statistic. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does at the counter is described on the bakery loyalty program , and the plans are on the pricing page . Q: What should a bakery loyalty program reward? A: The visit. The neighbour buying one loaf most mornings is worth more over a year than the person buying a tray once, and only a visit-based card says so. Fideliya counts visits on a stamp card on every plan. Q: How many stamps should a bakery card have? A: Enough that the reward is worth giving and close enough that a weekday-morning habit reaches it inside a couple of weeks. Fideliya sets the goal per card; on live Fideliya stamp cards in September 2026 the most common goal was ten, on eight of fifteen. Q: When can a bakery enrol customers without slowing the queue? A: While they are already waiting at the display case, which is dead time you are not using. Fideliya scans from a browser on the phone at the counter, and joining takes a name and an email on one short form. Q: Do paper stamp cards still work in a bakery? A: They work until they get damp, dusted with flour or left in a coat. A Fideliya card is an Apple Wallet or Google Wallet pass, so it survives the counter and the customer can see the count without finding anything. Q: Should a bakery reward spend instead of visits? A: Only if the basket genuinely swings, which in most bakeries it does not. Fideliya runs stamps and points on every plan, so a bakery selling celebration cakes alongside daily bread can pick points if the difference is real. Q: Can a bakery tell customers about a bake that sold out early? A: It can tell every card holder at once. Fideliya sends a broadcast as a wallet notification to the holders you address it to, everyone or only those seen or not seen in the last 30 days, one a month on Free, three on Pro and ten on Enterprise. Q: Do my customers need an app for a bakery loyalty card? A: No. A Fideliya card lives in the wallet already on the phone, with no app to download and no account to create, which matters at a counter where the whole interaction lasts a minute. Q: What should a bakery watch after launch? A: Fideliya shows Returning, the customers with two or more visits in the period, beside a funnel that follows the same people from holding your card to redeeming a reward. The Overview counts and names everyone with no visit in over 30 days under Due back. In a daily trade a month of silence is a long one, so Due back is worth reading every week. ## Gym loyalty program: members who keep coming URL: https://www.fideliyapass.com/blog/loyalty-program-for-gyms Language: en Updated: 2026-10-17 A gym loyalty program keeps members showing up, and shows you who is slipping long before they cancel. Reward attendance rather than spend, because members already pay every month and the thing you are losing is not revenue but the habit behind it. A visit card makes showing up visible, the goal should sit inside a term rather than a year, and Due back matters more here than the signup count. Keep members coming before they cancel: what a gym loyalty program rewards when members already pay, the visit goal, the desk line and a 7-day launch. A gym loyalty card keeps members showing up, and shows you the one who joined in January and stopped coming in February, weeks before they cancel. Each visit is one scan at the front desk, on a card in the member’s phone wallet. The account looks fine while the habit fades. This page covers what to reward when the money is already collected, where the goal goes, and what the first week looks like. ### What should a gym loyalty program reward? Reward attendance. It is the one trade on this list where the customer is already paying whatever they do, so a spend-based program has nothing to measure and a discount has nothing to discount. What you are losing when a member drifts is not revenue this month; it is the habit that decides whether there is revenue in six. Making attendance visible is the whole mechanism. Nothing else on the card does as much work as the count itself. ### How many visits should a gym card count to? Count visits. Points would earn against a spend that does not vary, which is a mechanic solving a problem this trade does not have. A stamp card whose unit is one visit is both the simplest thing to explain at a front desk and the closest match to what you are actually trying to change. The goal is a waiting time in disguise, and gyms usually set it too far out. Divide it by how often a member realistically attends and you have the weeks until the reward. A goal that a committed member reaches inside a term is useful; a goal aimed at somebody attending several times a week is aimed at the members who were never going to lapse, which is the wrong half of the room. Two things are worth saying about that number before you copy it. It is a design choice, and the only measured figure on this page is what other businesses picked. In Fideliya’s production data on 4 September 2026 there were fifteen live stamp cards, and their goals ran five on two cards, six on two, seven on one, ten on eight, twelve on one and fifteen on one, a median of ten. There were nine live points cards with a median goal of 750. The sample is small and concentrated, and that belongs in the same sentence: one restaurant is 84% of the wider holder sample those cards sit behind. Read it as what a handful of real businesses chose, never as a benchmark for yours. The same reasoning applied across fifteen trades is on fifteen punch card ideas . ### A reward ladder that keeps them coming back Build it for the member who is wobbling, not for the one who never misses. - Give the first stamp at signup, during the tour. The card starts with the membership rather than after it. - Put a guest pass early. It is cheap, it arrives while the habit is still forming, and it brings somebody else through the door. - Put a middle rung where January members historically stop. A class credit or a kit item, placed at the fortnight you already know is the cliff. - Keep the named reward at the goal. Whatever the card is called after stays at the end. - Price the ladder against a cancelled membership, not against the item. That is the comparison that decides whether the ladder is generous enough. In plan terms the card, the pass and the scanner are on the free plan, which carries twenty members at one location. Pro carries 2,500 members and five team seats, which is the point at which the front desk can scan without the owner being on shift. ### The line to say at signup Said at the desk during signup, before the tour rather than after it: “Add this to your phone and it’ll count your visits. It’s free and it’s already got your first one.” Enrolling at signup rather than later is most of the battle, because a member being shown around is receptive and a member three weeks in is avoiding eye contact. Say it once, hold out the code, and let the first stamp do the persuading. Do not explain the reward ladder at the desk; it is on the card and the card is about to be on their phone. The scan itself stays quick: point the phone at the code or type it, add the stamp in one tap, and Undo takes back a scan made by mistake in the seconds after it. ### Launch it in seven days Seven days, and the fifth is the one that decides whether it sticks. Day | What you do | Why it is that day Day 1 | Decide the goal against realistic attendance | A goal aimed at your best members helps nobody Day 2 | Design the card and print a front-desk code | Signup is the only reliable enrolment moment Day 3 | Enrol the desk team and scan each other | A desk that has used it will offer it Day 4 | Agree the one sentence for signups | Consistency at the desk beats a better script Day 5 | Add it to every new signup, no exceptions | One week of every signup sets the habit Day 6 | Offer it to existing members at the desk | The lapsing ones are the reason the card exists Day 7 | Read the funnel’s first gap before anything else | A member who joined and never trained is the leading indicator None of the seven days needs a full morning, and the seventh is the one that decides whether week two is worth planning. The step-by-step version, written for the counter rather than for the design, is on how to create a gym loyalty program . ### Know who’s due back before you lose them Three numbers do the work, and they already have names on the dashboard. Returning counts the members with two or more visits in the period, set against the period before, and it is the only honest test of whether the program changed anything. The funnel follows the same people from holding your card to visiting, coming back, earning a reward and redeeming it, which is the difference between a card people take and a card people use. And Due back , on the Overview, counts everyone with no visit in over 30 days, names them, and puts Send them a message one tap away. Due back opens the same people on your Customers page, under its Inactive filter, so the count and the list always agree. On Pro, Analytics also sorts your customers into New, Regulars, Due back and Lost, and Lost is anyone with no visit in 90 days or more. Check the funnel and Due back on the same day each month. A card that fills every January and never gets scanned again is a card that told you something, and it told you early. When Due back fills, you can reach exactly those people. A Fideliya broadcast is addressed: to everyone holding that card, to the customers seen in the last 30 days, to those not seen for over 30, or to named individuals. Every message is yours: you pick who gets it and when it goes out, now or scheduled. ### Turn a quiet member into a conversation The card shows you the moment a member stops coming, while there is still time to act. The reasons behind it, an injury, a new job, a move, a class that changed time, come out in a conversation. A broadcast can reach the members who have stopped coming, as the inactive audience or as a named list, and you choose when it goes out. Pair it with a word at the desk, and a name on the list has a real chance of coming back. The measured side of that problem is on gym member retention statistics . ### Sources Search Console recorded the query "gym loyalty program" at 160 impressions and average position 29.7 in the three months to 1 September 2026, which is the demand this page is written against; the figure lives in the source note rather than in the prose. The goal distribution is Fideliya production data measured on 4 September 2026 across external accounts, with its sample size and concentration caveat stated beside it. Every plan limit and product behaviour named above is cited to the file that implements it in the source note on this article. The suggested goal and the ladder are design choices for this page, not measurements, and this page quotes no third-party statistic. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does at the counter is described on the gym loyalty program , and the plans are on the pricing page . Q: What is a gym loyalty program? A: A rule that rewards attendance rather than spend, since members already pay monthly. Fideliya runs it as an Apple Wallet or Google Wallet card that counts visits toward a reward the gym names, scanned at the front desk from a browser with no terminal to buy. Q: How does a gym loyalty program work when members already pay? A: It stops measuring money and starts measuring the habit. A Fideliya card counts each visit and shows the member how far along they are, so the thing being rewarded is the behaviour that decides whether they renew. Q: What should a gym reward? A: Consistency. A guest pass, a class credit or kit are all cheaper than acquiring the member again. Fideliya sets the goal and the reward together when the card is created, so the pair is priced in one decision. Q: Where should the goal sit for a gym? A: Inside a term rather than a year, because a goal a member cannot picture reaching does nothing in January. Fideliya sets the goal per card; live Fideliya stamp cards in September 2026 clustered at ten, on eight of fifteen. Q: When should a gym enrol a member? A: At signup, while the tour is happening and the phone is already out. Fideliya joins with a name and an email on one short form, and the card saves to the wallet already on the member’s phone. Q: Can a gym see who has stopped coming? A: Yes, and it is the most useful thing on the dashboard. Fideliya’s Overview counts every member with no visit in over 30 days under Due back, names them, and puts Send them a message one tap away. That is usually well before a cancellation. Q: Can a gym message members who are slipping? A: Yes. Fideliya can message everyone holding the card, only the members seen in the last 30 days, only those not seen for over 30, or a named few. You choose who gets it and when it goes out, now or scheduled up to 30 days ahead. Q: Does a gym need an app for this? A: No. A Fideliya card is a wallet pass, so it sits next to the member’s travel cards with nothing to install. That matters in a trade where a second app is exactly what a lapsing member will not download. ## Hair salon loyalty program: more rebookings URL: https://www.fideliyapass.com/blog/loyalty-program-for-hair-salons Language: en Updated: 2026-10-17 A hair salon loyalty program brings clients back to your chair instead of drifting to a salon nearer their office. Reward the appointment kept, because appointments are spaced and expensive and the risk is a client quietly trying somewhere else. Stamps suit a salon whose services look alike and points suit one whose prices swing, and the goal has to be short enough that the reward arrives inside the relationship. Keep clients from drifting to the salon nearer their office: what a hair salon loyalty program rewards, stamps or points, the desk line, a 7-day launch. A hair salon loyalty card gives the client who did not rebook on the way out a reason to come back to you, not to the salon nearer their office. Each appointment is one scan at the desk, and their progress waits in their phone wallet. That hesitation after a six-week colour appointment is where clients drift. This page covers what it should count, which mechanic fits a price list that swings, and what the first week looks like. ### What should a hair salon loyalty program reward? Reward the appointment kept. In a salon the visit is the scarce thing: it is booked in advance, it occupies a chair for an hour or more, and the client has to actively decide to come back rather than simply walking past. Every appointment is a small commitment, and a card that recognises the commitment is aimed at the moment the client is deciding whether to make it again. The competition here is rarely another salon on price. It is drift, and drift is quiet. A client who liked the last cut and never rebooked has not rejected you; they have failed to get around to it, and a card that shows visible progress gives them a reason to get around to it now rather than eventually. ### Stamps or points for a salon, and how many? This is the vertical where the mechanic is a genuine question. If a cut, a blow-dry and a trim sit close enough together in price, stamps are right and the card explains itself. If a full colour costs several times a fringe trim, a stamp card quietly says both are the same, and the client paying for the colour will notice. Points earn against value and handle that fairly. Whichever you pick, the goal is a waiting time in disguise. Divide it by how often a client actually books and you have the months until the reward. Salon appointments are spaced, so a goal that reads as a fortnight in a café reads as most of a year here, and the reward has to land while the relationship is still in progress rather than after it would already have ended. Two things are worth saying about that number before you copy it. It is a design choice, and the only measured figure on this page is what other businesses picked. In Fideliya’s production data on 4 September 2026 there were fifteen live stamp cards, and their goals ran five on two cards, six on two, seven on one, ten on eight, twelve on one and fifteen on one, a median of ten. There were nine live points cards with a median goal of 750. The sample is small and concentrated, and that belongs in the same sentence: one restaurant is 84% of the wider holder sample those cards sit behind. Read it as what a handful of real businesses chose, never as a benchmark for yours. The same reasoning applied across fifteen trades is on fifteen punch card ideas . ### A reward ladder that keeps them coming back In a spaced trade there is room for fewer rungs, so put them where the hesitation is. - Give the first stamp at the chair. The client sees it happen and the card is never empty. - Put a treatment second, not a discount. A conditioning treatment costs product rather than margin and reads as more generous than money off. - Place the middle rung at the appointment you most want to protect. Usually the one after the first colour. - Keep the named reward at the goal. Whatever the card promises stays at the end. - Price the pair when you set it. Fideliya asks for the goal and the reward together, which is the moment to check the arithmetic rather than after the cards are printed. In plan terms the card and the scanner are on the free plan, which carries twenty clients at one location. A salon with more than one stylist wants Pro, which opens five team seats so the person at the desk can scan without the owner standing there. ### The line to say while the diary is open Said at the desk while the diary is open and the client is already holding their phone: “Shall I add our card while you’ve got your phone out? It’s free and your first visit is already on it.” The timing is the trick. Rebooking is the only moment in a salon visit when the client has their phone in their hand for a reason that is not payment, and a card offered then costs nobody anything. Offered instead at payment it competes with the tip, the total and the coat, and it loses to all three. The scan itself stays quick: point the phone at the code or type it, add the stamp or the points in one tap, and Undo takes back a scan made by mistake in the seconds after it. ### Launch it in seven days Seven days, and most of them fit between appointments. Day | What you do | Why it is that day Day 1 | Decide stamps or points against your price list | It is the one choice this trade genuinely has to make Day 2 | Design the card and print a code for the desk | Rebooking is the enrolment moment Day 3 | Enrol the stylists and scan each other | A stylist who holds one will mention it Day 4 | Agree the one sentence at the desk | Said while the diary is open, not at payment Day 5 | Offer it to every client for a full day | A day of everyone beats a week of some Day 6 | Add the code to booking confirmations | It reaches the clients already in the diary Day 7 | Read the funnel and count who came back | In a spaced trade few clients are back by day 7, and that is normal None of the seven days needs a full morning, and the seventh is the one that decides whether week two is worth planning. The step-by-step version, written for the counter rather than for the design, is on how to create a hair salon loyalty program . ### Know who’s due back before you lose them Three numbers do the work, and they already have names on the dashboard. Returning counts the clients with two or more visits in the period, set against the period before, and it is the only honest test of whether the program changed anything. The funnel follows the same people from holding your card to visiting, coming back, earning a reward and redeeming it, which is the difference between a card people take and a card people use. And Due back , on the Overview, counts everyone with no visit in over 30 days, names them, and puts Send them a message one tap away. Due back opens the same people on your Customers page, under its Inactive filter, so the count and the list always agree. On Pro, Analytics also sorts your customers into New, Regulars, Due back and Lost, and Lost is anyone with no visit in 90 days or more. Check the funnel and Due back on the same day each month. A card that fills after a busy Saturday and never gets scanned again is a card that told you something, and it told you early. When Due back fills, you can reach exactly those people. A Fideliya broadcast is addressed: to everyone holding that card, to the customers seen in the last 30 days, to those not seen for over 30, or to named individuals. Every message is yours: you pick who gets it and when it goes out, now or scheduled. ### Rebook at the desk, and let the card reward it Rebooking at the desk before the client leaves is still the strongest retention habit a salon has, and the card makes it stronger: the client sees their progress on the pass while the diary is open. Get the rebooking habit right first, then let the card reward every appointment kept. The rest of that argument is on the hair salon retention guide . ### Sources Search Console recorded the query "hair salon loyalty program" at 117 impressions and average position 65.1 in the three months to 1 September 2026, which is the demand this page is written against; the figure lives in the source note rather than in the prose. The goal distribution is Fideliya production data measured on 4 September 2026 across external accounts, with its sample size and concentration caveat stated beside it. Every plan limit and product behaviour named above is cited to the file that implements it in the source note on this article. The suggested goal and the ladder are design choices for this page, not measurements, and this page quotes no third-party statistic. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does at the counter is described on the hair salon loyalty program , and the plans are on the pricing page . Q: What is a hair salon loyalty program? A: A rule that rewards the appointment kept rather than the money spent on it. Fideliya runs it as an Apple Wallet or Google Wallet card that counts visits or spend toward a reward the salon names, scanned at the desk from a browser with no hardware to buy. Q: How does a hair salon loyalty program work? A: The client scans a QR code once at the chair or the desk and the card saves to the wallet on their phone. After that a stylist scans it at each appointment and Fideliya updates the card the client is holding, so progress is waiting next time they open the wallet. Q: Should a salon use stamps or points? A: Stamps if a cut and a blow-dry are close enough in price to treat alike, points if a colour costs several times a trim. Fideliya runs both on every plan and the salon chooses once, when the card is created. Q: Where should the goal sit for a hair salon? A: Short. Appointments are spaced, so a goal borrowed from a daily trade turns into years here. Fideliya sets the goal per card, so it can follow the salon’s own booking cycle rather than a convention. Q: When should a salon enrol a client? A: At the desk while rebooking, when the phone is already out for the diary. Fideliya joins with a name and an email on one short form and the card saves in a tap. Q: Can each stylist scan without the owner? A: On Pro and above. Fideliya includes the scanner on every plan and opens five team seats on Pro and ten on Enterprise, each carrying a role that limits what that person can change. Q: Can a salon reward a treatment rather than a discount? A: That is usually the better ladder, because it costs the salon product rather than margin. Fideliya asks for the goal and the reward together when the card is created, which is the moment to price the pair. Q: What should a salon watch after launch? A: Fideliya shows Returning, the clients with two or more visits in the period, beside a funnel that follows the same people from holding your card to redeeming a reward. The Overview counts and names everyone with no visit in over 30 days under Due back. In a spaced trade, Due back is the list that names a client worth calling. ## Spa loyalty program: clients who come back URL: https://www.fideliyapass.com/blog/loyalty-program-for-spas Language: en Updated: 2026-10-17 A spa loyalty program brings the client who came once back sooner, and turns a gift voucher into a regular. Reward the return, because treatments are occasional and expensive and the usual failure is a client who came once and never rebooked. Stamps suit a spa that would rather reward the visit and points suit one whose treatment prices swing, and the goal has to be short enough to be believed. Turn the one-visit voucher client into a regular: what a spa loyalty program should reward, stamps or points when treatments vary, and a seven-day launch. A spa loyalty card brings the client who said she would be back actually back, sooner, and turns a gift voucher into a first step. One scan at reception starts it, and her progress waits in her phone wallet. The most common story in a treatment room is a voucher client who enjoyed it and was not seen for four months, and almost none of it is about the treatment. This page covers what to reward, which mechanic fits a price list that swings, and how packages fit in. ### What should a spa loyalty program reward? Reward the return. A spa is the clearest case on this list: visits are occasional, individually expensive, and almost entirely discretionary, which means the decision to come back is made slowly and can be lost simply by not being made. Anything that shortens that interval is worth more than anything that increases the basket on the day. It also means the card should count the visit rather than the treatment. A client who books a short add-on because that is what the week allowed has still returned, and a program that rewards only the long treatment tells her the small visit did not count. It did. It is the visit that keeps the relationship alive between the ones that pay for it. ### Stamps or points for a spa, and how many? Both are defensible here and the choice follows the price list. If the spread between a short add-on and a signature treatment is wide, points earn against value and nobody feels short-changed. If you would rather reward the act of returning regardless of what was booked, stamps say that plainly, and a stamp card is easier to explain at reception when somebody is putting their coat on. The goal is a waiting time in disguise, and spas set it too long more often than any other trade on this list. Divide it by how often a client realistically books and read the answer in months rather than weeks. A short card with a reward worth having beats a long card with a better one, because the long card is a promise about a relationship neither of you has agreed to yet. Two things are worth saying about that number before you copy it. It is a design choice, and the only measured figure on this page is what other businesses picked. In Fideliya’s production data on 4 September 2026 there were fifteen live stamp cards, and their goals ran five on two cards, six on two, seven on one, ten on eight, twelve on one and fifteen on one, a median of ten. There were nine live points cards with a median goal of 750. The sample is small and concentrated, and that belongs in the same sentence: one restaurant is 84% of the wider holder sample those cards sit behind. Read it as what a handful of real businesses chose, never as a benchmark for yours. The same reasoning applied across fifteen trades is on fifteen punch card ideas . ### A reward ladder that keeps them coming back Short card, few rungs, and the first one placed against the interval rather than the spend. - Give the first stamp at reception when they join. The card should never start empty in a trade where the second visit is the hard one. - Put an add-on second. A scalp massage or an extension of the treatment they already book, which costs time rather than margin. - Keep the signature reward at the goal. It is what the card is for and it should stay at the end. - Use the gift card for anything sold up front. Fideliya opens gift cards on Pro with one template and on Enterprise with unlimited templates, and the holder joins your loyalty pass with one scan of the spa's QR code, like any client. - Price the ladder against a client who never rebooks. That is the alternative it is competing with, not the menu price. In plan terms the card, the pass and the scanner are on the free plan, which carries twenty clients at one location. Pro is the plan a spa reaches for gift cards and five team seats, which is the point at which a therapist can enrol somebody without reception. ### The line to say at reception on the way out Said at reception, on the way out, while the next appointment is being discussed: “Let me put you on our card before you go. It’s free, it’s on your phone, and today already counts.” Today already counts is the clause that matters, because a spa client’s next visit is not scheduled by habit and the card has to give her something now rather than a promise about later. Say it while she is standing at the desk rather than in the treatment room; the room is for the treatment, and a program mentioned there reads as a sales conversation in a place that should not have one. The scan itself stays quick: point the phone at the code or type it, add the stamp or the points in one tap, and Undo takes back a scan made by mistake in the seconds after it. ### Launch it in seven days Seven days, and reception can do all of them. Day | What you do | Why it is that day Day 1 | Decide stamps or points against your treatment list | A wide price spread is the case for points Day 2 | Design the card and print a code for reception | The desk is where the coat goes on and the phone comes out Day 3 | Enrol the team and scan each other | Reception explains what reception has used Day 4 | Agree the one sentence at the desk | Never in the treatment room Day 5 | Offer it to every client for a full day | Including the ones on vouchers, especially those Day 6 | Attach it to gift voucher redemptions | It is the cheapest new-client source a spa has Day 7 | Read the funnel and count who came back | A spa’s second visit is weeks away; day 7 shows the first None of the seven days needs a full morning, and the seventh is the one that decides whether week two is worth planning. The step-by-step version, written for the counter rather than for the design, is on how to create a spa loyalty program . ### Know who’s due back before you lose them Three numbers do the work, and they already have names on the dashboard. Returning counts the clients with two or more visits in the period, set against the period before, and it is the only honest test of whether the program changed anything. The funnel follows the same people from holding your card to visiting, coming back, earning a reward and redeeming it, which is the difference between a card people take and a card people use. And Due back , on the Overview, counts everyone with no visit in over 30 days, names them, and puts Send them a message one tap away. Due back opens the same people on your Customers page, under its Inactive filter, so the count and the list always agree. On Pro, Analytics also sorts your customers into New, Regulars, Due back and Lost, and Lost is anyone with no visit in 90 days or more. Check the funnel and Due back on the same day each month. A card that fills through a voucher season and never gets scanned again is a card that told you something, and it told you early. When Due back fills, you can reach exactly those people. A Fideliya broadcast is addressed: to everyone holding that card, to the customers seen in the last 30 days, to those not seen for over 30, or to named individuals. Every message is yours: you pick who gets it and when it goes out, now or scheduled. ### Sell packages up front, then bring clients back Fideliya is spa loyalty software. A prepaid balance goes on the gift card, the return goes on the loyalty card, and neither one bills anybody every month. Where the model is a course of treatments bought together, the card’s role is what happens afterwards: the client who finishes a package and has no reason to book again is precisely the person a short ladder is for. Winning that client back is the subject of win back spa clients . ### Sources Search Console recorded "spa loyalty software" at 527 impressions and average position 24.4, and "spa loyalty program" at 160 impressions and position 42.6, in the three months to 1 September 2026; both figures live in the source note rather than in the prose. The goal distribution is Fideliya production data measured on 4 September 2026 across external accounts, with its sample size and concentration caveat stated beside it. Every plan limit and product behaviour named above is cited to the file that implements it in the source note on this article. The suggested goal and the ladder are design choices for this page, not measurements, and this page quotes no third-party statistic. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does at the counter is described on the spa loyalty program , and the plans are on the pricing page . Q: What is spa loyalty software? A: Software that issues a card counting a client’s visits or spend toward a reward the spa names. Fideliya is spa loyalty software of that kind: the card lives in Apple Wallet or Google Wallet on every plan and reception scans it from a browser, with no hardware to buy. Q: What is a spa loyalty program? A: A rule that gives an occasional client a reason to make the next appointment sooner. Fideliya runs it as a wallet card that updates when reception scans it, so the progress toward the next reward is waiting when the client next opens their phone. Q: Should a spa use stamps or points? A: Stamps if you would rather reward the return itself, points if a signature treatment costs several times an add-on. Fideliya runs both on every plan and the spa picks one when the card is created. Q: Where should the goal sit for a spa? A: Short. Visits are occasional and expensive, so a long card is a promise measured in years. Fideliya sets the goal per card; live Fideliya stamp cards in September 2026 ran from five to fifteen with a median of ten, and a spa usually belongs at the low end. Q: Can a spa sell treatment packages up front with Fideliya? A: Yes, as a Fideliya gift card, which opens on Pro and puts a prepaid balance in the client’s wallet, while the loyalty card rewards every return. Fideliya is spa loyalty software, so nobody is billed every month. Q: Can a spa turn a gift voucher into a returning client? A: That is the best use of the card here. Fideliya opens gift cards on Pro with one template and on Enterprise with unlimited templates. When the recipient comes in, reception hands them the spa's QR code like any client, so a visit somebody else paid for becomes a first step. Q: When should a spa enrol a client? A: At reception on the way out, while the next appointment is being discussed. Fideliya joins with a name and an email on one short form and the card saves to the wallet in a tap. Q: What should a spa watch after launch? A: Fideliya shows Returning, the clients with two or more visits in the period, beside a funnel that follows the same people from holding your card to redeeming a reward. The Overview counts and names everyone with no visit in over 30 days under Due back. For a spa, Due back names the client worth a call. ## Boutique loyalty program: more repeat buyers URL: https://www.fideliyapass.com/blog/loyalty-program-for-boutiques Language: en Updated: 2026-10-17 A boutique loyalty program turns a one-time shopper into a customer who comes back for the new season. It usually rewards spend rather than visits, because a scarf and a coat are not the same purchase and a stamp card would say they were. Points fit a varying basket, the goal is a threshold you choose rather than one you copy, and the first reward should arrive before the second season. Turn the one-time shopper into a repeat buyer: what a boutique loyalty program should reward when baskets vary, the points goal and the launch. A boutique loyalty card brings back the shopper who bought once in the sale, and shows you the quiet regular who comes in most months and has never been recognised. It counts every purchase at the counter, on a card the customer keeps in their phone’s wallet. This page covers what to count when baskets vary, where the goal goes, and what the first week looks like. ### Should a boutique reward spend or visits? Usually spend, and this is the one vertical on this list where that is the right answer. A boutique basket genuinely swings: a pair of earrings and a winter coat are both a purchase and they are not the same event, and a stamp card would say they were. The customer who bought the coat notices, and what she notices is that the program is not really about her. There is a case for visits. A shop with a narrow price range, or one that would rather reward the habit of dropping in than the size of the receipt, is better served by stamps, because the card explains itself and nobody has to think about a rate. Decide which of those two shops you are before you choose the mechanic, not afterwards. ### Where should a boutique’s points goal sit? Points, if the basket varies. The mechanic earns against value, so the coat and the earrings both count for what they were, and the balance grows in a way the customer can follow on the card without arithmetic. The goal here is a threshold rather than a count, and the same rule applies: it is a waiting time in disguise. Divide it by what a regular customer realistically spends across a season and you have the answer in seasons, which is the unit a boutique actually runs on. A threshold nobody reaches before the stock has turned over twice is a threshold aimed at a customer who does not exist. Two things are worth saying about that number before you copy it. It is a design choice, and the only measured figure on this page is what other businesses picked. In Fideliya’s production data on 4 September 2026 there were fifteen live stamp cards, and their goals ran five on two cards, six on two, seven on one, ten on eight, twelve on one and fifteen on one, a median of ten. There were nine live points cards with a median goal of 750. The sample is small and concentrated, and that belongs in the same sentence: one restaurant is 84% of the wider holder sample those cards sit behind. Read it as what a handful of real businesses chose, never as a benchmark for yours. The same reasoning applied across fifteen trades is on fifteen punch card ideas . ### A reward ladder that keeps them coming back Points ladders go wrong by having one rung a long way out. Put something before the second season. - Start the balance at the counter when they join. A card with a balance is a card being carried. - Put a small rung inside the first season. An alteration, a gift wrap, something with a real cost to you and a low one. - Keep the named reward at the threshold. Whatever the card promises stays where it was promised. - Say the reward in one sentence. If explaining it needs a rate and a conversion, the card is complicated rather than generous. - Price the ladder across the season it takes to earn. Not against the item you are giving away. In plan terms the card carries your logo and colours on every plan including Free, which is twenty customers at one location. Pro adds a cover image, five team seats, 2,500 customers and gift cards; the Fideliya badge comes off with white-label, a one-time add-on that no plan includes. ### The line that turns a sale into a member Said at the counter while the purchase is being wrapped, which is the only unhurried moment in a boutique transaction: “Do you want our card? It’s free, it goes on your phone, and today’s purchase counts toward it.” Today’s purchase counts is the whole persuasion. A customer who has just spent something meaningful and is told it already counts has a reason to keep the card; the same customer told about a program that starts next time does not. Wrapping is the moment because the transaction is finished, the phone is out, and neither of you is waiting on the other. The scan itself stays quick: point the phone at the code or type it, add the points in one tap, and Undo takes back a scan made by mistake in the seconds after it. ### Launch it in seven days Seven days, and the sixth is the one boutiques usually skip. Day | What you do | Why it is that day Day 1 | Decide points or stamps against your price range | A wide range is the case for points and it is not close Day 2 | Design the card with your logo and colours | The card is a brand surface the customer keeps Day 3 | Enrol the shop floor and scan each other | Nobody sells a card they have not held Day 4 | Agree the one sentence for wrapping | Said while wrapping, not while paying Day 5 | Offer it on every sale for a full day | A day of everyone is the honest sample Day 6 | Put the code on the receipt and the bag | It reaches the customer who declined at the counter Day 7 | Read the funnel and count who came back | A seasonal trade shows little in its first week; the funnel shows it first None of the seven days needs a full morning, and the seventh is the one that decides whether week two is worth planning. The step-by-step version, written for the counter rather than for the design, is on how to create a boutique loyalty program . ### Know who’s due back before you lose them Three numbers do the work, and they already have names on the dashboard. Returning counts the customers with two or more visits in the period, set against the period before, and it is the only honest test of whether the program changed anything. The funnel follows the same people from holding your card to visiting, coming back, earning a reward and redeeming it, which is the difference between a card people take and a card people use. And Due back , on the Overview, counts everyone with no visit in over 30 days, names them, and puts Send them a message one tap away. Due back opens the same people on your Customers page, under its Inactive filter, so the count and the list always agree. On Pro, Analytics also sorts your customers into New, Regulars, Due back and Lost, and Lost is anyone with no visit in 90 days or more. Check the funnel and Due back on the same day each month. A card that fills during a sale and never gets scanned again is a card that told you something, and it told you early. When Due back fills, you can reach exactly those people. A Fideliya broadcast is addressed: to everyone holding that card, to the customers seen in the last 30 days, to those not seen for over 30, or to named individuals. Every message is yours: you pick who gets it and when it goes out, now or scheduled. ### Pair the card with what is new on the rail Boutique returns are driven by what is new on the rail. The card rewards that rhythm: when a delivery lands, your card holders have a reason to come in and a balance that moves closer to its reward. Read Due back, which counts anyone not in for 30 days, against the season: in a seasonal trade a customer can reasonably stay away for two months, so your messages go to the people who really need one. Read the cost of the whole thing on what a boutique loyalty program costs . ### Sources No Search Console query specific to boutiques appears in the three months to 1 September 2026, so this page mirrors none and claims no demand it cannot show. The goal distribution is Fideliya production data measured on 4 September 2026 across external accounts, with its sample size and concentration caveat stated beside it. Every plan limit and product behaviour named above is cited to the file that implements it in the source note on this article. The suggested goal and the ladder are design choices for this page, not measurements, and this page quotes no third-party statistic. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does at the counter is described on the boutique loyalty program , and the plans are on the pricing page . Q: Should a boutique reward visits or spend? A: Spend, in most cases. A scarf and a coat are not the same purchase and a stamp card would treat them alike, which the customer buying the coat will notice. Fideliya runs points on every plan and the shop picks the model when the card is created. Q: How does a boutique loyalty program work? A: The customer scans a QR at the counter or on the receipt and the card saves to the wallet on their phone. After that the counter scans it at each purchase and Fideliya updates the balance the customer is holding. Q: Where should the points goal sit? A: Close enough that a regular customer can picture reaching it inside a season. Fideliya sets the goal per card; there were nine live points cards in Fideliya’s data in September 2026 with a median goal of 750, which is what other shops chose rather than what yours should choose. Q: When should a boutique reward a stamp instead? A: When you would rather reward the return than the receipt, which suits a shop with a narrow price range. Fideliya runs stamps on every plan too, and the two models are a single choice made at card creation. Q: Can a boutique put its own brand on the card? A: Yes. Fideliya carries the shop’s logo and colours on the card on every plan including Free, Pro adds a cover image, and the Fideliya badge comes off with the white-label add-on, a one-time purchase that no plan includes. Q: Can a boutique sell gift cards through the same wallet? A: From Pro. A Fideliya gift card is a second wallet pass that arrives by email and sits beside the loyalty card, with one template on Pro. Q: Do my customers need an app for a boutique loyalty card? A: No. A Fideliya card lives in Apple Wallet or Google Wallet, so there is nothing to install and no account to create, and the balance is visible whenever the customer opens the wallet for anything else. Q: What should a boutique watch after launch? A: Fideliya shows Returning, the customers with two or more visits in the period, beside a funnel that follows the same people from holding your card to redeeming a reward. The Overview counts and names everyone with no visit in over 30 days under Due back. In a seasonal trade, read Due back against the calendar, because a quiet month can be the season and not the customer. ## 15 punch card ideas customers finish URL: https://www.fideliyapass.com/blog/punch-card-ideas Language: en Updated: 2026-10-17 A punch card your customers finish brings them back, and the idea behind it is a pairing: what earns a stamp, and how many stamps the reward costs. The fifteen below set that second number deliberately rather than by habit. On live Fideliya stamp cards the most common goal is ten, chosen by eight cards of fifteen in September 2026, which is a starting point rather than a rule. Fifteen punch card ideas your customers actually finish, each with a stamp count and the arithmetic behind it, plus the goals on live Fideliya cards. A punch card that counts the right thing at the right goal gets finished, and a finished card is a regular. The customer at your counter with last week’s order is who the card is for, and what it counts decides whether they get there. Most ideas fail there, not at the design. A card that counts the wrong thing rewards the wrong behaviour, and a card that counts the right thing at the wrong goal rewards nobody, because nobody finishes it. Every idea below is written as a pairing: the thing that earns a stamp, and the number of stamps the reward costs. The second half is where the thinking goes. ### What makes a punch card idea work? A punch card is two decisions wearing one design. The first is the unit: a visit, a coffee, a class, a service. The second is the goal, and the goal is a waiting time in disguise. Divide it by how often your regulars come in and you get the weeks until the reward, which is the calculation the customer runs in their head at the counter whether you meant them to or not. So a stamp count is a design choice, not a fact about your trade. Set the goal at eight and a weekday-morning customer finishes inside a fortnight. Set the same eight in a place people visit monthly and you have written an eight-month promise. The idea did not change. The rhythm around it did. ### Fifteen ideas, with the stamp count for each Fifteen pairings, each with the reason the goal sits where it does. Treat every number in the third column as a starting point to test against your own visit rhythm rather than a figure to copy. Idea | Business | Suggested goal | Why that number One stamp a coffee, the next one free | Coffee shop | Set the goal at 10 | A weekday regular finishes in about a fortnight, which is short enough to stay interesting Morning pastry card | Bakery | Set the goal at 8 | The habit is weekday mornings, so eight lands inside two weeks of ordinary life Lunch card, one stamp a visit | Restaurant | Set the goal at 12 | Two or three lunches a week reaches it in about six weeks, before the season changes Cold-drink card for the warm months | Juice bar | Set the goal at 6 | A seasonal card has to finish inside the season or it finishes nowhere Cut card | Barber shop | Set the goal at 5 | A cut about once a month makes five a half-year relationship, which is already long Colour and cut card | Hair salon | Set the goal at 5 | Appointments are spaced and expensive, so the reward has to arrive while the client still remembers starting Manicure card | Nail salon | Set the goal at 6 | Fortnightly appointments reach six in a season, which is a whole habit measured end to end Treatment card | Spa | Set the goal at 5 | Occasional high-value visits need a short card and a reward worth the wait Class card | Gym or studio | Set the goal at 10 | Classes come in weeks, not months, so a longer card still finishes inside a term Wash card | Car wash | Set the goal at 6 | Monthly washing makes six a half-year, and anything longer stops looking reachable Reader’s card, one stamp a book | Bookshop | Set the goal at 8 | The unit is a purchase rather than a visit, so the goal counts baskets and not footfall Groom card | Pet groomer | Set the goal at 5 | Grooming is seasonal and spaced, and five keeps the card alive between coats Service card | Bike shop | Set the goal at 4 | Services are rare and large, so four is generous in time and modest in cost Hour card | Gaming centre | Set the goal at 10 | Sessions are frequent and small, which is exactly the shape a longer card suits Cleaning card | Dry cleaner | Set the goal at 8 | A working wardrobe comes back often enough that eight is a season, not a year Two of those fifteen sit at four and five on purpose, and they are the ones most often copied wrongly. A barber who borrows the coffee shop’s ten has written a card that takes the better part of a year, and the customer works that out before the second stamp. The reasoning behind the number is set out in full on how many stamps a loyalty card should have . ### What other Fideliya businesses chose These are production aggregates measured on 4 September 2026 across external accounts. The sample is small and concentrated, and both facts belong next to the numbers: fifteen live stamp cards, and in the wider holder sample behind them one restaurant is 84% of the enrolled cards. Read it as what a handful of real businesses chose, never as a sector norm. Across those fifteen live stamp cards the most common goal is ten, chosen by eight of them. The full distribution is five on two cards, six on two, seven on one, ten on eight, twelve on one and fifteen on one. The median is ten and the range runs from five to fifteen. Nobody chose three, and nobody chose twenty. The clustering around ten is worth naming. It is not evidence that ten works. It is evidence that ten is what people reach for, which is the convention this page asks you to measure against your own visit rhythm before copying. The fifteen ideas above deliberately spread from four to twelve for that reason. ### How do I set the goal for my own rhythm? Six steps in order. The first two do most of the work, and the last one is the step businesses skip. - Count visits, not customers. How often does a regular come in during an ordinary month? That number, not your trade, sets the ceiling on the goal. - Pick the longest wait you would accept as a customer. Multiply weekly visits by that wait and you have the goal, before any opinion enters. - Price the reward by the cycle, not by the item. A free tenth coffee is a discount on ten coffees paid at the end. Decide whether the margin carries it before you announce the number. - Give the first stamp at signup. A card that starts at zero feels longer than the same card started at one. The goal has not moved; the distance the customer perceives has. - Say the reward out loud in one sentence. If explaining it needs two conditions, the card is complicated rather than long, and that is a different problem wearing the same face. - Write down the number you would change it to. Then leave the card alone for a full cycle and compare, rather than editing the goal while customers are halfway along it. That last step matters more on a digital card than a paper one. Fideliya runs one active pass per business, so raising the goal moves the finish line for everyone already collecting instead of opening a second card beside the first. Decide the number before launch, and the launch checklist covers the order the rest of the decisions come in. ### Keep the card working once it is live An idea survives contact with the counter or it does not. Three things decide which. The first is whether staff can award a stamp without thinking. On Fideliya the scanner is a web page on the phone already at the till, included on every plan, and a scan adds the stamp and updates the card in the customer’s wallet. There is no cooldown to explain: a second scan straight after the first is never refused, and the hour-long window that collapses a burst into one visit is applied when the analytics are read rather than at the counter. Staff can scan the code or type it, and Undo reverses a scan made by mistake in the seconds after it. The second is whether the customer can see where they stand between visits. The counter lives on the pass itself in Apple Wallet or Google Wallet, so a regular who opens their wallet for a train ticket sees the card without opening anything. That is the difference the loyalty app or wallet pass page is about. The third is what happens at the end. Fideliya marks the reward available the moment the goal is reached, and the count resets when staff claim it, in the same action that spends it. A card that reset itself at the goal would take the reward back before anyone handed it over, and the ideas above all assume it does not. Once the first cycle has run, the natural next question is what to send between visits, which is the subject of twenty loyalty campaign ideas , and the errors worth designing around are on common loyalty program mistakes . ### Sources The stamp goals in the own-data block are Fideliya production aggregates measured on 4 September 2026 across external accounts, with the sample size and the concentration caveat stated beside them. The fifteen suggested goals in the table are design choices for this page, each with its arithmetic shown, and are not measurements of any sector. This page quotes no third-party statistic, because no fetchable and dateable source for punch card goals was found. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. How stamp cards behave in the product is described on digital stamp cards , and the plans are on the pricing page . Q: What is a good punch card idea for a small business? A: One where the thing being counted is the thing you want more of, and the goal is close enough to be believed. A coffee card at ten and a treatment card at five are the same idea at two rhythms. Fideliya lets you set the goal per card, so the number follows how often your regulars actually come in. Q: How many stamps should a punch card have? A: Take how often a regular visits, decide the longest wait you would accept as a customer, and multiply. On live Fideliya cards in September 2026 the most common goal was ten, on eight stamp cards of fifteen, with the rest spread between five and fifteen. Q: Can a punch card count something other than visits? A: Yes, and it usually should when the basket varies. A card can count visits, or a points balance can count value. Fideliya runs either model on every plan, so a bakery can stamp a visit while a bike shop counts spend toward a service. Q: What should the reward on a punch card be? A: Something you can hand over without checking a spreadsheet, and something a customer can picture. Fideliya asks for the goal and the reward together when you design the card, which is the moment to price the pair rather than the item. Q: Do digital punch cards work without an app? A: Yes. A Fideliya punch card is an Apple Wallet or Google Wallet pass, so the customer adds it in one tap and it sits with their boarding passes and tickets. There is nothing to install and no password to remember. Q: What happens when a customer fills the card? A: Fideliya marks the reward as available the moment the goal is reached. The count resets when staff claim it at the counter, in the same action that spends the reward, so a full card cannot quietly reset itself before the customer gets anything. Q: How do I try a new punch card idea? A: Test the goal on paper first, then launch it. Fideliya runs one active pass per business, so a new idea replaces the current card and every customer collects on the same one. Q: Does scanning twice in a row break the card? A: No. Fideliya never refuses a scan for being too soon after the last one, and the till counts every press. The one-hour window that collapses a burst into a single visit is applied when the analytics are read, never at the counter. ## Fix 10 common loyalty program mistakes URL: https://www.fideliyapass.com/blog/loyalty-program-mistakes Language: en Updated: 2026-10-17 Fix the ten mistakes below and your loyalty program keeps customers coming back instead of stalling at half-full cards. Most programs fail on a decision made before launch rather than on the software: a goal copied instead of calculated, a reward priced by the item, progress the customer cannot see, and success counted in signups. Each carries its fix, and the part of Fideliya that helps. Fix the ten loyalty program mistakes small businesses make, from a copied stamp goal to counting signups: why each happens, and what Fideliya does for you. Fix the right decisions and your loyalty program fills cards instead of leaving them half-full. A program rarely fails at the counter: it fails at a decision taken weeks earlier, in a quiet moment, by somebody copying a number off a card they liked. By the time the symptom shows up, half-full cards and a reward nobody reaches, the decision is buried under a design. The ten below are the recurring ones, each written as the mistake, why it happens, and what to do instead. Each one names the part of Fideliya that helps. ### The ten mistakes and their fixes, in one table The last column shows what Fideliya does for you on each one. The mistake | Why it happens | The fix | What Fideliya does The goal is copied, not calculated | Ten is what stamp cards look like | Divide the goal by how often a regular visits and read the wait | Sets the goal per card, so the number can follow your rhythm The reward is priced by the item | A free coffee sounds like the cost of one coffee | Price the reward across the whole cycle it takes to earn | Asks for the goal and the reward together, so you price them on one screen Progress is invisible between visits | Paper cards live in drawers | Put the balance somewhere the customer already looks | Keeps the counter on the wallet pass itself The rules change mid-cycle | The first goal felt wrong after a month | Give the goal one full cycle before touching it | Runs one active pass per business, so a change moves everyone’s finish line at once Only the owner can run it | The account was set up on the owner’s phone | Give staff their own way in before the first day off | Adds five team seats on Pro and ten on Enterprise, with roles Enrolment is asked for away from the till | A poster in the window feels less pushy | Ask at the moment of payment, where the phone is already out | Puts the QR at the counter; joining asks for a name and an email Staff are given a rule to enforce | A cooldown looks like fraud protection | Let the till count and settle the reading later | Never refuses a scan for being too soon, and collapses bursts when analytics are read The program is announced once | Launch day felt like the end of the work | Plan the second message before the first one goes out | Includes one broadcast a month on Free, three on Pro, ten on Enterprise Success is counted in signups | Signups arrive first and look like progress | Count second visits, and the gap between enrolled and scanned | Reports enrolled and scanned separately, and bands customers who go quiet Nobody asks who owns the list | The question only becomes urgent on the way out | Ask about export before the trial ends | Exports the customer list as CSV on Pro; the terms leave ownership with the business ### Which mistakes are made before launch? The first four rows all happen at the design table, and they are the expensive ones because they are the hardest to reverse. The copied goal is first because it is the most common. A stamp count is a waiting time in disguise: divide it by how often a regular comes in and you have the weeks until the reward. Ten is a fortnight in a coffee shop and the better part of a year in a barber’s chair, and the customer runs that arithmetic before the second stamp. The counter-move is to start from your own visit rhythm, which is what fifteen punch card ideas with the stamp count for each works through case by case. The priced reward is second. A free tenth coffee is a discount spread across ten coffees, paid at the end, and whether the margin carries it is your call, made with your numbers. Fideliya asks for the goal and the reward together when the card is designed, so you price them on the same screen. Invisible progress is third and it is the mistake paper cannot avoid. A card the customer cannot find is a card they have already left. Fideliya keeps the count on the pass itself in Apple Wallet or Google Wallet, so the balance is visible whenever the wallet is open for anything else, with no app to launch and no password to recall. Changing the rules mid-cycle is fourth. Fideliya runs one active pass per business, so raising a goal after launch moves the finish line for every customer already collecting. You can change it any time; give the goal one full cycle first. ### Three counter mistakes, and how to avoid them The next three are operational, and they show up in the first fortnight rather than the first quarter. A program only one person can run is a program that stops on that person’s day off. Fideliya includes the scanner on every plan, so the owner can always scan, and adds five team seats on Pro and ten on Enterprise with roles attached. Move to Pro before your first day off and the shop keeps scanning without you. Asking for the enrolment anywhere except the till costs most of it. The moment to ask is while the customer is paying and the phone is already in their hand, which is why the QR belongs at the counter rather than in the window. Joining a Fideliya program takes a name and an email on one short form, with the phone optional, and then the card is added to the wallet in a tap. Giving staff a rule to enforce is the quietest of the three and the most corrosive. A cooldown that blocks a second scan turns a member of your staff into an adjudicator in front of a queue. Fideliya refuses a scan for exactly two reasons, an add that would take a card past its goal and a gift card deduction larger than the balance, and never for being too soon after the last one. The hour-long window that collapses a burst of presses into a single visit is applied when the analytics are read, not at the till, so the counter can stay a counter. Staff scan the code or type it, add the stamp or the points in one tap, and Undo reverses a scan made by mistake in the seconds after it. ### Three mistakes after launch that hide a working program The last three are about what happens once the card is live, and they are the ones that make a working program look broken and a broken one look fine. Announcing the program once treats launch day as the end of the work. It is the start of it, and the second message is the one that decides whether the card gets a second scan. Fideliya includes one broadcast a month on Free, three on Pro and ten on Enterprise, sent as wallet notifications with no app in between. Write the next one on launch day and schedule it up to 30 days ahead. There is a full catalogue of what to send on twenty loyalty campaign ideas . Counting signups is the flattering mistake. An enrolment is a form that was filled in; a scan is a customer who came back, and the distance between those two numbers is the program. Fideliya reports enrolled and scanned as separate figures and bands customers who have gone quiet at thirty days, so the gap is something you look at rather than something an average hides. Not asking who owns the list is the mistake that only hurts on the way out. Fideliya exports the customer list as CSV on the Pro plan, and the terms state that the business retains ownership of the data it puts in. Ask any vendor the same question before the trial ends, and treat a vague answer as an answer. The four questions worth asking of any platform, including this one, are set out on how to judge loyalty software . ### Promise a reward you are glad to give There is an eleventh mistake: promising a reward you would rather not hand over. A reward the owner resents gets negotiated at the counter, and customers can hear it. Choose one you are glad to give. The first-thirty-days version of this page is the launch checklist . ### Which mistake should I fix first? If several of the ten apply, they do not all cost the same to leave alone. This is the order worth taking them in. - The goal. Everything else is downstream of the waiting time, and it is hardest to change once customers are collecting. - The reward, priced across the cycle. A goal you cannot afford is worse than a goal nobody reaches. - Where the enrolment is asked for. Moving the QR to the till costs nothing and changes the intake. - Who else can scan. Do this before the first day you are not there, not after. - The second message. Write it on launch day while the reason for it is obvious. - The two numbers you will watch. Enrolled and scanned, side by side, checked on the same day each month. - The export. Run it once early, so you know it works before you need it. ### Sources Every product statement on this page is a behaviour in the Fideliya codebase, named in the source comment above the article with the file that implements it. Plan limits are the published plans. This page carries no third-party statistic and no figure of any kind, deliberately: the ten mistakes are design failures, not measurements, and a number attached to one of them would be a number nobody counted. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the dashboard reports is described on what a loyalty dashboard should report , and the plans are on the pricing page . Q: What is the most common mistake in a loyalty program? A: Choosing the reward goal by convention rather than by how often customers actually visit. Ten stamps is a fortnight for a daily regular and most of a year for a monthly one. Fideliya sets the goal per card, so the number can follow your own visit rhythm instead of somebody else’s. Q: Why do customers stop collecting stamps? A: Usually because they lose sight of where they are. A card in a drawer stops being a card. Fideliya keeps the counter on the pass in Apple Wallet or Google Wallet, so a customer who opens their wallet for anything else sees the balance without opening an app. Q: Should I change the reward goal after launch? A: Only with your eyes open. Fideliya runs one active pass per business, so raising a goal moves the finish line for everyone already collecting rather than starting a second card beside the first. Decide the number before launch and give it a full cycle. Q: Is it a mistake to let staff scan the same card twice? A: No, and enforcing a cooldown at the till creates an argument staff have to win. Fideliya never refuses a scan for being too soon, and applies its one-hour visit window when the analytics are read instead of at the counter. Q: How should I measure whether a loyalty program is working? A: By second visits, not signups. An enrolment is a form; a scan is a customer who came back. Fideliya reports enrolled and scanned separately and bands customers who have gone quiet, so the gap between the two is visible rather than averaged away. Q: Is it a mistake to promise that every customer will see a message? A: Yes. Promise what the channel can prove. Fideliya reports how many passes a broadcast went to and that Apple and Google accepted it, and the visits that follow show you who came back. Q: What happens to the program if I leave the platform? A: Ask before you launch, not after. Fideliya exports the customer list as CSV on Pro, and the terms state that the business retains ownership of the data it puts in, so the list is portable rather than hostage. Q: Can a loyalty program run without the owner present? A: Yes, once your team can scan. Fideliya adds five team seats on Pro and ten on Enterprise, each with a role, so the counter keeps running on your day off. ## Fill slow days: 20 loyalty campaign ideas URL: https://www.fideliyapass.com/blog/loyalty-campaign-ideas Language: en Updated: 2026-10-17 The right loyalty campaign fills a slow day, gives your regulars a launch before anyone else and brings quiet customers back, all through the card already in their phone. You pick a trigger, write one short message and send it now or schedule it. The twenty below are grouped by trigger: a slow day, a date that belongs to one customer, a launch, or a stretch of silence. Each names the Fideliya surface it runs on and the plan that carries it. 20 loyalty campaign ideas that fill slow days, launch new items to your regulars first and bring quiet customers back, with what to send and when. A wet Tuesday with an empty terrace is a day you can fill, because two hundred people already carry your loyalty card in their phone’s wallet. One well-timed message to them is the whole campaign: what to say, and when. The hard part is not the idea. It is knowing which surface carries it and what your plan allows. The twenty below are grouped by trigger, because a trigger is what makes a campaign a campaign rather than a message. Each one names the Fideliya surface it runs on and the plan that includes it, and none of them promises a response rate nobody measured. There are only four surfaces a campaign can run on, and knowing which is which saves most of the planning. The broadcast is a wallet notification written for one loyalty card and addressed to its holders, all of them or only those seen or not seen in the last 30 days: one a month on Free, three on Pro, ten on Enterprise, refilled at the start of each month, with top-up packs for a busy season. The card itself is a surface too, because the stamp count and the reward sit on the pass and update whenever you scan. The referral link lives inside every card from the Pro plan. The gift card is a second wallet pass, sold from Pro with one template and from Enterprise with unlimited templates. Everything else happens at the counter, and several of the twenty do exactly that. An idea that runs on a conversation is still a campaign, and it costs nothing from your monthly allowance. ### Twenty ideas that bring customers in, by trigger Trigger | The idea | What to send | Surface and plan Slow day | Name the day | One line the morning of your quietest day, naming it | Broadcast, every plan Slow day | Double stamp window | An afternoon where one visit earns two | Broadcast plus the card, every plan Slow day | The afternoon gap | A message scheduled for the hour the room empties | Broadcast, scheduled, every plan Slow day | Weather call | Sent live when the forecast clears the terrace | Broadcast, every plan Slow day | One thing, named | The staff pick, with the person’s name on it | Broadcast, every plan Slow day | Second counter | Point holders at the quieter of your locations | Broadcast; 1 location on Free, 4 on Pro, unlimited on Enterprise A customer’s date | Birthday, asked at the till | Nothing sent; the note is taken and the reward given in person | Counter. Fideliya holds no date of birth A customer’s date | Joining anniversary | A reward handed over when the roster shows a year | Dashboard and counter, every plan A customer’s date | The gift they buy for someone else | A gift card sold before a birthday, not after | Gift cards, Pro and above A customer’s date | Local holiday | One message on the day the street is busy anyway | Broadcast, every plan Launch | Card holders first | The new item announced to holders a day early | Broadcast, every plan Launch | New location | The address, and a reason to try it once | Broadcast, every plan Launch | The program itself | A QR at the counter and the first stamp given at signup | The card, every plan Launch | A gifting range | Gift cards announced before the season, not during it | Gift cards, Pro and above Launch | Turn referrals on | Tell holders the card in their wallet is already a link | Referrals, Pro and above Silence | The quiet-stretch message | Sent when the roster shows the quiet band filling | Broadcast to customers not seen for over 30 days, every plan Silence | Almost there | A word at the counter to customers close to the reward: four fifths of the way, or one stamp short | Dashboard filter plus the counter, every plan Silence | Reward waiting | Nothing sent; the pass already says it is claimable | The card, every plan Silence | Referral instead of reach | Ask happy regulars to bring one person | Referrals, Pro and above Silence | Decide the next cycle | Set what the second card offers before the first is claimed | Pass design, every plan ### How do I fill a slow day? Six ideas A slow day is the easiest trigger because you already know which day it is. The six above differ in timing rather than in content, and timing is most of the effect. A message sent the night before a quiet Tuesday asks somebody to remember it; the same message at nine on Tuesday morning arrives while the day is still being decided. Two of the six are worth pairing. The double stamp window costs nothing to announce and everything to honour, so decide the hours before you write the line, and remember that the card counts every press: Fideliya never refuses a scan for being too soon after the last one. The weather call is the one to keep in reserve, because it is the only idea on this page that has to be sent while it is true. Everything else can be written when you have a quiet minute and scheduled for the moment it matters: a broadcast can be set to go out up to 30 days ahead, and a scheduled send counts against the same monthly allowance. The allowance is what shapes the month. One broadcast on Free means one slow-day campaign, and it should be the day that costs you the most. Three on Pro is a slow day, a launch and a spare. Ten on Enterprise is a weekly rhythm with room to react. What the message can honestly promise is covered on Apple Wallet and Google Wallet loyalty passes: 20 questions . ### Birthdays and anniversaries that make a regular feel known These are the ideas you run in person. Joining a Fideliya program asks for a name and an email, with the phone optional, so a birthday is something you ask for at the till and keep in your own records. That is the stronger moment anyway: a birthday honoured in person beats a message that arrives with fifty others. The joining anniversary is visible in the roster without asking anybody anything. The gift card is the one idea in this group that runs on a real surface: a Fideliya gift card is a wallet pass that arrives by email, the recipient adds it in one tap, and it sits beside your loyalty card with the balance on the front. It starts on Pro with one template and Enterprise carries unlimited templates. ### Launch to your regulars before anyone else A launch is the trigger with the clearest sequence: the people already carrying your card hear before the street does. That order is the whole campaign, and it works because it is a small, real privilege rather than a discount. The program launch is the one businesses under-plan. The card only works if the enrolment is asked for at the till, while the phone is already out, and the first stamp given at signup makes the card look started rather than empty. The mechanics of the first thirty days are set out on the launch checklist , and the goal to launch with is the subject of fifteen punch card ideas . Turning referrals on is a launch in its own right, because a feature nobody is told about is a feature nobody uses. Every Fideliya card carries its own referral link and QR code from the Pro plan, and both bonuses are held until the friend is scanned at your counter for the first time. That is the part worth saying out loud in the message: the reward arrives when somebody walks in, not when somebody clicks. ### How do I bring back customers who went quiet? The last five win back the customers who stopped coming. Fideliya shows you who has gone quiet, banding customers not seen for thirty days, and who is closest to a reward. It sends to exactly those people: a broadcast is written for one loyalty card and addressed to everyone holding it, to the customers seen in the last 30 days, to those not seen for over 30, or to a named few. Every win-back message is yours: you pick who gets it and when it goes out, now or scheduled. For two of the five, the counter does it better. A customer one stamp short is a sentence at the till, not a notification. A customer with a reward waiting already has it on the pass in their wallet, updated the last time you scanned. And when reach is the actual problem, a referral asked of a happy regular does more than a message sent to a quiet list, which is the argument on common loyalty program mistakes . ### Your first month of campaigns, step by step Six steps, in the order they happen. - Name your slowest day from last month. Not your impression of it, the day the till agrees with. - Write the slow-day line first. One sentence, one reason, one day. It is the message the allowance exists for. - Schedule it for the morning of, not the night before. Timing does more work here than wording. - Keep one send back. Weather, a delivery that arrives early, a queue that never formed: the unplanned message is the one worth the slot. - Check the quiet band on the same day each month. It tells you whether the program is working, and it does not need a send to be useful. - Decide next month’s launch before this month ends. A launch announced with a week of notice beats one announced on the day. ### Sources Every plan gate on this page is a published Fideliya limit, and every surface named is one that ships today, each cited to the file that implements it in the source comment above this article. This page carries no response rate and no figure of any kind, because none was measured. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. How broadcasts behave is described on push notifications from a loyalty card , and the plan allowances are on the pricing page . Q: What should I send loyalty customers to fill a slow day? A: One short message naming the day and one reason to come in, timed for the morning of it rather than the night before. A Fideliya broadcast lands as a wallet notification with the holders you choose, everyone or only those seen or not seen in the last 30 days, and every plan includes at least one a month. Q: How many loyalty messages can I send a month? A: Fideliya includes one broadcast a month on Free, three on Pro and ten on Enterprise, and the allowance refills at the start of each month. For a busy season, top-up packs add more. Q: Can I send a campaign only to customers who have gone quiet? A: Yes. A Fideliya broadcast is written for one loyalty card and addressed to everyone holding it, to the customers seen in the last 30 days, to those not seen for over 30, or to a named few. You pick who gets it and when it goes out: now, or scheduled up to 30 days ahead. Q: How do I run a birthday campaign with a wallet loyalty card? A: From the counter. Ask at the till, note the date in your own records and hand the reward over in person, which feels warmer than one more message. Joining a Fideliya program asks for a name and an email, with the phone optional, so the birthday is yours to collect. Q: What is the best campaign for launching a new item? A: Tell the people already carrying your card before anyone else, and give them a day of it to themselves. Fideliya broadcasts are written per card, so a business running more than one chooses which holders hear it first. Q: Do referral campaigns work without an app? A: Yes. Every Fideliya loyalty card carries its own referral link and QR code, so a customer refers a friend by showing the card already in their wallet. Referrals begin on Pro, and both bonuses land when the friend is scanned at your counter. Q: Can I sell gift cards as a campaign? A: Yes, from the Pro plan. A Fideliya gift card is a real wallet pass that arrives by email, and the recipient adds it in one tap next to your loyalty card. Pro carries one gift card template and Enterprise carries unlimited templates. Q: Should I schedule a campaign or send it live? A: Schedule anything tied to a time of day and send anything tied to weather or a queue live. Fideliya lets you write a broadcast now and set it to go out later, up to 30 days ahead, and the dashboard shows it as scheduled until it goes. A scheduled send counts against the same monthly allowance. ## Wallet loyalty passes: 20 questions answered URL: https://www.fideliyapass.com/blog/wallet-pass-faq Language: en Updated: 2026-10-17 A wallet loyalty pass is a card file your customer keeps in Apple Wallet or Google Wallet, with no app to install, and you update it from your own server. Apple calls the loyalty style a store card; Google models it as a class and an object. The twenty answers below come from Apple’s and Google’s own developer documentation Know exactly how Apple Wallet and Google Wallet loyalty passes work: twenty questions answered from Apple’s and Google’s own developer documentation. Every question below has a published answer from Apple or Google, so you can know exactly how a wallet loyalty card behaves before you put one in your customers’ phones. The twenty are taken from Apple’s Wallet Developer Guide and Google’s Wallet documentation, fetched on 5 September 2026, with the exact page named for each in the source note on this article. Two answers are about Fideliya rather than about the platforms, and they say so. Everything else is the platform’s own statement about itself. Question | Apple Wallet | Google Wallet Loyalty style | storeCard | Loyalty class plus loyalty object How a customer adds it | Mail or Safari, application/vnd.apple.pkpass | A signed JWT link How it updates | Your web service plus a push over HTTPS | Class or object update through the API Message limit | Not stated as a count | 3 push-triggering messages in 24 hours Delivery promise | Pushes are not guaranteed to be delivered | The user must have notifications enabled Companion app | Passes should not require one | Links work on the web, in email and in SMS ### What is a wallet loyalty pass? Apple describes passes as a digital representation of information that might otherwise be printed on small pieces of paper or plastic, and says they can contain images and a barcode and be updated using push notifications. The technology has three parts: a package format, a web service API for updates, and an API for apps to read the pass library. ### Which Apple pass type is a loyalty card? The store card. Apple states that the storeCard key is appropriate for store loyalty cards, discount cards, points cards and gift cards. The other four styles are boarding passes, coupons, event tickets and generic passes, and Apple gives gym membership cards and metro passes carrying a balance as generic examples. ### Does a customer need an app? No. Apple states that users do not need to have your app installed to add your passes to Wallet, and adds that passes should not require a companion app. That is the platform’s own position, not a vendor’s marketing line, and it is the reason a wallet loyalty card can be joined at a counter with nothing to download. ### How does a customer add a pass on an iPhone? Through Mail or Safari. Apple states both have supported passes since iOS 6 and macOS v10.8.2, that on iOS they add passes to the pass library directly, and that on macOS they use iCloud to add them to the user’s iOS devices. Both expect the application/vnd.apple.pkpass MIME type. ### How does a customer add a pass on Android? Through an Add to Google Wallet link. Google states the link is a dynamically generated URL containing an encoded and signed JSON Web Token, in the form pay.google.com/gp/v/save followed by that token, and that it works anywhere hyperlinks work, including websites, email and SMS. ### What is inside the Add to Google Wallet link? A signed JWT describing the pass. Google states that the safe length of an encoded JWT is 1800 characters, recommends presenting the link as an Add to Google Wallet button on surfaces that support hyperlinked images, and notes that saving can only be initiated in the context of a logged-in Google identity. ### Does the customer have to approve the pass? Yes. Apple states that adding passes to Wallet requires explicit permission and that the user must always see and approve the pass before it is added. There is no silent install path on either platform, which also means a pass cannot be pushed onto a phone that never asked for it. ### How does a pass update after it is issued? Apple describes a web service on the issuer’s server, reached over HTTPS, that devices register with after a pass is installed. When the pass changes, the server sends a push notification to the registered devices, and the device fetches the new version and compares it against the one it held. ### Are wallet notifications guaranteed to arrive? No, and this is the most useful sentence in either document. Apple states that push notifications are not guaranteed to be delivered and that multiple push notifications from the same source are coalesced into a single notification. Google states that users must have notifications enabled for their passes to receive them. ### How many messages can a Google Wallet pass send? Google states a maximum of 3 messages that trigger a push notification in a 24 hour period, and describes TEXT_AND_NOTIFY as the message type that adds a message to the pass details and triggers the notification. Update notifications on specific fields are subject to the same ceiling. ### What is a change message on an Apple pass? A per-field string shown when that field’s value changes. Apple states that if the value of a field has changed and the field specifies a change message, the device shows the message, and warns that change messages interrupt the user and are typically appropriate only for time-sensitive information. ### What can never change on a pass? Two things. Apple states that any field on a pass can be updated except for the authentication token and the serial number, and warns specifically against changing the authentication token in an update, because passes are not guaranteed to update and some devices may still hold the old token. ### What identifies a pass uniquely? Apple states that the combination of pass type identifier and serial number is used throughout PassKit to uniquely identify a pass, and that two passes of the same type with the same serial number are understood to be the same pass even if other information on them differs. The serial number is opaque to PassKit. ### Which barcode formats can an Apple pass use? Apple names PKBarcodeFormatQR, PKBarcodeFormatPDF417, PKBarcodeFormatAztec and PKBarcodeFormatCode128 as valid on iOS 9 and later, so none of them needs a fallback. It also notes that watchOS does not support Code128, and that a pass carrying only a Code128 barcode displays no barcode there at all. ### How many fields fit on the front? Apple states that a pass can generally have up to three header fields, a single primary field, up to four secondary fields and up to four auxiliary fields. Coupons, store cards and generic passes with a square barcode carry up to four secondary and auxiliary fields combined. The back of the pass can have as many fields as needed. ### Which images does a store card use? Apple lists logo, icon and strip for the store card style. The logo image sits in the top left corner beside the logo text with 160 by 50 points allotted, and Apple notes it should usually be narrower. The icon, shown on the lock screen and in Mail, measures 29 by 29 points. ### Can one pass be shown in more than one language? Yes. Apple states a pass can be localized in three ways: by displaying numbers and dates in the localized format, by providing localized strings, and by providing localized images. Each localization needs its own .lproj directory, and images that do not need localizing sit at the top level of the pass. ### Can a loyalty pass appear near the shop? Within limits Apple publishes. A pass can carry up to ten relevant locations, each with longitude, latitude and optional altitude, and up to ten unique beacon UUIDs. Apple also states that a store card does not support a relevant date, so a loyalty card cannot claim relevance by time the way an event ticket can. Google publishes the Android side: up to ten merchant locations per pass, a notification for people who have allowed notifications and precise, always-on location for Google Wallet, and a distance Google decides. Fideliya fills both from the address a business pins, so the same pin drives the iPhone suggestion and the Android notification. ### What is a Google Wallet class and object? Google states that passes issued to users are created by combining a passes class with a passes object. The class is the template that every holder of that pass shares; the object is one person’s card. Google offers a REST API and an Android SDK for issuing and managing both. ### What does a business need before issuing passes? Five things, four from Apple and one from Google. - A pass type identifier that matches the signing certificate. - A team identifier matching that certificate’s Team ID. - A PKCS #7 signature including the WWDR intermediate certificate. - An HTTPS web service, which Apple requires for all pass communication. - A Google Wallet issuer account, and a signed JWT per save link. ### Sources Fideliya holds all five of those centrally, which is the practical difference between issuing passes and buying a platform that issues them: a business supplies a logo, a goal and a reward. The comparison with the app-based alternative is on loyalty app or wallet pass , the design choices sit on fifteen punch card ideas , and what to send once the card is live is on twenty loyalty campaign ideas . Every answer above comes from one of seven primary pages, all fetched on 5 September 2026: Apple’s Wallet Developer Guide chapters on About Wallet, Pass Design and Creation, Distributing Passes and Updating a Pass, and Google’s Loyalty card overview, its Add to Google Wallet web guide and its Trigger Push Notifications guide. The source note above this article maps each question to the page it was answered from. No statistic, price or percentage appears on this page, and nothing here is inferred from a vendor’s marketing material. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. The Apple side is described on Apple Wallet loyalty cards , and the plans are on the pricing page . Q: What is a wallet loyalty pass? A: Apple describes passes as a digital representation of information that might otherwise be printed on paper or plastic, containing images and a barcode and updatable by push notification. A Fideliya loyalty card is exactly that: a pass the customer keeps in Apple Wallet or Google Wallet and the business updates from its own server. Q: Which Apple pass type is a loyalty card? A: The store card. Apple states that the storeCard style is appropriate for store loyalty cards, discount cards, points cards and gift cards. Fideliya issues its loyalty pass as an Apple storeCard, which is why the card sits in Wallet under the same style as a shop card rather than a ticket. Q: Does a customer need an app to use a wallet loyalty pass? A: No. Apple states plainly that users do not need your app installed to add passes to Wallet, and that passes should not require a companion app. Fideliya is built on that: the customer adds the card to the wallet already on their phone and nothing is installed. Q: How does a customer add a pass on an iPhone? A: Through Mail or Safari, which Apple says add passes to the pass library directly on iOS and expect the application/vnd.apple.pkpass MIME type. Fideliya serves its Apple pass with that MIME type from the join page, so the card opens and can be added without any intermediate step. Q: How does a customer add a pass on Android? A: Through an Add to Google Wallet link, which Google describes as a dynamically generated URL containing an encoded and signed JSON Web Token. Fideliya builds that link at pay.google.com/gp/v/save for every customer, so the same join page works on Android and iPhone. Q: What is the Add to Google Wallet link? A: A signed JWT in a URL. Google states the safe length of an encoded JWT is 1800 characters and that saving can only be initiated in the context of a logged-in Google identity. Fideliya signs that token server-side, so the customer only ever taps a button. Q: Does the customer have to approve adding a pass? A: Yes. Apple requires explicit permission and states that the user must always see and approve the pass before it is added to Wallet. A Fideliya card therefore cannot appear in a wallet without the customer looking at it first and choosing to keep it. Q: How does a wallet pass update after it is issued? A: Apple describes a web service on your server plus a push notification sent to the devices registered for that pass, over HTTPS. Fideliya runs that service, so a scan at the counter updates the stamp count on the card the customer is holding without anyone reopening anything. Q: Are wallet push notifications guaranteed to arrive? A: No, and both platforms say so. Apple states that push notifications are not guaranteed to be delivered and that multiple pushes from the same source are coalesced. Google requires the user to have notifications enabled. Fideliya reports exactly what happened: Apple and Google accepted the broadcast. Q: How many messages can a Google Wallet pass send? A: Google states a maximum of 3 messages that trigger a push notification in a 24 hour period. Fideliya sits well inside that: the plan allowance is one broadcast a month on Free, three on Pro and ten on Enterprise, counted per month rather than per day. Q: What is a change message on an Apple pass? A: Apple states that if a field value changes and the field specifies a change message, the device shows it, and warns that change messages interrupt the user and are typically appropriate only for time-sensitive information. Fideliya follows that restraint rather than attaching a message to every field. Q: Can a pass serial number or authentication token change? A: No. Apple states that any field on a pass can be updated except the authentication token and the serial number, and warns against changing the token because devices may still hold the old one. Fideliya keeps both fixed for the life of a customer’s card. Q: What identifies a wallet pass uniquely? A: Apple states that the combination of pass type identifier and serial number uniquely identifies a pass, and that two passes of the same type with the same serial number are understood to be the same pass. Fideliya assigns one serial per enrolled customer, which is what lets a scan find the right card. Q: Which barcode formats can an Apple Wallet pass use? A: Apple names QR, PDF417, Aztec and Code128 as valid on iOS 9 and later, and notes that watchOS does not support Code128. Fideliya uses PKBarcodeFormatQR, which is the format with the widest reader support and the one its own browser scanner reads. Q: How many fields fit on the front of a loyalty pass? A: Apple states a pass can generally have up to three header fields, a single primary field, up to four secondary and up to four auxiliary fields, and that store cards with a square barcode carry up to four secondary and auxiliary fields combined. Fideliya designs its store card inside those limits. Q: Which images does a store card use? A: Apple lists logo, icon and strip for the store card style, with the logo allotted 160 by 50 points and the icon 29 by 29. Fideliya maps a business logo and cover image onto exactly those slots, which is why a wide logo is cropped rather than shrunk. Q: Can one pass be shown in more than one language? A: Yes. Apple describes localizing a pass through localized number and date formats, localized strings and localized images, each language in its own .lproj directory. Fideliya takes a different route: the business chooses one of English, French, Spanish, Italian or Arabic for each pass, with right-to-left for Arabic, and every label on the card is written in that language. Q: Can a loyalty pass appear on the lock screen near a shop? A: Apple states a pass can carry up to ten relevant locations, and that a store card does not support a relevant date. Fideliya works within that: location relevance is available to a pass. Google’s side is up to ten merchant locations per pass and a notification, at a distance Google decides, for people who allow notifications and precise location. Fideliya fills both from the address a business pins. Q: What is the difference between a Google Wallet class and an object? A: Google states that passes are created by combining a passes class with a passes object: the class is the template shared by every holder and the object is one customer’s card. Fideliya creates one loyalty class per business pass and one loyalty object per enrolled customer. Q: What does a business need before it can issue passes? A: Apple requires a pass type identifier matching the signing certificate, a team identifier, a PKCS #7 signature including the WWDR intermediate certificate, and an HTTPS web service. Google requires an issuer account and a signed JWT. Fideliya holds all of that centrally, so a business supplies a logo and a reward rather than certificates. ## Loyalty Software You Won’t Outgrow: 4 Tests URL: https://www.fideliyapass.com/blog/how-to-judge-loyalty-software Language: en Updated: 2026-10-17 The right loyalty software gets more of your customers to join and keep the card, and four questions find it: whether the card lives in Apple Wallet and Google Wallet or in a separate app, whether a customer can join without an account, whether it runs more than stamps, and whether it speaks your customers’ language. A price table answers two. You test the other two. Choose loyalty software you won’t outgrow: four criteria that decide how many customers join, how to test each, and five vendors at a dated price. The right loyalty software decides how many of your customers join and keep the card, and four criteria pick it out of a crowded field. Every loyalty platform describes itself the same way; the problem is that a small business has an afternoon to decide, a comparison table full of features it will never use, and no way to tell which of the differences will still matter in a year. Four criteria do most of that work. They are testable, they are the ones a customer feels rather than the ones an owner reads about, and two of them can be checked against published prices before a trial starts. Fideliya is one of the five rows below, and it meets all four. ### What are the four criteria that matter? They are ordered by how much they cost to get wrong, not by how often vendors mention them. First, does the card live in the phone’s wallet or in a separate app? This is the criterion that decides how many customers ever join. Apple’s own developer guidance states that passes should not require a companion app, and a platform that asks for a download anyway has chosen its own convenience over your enrolment rate. Second, can a customer join without creating an account? Every extra field costs enrolments at a counter with a queue behind it. The test is not whether the vendor says joining is quick. It is how many screens sit between the QR code and the card being in the wallet. Third, does it run more than stamps? Stamps count visits and points count value, and a business whose basket varies will want the second model eventually. Gift cards and referrals sit in the same category: things you will not need in month one and will not want to migrate for in month twelve. Fourth, does it speak your customers’ language? The card is read by the customer, not by the owner. A dashboard in English is fine; a loyalty card in English handed to a customer who does not read it is a card that gets deleted from the wallet the same evening. ### How do five loyalty platforms compare on price? Every figure below was verified at that vendor’s own pricing page on 2 October 2026, and each is stated in the currency the vendor publishes rather than converted. Competitor pricing in this category moves often enough that the date is part of the claim. Platform | Entry price | Free plan | Wallet passes | Beyond stamps Fideliya | Free, then €49.99 a month on Pro | Yes, 20 customers | Included on the free plan | Stamps, points, gift cards, referrals BonusQR | Free, then €19 a month on Basic | Yes, unlimited customers | Included on the free plan | Seven schemes; points from €19 FaveCard | Free, then 39 USD a month on Pro | Yes, unlimited customers | A Pro feature, free until your first 30 customers | Stamps only Loopy Loyalty | 25 USD a month on Starter | No, 15-day trial | Included on all plans | Stamps only LoyaltyPass | from 9,500 USD, one-time build | No, demo first | Included | Points, stamps, tiers and memberships ### Which two criteria does a price table settle? The wallet question is answered outright. Four of the five carry the Apple Wallet and Google Wallet pass in the price: Fideliya, BonusQR and Loopy Loyalty in the monthly plan, LoyaltyPass in its one-time build. FaveCard treats the pass as a Pro feature, free until the first 30 customers, which is a real difference rather than a technicality, because the pass is the product the customer actually holds. The third criterion is answered too, and it splits the field cleanly. FaveCard and Loopy Loyalty are stamp-only. LoyaltyPass builds points, stamps, tiers and memberships to order. BonusQR carries seven schemes with points from €19 a month. Fideliya runs stamps, points, gift cards and referrals on one platform. The other two criteria you score yourself. The field the table draws on has four columns, and joining friction and language are not among them. Inventing a rating for a column that does not exist would be exactly the kind of number this library refuses to print. The full cost picture, including what sits outside the headline price, is on what loyalty software costs in 2026 . ### How do I test the other two myself? Both are testable in about twenty minutes per vendor, on a phone, before any money changes hands. - Find the vendor’s own join link and open it on a phone that has never met them. Not a demo video. The real link, from a cold browser. - Count the screens between the QR code and the card being in the wallet. That number is the enrolment cost you will pay at every counter, every day. - Note every field the form asks for. Anything beyond a name and a contact detail needs a reason, and the reason should be one you agree with. - Switch the phone to the language your customers actually read, then open the same link. Watch what happens to the join page and to the card itself, not to the marketing site. - If that language is Arabic, look at the direction as well as the words. A right-to-left layout that mirrors properly is rarer than a translated string, and the difference is visible in a second. - Enrol yourself, then scan yourself at your own counter. The whole loop, once, is worth more than a week of feature comparison. The order matters. Steps one to three answer the joining criterion, four and five answer the language criterion, and step six answers a question none of the four criteria covers: whether your staff can run it without you standing next to them. The mistakes that show up in that last step are catalogued on common loyalty program mistakes . ### Fideliya meets all four criteria Fideliya meets all four criteria. The card is an Apple Wallet or Google Wallet pass on every plan including the free one. Joining takes a name and an email on one short form, with the phone optional, and then the card is added in a tap. It runs stamps, points, gift cards and referrals. It ships in English, French, Spanish, Italian and Arabic with full right-to-left support. What you get is four program types and five languages on one platform, with the wallet pass included from the free plan: a program you will not outgrow in your second year. The wallet mechanics behind all of it are documented on Apple Wallet and Google Wallet loyalty passes: 20 questions . ### Sources The five-vendor field and every price in it come from the loyalty program hub on this site, whose own note dates them: pricing and features verified at each vendor’s own pricing page on 2 October 2026. Prices are quoted in the currency each vendor publishes and none is converted. The four criteria are the hub’s own criteria, restated rather than invented. No vendor on this page is scored on a criterion the source field does not measure. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. The full field sits on the loyalty program guide , and the plans are on the pricing page . Q: How do I choose loyalty software for a small business? A: Pick the one more customers join and keep. Judge it on four things: whether the card lives in the phone’s wallet, whether a customer can join without creating an account, whether it runs more than stamps, and whether it speaks your customers’ language. Fideliya meets all four, and the first and third are the two a public price table can verify for any vendor. Q: Which loyalty platforms include an Apple Wallet and Google Wallet pass? A: On prices verified at each vendor’s own pricing page on 2 October 2026, Fideliya, BonusQR and Loopy Loyalty include wallet passes in the plan price and LoyaltyPass in its one-time build, while FaveCard treats them as a Pro feature that is free until the first 30 customers. Q: Is the cheapest loyalty software the right one? A: Only if stamps are all you will ever need. Price the year, not the month: Fideliya runs stamps, points, gift cards and referrals on one platform, starting free, so you never migrate when the business outgrows stamps. Q: How do I test whether customers can join without an account? A: Open the vendor’s own join link on a phone you have never used with them and count the steps to the wallet. Joining Fideliya asks for a name and an email on one short form, with the phone optional, and then Add to Wallet. Q: Does loyalty software need to support more than stamps? A: Yes, if the basket varies, because stamps count visits and points count value. Fideliya runs stamps, points, gift cards and referrals on one platform, while FaveCard and Loopy Loyalty are stamp-only on the field checked on 2 October 2026. Q: Why does the language of the loyalty card matter? A: Because the card is read by the customer, not by the owner, and a card in the wrong language is a card that gets deleted. Fideliya runs in English, French, Spanish, Italian and Arabic with full right-to-left support, which is the criterion a price table never shows. Q: What does Fideliya give a small business on one platform? A: Four program types, five languages and a wallet pass from the free plan: Fideliya runs stamps, points, gift cards and referrals in English, French, Spanish, Italian and Arabic, and the free plan issues a real Apple Wallet and Google Wallet pass for 20 customers. Q: How long should a loyalty software trial be? A: Long enough to enrol real customers at your own counter, which usually means a week of trading rather than an afternoon of clicking. Fideliya gives fourteen days of Pro features at signup with no card required, and the free plan continues afterwards. ## Digital Loyalty Cards That Fill Your Salon URL: https://www.fideliyapass.com/blog/digital-loyalty-cards-for-salons Language: en Updated: 2026-10-17 A digital loyalty card brings salon clients back because it lives in Apple Wallet or Google Wallet beside her bank card, so a visit cycle long enough to lose a piece of card loses nothing. It is not an app and not a printed card, and the count moves to the salon’s side, so an absence becomes a name on a list you can act on. Digital loyalty cards bring salon clients back: a pass in Apple Wallet or Google Wallet she cannot lose, and a list of who has gone quiet, for you. A digital loyalty card brings your salon clients back, because it lives in the phone she carries and never ends up in a drawer. Open the desk drawer of most salons and you find the alternative: a stack of loyalty cards printed two years ago. Half were never handed out. The half that were are somewhere else: bent in a handbag, through a wash cycle, thrown away with old receipts. That drawer is the honest picture of a paper loyalty programme in a salon, and it is not a printing problem. A digital card is not a tidier version of that card. It is a different category of tool. This page covers what a digital loyalty card is, why paper fails on a salon's visit cycle, what you see once the pass is live, and how to put one in a client's hand. ### What is a digital loyalty card? A pass she can't lose It is a pass that lives inside Apple Wallet or Google Wallet, in the same place the client keeps her bank card and her boarding pass. There is no separate app, no account and no password. She scans a QR code once, fills in a short form with her name and email address, and the pass is added and stays there. On each visit the salon scans her pass, the visit or points counter moves, and the card updates on her screen. When she is close to a reward, she can see it. When a reward is ready, the card says so. None of that asks her to carry anything. The distinction from an app is the whole argument, and it is measurable. AppsFlyer's 2025 App Uninstall Report, built on 2.2 thousand apps and 1.3 billion installs across the top 40 markets, puts 46.1 percent of installs uninstalled within 30 days in 2024; that figure is Android only, because iOS uninstall tracking is limited after iOS 15. A wallet pass has no install to survive. The full comparison is on loyalty app or wallet pass . ### Why does paper fail in a salon in particular? Two reasons, and the first is the visit cycle. A salon client comes back on a rhythm measured in weeks, not days. That is enough time for a piece of card to disappear, and when the next appointment arrives the card is not there, so the programme is skipped entirely. A cafe counter forgives this because the next visit is tomorrow. A salon does not. The second is that the salon sees nothing. The stamps live on the client's card, so the record lives with the client. Ask an owner to name her twenty most valuable clients and she will manage five or six from memory. When one of them stops coming, weeks pass before anyone notices, and by then the habit has usually moved to a chair somewhere else. Question | Paper card | Fideliya wallet pass Where does it live? | A handbag, a coat, a drawer | Apple Wallet or Google Wallet Survives a six-week gap? | Often not | It is in the phone she carries anyway Who holds the record? | The client | The client and the salon Can she see her progress? | Only if she has the card | On the card face, without asking Who has gone quiet? | Not answerable | Listed in the dashboard Cost to start | Printing, per batch | 0 euros on the Fideliya free plan, 20 clients ### See every client's rhythm, and who has gone quiet Paper never produced each client's real rhythm: how many visits, and how long since the last one. In Fideliya's production data on 4 September 2026, of the 186 card holders ever scanned, 66 had not been back for 30 days or more, and 120 of the 255 enrolled cards had been active in the previous month. That sample is small and one restaurant account is 84 percent of it, so read the shape rather than the percentages. The point is that the list exists with names on it, which is the thing a card in a handbag cannot do, and each client's page shows where she stands and her next step. It also shows the client where she is, and that turns out to be what clients ask for. Open Loyalty's Loyalty Program Trends page, updated 24 April 2026 and built on 170 or more loyalty professionals, reports 81 percent of consumers interested in seeing progress displayed visually. On a wallet pass the counter is on the card face, so nobody has to ask across the desk. ### What should a salon reward on a digital card? The common error is importing the coupon logic from a coffee counter: a percentage off the service at the tenth visit. In a salon that does two unhelpful things at once. It lowers the price you spent years establishing, and it trains the client to wait for the offer instead of booking normally. Bonus treatments do the opposite. A deep conditioning treatment at the third visit, a scalp massage at the fifth, a product sample matched to what you actually saw on her hair. These cost little in margin, they raise an ordinary appointment, and they introduce services she may book for herself later. Fideliya lets you write the reward in your own words, so it can be a treatment rather than a number. The pass is brand surface, so treat it as one A salon card is looked at repeatedly, at booking, in the waiting area, whenever the wallet is opened for something else. It should carry your colours and your logo, and the progress counter should be legible rather than cartoonish, because the salon is selling a feeling as much as a service. On Fideliya your logo, your colours and your reward wording are on every plan including the free one, so the card looks like your salon from the first client. Pro at 49.99 euros a month adds the cover image. And a salon that wants only its own name on the card buys it once: a one-time 49.99 euro add-on, on either paid plan, removes the Fideliya badge for good. ### How do I get clients to add it? Ask in the chair Start with the clients who already come most often, and use the window the salon has and no other business does: the client is seated for a service, unhurried, often with her phone already in her hand during a processing time. One card at the station, a QR code, and one sentence. Then stop talking. A pass you design on the Fideliya homepage carries straight into your account, so the card is ready before the first client sits down. The Fideliya free plan carries 20 clients at one location with a real wallet pass and the browser-based scanner included and no credit card needed, so that first group costs nothing. Twenty clients is enough to prove the sentence gets said when the salon is busy, the moment every loyalty programme is won or lost. In the same September 2026 sample, 165 of the 186 holders ever scanned were scanned within an hour of joining, and the wallet split was near even at 131 Apple to 124 Google, which is why the pass has to work on both phones rather than one. When the group outgrows twenty, Pro at 49.99 euros a month carries 2,500 clients, four locations, five team seats and a CSV export of the list. The ladder to build before any of that is on the retention guide for hair salons , and the step-by-step setup is on how to create a loyalty program for a hair salon . ### Sources AppsFlyer, App Uninstall Report, 2025 edition , covering 2.2 thousand apps and 1.3 billion installs across the top 40 markets, Android only. Open Loyalty, Loyalty Program Trends , page updated 24 April 2026, based on 170 or more loyalty professionals. Both retrieved 4 September 2026. Own-data figures are Fideliya production aggregates measured on 4 September 2026 across external accounts: 255 enrolled cards, 186 ever scanned, 165 of those within an hour, 131 Apple against 124 Google, 66 quiet for 30 days or more, 120 active in the previous 30 days; one restaurant account is 84 percent of that sample. Plan prices, caps and feature gates are the published plans on the pricing page . This page carries no salon-industry benchmark, because none could be sourced. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does in a salon is described on loyalty for hair salons , and the plans are on the pricing page . Q: What is a digital loyalty card? A: A card your clients can’t lose: a pass inside Apple Wallet or Google Wallet, next to the bank card and the boarding pass. A Fideliya card is added by scanning a QR code and filling a short form with a name and an email address; there is no app to install and no account or password to create. Q: Why does a paper loyalty card fail in a salon? A: Because the gap between visits is long enough to lose it, and the stamps live on the client’s card rather than in your salon. A Fideliya pass sits in the phone the client carries anyway, and keeps the count on your account where you can read it. Q: Do my clients need to download anything? A: No, so there is nothing for them to uninstall. AppsFlyer’s 2025 App Uninstall Report puts 46.1 percent of installs uninstalled within 30 days in 2024, measured on Android. Fideliya issues a wallet pass instead, so there is no install to survive. Q: Does the card show clients how many visits they have? A: Yes, on the card face, which is what clients ask for. Open Loyalty’s Loyalty Program Trends page, updated 24 April 2026 from 170 or more loyalty professionals, reports 81 percent of consumers interested in seeing progress shown visually, and a Fideliya pass shows it without the client opening anything. Q: Can the card carry my salon’s own branding? A: Yes: your logo, colours and reward wording are on every Fideliya plan, including the free one, so the card looks like your salon from day one. Pro at 49.99 euros a month adds a cover image, and a one-time 49.99 euro add-on on either paid plan takes the Fideliya badge off the pass for good. Q: What should a salon reward on a digital card? A: A treatment rather than a discount, which protects your prices. A discount lowers the price you spent years setting and teaches the client to wait; a bonus treatment costs little in margin and introduces a service she had not booked. Fideliya lets you write the reward in your own words, so it need not be a percentage. Q: What will my salon see that paper never showed? A: Who has gone quiet. Fideliya lists the holders who were scanning and have stopped: in its September 2026 sample of 255 cards, 66 of the 186 ever scanned had not been back for 30 days or more. That list is the output a card in a client’s handbag cannot produce. Q: What does a digital loyalty card cost a salon to start? A: Nothing. The Fideliya free plan carries 20 clients at one location with a real Apple Wallet and Google Wallet pass and the browser-based QR scanner, with no credit card needed. Pro is 49.99 euros a month for 2,500 clients, four locations and five team seats. ## Does My Shop Need a Loyalty Program? 5 Tests URL: https://www.fideliyapass.com/blog/does-my-shop-need-a-loyalty-program Language: en Updated: 2026-10-17 A loyalty program pays for itself where customers already return and the owner cannot name their best twenty, because it rewards repeat behaviour and shows you who is drifting. If your goods are bought once a decade, or footfall rather than relationship drives the till, the money belongs somewhere else first. Fideliya’s free plan lets you test it on 20 customers. Five quick checks show whether a loyalty program will pay for itself in your shop, and how to find out for free on 20 customers with Fideliya. A loyalty program pays for itself in any shop where customers come back, and five checks tell you whether yours is one. The automatic answer owners hear from consultants and advertising is yes, you need one; the useful question is "what has to be true about my shop for one to pay for itself?" Pass three and a program will repay the effort comfortably. Pass none and something else comes first. ### Check one: do customers come back at all? The foundational question, because a loyalty program rewards repeat behaviour and nothing else. If your goods are bought once in a lifetime, or once a decade, a program is not solving a problem you have. Furniture, major appliances, a full home fit-out after a wedding: the customer is not returning until the next renovation, and no program changes that. But if your customer returns, even once every couple of months, there is a behavioural cycle to reinforce. Clothing, accessories, fragrance, health products, gifts, books: all see repeat visits. Those are the shops where a program has something to work with. ### Check two: can you name your best twenty customers? A harsh and revealing test. Name, out loud, the twenty most valuable customers in your shop. How many can you actually name? For how many do you know the visit rhythm, the last time they came, what they lean towards buying? Most owners manage five or six by face and lose the rest in the noise of the working day. That gap between what the shopkeeper sees and what the shopkeeper knows is precisely what a program fills. It is worth noticing that the gap is invisible from the inside: nobody feels like they are forgetting customers. ### Check three: do customers arrive as a name or as a number? A shop selling to a number, everyone who walks in, looks, buys, leaves, is running a footfall economy. A program is secondary there; the priority is raising footfall itself through location, window, hours and range. A shop selling to a name, where the assistant knows that a particular customer comes on Wednesday evenings, prefers blue, and is buying for a young child, is running a relationship economy. A program there is not an addition, it is the natural infrastructure of the model. Everything a good salesperson does by instinct for six people, the program does systematically for all of them. ### Check four: do you know why customers stop coming? This check separates shops that can see their leak from shops working blind. If the honest answer to "why did the customers who used to come stop?" is "I do not really know", then some share of your base is leaving every year and you hold no information you could act on. How large that share is in your shop is not a number anyone can hand you, and the figure that circulates in this category has no source worth quoting, so this page does not carry one. In Fideliya's production data on 4 September 2026, 66 of the 186 cards ever scanned had gone quiet for 30 days or more, and 120 of the 255 enrolled cards had been active in the previous month. That sample is small and one restaurant account is 84 percent of it, so the shape matters rather than the percentages. The point is that before a program exists the number is not merely unknown, it is unknowable. ### Check five: what can I reward customers with? A program needs a reward worth returning for. If margins are thin enough that a small gift is a real cost, a program can become a drain rather than an investment, which is the honest situation for shops selling near-commodity goods in small volumes. Fortunately rewards need not be money or discounts. Early access to a new range before the public, a personal consultation with the head of the shop, a first look at a product before launch, a small credit after a number of visits: all low cost, high perceived value. But if nothing in your stock or your service can be made exclusive, the program has no heart. Checks passed | What that means | What to do Four or five | The model is built on repeat relationships | Start. The free plan tests it at no cost Three | Worth doing, with a reward you can actually afford | Start small and watch check four One or two | Something upstream matters more | Location, window, range, staffing or pricing first None | A program would be a cost with nothing to attach to | Revisit the question in a year ### Do loyalty programs really pay? What the industry reports Antavo's Global Customer Loyalty Report 2026, published on 3 February 2026 from 3,000 industry responses and a 10,000-member consumer panel, reports that 92.7 percent of program owners say their program returns more than it costs, at an average of 5.3 times. Read that for what it is: operators reporting on their own programs, not an independent audit, and the people who abandoned a program are less likely to be answering a loyalty survey. The same report carries a figure that cuts the other way and is more useful for this decision: 82.6 percent of marketers believe loyalty programs make customers feel valued, against 56.2 percent of customers who agree. A 26-point gap between what operators think their program does and what customers feel is the best argument in this article for testing rather than assuming. The rest of that research is on loyalty program statistics 2026 . ### What if my shop isn't ready yet? If your shop passes fewer than three of the five, a program is probably premature. The priority is something else: the location, the window, the sales floor, the product mix, the pricing. Those raise footfall itself, and without enough footfall a program has nothing to build on. Waiting is not a loss, it is a choice about timing. And the cost of being wrong in either direction is low here, because finding out is free: the Fideliya free plan carries 20 customers at one location with a real wallet pass and the browser-based scanner, with no credit card and no time limit. Twenty customers is enough to learn whether they come back, which is the only evidence that settles this question for your shop rather than for shops in general. When the answer turns out to be yes, the setup order is on how to create a loyalty program for a boutique and the prices are on what a loyalty program costs for a boutique . ### Sources Antavo, Global Customer Loyalty Report 2026 , published 3 February 2026, based on 3,000 industry survey responses and a 10,000-member consumer panel, retrieved 4 September 2026. Own-data figures are Fideliya production aggregates measured on 4 September 2026 across external accounts: 255 enrolled cards, 186 ever scanned, 66 quiet for 30 days or more, 120 active in the previous 30 days; one restaurant account is 84 percent of that sample. Plan prices and caps are the published plans on the pricing page . This page carries no retail churn benchmark, because none could be sourced. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does in a shop is described on loyalty for boutiques , and the plans are on the pricing page . Q: Does every shop need a loyalty program? A: Every shop whose customers come back can profit from one; a program rewards repeat behaviour, so it does nothing for goods bought once a decade. Fideliya’s free plan lets a shop test the question on 20 customers before deciding, rather than arguing about it. Q: What kind of shop gains the most from a loyalty program? A: One whose customers already come back, even every couple of months: clothing, accessories, fragrance, gifts, books, health products. Fideliya rewards a repeat visit rather than a large basket, which is the behaviour those shops want more of. Q: How do I know if I am losing regulars? A: With a program, you see it by name. Fideliya lists holders who were scanning and have gone quiet: in its September 2026 sample, 66 of the 186 cards ever scanned had not been back for 30 days or more. Before a program exists, that number is unknowable. Q: Do loyalty programs actually pay off? A: Operators say they do. Antavo’s Global Customer Loyalty Report 2026 puts 92.7 percent of program owners reporting a positive return, at an average of 5.3 times. That is operators self-reporting, not an audit, and Fideliya cites it as what the industry says about itself rather than as a promise. Q: What if my margins are too thin to give anything away? A: Then make the reward cost nothing. Early access to a new range, a personal consultation, a first look before the public: all are low cost and high perceived value. Fideliya lets you write the reward in your own words, so it need not be a discount or store credit. Q: Should I fix something else first? A: If fewer than three of the five checks pass, yes: location, window, staffing, range or pricing will move the till further first. Fideliya’s free plan means waiting costs nothing, and the program is ready when you are. Q: What does it cost to find out? A: Nothing. The Fideliya free plan carries 20 customers at one location with a real Apple Wallet and Google Wallet pass and the QR scanner included, and asks for no credit card. Pro is 49.99 euros a month for 2,500 customers when the answer turns out to be yes. Q: How long before I know whether it works? A: Long enough to contain a second visit, which in retail means a season rather than a fortnight. Fideliya’s free plan is not time-limited, so your first 20 customers keep running while you watch who comes back. ## Keep Members Coming: Your Gym Loyalty Pass URL: https://www.fideliyapass.com/blog/gym-loyalty-pass-format-and-rollout Language: en Updated: 2026-10-17 A gym loyalty pass keeps members turning up by rewarding attendance, because the member already paid and there is no spend to reward: an early reward at the fifth visit, something larger at the twentieth, each close enough to reach. The format follows from that, and the number worth watching afterwards is who has gone quiet, which Fideliya counts under Due back after 30 days without a visit. Keep gym members turning up: what to reward, which pass format fits, how to get it onto members’ phones, and what to watch in the first ninety days. A gym loyalty pass keeps your members turning up after January, by rewarding the one thing that predicts they stay: showing up. A gym lives with a seasonality no other trade matches: a January surge that fills the floor, a February that empties it, a plateau until autumn. Behind the active-member count sits the harder fact, the members who keep paying and stop coming, and alongside it the newer pressure of boutique studios offering something more personal and home-training apps offering something nearly free. This is a build guide. By the end you will know what to reward, which format fits, how the pass should look, how to get it onto a member's phone, and what to watch in the first ninety days. What the published research says about gym retention generally is on gym member retention statistics ; this page is the construction. ### What should a gym reward if members already paid? A gym is unlike every other vertical in one decisive way: the member has already paid. There is no purchased visit to reward. What you are rewarding is attendance itself, the twentieth session, the thirtieth, the regularity that turns a subscription from wasted money into a kept habit. The reflex is to copy "ten visits, one free" from a coffee counter, and for a gym that is backwards. The member who comes ten times is coming anyway. The one who joined in January and has not appeared for three weeks is the one worth designing for. So reward early and keep the next reward in sight. A smoothie at the fifth visit. A guest pass at the tenth. A session with a trainer at the twentieth, which ties the milestone to a jump in results. There is a reason to keep rewards close together. The 2021 peer-reviewed study Predicting Fitness Centre Dropout, run over 5,209 members of a single fitness centre using records from June 2014 to October 2017, found that across every model tested the highest-ranked predictor of dropout was accumulated days of non-attendance. Not age, not price paid. A gap. A reward that is always within reach keeps the gap short, which is the thing the evidence says predicts leaving. ### Stamps or points: which format fits my gym? Three exist in practice, and for a gym the choice is usually quick. Format | Fits a gym when | Watch out for Stamps, one per session | Almost always. A scan is a session, legible at a glance | Setting the goal so far out that nobody reaches it Points | Class packages, a shop, a café, personal training sold separately | Members doing arithmetic to work out where they stand Paper card | Never, at a turnstile | It is a second thing to carry past a door that is already busy Fideliya runs stamps and points, so the decision is yours rather than the tool's, and the goal is yours to place. On live Fideliya cards the most common stamp goal is 10, chosen by 8 of the 15 stamp cards in the September 2026 sample, with the rest spread between 5 and 15. In a gym, where a member may attend several times a week, a short goal reached quickly and repeated beats a long one nobody finishes; the reasoning is on how many stamps a loyalty card should have . ### A pass that looks like your gym The pass sits in the member's wallet beside their bank card and gets looked at before every session. It is a piece of the gym's identity, so it should carry your colours and your logo, and the session counter should be the clearest thing on it. That number is what the member opens the card to see. Resist making it look like a game. A gym sells discipline and results; a progress bar drawn like a mobile game undercuts that. Legible, plain, and honest about where the member stands. On Fideliya, logo, colours and reward wording are on every plan including the free one, the cover image comes with Pro at 49.99 euros a month, and a one-time 49.99 euro add-on, on either paid plan, removes the Fideliya badge for good. A pass you design on the Fideliya homepage carries straight into your account. ### How do I get the pass onto members' phones? The desk on the way in is the moment. The member is already stopping, already holding a phone or a fob. A QR code on the desk, a card by the turnstile, and one sentence from whoever is on shift: "We have a card that lives in your phone, no app." Then nothing more. Joining asks for a name and an email address, with the phone number optional; there is no account and no password, and nothing to install. That matters at a door, where any extra step is a step taken while somebody waits behind. In the September 2026 Fideliya sample, 165 of the 186 holders ever scanned were scanned within an hour of joining, which is what enrolment at a counter looks like in the data, and the wallet split was 131 Apple to 124 Google, close enough to even that issuing only one platform would exclude about half the floor. At the door, staff scan the member's code or type it, add the visit in one tap, and Undo takes back a scan made by mistake in the seconds after it. Plan the rollout around your shifts: Pro gives each person on the front desk their own login, with five team seats, and room for 2,500 members. What the free plan covers is set out on the free loyalty plan for a gym . ### What should I measure in the first ninety days? Three numbers, and the count of passes issued is not one of them. Return inside the interval: what share of new holders come back within the gap that is normally theirs. Read it against your own first month rather than an industry figure, because your location, your price and your equipment are not in anyone else's average. Attendance frequency among active holders: how often the engaged group actually turns up. Watch the direction rather than the level. A widening gap means something changed on the floor, in the timetable or at the door. And the one that matters most, who has gone quiet: holders who were attending and have stopped. That is the list the dropout research says to look at, produced automatically, and each member's page shows where they stand and their next step. In Fideliya's September 2026 sample, 66 of the 186 holders ever scanned had not been back for 30 days or more, and 120 of the 255 cards had been active in the previous month. That sample is small and one restaurant account is 84 percent of it, so read the shape rather than the percentages. For context on what the category as a whole looks like, the Health & Fitness Association's 2025 Fitness Industry Benchmarking Report, published 30 September 2025 from 175 companies and more than 17,000 facilities across 27 countries, puts average annual member retention at 66.4 percent, while its FIT Tracker of 15 January 2026 records more than 184,000 visits per location in 2025, up 4.2 percent, across nearly 11,000 facilities in its panel. Growth and churn run at the same time, which is why a gym can be adding members and still feel like it is standing still. ### Sources Health & Fitness Association, 2025 Fitness Industry Benchmarking Report , published 30 September 2025, based on 175 companies representing more than 17,000 facilities across 27 countries. Health & Fitness Association, FIT Tracker , published 15 January 2026, based on anonymised foot traffic across nearly 11,000 facilities in its panel, powered by Placer.ai. Sobreiro, Guedes-Carvalho, Santos, Pinheiro and Gonçalves, Predicting Fitness Centre Dropout , International Journal of Environmental Research and Public Health, 2021, 5,209 members of one fitness centre. All retrieved 5 September 2026. Own-data figures are Fideliya production aggregates measured on 4 September 2026 across external accounts: 255 enrolled cards, 186 ever scanned, 165 within an hour of joining, 131 Apple against 124 Google, 66 quiet for 30 days or more, 120 active in the previous 30 days, and 8 of 15 stamp cards on a goal of 10; one restaurant account is 84 percent of that sample. Plan prices, caps and feature gates are the published plans on the pricing page . This page carries no adoption-rate benchmark and no six-week or six-month churn figure, because none could be sourced. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does for a gym is described on loyalty for gyms , and the plans are on the pricing page . Q: What should a gym reward, if the member has already paid? A: Attendance, so members keep turning up. There is no paid visit to reward in a gym, so the behaviour worth rewarding is turning up. Fideliya counts a visit per scan at the door, which lets you place a reward at the fifth session and a larger one at the twentieth. Q: What keeps gym members from dropping out? A: Coming back before the gap grows. The 2021 study Predicting Fitness Centre Dropout, over 5,209 members of one fitness centre, found accumulated days of non-attendance the highest-ranked dropout predictor in every model. Fideliya shows the session count on the card and lists under Due back the members not seen for 30 days. Q: Which format fits my gym, stamps or points? A: Stamps, in almost every case, because members read them at a glance. One scan is one session, which is legible on the card face and needs no mental arithmetic. Fideliya runs both, so a gym with class packages or a shop can use points instead, but a plain session counter is what most gym floors want. Q: How should my gym’s pass look? A: Like your gym, not like a game. Your logo, colours and reward wording are on every Fideliya plan including the free one; Pro adds the cover image, and a one-time 49.99 euro add-on takes the Fideliya badge off the pass for good. Q: When should my staff offer the pass? A: At the desk, on the way in, while the member is already stopping. In Fideliya’s data (255 cards, September 2026, one restaurant is 84 percent of the sample), 165 of the 186 holders ever scanned were scanned within an hour of joining, which is what enrolment on the premises looks like in the numbers. Q: Does it need to work on both iPhone and Android? A: Yes, so nobody on your floor is left out. Across the 255 Fideliya cards in the September 2026 sample the split was 131 Apple Wallet to 124 Google Wallet, so a gym issuing only one would exclude about half its floor. Fideliya issues both from the same design. Q: What should a gym measure in the first ninety days? A: Who is coming back, not passes issued. Fideliya reports who came back, how often the active holders attend, and who has gone quiet: in its September 2026 sample, 66 of the 186 holders ever scanned had not returned for 30 days or more. Q: What does a gym loyalty pass cost to run? A: You can start free: the Fideliya free plan carries 20 members at one location with a real wallet pass and the browser-based scanner, with no credit card. A gym with more members than that moves to Pro at 49.99 euros a month, which carries 2,500 members, four locations and five team seats. ## Keep Regulars: Barber Shop Retention Guide URL: https://www.fideliyapass.com/blog/customer-retention-guide-barber-shops Language: en Updated: 2026-10-17 A barber shop keeps its regulars by owning a return cycle no cafe has: hair grows, so the next cut happens anyway, and the only question is whose chair. Retention here is less about creating a reason to come back and more about making sure the next visit is with you rather than the shop three doors down. Keep your barber shop regulars in your chair: reward the return early, see who has gone quiet, and let the wallet pass remember for you. Your barber shop can keep its regulars, because the reason they come back is already built in: hair grows. The customer who was cut three weeks ago needs cutting again, and no marketing had to persuade him of it. The cycle exists whether the shop does anything or not. Which makes retention here a narrower problem than it is in a cafe, and a sharper one. The question is never whether the next visit happens. It is whose chair it happens in. This guide treats that as a system: what to reward, what to measure, what to ignore, and what a wallet pass adds. ### Make the next cut yours: own the cycle you already have A first-time customer is not yet in a cycle with you; he is in a cycle, and you happened to be in it once. The work is converting that into a rhythm that has your shop in it by default. That conversion happens in the weeks immediately after the first cut, not at some distant milestone, because it is in those weeks that a shop nearer his flat, a friend who opened his own place, or a changed commute quietly takes the slot. How long that window is, precisely, is not something anyone can tell you for your shop, and the figures that circulate in this trade have no source worth quoting, so this page does not carry one. What is knowable is your own: how long your regulars normally leave between cuts, and which of them have gone past it. That is a measurement, not a benchmark, and it is the only version of this number that can be acted on. ### What should a barber shop reward to bring him back? Reward the return, and reward it early. A free cut at the tenth visit is a thank-you to somebody who was coming anyway; the visits that were genuinely in doubt were the second and the third. A beard trim, a hot towel, a product he has not tried, placed where the habit is still forming, does more work than anything at the far end of a card. Prefer something you make to something you knock off. A discount lowers the price you set and teaches the customer to wait for the next one, which is the opposite of a habit. A small service costs little in chair time and raises the visit itself. Fideliya lets you write the reward in your own words, so it need not be a percentage. Reward the visit, not the basket The customer who comes every three weeks for the same cut is worth more than the one who appears twice a year and buys product. A spend-based scheme quietly penalises the first man, which is backwards. One scan is one visit, whatever he spent, and that is the signal a barber shop wants to send. ### A card that remembers your regulars for you A wallet pass, the kind that lives in Apple Wallet and Google Wallet, is not a stamp card with extra steps. It is the feedback loop a paper card never gave. It also remembers on your behalf, which matters in a trade where the barber's attention is on the cut. When a regular has not been in for over 30 days, he is a name under Due back rather than a feeling at the till. And it shows the customer where he stands: Open Loyalty's Loyalty Program Trends page, updated 24 April 2026 and built on 170 or more loyalty professionals, reports 81 percent of consumers interested in seeing progress displayed visually. On a wallet pass the count sits on the card face. Joining asks for a name and an email address, phone optional; there is no account, no password and nothing to install. In Fideliya's September 2026 sample, 165 of the 186 holders ever scanned were scanned within an hour of joining, and the wallet split was 131 Apple to 124 Google, which is why the card has to work on both phones rather than one. ### Which numbers show who is drifting away? Three numbers say whether retention is working, and the count of passes handed out is not among them. Number | What it means | How to read it Return | Share of new holders back | Against your own first month, never a trade figure Frequency, active holders | Average days between cuts for the engaged group | Watch the direction. A widening gap means something changed Gone quiet | Holders who came regularly and have not been back | The only one you can act on this week The third is the one paper never produced. In Fideliya's production data on 4 September 2026, of the 186 card holders ever scanned, 66 had not been back for 30 days or more, and 120 of the 255 enrolled cards had been active in the previous month. That sample is small and one restaurant account is 84 percent of it, so read the shape rather than the percentages. What matters is that the list has names on it. A short honest message to it, a reminder rather than a discount, brings a share of them back; the rest were drifting anyway, and now you can tell which is which. Each customer's page shows where he stands and his next step. ### What keeps your chairs full, and what only looks like it - The disguised discount. If the only reason a customer returns is a percentage off, that is a price-sensitive buyer, not a regular. Discounting is an acquisition channel. Use it deliberately and call it by its name. - Too many messages. Fideliya includes one broadcast a month on the free plan and three a month on Pro, and that rhythm is the right one; write each one when you like and schedule it up to 30 days ahead. Send for a new barber joining, a change of hours, a reward about to land. - Ignoring the cut. No programme saves work the customer did not like. The programme multiplies a chair that already works. If the second visit does not come and the reward is generous, the answer is in the cut, not in the software. ### Why every regular you keep keeps paying off Retention accumulates in a way acquisition does not. A customer kept for a year is worth several of a customer won and lost in a month, and the arithmetic runs in both directions: the leaks accumulate too. How much more revenue a given improvement produces in your shop depends on your price and your cycle, which are yours and not ours, so this page does not put a multiplier on it. Run it with your own numbers. What costs nothing is finding out. The Fideliya free plan carries 20 customers at one location with a real wallet pass and the browser-based scanner included, with no credit card and no time limit, which is enough to learn whether the sentence gets said at the chair. Pro at 49.99 euros a month carries 2,500 customers, four locations, five team seats and a CSV export of the list. The setup order is on how to create a loyalty program for a barber shop , and what a digital card actually is sits on digital loyalty cards for salons . ### Sources Open Loyalty, Loyalty Program Trends , page updated 24 April 2026, based on 170 or more loyalty professionals, retrieved 4 September 2026. Own-data figures are Fideliya production aggregates measured on 4 September 2026 across external accounts: 255 enrolled cards, 186 ever scanned, 165 of those within an hour, 131 Apple against 124 Google, 66 quiet for 30 days or more, 120 active in the previous 30 days; one restaurant account is 84 percent of that sample. Plan prices, caps and broadcast allowances are the published plans on the pricing page . This page carries no barbering benchmark, no return-rate threshold and no retention-to-revenue multiplier, because none of them could be sourced. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does in a barber shop is described on loyalty for barber shops , and the plans are on the pricing page . Q: Why is customer retention different in a barber shop? A: Because the return is built in: hair grows, so he needs another cut whether or not anyone reminds him, and the only open question is whose chair. Fideliya lists under Due back the customers who have not been in for over 30 days, which is the moment the answer changes. Q: What should my barber shop reward? A: The return itself, early, so the habit forms in your chair. A beard trim or a hot towel at the third visit does more than a free cut at the tenth, because the tenth visit was never in doubt. Fideliya lets you place the first reward wherever you like and write it in your own words. Q: Should a barber shop use discounts? A: Sparingly, and never as the mechanic, so you build regulars rather than bargain hunters. If the only reason a customer returns is a percentage, that is a price-sensitive buyer rather than a regular. Fideliya lets the reward be something you make rather than something you knock off, which is the difference between building a habit and training one. Q: What should a barber shop measure? A: Three things that show who is drifting, and passes issued is not one. Fideliya reports who returned, how often the active holders come, and who has gone quiet: in its September 2026 sample, 66 of the 186 holders ever scanned had not been back for 30 days or more. Q: Does showing the count on the card bring customers back? A: Customers say they want it. Open Loyalty’s Loyalty Program Trends page, updated 24 April 2026 from 170 or more loyalty professionals, reports 81 percent of consumers interested in seeing progress shown visually. A Fideliya pass carries the count on the card face, so nobody asks across the counter. Q: When should my shop offer the loyalty card? A: At the chair or at payment, while he is still there. In Fideliya’s data (255 cards, September 2026, one restaurant is 84 percent of the sample), 165 of the 186 holders ever scanned were scanned within an hour of joining, which is what enrolment on the premises looks like in the numbers. Q: How often should a barber shop message customers? A: Rarely, so every message gets read. Fideliya includes one broadcast a month on the free plan and three a month on Pro, each sent now or scheduled up to 30 days ahead: a pass that talks constantly is deleted faster than one that never talks. Q: What does a barber shop loyalty card cost to start? A: Nothing. The Fideliya free plan carries 20 customers at one location with a real Apple Wallet and Google Wallet pass and the QR scanner included, with no credit card needed. Pro is 49.99 euros a month for 2,500 customers, four locations and five team seats. ## Win back spa clients who stopped booking URL: https://www.fideliyapass.com/blog/win-back-spa-clients Language: en Updated: 2026-10-17 You win back a spa client who stopped booking by spotting her silence early and inviting her back with something new, not a discount. She rarely announces that she has left. She simply stops booking, and the appointment is filled by somebody else, so nobody notices. Winning her back starts with detection rather than with a message. Win back spa clients who stopped booking: spot the silence early, invite them back with something new rather than a discount, and see who returned. Spot a lapsed client early and invite her back with something worth seeing, and a quiet goodbye becomes a rebooking. Fideliya turns that silence into a dated list with names on it. A spa owner looks at the booking calendar on a Monday and notices something she has not noticed for two months: a client who used to come monthly has not booked since the spring. She did not call to complain. She left no review. She passed in complete silence, and during those months somebody else filled her slot, so nobody registered that she had gone. That is the most common shape of loss in this trade. Not the client who leaves loudly, but the one who simply stops booking. Winning her back is possible, and it starts somewhere other than where most advice starts: with detection, not with a message. ### Why do spa clients leave in silence? The experience itself is the reason. A client comes to a spa to escape the noise of her day, to be quiet for an hour. When she decides to stop coming she does it in the same register: no email, no note, no request to be removed from anything. She just stops booking. Which means the ordinary signals a business relies on are all absent. There is no complaint to answer, no review to respond to, no cancellation to process. The absence is the only signal, and an absence is invisible in a calendar that is full, because a full calendar looks identical whether or not a particular person is in it. ### Spot who is drifting before you write The instinct is to write something. The useful move is to build the list first, because a message sent to everyone who has not booked recently reaches clients who are simply not due yet, and those are the ones a clumsy win-back annoys. The right comparison is each client against her own rhythm, not against a fixed number of weeks. A client who comes every month and is at seven weeks is a different case from a client who comes twice a year and is at three months. How long the window is before a lapse becomes permanent is not something anyone can tell you for your spa, and the figures that circulate in this category have no source worth quoting, so this page does not carry one. What can be measured is your own. Fideliya records every scan, so each holder has an interval and a last-seen date, and the ones who have passed theirs form a list with names on it. Each client's page shows where she stands and her next step. In Fideliya's production data on 4 September 2026, 66 of the 186 card holders ever scanned had gone quiet for 30 days or more, and 120 of the 255 enrolled cards had been active in the previous month. That sample is small and one restaurant account is 84 percent of it, so read it as a shape rather than a spa benchmark. The point is the existence of the list, which a booking calendar alone does not produce. ### What should the first win-back message say? Give her something worth coming back to see. A treatment that joined the menu this season, a therapist who has joined the team, a small event. "We have added a mineral salt treatment, we think you would like it" does more than "come back for twenty percent off", because the first is an invitation and the second is a price. The discount is worse than ineffective here; it is expensive twice. It lowers a price a spa spent years establishing, and it selects for the client who was going to respond to a price rather than the one who was going to respond to you. A spa's whole positioning argues against opening with a number. Message | What it does | What it selects for A new treatment or therapist | Gives a reason to return that is about the spa | Clients who valued the spa A quiet check-in, no offer | Signals she was noticed and is expected | Clients who drifted rather than left A percentage off | Gives a reason that is about the price | Clients who respond to prices A generic newsletter | Reaches everyone, addresses nobody | Nobody in particular ### Should you send a second message? If the first message produced nothing, the second should invite rather than escalate. An experience, a seasonal menu, a slot held. Escalating to a bigger discount teaches the client that waiting was correct, which is a lesson that outlives the campaign. And there should not be a third. Fideliya includes one broadcast a month on the free plan and three a month on Pro, and one-to-one customer messaging is a Pro feature. That ceiling is a recommendation as much as a limit: a spa that wants a fourth message in a month is not running a win-back, it is running a nuisance. Schedule the second for the week the new menu lands, up to 30 days ahead; a scheduled send counts against the same allowance. ### Ask, don't assume she felt valued There is a figure worth carrying into the wording. Antavo's Global Customer Loyalty Report 2026, published on 3 February 2026 from 3,000 industry responses and a 10,000-member consumer panel, reports that 82.6 percent of marketers believe loyalty programs make customers feel valued, against 56.2 percent of customers who agree. A 26-point gap between what operators think their programme communicates and what customers actually feel is the best available argument for writing a win-back message that asks rather than asserts. The rest of that research is on loyalty program statistics 2026 . ### Did it work? Count the bookings Count bookings, not opens. An open is not a return, and a win-back reported in opens is a win-back nobody has actually measured. The question is whether a holder who was on the quiet list scanned again afterwards, and Fideliya answers that because both events are on the same record. Read the result against your own previous attempt rather than against a benchmark, because there is no honest benchmark here to read against. What a good result looks like in your spa depends on your price, your cycle and how long the list had been left before anyone worked it, and those three are yours. Building the list costs nothing: the Fideliya free plan carries 20 clients at one location with a real wallet pass and the browser-based scanner, with no card details and no time limit, which is enough to watch a quiet list form. Working it properly needs Pro at 49.99 euros a month, which carries 2,500 clients, three broadcasts a month and the messaging feature. The programme this assumes is set up on how to create a loyalty program for a spa , and choosing the tool is on how to choose loyalty software for a spa . ### Sources Antavo, Global Customer Loyalty Report 2026 , published 3 February 2026, based on 3,000 industry survey responses and a 10,000-member consumer panel, retrieved 4 September 2026. Own-data figures are Fideliya production aggregates measured on 4 September 2026 across external accounts: 255 enrolled cards, 186 ever scanned, 66 quiet for 30 days or more, 120 active in the previous 30 days; one restaurant account is 84 percent of that sample. Plan prices, caps, broadcast allowances and the messaging gate are the published plans on the pricing page . This page carries no win-back rate, no lapse window and no acquisition-cost comparison, because none of them could be sourced. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does in a spa is described on loyalty for spas , and the plans are on the pricing page . Q: Why do spa clients leave without complaining? A: Because the whole experience is built on quiet. A client comes to a spa to stop talking for an hour, and when she decides to stop coming she does it the same way: no email, no review, no cancellation. Fideliya turns that silence into a dated list, which is the only form it can be acted on in. Q: How do I detect a lapsed client before it is too late? A: Compare each client against her own rhythm rather than a fixed number of weeks. Fideliya records every scan; in its September 2026 sample, 66 of the 186 holders ever scanned had gone quiet for 30 days or more. Q: What should the first win-back message say? A: Something that is worth coming back to see, not a discount. A new treatment on the seasonal menu, a new therapist, a small event. Fideliya lets you write the broadcast yourself, so it can be an invitation rather than a price cut, which is the difference between a client returning and a bargain hunter arriving. Q: Should the second message be a discount? A: Rarely, and never as the opener. A discount teaches a client to wait for the next one and lowers a price a spa spent years setting. Fideliya does not require a discount mechanic at all: the reward and the message are both yours to word. Q: How many messages can I send? A: Enough for a real win-back, and few enough to stay welcome. Fideliya includes one broadcast a month on the free plan and three a month on Pro, and one-to-one customer messaging is a Pro feature, so a spa running a real win-back cadence works on Pro at 49.99 euros a month. Q: Is it worth assuming clients feel valued? A: No, and there is a figure for the gap. Antavo’s Global Customer Loyalty Report 2026 puts 82.6 percent of marketers believing loyalty programs make customers feel valued against 56.2 percent of customers who agree. Fideliya treats that 26-point gap as the reason to ask rather than assume. Q: How do I know whether the win-back worked? A: Count bookings, not opens. Fideliya shows whether a holder who was on the quiet list scanned again afterwards, which is the only measure that survives contact with a calendar. An open is not a booking and should never be reported as one. Q: What does the detection cost? A: Nothing to start. The Fideliya free plan carries 20 clients at one location with a real wallet pass and the QR scanner, with no card details, which is enough to see the quiet list form. Pro at 49.99 euros a month raises that to 2,500 clients and three broadcasts a month. ## Keep Regulars: Bakery Customer Retention URL: https://www.fideliyapass.com/blog/customer-retention-guide-bakeries Language: en Updated: 2026-10-17 A bakery keeps more regulars once it can see who has stopped coming, and a wallet pass moves that record from the customer’s paper card into the bakery. Design for the second visit, reward frequency rather than spend, and watch three numbers: return, visit frequency among active holders, and who has gone quiet. Keep your bakery regulars coming back: win the second visit, reward frequency over spend, and watch the three numbers Fideliya reports for you. Your bakery keeps its regulars when you can see them leaving, and a wallet pass shows you exactly that. Ask a neighbourhood baker who their twenty best customers are and they will name five or six from memory. The rest they know by face, they know the order, they know who takes coffee with it, and they could not tell you how many times that person came this month or how long it has been since the last time. That gap is where a bakery's regulars leave from. This guide treats retention as a system, not a campaign: what to design for, what to reward, what to measure, and what only looks like retention. ### Why do bakeries lose regulars without noticing? A bakery's losses are quiet. Nobody complains on the way out. A route to work changes, a family moves four streets over, a new bakery opens nearer home, a habit shifts. The customer does not decide to stop coming; they stop thinking about it. And because the stamps live on their card, the bakery finds out nothing at all. How large that leak is in your shop is not a number anyone can hand you, and the figure that circulates in this category has no source we can name, so this page does not carry it. What can be measured is the shape once a pass is in place. In Fideliya's production data on 4 September 2026, of the 186 card holders ever scanned, 66 had not been back for 30 days or more, and 120 of the 255 enrolled cards had been active in the previous month. That sample is small and one restaurant account is 84 percent of it, so read it as one business's shape rather than as a bakery benchmark. The point is not the percentage. The point is that the list has names on it. ### Win the second visit, and the tenth follows Most bakery programs reward the tenth purchase, which rewards a behaviour that has already happened. The customer who comes ten times was coming ten times. The one you needed was the customer who came once and did not come back. Ten is genuinely the common goal, and there is nothing wrong with it as the destination: on live Fideliya cards, 8 of the 15 stamp cards in the September 2026 sample use a goal of 10, with the rest spread between 5 and 15. What matters is what sits before it. Put something small at the second or third visit, inside the window where the decision is still open, and keep the goal at the end where it belongs. The full reasoning on goal length is on how many stamps a loyalty card should have . Reward frequency, not spend The customer who comes every morning for a single loaf is worth more than the one who comes once a month for a birthday cake. A spend-based scheme quietly penalises the daily buyer, which is precisely backwards for a bakery. One stamp per visit, whatever the basket, sends the signal you actually want: come back tomorrow, that is what counts. And prefer the thing you make. A pastry you are proud of costs a fraction of its perceived value and introduces something the customer had not tried. A percentage off trains them to wait for the percentage. ### Which three numbers show retention is working? Three numbers say whether retention is working, and none of them is the count of passes issued. Number | What it means | How to read it Return | Share of new holders who come back | Against your own first month, never against a category figure Frequency, active holders | Average days between visits for the engaged group | Watch the direction. A widening gap means something changed Gone quiet | Holders who used to come and have not been back | The only one of the three you can act on this week The third is what paper never produced. A short honest message to that list, a new sourdough on Wednesday rather than a discount, brings a share of them back, and you can write it today and schedule it for Wednesday morning, up to 30 days ahead. The rest were drifting anyway, and now you can tell which is which: each customer's page shows where they stand and their next step. ### A card that shows customers how close the reward is A wallet pass, the kind that lives in Apple Wallet and Google Wallet, is not a digital stamp card with extra steps. It is the feedback loop the cardboard never gave. It also shows the customer where they are, which turns out to be what they ask for. Open Loyalty's Loyalty Program Trends page, updated on 24 April 2026 and built on 170 or more loyalty professionals, reports that 81 percent of consumers are interested in seeing progress displayed visually. On a wallet pass the count is on the card face, so nobody has to ask across the counter how many they have. That matters for the other end too. Antavo's Global Customer Loyalty Report 2026, published on 3 February 2026 from 3,000 industry responses and a 10,000-member consumer panel, puts 27 percent of points earned during 2025 as never spent. A reward the customer earned and did not collect is worse than no reward: it is a promise the business made and the customer forgot. A pass that says the reward is ready, on the lock screen, closes most of that gap by itself. Joining is a short form: a name and an email address, phone optional. No account, no password, no download. In the same September 2026 sample, 165 of the 186 holders ever scanned were scanned within an hour of adding the card, which is what enrolment at a counter looks like in the numbers, and the wallet split was near even at 131 Apple to 124 Google. ### What brings regulars back, and what only looks like it - The disguised discount. If the only reason someone returns is a percentage, that is not a regular, that is a price-sensitive buyer. Discounting is an acquisition channel; use it deliberately and call it by its name. - Too many messages. Fideliya includes one broadcast a month on the free plan and three a month on Pro, and that rhythm is the right one. Send for a new bread, a Sunday opening, a reward about to land, and otherwise send nothing. - Ignoring the product. No program saves bread people do not enjoy. The program multiplies work that already lands. If the second visit does not come and the reward is generous, the answer is in the oven or at the counter, not in the software. What it costs to find out is nothing: the Fideliya free plan carries 20 customers at one location with the wallet pass and the browser-based scanner included and no credit card needed, enough to prove it at your counter. Pro at 49.99 euros a month carries 2,500 customers, four locations, five team seats and a CSV export of the list. The order to build in is on how to create a loyalty program for a bakery , and the case for dropping the paper card is on why bakeries replace stamp cards . ### Sources Antavo, Global Customer Loyalty Report 2026 , published 3 February 2026, based on 3,000 industry survey responses and a 10,000-member consumer panel. Open Loyalty, Loyalty Program Trends , page updated 24 April 2026, based on 170 or more loyalty professionals. Both retrieved 4 September 2026. Own-data figures are Fideliya production aggregates measured on 4 September 2026 across external accounts: 255 enrolled cards, 186 ever scanned, 165 of those within an hour, 120 active in the previous 30 days, 66 quiet for 30 days or more, 131 Apple against 124 Google, and 8 of 15 stamp cards on a goal of 10; one restaurant account is 84 percent of that sample. Plan prices, caps and broadcast allowances are the published plans on the pricing page . Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does at a bakery counter is described on loyalty for bakeries , and the plans are on the pricing page . Q: Why does my bakery lose regulars without noticing? A: Because the record of who came sits on the customer’s card, not in your bakery, and a regular who stops coming sends no notice. A Fideliya pass keeps the count on your side, so an absence shows up as a name on a list you can act on. Q: Should my bakery reward the tenth visit? A: Keep ten as the goal and win the second visit too. Ten is the most used stamp goal on live Fideliya cards, 8 of the 15 in the September 2026 sample, and Fideliya lets you place a smaller reward earlier as well. In a bakery the visit still in doubt is the second, not the tenth. Q: Should a bakery reward frequency or spend? A: Frequency, so your daily buyers feel it most. The customer who comes every morning for one loaf is worth more than the one who comes once for a birthday cake, and a spend-based scheme quietly penalises the daily buyer. Fideliya counts a visit per scan regardless of basket, which is the signal a bakery wants to send. Q: What should a bakery measure to keep its regulars? A: Three things, and passes issued is not one of them. Fideliya reports who returned, how often active holders visit, and who has gone quiet: in the September 2026 sample, 66 of the 186 holders ever scanned had not been back for 30 days or more. Q: Does showing progress on the card bring customers back? A: Customers say they want it. Open Loyalty’s Loyalty Program Trends page, updated 24 April 2026 and built on 170 or more loyalty professionals, reports 81 percent of consumers interested in seeing progress shown visually. A Fideliya pass shows the count on the card face, so it is visible without asking. Q: How often should my bakery message pass holders? A: Rarely, so every message gets read. Fideliya includes one broadcast a month on the free plan and three a month on Pro, each one sent now or scheduled up to 30 days ahead: a pass that talks constantly gets deleted faster than one that never talks. Q: Do unclaimed rewards matter? A: Yes: each one is value the customer earned and never received. Antavo’s Global Customer Loyalty Report 2026, published 3 February 2026, puts 27 percent of points earned in 2025 as left unspent. Fideliya marks a reward as ready on the card itself, so the customer is not relying on remembering a balance. Q: What does a bakery loyalty pass cost to start? A: Nothing. The Fideliya free plan carries 20 customers at one location with a live Apple Wallet and Google Wallet pass and the QR scanner included, and no credit card needed. Pro is 49.99 euros a month for 2,500 customers and four locations. ## Choose Spa Loyalty Software That Pays Off URL: https://www.fideliyapass.com/blog/how-to-choose-loyalty-software-for-a-spa Language: en Updated: 2026-10-17 The right spa loyalty software brings clients back because they actually keep the card. Judge it on four things: whether the customer ends up holding the card, whether the card looks like your spa or like the vendor, what it costs at the customer count you expect in a year, and what happens to your customer list if you leave. Feature lists do not separate these tools; those four questions do. Choose spa loyalty software that brings clients back: four criteria that separate the tools, prices verified at source, and the questions to ask. The right loyalty software fills your spa's book with returning clients, and four questions find it faster than any feature list. Searching for spa loyalty software returns a long row of vendors and an even longer row of feature lists: push notifications, integrations, dashboards, segmentation. They all promise the same things, in the same order, and none of it separates them. What follows is four criteria that separate these tools, the prices as published at a date, and the questions worth asking before signing. ### Why does a spa need different loyalty software? A spa is low frequency and high ticket. A client comes back on a cycle measured in weeks, not days, and spends meaningfully when they do. That breaks the pattern most loyalty tools are built around. A ten-visit card designed for a coffee counter puts the reward somewhere a spa client will not reach for a year, and the language of a free coffee does not translate into a treatment room without sounding cheap. So the right programme for a spa is short, worded in your own register, and built around improving the visit rather than discounting it. Any tool that cannot place the first reward early, or that forces its own reward wording, is answering a different question than the one you have. ### Criterion one: will your clients actually keep the card? Everything else is downstream of this. A programme nobody carries is a line item, not a programme, and the single largest cause of not carrying it is an install. AppsFlyer's 2025 App Uninstall Report, built on 2.2 thousand apps and 1.3 billion installs across the top 40 markets, puts 46.1 percent of installs uninstalled within 30 days in 2024. That figure is Android only, because iOS uninstall tracking is limited after iOS 15, and it is the honest reason a single-site spa should be sceptical of its own branded app: roughly half of the people who do install are gone inside a month. A wallet pass avoids the question by not being an install. It lands in Apple Wallet or Google Wallet, which are already on the phone. Ask each vendor: does the customer end up with a wallet pass, or with an app, or with a card in a shared directory app alongside other businesses? Those are three different products and only one of them is yours. The trade-off is examined at length on loyalty app or wallet pass . ### Criterion two: does the card look like your spa? A spa sells an aesthetic. The pass sits in the client's wallet beside their boarding card and gets looked at repeatedly, so it is brand surface whether you treat it as one or not. Ask for a screenshot of a real pass from a current customer, not a mockup. Then ask about the vendor's own badge. Here is Fideliya's answer: Branding element | On Fideliya Your logo on the pass | Every plan, including free Your colours on the pass | Every plan, including free Your wording for the reward | Every plan, including free Cover image on the pass | Pro, 49.99 euros a month Removing the Fideliya badge | One-time 49.99 euro add-on, on Pro or Enterprise A spa that wants only its own name on the card buys that once, on either paid plan, and keeps it for good. ### Criterion three: what will it cost at next year's client count? Vendors do not price the same unit, so headline numbers rarely describe the same thing. Convert every quote to one figure: cost per month at the customer count you expect twelve months from now. Then compare. Plan | Entry price | Free plan | Beyond stamps Fideliya Free | 0 euros | 20 customers, live wallet pass | Stamps or points Fideliya Pro | 49.99 euros a month | Upgrade from Free | Stamps, points, gift cards, referrals Fideliya Enterprise | from 99.99 euros a month | Upgrade from Free | Everything in Pro, plus unlimited locations BonusQR Basic | 19 euros a month | Yes, unlimited customers | Seven schemes; points from 19 euros FaveCard Pro | 39 USD a month | Yes, unlimited customers | Stamps only Loopy Loyalty Starter | 25 USD a month | No, 15-day trial | Stamps only LoyaltyPass | from 9,500 USD, one-time build | No, demo first | Points, stamps, tiers and memberships Three of the vendors above publish their price in US dollars and one in euros, and each is quoted here in the currency its own pricing page uses, with no conversion. A converted price is a number nobody published, and it goes stale twice: once when the vendor changes it and once when the rate moves. Every figure in the table was read at the vendor's own pricing page on 2 October 2026, and competitor pricing in this category changes often enough that the date matters as much as the number. Every competitor figure was verified at that vendor's own pricing page on 2 October 2026 and is stated in the currency the vendor publishes. The vendor-by-vendor version, with the same date, is on what loyalty software costs in 2026 . ### Criterion four: is your client list yours to keep? This appears on no price page and decides more than the monthly figure does. A loyalty programme is a list of the people who come to your spa. Ask three questions and write the answers down. - Can you export the customer list, and in what format? On Fideliya, CSV, from Pro upward. - What happens to the passes already in wallets? On Fideliya the account drops to the free plan at the end of the billing period and existing passes keep working. - Is there a minimum term or a cancellation fee? On Fideliya, neither. A vendor that answers all three without hesitation is telling you something about the next two years. One that needs a call to answer them is also telling you something. ### Which features matter less than they look? Three things that appear in every feature list and rarely earn their place in a single-site spa. Churn prediction, on a client list this size, is a model reading a handful of rows; the owner already knows who has not been in. Integrations with five booking platforms matter only if you use five. And referrals work best riding word of mouth, which in a spa is the channel: on Fideliya Pro the QR on a client's pass doubles as their referral link. What does decide it is whether the card is in the phone, whether it looks like you, what it costs when the list has grown, and whether the list is yours. Those four, in that order. ### How do I trial spa loyalty software? Free, on real clients Enrol a small group of real regulars rather than testing on staff, and give it long enough to contain a second visit, which in a spa is the part that takes patience. Watch three things: whether the front desk actually says the sentence, whether clients add the pass on both phone platforms, and whether they come back. The Fideliya free plan carries exactly 20 customers with a real wallet pass and the browser-based scanner included, and it is not time-limited, so that group can keep running while you decide. New accounts also get 14 days of Pro features at signup with no card required. In Fideliya's data on 4 September 2026, 165 of the 186 card holders ever scanned were scanned within an hour of joining, and the wallet split across 255 cards was 131 Apple to 124 Google; that sample is small and one restaurant account is 84 percent of it, so treat it as a shape rather than a benchmark. It is still the reason to enrol at the desk rather than by email afterwards. ### Sources AppsFlyer, App Uninstall Report, 2025 edition , covering 2.2 thousand apps and 1.3 billion installs across the top 40 markets, Android only, retrieved 4 September 2026. Competitor prices and free tiers were verified at each vendor's own pricing page on 2 October 2026 and are stated in the currency each vendor publishes. Fideliya's prices, caps and feature gates are the published plans on the pricing page . Own-data figures are Fideliya production aggregates measured on 4 September 2026 across external accounts, 255 enrolled cards of which one restaurant account is 84 percent. This page carries no spa-industry benchmark, because none could be sourced. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does in a spa is described on loyalty for spas , and the plans are on the pricing page . Q: What should a spa look for in loyalty software? A: Software that gets the card into your client’s phone and keeps it there. Check four things: whether the customer ends up holding the card, whether the card carries your brand or the vendor’s, what it costs at next year’s customer count, and what happens to the list if you leave. Fideliya answers the first with a wallet pass that needs no install, and publishes the other three rather than quoting them. Q: Is a spa app better than a wallet pass? A: A wallet pass has nothing to uninstall, and an app does. AppsFlyer’s 2025 App Uninstall Report puts 46.1 percent of installs uninstalled within 30 days in 2024, measured on Android. Fideliya issues an Apple Wallet or Google Wallet pass instead, so there is no install to lose and no account to create. Q: Can my spa’s loyalty card carry only its own branding? A: Yes. On Fideliya your logo, colours and reward wording are on every plan including the free one, Pro adds the cover image, and a one-time 49.99 euro add-on, bought on Pro or Enterprise, removes the Fideliya badge from the pass for good. Q: Does my spa need the most expensive plan? A: Rarely, so you keep the difference. A single-site spa usually needs a wallet pass, a scanner, a small dashboard and a way to message occasionally. On Fideliya that is the free plan for 20 customers or Pro at 49.99 euros a month for 2,500 customers, four locations and five team seats. Q: How much does spa loyalty software cost? A: You can start at nothing: Fideliya is free for up to 20 customers and 49.99 euros a month on Pro, with no per-card fee. The other platforms in the table below were verified at each vendor’s own pricing page on 2 October 2026, and are quoted in the currency each vendor publishes. Q: When is the best moment to enrol a spa client? A: At the treatment room or on the way out, while the client is still with you, not later by email. In Fideliya’s data (255 cards, September 2026, one restaurant is 84 percent of the sample), 165 of the 186 holders ever scanned were scanned within an hour of joining, which is what enrolment on the premises looks like in the numbers. Q: What happens to my client list if I leave a vendor? A: With Fideliya it stays yours: the account drops to the free plan at the end of the billing period, the passes already in wallets keep working, and Pro includes a CSV export of the customer list. Ask every vendor before you sign, because it appears on no price page. Q: How long should my spa trial a loyalty tool? A: Long enough to see a second visit, so start free. Fideliya gives new accounts 14 days of Pro features with no card, and the free plan afterwards is not time-limited, so a spa can keep testing on 20 real customers for as long as it wants. ## Keep More Members: Gym Retention Statistics URL: https://www.fideliyapass.com/blog/gym-member-retention-statistics Language: en Updated: 2026-10-17 A gym keeps more members by catching the gap early: the strongest published predictor of a member leaving is not price or age but accumulated days of non-attendance. The Health & Fitness Association puts average annual member retention at 66.4 percent in its 2025 Fitness Industry Benchmarking Report, drawn from 175 companies and more than 17,000 facilities across 27 countries. Keep more gym members with numbers you can trust: retention figures from named 2025 and 2026 reports, one peer-reviewed study, and Fideliya’s own data. You keep more members when you can see who has stopped coming, and the research says exactly what to watch: days without a visit. A gym owner looks at February and sees what they suspected: some of January's joiners have stopped coming. The picture is familiar enough to be treated as weather. It is not, and there are published numbers behind it, but most of the figures circulating in this category cannot be traced to anyone who measured them. This page carries only figures that can be. Each one names the organisation that ran the research, the method that organisation states, and the date. Where the well-known claim has no source, the claim is absent and the omission is noted at the end. ### What is the average gym member retention rate? The Health & Fitness Association published its 2025 Fitness Industry Benchmarking Report on 30 September 2025, built on 175 companies representing more than 17,000 fitness facilities across 27 countries, surveyed between April and June 2025. Four figures from it: Figure | What it measures | Source 66.4% | Average member retention for the year | HFA Benchmarking 2025 5.5% | Average net membership expansion | HFA Benchmarking 2025 9.9% | Median revenue growth against 2023 | HFA Benchmarking 2025 23.6% | Median EBITDA margin, two-thirds of clubs positive | HFA Benchmarking 2025 184,000+ | Visits per location in 2025, up 4.2% on 2024 | HFA FIT Tracker, 15 Jan 2026 19 | Consecutive quarters of visitation growth | HFA FIT Tracker, 15 Jan 2026 18,000 | People surveyed for the 2026 consumer report, aged 6 and over | HFA Consumer Report, 9 Apr 2026 The retention figure is the one worth sitting with. At 66.4 percent average annual retention, the category is rebuilding roughly a third of its membership every year while visits per location and total membership both rise. Growth and churn are running at the same time, which is why a gym can be adding members and still feel like it is standing still. Two scope notes, because the numbers are not interchangeable. The benchmarking figures are club operators across 27 countries. The FIT Tracker and the consumer report cover one national market rather than all of them, the first from foot traffic across nearly 11,000 facilities in its panel with Sports Marketing Surveys and Placer.ai, the second from a survey of 18,000 people aged 6 and over run for the Physical Activity Council. The scope of each is named in this file's source header. ### What predicts that a member will leave? An average tells a gym nothing about which member is about to go. The peer-reviewed answer to that question is narrower and more useful. Predicting Fitness Centre Dropout, published in the International Journal of Environmental Research and Public Health in 2021, examined 5,209 members of a single fitness centre using administrative records from June 2014 to October 2017. Across every model the authors tested, the highest-ranked predictor of dropout was accumulated days of non-attendance. Not age, not price paid, not sex. How long it has been since the member last came in. That is one facility and one country, and it should be read as such. It is also the least surprising finding in this article and the most actionable, because non-attendance is the one predictor a gym already has in its own turnstile data and mostly does not look at. Why that matters operationally If the best single predictor of leaving is a gap in attendance, then the useful monthly number is not how many members you have. It is how many of them have gone quiet, and who they are by name. Fideliya counts them under Due back after 30 days without a visit, and each member's page shows where they stand and their next step. That list is where you act; everything else on this page is context for it. On Pro you can also ask Claude or ChatGPT, in plain words, which members have not been in for a month: connect the assistant to your account, it reads your numbers and your customers, and it sends a message only after you confirm. More on the Fideliya loyalty program . ### What do live passes show? Fideliya's own data These are production aggregates measured on 4 September 2026 across external accounts only. They are a small sample and they are stated as one: 255 enrolled cards, of which a single restaurant account is 213, or 84 percent. Read them as one business's shape with a few others alongside it, not as a fitness benchmark. - 66 of the 186 holders ever scanned had gone quiet for 30 days or more , and 120 of the 255 cards had been active in the previous 30 days. This is the list the study above says to look at, produced automatically. - 165 of those 186 were scanned within an hour of joining , which is 89 percent. Enrolment happens at the desk, not later at home. - The wallet split was 131 Apple to 124 Google , close to even, which is the argument for issuing both rather than choosing. ### Should my gym build an app? What the numbers say Gyms are told regularly to build an app. AppsFlyer's 2025 App Uninstall Report, covering 2.2 thousand apps and 1.3 billion installs across the top 40 markets, puts 46.1 percent of installs uninstalled within 30 days in 2024. That figure is Android only, because iOS uninstall tracking is limited after iOS 15. Set that beside the dropout finding and the shape is clear: the member who stops attending also stops opening the app, and about half of them have deleted it inside a month anyway. A card in Apple Wallet or Google Wallet has no install to lose, and it shows the count on the card face, which is what people say they want: Open Loyalty's Loyalty Program Trends page, updated 24 April 2026 and built on 170 or more loyalty professionals, reports 81 percent of consumers interested in seeing progress displayed visually. The full comparison is on loyalty app or wallet pass . ### Which gym statistics can't be trusted, and what to use instead Several figures are standard in this category and appear nowhere above, because no organisation that measured them could be named: that January and February joins run at two to three times the annual average, that a fixed share of January joiners has stopped attending by April, that four visits in the first month is a retention threshold worth a specific number of percentage points, that a retained member is worth a particular lifetime value against a particular acquisition cost, and that a loyalty program lifts ninety-day retention by a stated range. Some of those may be true. None of them is citable today, and a statistics page that repeats an uncitable number is not a statistics page. What replaces them is your own baseline: measure your gym against its own previous quarter, which is the only comparison that controls for your location, your price and your equipment. The Fideliya free plan carries 20 members with a live wallet pass and the scanner included, which is enough to establish that baseline before paying anything, and what it covers is set out on the free loyalty plan for a gym . ### Sources Health & Fitness Association, 2025 Fitness Industry Benchmarking Report , published 30 September 2025, based on 175 companies representing more than 17,000 facilities across 27 countries, surveyed April to June 2025. Health & Fitness Association, 2026 US Health & Fitness Consumer Report , published 9 April 2026, based on a national survey of 18,000 people aged 6 and over run by Sports Marketing Surveys for the Physical Activity Council. Health & Fitness Association, FIT Tracker , published 15 January 2026, based on anonymised foot traffic across nearly 11,000 fitness facilities in its panel, powered by Placer.ai. Sobreiro, Guedes-Carvalho, Santos, Pinheiro and Gonçalves, Predicting Fitness Centre Dropout , International Journal of Environmental Research and Public Health, 2021, 5,209 members of one fitness centre, records from June 2014 to October 2017. All four retrieved 5 September 2026. AppsFlyer, App Uninstall Report, 2025 edition , and Open Loyalty, Loyalty Program Trends , both retrieved 4 September 2026. Fideliya's own figures are production aggregates measured 4 September 2026. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does for a gym is described on loyalty for gyms , and the plans are on the pricing page . Q: What is the average gym member retention rate? A: The Health & Fitness Association reports that member retention averaged 66.4 percent for the year in its 2025 Fitness Industry Benchmarking Report, based on 175 companies and more than 17,000 facilities in 27 countries. Fideliya reports your own equivalent from live scans, so you measure your gym against itself rather than that average. Q: What best predicts that a gym member will leave? A: Days without a visit, which is why catching the gap early keeps members. In the 2021 peer-reviewed study Predicting Fitness Centre Dropout, run over 5,209 members of one fitness centre, accumulated non-attendance ranked highest of all predictors in every model tested. Fideliya surfaces exactly that: which pass holders have gone quiet and for how long. Q: Is gym visitation growing or shrinking? A: Growing, by the Health & Fitness Association’s FIT Tracker published 15 January 2026: more than 184,000 visits per location in 2025, up 4.2 percent on 2024, across nearly 11,000 facilities in its panel. Fideliya counts your own visits per member rather than the national trend, which is the number a single gym can act on. Q: How many people belong to a gym? A: Membership counts are published per national market, not globally, so there is no single answer worth quoting: the Health & Fitness Association’s 2026 consumer report, published 9 April 2026 from a survey of 18,000 people aged 6 and over, covers one market only. Fideliya reports the figure you can act on: how many members you have and which of them still turn up. Q: Should my gym build its own app? A: A wallet pass keeps members with nothing to install. An app has to survive being installed first: AppsFlyer’s 2025 App Uninstall Report puts 46.1 percent of installs uninstalled within 30 days in 2024, measured on Android. Fideliya issues an Apple Wallet or Google Wallet pass instead, so there is no install to lose and no account to create. Q: Do gym members want to see their progress? A: Yes. Open Loyalty’s Loyalty Program Trends page, updated 24 April 2026 and built on 170 or more loyalty professionals, reports 81 percent of consumers interested in seeing progress shown visually. A Fideliya pass carries the attendance count on the card face, so a member sees their visit count without opening anything. Q: Does Fideliya publish its own numbers? A: Yes, every one with its sample size. Fideliya publishes production aggregates measured on 4 September 2026 with the sample size on every figure and a note that one restaurant account is 84 percent of the 255 cards, because a small sample described as small is usable and one described as large is not. Q: Which number should I track every month to keep members? A: The share of pass holders who have gone quiet, since non-attendance is the best published predictor of leaving. Fideliya lists those holders by name; in its September 2026 sample, 66 of the 186 holders ever scanned had not returned for 30 days or more. ## Know your regulars: restaurant wallet passes URL: https://www.fideliyapass.com/blog/why-restaurants-replace-stamp-cards Language: en Updated: 2026-10-17 A wallet pass tells your restaurant who its regulars are, and names the one who stopped coming, because the record moves from the customer’s pocket to your side. The bill tells you nothing about who paid it, and a paper coupon lives with the customer, so a regular who stops coming leaves no trace. The pass turns that silent absence into a name on a list. Know who your regulars are and who stopped coming: why restaurants replace paper stamp cards and coupons with Fideliya wallet passes, every figure dated. Move your restaurant's stamp card into Apple Wallet and Google Wallet and you finally know who is in your full room, and who stopped coming. The record moves to your side, so a regular's absence becomes a name on a list rather than an empty table nobody notices. The tenth-meal coupon, the dessert voucher, the card punched at the end of the bill: they work well enough that nobody questions them. The real problem was never the paper. It is that a restaurant with a full room cannot tell you who is in it. This page is about what changes when that coupon moves into Apple Wallet and Google Wallet: what the paper actually costs, what the pass records instead, what our own cards show, and what the switch costs. ### Why can't a restaurant name its regulars? A full restaurant holds two kinds of customer: the one who comes back every fortnight, and the one who passed through once on the way to the cinema. The day's takings do not distinguish them. The till does not distinguish them. The paper coupon does not either. What that costs is the thing a loyalty programme exists to prevent. The regular who stops coming sends no notice. Their table is taken by somebody else the following week, and nobody registers that a frequency dropped. By the time a familiar face has been absent long enough to be noticed, the habit has usually moved. ### What a wallet pass gives your restaurant A wallet pass is the same format the customer already uses for a boarding card and a concert ticket. It lives in the phone next to the bank card. It is not left at home, it updates itself, and, more to the point, it returns data to the restaurant. Question | Paper coupon | Fideliya wallet pass Where does it live? | The bill folder, a coat, a bin | Apple Wallet or Google Wallet What records a visit? | A punch, if the card is present | A scan of the pass at the table or the till What if it is lost? | The visits go with it | The count is on the account, the pass is re-added Who holds the record? | The customer | The customer and the restaurant Who has stopped coming? | Not answerable | Listed in the dashboard Menu or offer changes | Reprint the batch | Edit the pass Cost to start | Printing, per batch | 0 euros on the Fideliya free plan, 20 customers The pass also speaks. When a new menu lands, or a Tuesday is quiet, a short relevant message reaches the holder's phone. That is the part a coupon could never do, and it is the part worth rationing: Fideliya includes one broadcast a month on the free plan and three a month on Pro, and that ceiling is the recommendation rather than an obstacle. Write the message when you have a quiet minute and schedule it up to 30 days ahead, for the Tuesday you want to fill. ### What Fideliya's own cards show These are Fideliya production aggregates measured on 4 September 2026 across external accounts. The sample is 255 enrolled cards, and one restaurant account is 213 of them, 84 percent, plus 237 of the 281 scans. On any other page that concentration would be a caveat. On this one it is worth naming precisely: this is a poor industry benchmark and an unusually direct look at what one restaurant's wallet card actually did. - 165 of the 186 holders ever scanned were scanned within an hour of joining , which is 89 percent. Enrolment happens at the table, not later at home. - The wallet split was 131 Apple to 124 Google across 255 holders, close to even. - 66 of the 186 had gone quiet for 30 days or more , and 120 of the 255 cards were active in the previous month. That first list is what the coupon never produced. - Ten is the common stamp goal: 8 of the 15 live stamp cards use it, the rest spread between 5 and 15. The last one is worth a caution in a restaurant specifically. A ten-visit cycle that works at a coffee counter is a long wait for a main course, so the useful move is to put something smaller at visit two or three and keep the goal at the end. The reasoning is set out on how many stamps a loyalty card should have . ### Joining at the table, with nothing to install The coupon is handed over after the bill. The customer keeps it, loses it, or leaves it between the receipt and the tip. To redeem it they have to remember to bring it, find it, and present it at the right moment. Most do not. The pass is added by scanning a QR code on the bill folder. There is nothing to take home, because the phone comes back with the customer anyway. To redeem, a server scans from a phone or a tablet; the Fideliya scanner runs in a browser, so there is no terminal to buy and no staff app to install. The server scans the code or types it, adds the stamp or the points in one tap, and Undo reverses a mistaken scan in the seconds after it. Joining asks for a name and an email address, with a phone number optional. No account, no password, no download. An app would be the alternative, and an app has to survive being installed: AppsFlyer's 2025 App Uninstall Report, covering 2.2 thousand apps and 1.3 billion installs across the top 40 markets, puts 46.1 percent of installs uninstalled within 30 days in 2024, measured on Android because iOS uninstall tracking is limited after iOS 15. The comparison is on loyalty app or wallet pass . ### How do I switch from paper coupons? It is not a project. It is a QR code in the bill folder and one sentence for the floor team, said while handing back the card machine: "We have a regulars' card, it goes in your phone, nothing to install." Coupons already issued stay valid until they are redeemed, so nobody is cut off, and from day one new customers get the pass instead. The Fideliya free plan is 0 euros and carries 20 customers at one location with a real wallet pass, the browser-based scanner and all five interface languages, with no card details. Twenty is enough to find out whether the floor says the sentence, which is where every programme fails first. Pro at 49.99 euros a month, or 39.99 euros billed yearly, carries 2,500 customers, four locations, five team seats, gift cards, referrals and a CSV export of the customer list. The paper coupon is not broken. It simply lives in a world where the customer stopped carrying paper, and the wallet the customer does carry has been digital for years. The bakery version of this argument, with the same figures, is on why bakeries replace stamp cards , and the order to build the programme in is on how to create a loyalty program for a restaurant . ### Sources Own-data figures are Fideliya production aggregates measured on 4 September 2026 across external accounts: 255 enrolled cards, 186 ever scanned, 165 of those within an hour, 131 Apple against 124 Google, 66 quiet for 30 days or more, 120 active in the previous 30 days, and 8 of 15 stamp cards on a goal of 10. One restaurant account is 213 of the 255 cards and 237 of the 281 scans. AppsFlyer, App Uninstall Report, 2025 edition , covering 2.2 thousand apps and 1.3 billion installs across the top 40 markets, Android only, retrieved 4 September 2026. Plan prices, caps and broadcast allowances are the published plans on the pricing page . This page carries no printing-cost figure and no payback period, because neither could be sourced. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does in a dining room is described on loyalty for restaurants , and the plans are on the pricing page . Q: Why do restaurants move away from paper loyalty coupons? A: Because the coupon records the visit on the customer’s side, so the restaurant never learns who its regulars are. A Fideliya pass keeps the count on the restaurant’s account, which is what makes a regular’s absence visible instead of silent. Q: Do restaurant customers actually carry a loyalty card? A: A paper one, rarely. It goes into the bill folder, the coat pocket, or the bin. A Fideliya pass sits in Apple Wallet or Google Wallet beside the boarding card, so there is nothing to bring back and nothing to reprint when the menu changes. Q: When should staff offer the card? A: At the bill. The diner has just eaten well and already has the phone out to pay. A small QR code in the bill folder and one sentence from the server is the whole mechanic, and the Fideliya pass is added from there with a name and an email address. Q: Is a ten-visit card right for a restaurant? A: Usually too long a cycle for a main course to be the only reward. Ten is the most common goal on live Fideliya cards, 8 of the 15 stamp cards in the September 2026 sample, but Fideliya lets you place a smaller reward at visit two or three, where the decision is still open. Q: Should a restaurant build an app instead? A: An app has to survive being installed. AppsFlyer’s 2025 App Uninstall Report puts 46.1 percent of installs uninstalled within 30 days in 2024, measured on Android. Fideliya issues a wallet pass instead, so there is no install to lose and no account to create. Q: Does it work on both iPhone and Android? A: Yes, and close to evenly. Of the 255 Fideliya cards in the September 2026 sample, 131 were Apple Wallet and 124 Google Wallet, so a restaurant issuing only one would be turning away about half the room. Q: What can a restaurant see that the coupon never showed? A: Who stopped coming. Fideliya lists the holders who were scanning and have gone quiet: in the September 2026 sample, 66 of the 186 holders ever scanned had not been back for 30 days or more. That list is the output a paper coupon cannot produce. Q: What does it cost a restaurant to start? A: Nothing to begin. The Fideliya free plan carries 20 customers at one location with a live Apple Wallet and Google Wallet pass and the QR scanner included, and no card details are required. Pro is 49.99 euros a month for 2,500 customers and four locations. ## Count every bakery visit with a wallet pass URL: https://www.fideliyapass.com/blog/why-bakeries-replace-stamp-cards Language: en Updated: 2026-10-17 A wallet pass counts every visit at a busy bakery counter, because it is scanned from the phone the customer is already holding. A paper card has to be found, stamped and handed back, so it undercounts the visits it was bought to count. In Fideliya’s data (255 cards, September 2026), 165 of the 186 holders ever scanned were scanned within an hour of joining: 89 percent. Count every visit at a busy bakery counter and see who stopped coming: why bakeries replace paper stamp cards with Fideliya wallet passes, figures dated. Move your stamp card into Apple Wallet and Google Wallet and your bakery counts every visit, even at seven in the morning with a transaction every twenty seconds. The card is already in the phone that came out to pay, so one scan does what the paper card never had time for. With paper, the owner is meant to find a card, stamp it and hand it back inside that rhythm. Most mornings that does not happen, and the loyalty programme quietly records a fraction of the visits it was bought to record. This page is about what actually changes when a bakery moves that card into Apple Wallet and Google Wallet: what paper costs at speed, what the pass records instead, what our own cards show, and what the switch costs. ### Why does paper miss visits at a busy counter? A stamp card is a three-step transaction bolted onto a two-step one. The customer has to be carrying it, the customer has to remember it, and the person behind the counter has to have a free hand. At a slow counter all three are usually true. At a bakery counter in the morning, none of them reliably is, and the failure is silent: nobody complains about a stamp they did not think to ask for. A wallet pass removes two of the three steps. The card is already in the phone that came out to pay, and the scan happens on the till side. What is left is one thing to point a camera at, which is the same gesture the payment already required. Staff scan the code or type it, add the stamp in one tap, and Undo reverses a mistaken scan in the seconds after it. The evidence for where joining actually happens is in our own data. Of the 186 Fideliya card holders who have ever been scanned, 165 were scanned within an hour of adding the card, and 180 within twenty-four hours. Enrolment is a counter event, not a homework event. Any programme that assumes the customer will sign up later, at home, is designing for a moment that does not arrive. ### See who stopped coming before they are gone The paper card has one more problem, and it is the expensive one. The stamps live on the customer's card, which means the record lives with the customer. Ask a baker who their twenty best customers are and they will name five or six from memory. The rest they recognise by face, and could not tell you when they last came in. So the thing a loyalty programme is for, noticing that a regular has stopped being a regular, is exactly the thing paper cannot do. By the time a familiar face has been absent long enough to be noticed, the habit has usually moved somewhere else. Question | Paper stamp card | Fideliya wallet pass Where does it live? | A wallet, a coat, a drawer | Apple Wallet or Google Wallet What records a visit? | A stamp, if the card is present | A scan of the pass at the counter What if it is lost? | The visits are lost with it | The count is on the account, the pass is re-added Who holds the record? | The customer | The customer and the bakery Who has stopped coming? | Not answerable | Listed in the dashboard Cost to start | Printing, per batch | 0 euros on the Fideliya free plan, 20 customers ### What Fideliya's own cards show These figures are Fideliya production aggregates measured on 4 September 2026 across external accounts only. The sample is 255 enrolled cards and one restaurant accounts for 84 percent of it, so read them as the shape of a small sample rather than as an industry benchmark. - 89 percent of first scans happen within an hour of joining (165 of the 186 holders ever scanned). The card is added at the counter and used immediately. - Apple and Google split almost evenly: 131 Apple Wallet to 124 Google Wallet across 255 holders. A bakery cannot pick one platform and still serve the queue. - Ten is the common stamp goal: 8 of the 15 live stamp cards use a goal of 10, and the rest sit between 5 and 15. - 35 percent of scanned holders go quiet: 66 of 186 had not been back for 30 days or more. That list is the output paper never produced. The fourth figure is the one worth acting on. A bakery cannot chase a customer it cannot name, and a paper card names nobody; on Fideliya, each customer's page shows where they stand and their next step. The reasoning behind the third is set out in full on how many stamps a loyalty card should have . ### Nothing to carry for your customers Nothing to carry, and nothing to remember. The pass sits beside the boarding card and the transit ticket, the counter is visible without asking, and the progress toward the next reward is a number rather than a guess. When a reward is ready, the card says so. Joining is a short form: a name and an email address, with a phone number optional. There is no account to create and no password to set, and there is no app to install, which is the friction that stops most single-shop loyalty apps before they start. That trade is examined in detail on loyalty app or wallet pass . ### What does switching cost a bakery? The Fideliya free plan is 0 euros and carries 20 customers at one location, with a real Apple Wallet and Google Wallet pass, the browser-based QR scanner, and all five interface languages. No card details are required. For a bakery, 20 customers is a pilot: enough to prove the counter script works and that staff will actually say the sentence. Pro takes it from there. Pro is 49.99 euros a month, or 39.99 euros a month billed yearly, and carries 2,500 customers, four locations, five team seats, gift cards, referrals and a CSV export of the customer list. New accounts also get 14 days of Pro features at signup with no card required. What competitors charge, each price verified at the vendor's own pricing page on 11 August 2026, is on what loyalty software costs in 2026 . Against that sits the cost of the paper: reprinting cards, the stamp, and the visits that were never counted. The second of those is the only one a bakery ever sees on an invoice, and it is the smallest. ### What still matters most: the bread The bread. A pass does not improve the crumb, and a customer who does not like the loaf is not retained by a counter on a screen. The programme is a multiplier on something that already works: it makes the regulars visible, and it brings back a share of the ones who drifted. A card that measures a bakery nobody wants to visit measures a bakery nobody visits. The paper card is not broken. It is slower than the counter it sits on, and the counter is not going to slow down. Setting the programme up in order is covered step by step on how to create a loyalty program for a bakery . ### Sources Own-data figures on this page are Fideliya production aggregates measured on 4 September 2026 across external accounts: 255 enrolled cards, 186 ever scanned, of which one restaurant account is 84 percent of the sample. Plan prices and caps are the published plans on the pricing page . Competitor pricing referenced above was verified at each vendor's own pricing page on 11 August 2026. This page carries no third-party statistic. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does for a bakery counter is described on loyalty for bakeries , and the plans are on the pricing page . Q: Why do bakeries move away from paper stamp cards? A: Because the counter is faster than the card. A stamp card has to be found, handed over, stamped and handed back while a queue waits, so visits go uncounted. A Fideliya pass is scanned off the phone the customer already has out to pay, and the count updates in their wallet. Q: What happens when a customer loses the paper card? A: The visits go with it, and the customer starts again or stops bothering. A Fideliya pass lives in Apple Wallet or Google Wallet, so there is nothing to carry, nothing to launder and nothing to reprint; the count sits on the server and the card in the wallet reflects it. Q: How many stamps should a bakery card ask for? A: Ten is the most common goal on live Fideliya cards: 8 of the 15 stamp cards in the September 2026 sample use it, with the rest spread between 5 and 15. Fideliya lets you set the goal yourself, and a bakery with daily footfall can afford a shorter one than a business people visit monthly. Q: Do customers need an app to hold a bakery loyalty card? A: No. Fideliya issues the card into Apple Wallet and Google Wallet, the wallets already built into the phone, so there is no download and no account. Joining asks for a name and an email address on a short form, and the pass is added from there. Q: Does it work on both iPhone and Android? A: Yes, and the split in practice is close to even. Of the 255 Fideliya cards in the September 2026 sample, 131 were Apple Wallet and 124 were Google Wallet, so a bakery that issues only one of the two would be turning away about half its counter. Q: What does a bakery see that paper never showed? A: Who stopped coming. Fideliya lists the holders who were scanning and have gone quiet: in the September 2026 sample, 66 of the 186 holders ever scanned had been quiet for 30 days or more. A paper card keeps that fact in the customer’s coat pocket, where the bakery cannot read it. Q: What does it cost a bakery to start? A: Nothing to begin. The Fideliya free plan carries 20 customers at one location with a live Apple Wallet and Google Wallet pass and the QR scanner included, and no card details are required. Pro is 49.99 euros a month for 2,500 customers and four locations when the counter outgrows the free cap. ## Fill Your Book: Hair Salon Retention Guide URL: https://www.fideliyapass.com/blog/customer-retention-guide-hair-salons Language: en Updated: 2026-10-17 A salon fills its book by bringing back the clients who came once, because more revenue is lost there than to a shortage of new ones. Design for the second visit, not the tenth: put the first reward early, reward the behaviour you want repeated, and watch three numbers: return, visit frequency among active clients, and who has gone quiet. Fill your salon's book with clients who already came once: win the second visit, reward what you want repeated, and see who has gone quiet. Your salon's book fills fastest with clients who already came once, and a wallet pass shows you exactly who they are. Tuesday morning, the manager looks at the week and sees two holes on Thursday afternoon. The instinct is to go looking for new clients: post an offer, push the social account, run a promotion. That is an answer to the wrong problem. Holes in the book almost never come from a shortage of new clients. They come from clients who already came and did not come back. This guide treats retention as a system: what to design for, what to reward, what to measure, and what only looks like retention. ### Win the second visit, and the client rebooks Most salon loyalty programs reward the tenth cut. That rewards a behaviour that has already happened. The client who comes ten times was coming anyway. The client you lost is the one who came once, liked it well enough, and never rebooked. So bring the reward forward. Something small at the second visit: a deep conditioning treatment, a scalp massage, a product sample matched to what you actually saw on their hair. Something larger at the sixth. Priority booking at the tenth. The ladder matters more than the total, because the visit that is still undecided is the second one. The chair is the enrolment window A salon has the best enrolment window in retail, and most salons spend it on nothing. The client is seated for a service, not standing at a till with a queue behind them, and during a colour process the phone is usually already in their hand. No cafe, no boutique and no restaurant has that. Use it. A card at the station, a QR code to scan, one sentence during the processing time: "We have a card that lives in your phone, no app." Then stop talking. In Fideliya's data the pattern that follows is consistent: of the 186 card holders ever scanned, 165 were scanned within an hour of adding the card. Joining and using are the same moment, and that moment is in your building. ### What should a salon reward to bring clients back? Reward the behaviour you want more of. That sounds obvious and is not, because most programs reward whatever is easiest to count rather than whatever is most profitable to repeat. If colour carries the best margin, build the ladder around colour. If Thursdays are empty, make a Thursday visit count double. If you want clients to try in-salon treatments, let a treatment count twice. The program is a steering wheel, not a thank-you note. And prefer a treatment to a discount. A discount lowers the price and teaches the client to wait for the next one. A bonus treatment costs a fraction of its perceived value and introduces a service the client would not have booked for themselves. Next time they may book it. One of those reduces what you can charge; the other raises what the client knows you can do. ### Which three numbers show who to bring back? Three numbers say whether retention is working. None of them is the count of passes issued, which is the number every program dashboard puts first and the number that tells you the least. Number | What it means | How to read it Return | Share of new pass holders who come back | Against your own first month, never against an industry figure Visit frequency, active clients | Average weeks between visits for the engaged group | Watch the direction. A widening gap means something changed in the room Gone quiet | Holders who used to come and have not been back | The only one of the three you can act on this week The third is the one paper never produced. In the Fideliya sample of 255 cards measured on 4 September 2026, 120 holders had been active in the previous 30 days and 66 of the 186 ever scanned had been quiet for 30 days or more. One restaurant account is 84 percent of that sample, so treat the shape as illustrative rather than as a benchmark. The point is not the percentage. The point is that the list exists at all, with names on it, and a paper card cannot produce one. A short honest message to that list, not a discount but a signal that the chair is still theirs, brings a share of them back. The rest were drifting anyway, and now you know which is which: each client's page shows where they stand and their next step. ### What fills the book, and what only looks like it Three things get sold as retention and are not. - The disguised discount. If the only reason a client returns is a percentage off, that is not a regular, that is a price-sensitive buyer. Discounting is an acquisition channel. Use it deliberately and call it by its name. - Too many messages. A pass that talks constantly gets deleted faster than one that never talks. Fideliya includes one broadcast a month on the free plan and three a month on Pro, and that rhythm is the right one. Send when there is a new range, a freed slot, or a reward about to land, now or scheduled up to 30 days ahead. - Ignoring the service. No program saves a cut the client did not like. The program is a multiplier on work that already lands. If the second visit does not come and the reward is generous, the answer is in the chair, not in the software. ### A card that remembers every client for you A wallet pass, the kind that lives in Apple Wallet and Google Wallet, is more than a visit counter. It is the feedback loop paper never provided: once a client is enrolled you can see who has reached a step on the ladder. It also remembers on your behalf. The system keeps the count and the stylist stays on the cut. Joining is a short form: a name and an email address, phone optional. No account, no password, no download. The Fideliya free plan carries 20 clients at one location with the pass and the browser-based scanner included, enough to prove it in your chair. Pro at 49.99 euros a month carries 2,500 clients, four locations and five team seats, and that is the plan a salon with a full book actually runs on. Setting the ladder up in order is covered on how to create a loyalty program for a hair salon , and the errors worth avoiding first are on common loyalty program mistakes . ### Sources Own-data figures on this page are Fideliya production aggregates measured on 4 September 2026 across external accounts: 255 enrolled cards, 186 ever scanned, 165 of those within an hour of joining, 120 active in the previous 30 days, 66 quiet for 30 days or more. One restaurant account is 84 percent of that sample. Plan prices, caps and the broadcast allowance are the published plans on the pricing page . This page carries no third-party statistic, and the widely repeated claim that a fixed share of new salon clients never return is absent for that reason. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does for a salon is described on loyalty for hair salons , and the plans are on the pricing page . Q: Why don’t new salon clients come back? A: Usually not because of the cut: nothing tied the visit to a second one. No recognition, no follow-up, and no particular reason to rebook this month rather than some month. A Fideliya pass stays in the phone after they walk out, which is where all three of those gaps sit. Q: Should my salon reward the tenth visit? A: Win the second visit first. A free cut at visit ten thanks someone who was already loyal. Fideliya lets you place the first reward wherever you like, so put something small at the second or third visit, where the decision is still open, and keep the larger rewards for later. Q: Are treatments better rewards than discounts? A: Usually, yes, and they raise what clients know you can do. A discount trains a client to wait for the offer and lowers the price you spent years setting; a treatment costs little in margin and introduces a service the client had not tried. Fideliya lets you write the reward in your own words, so it can be a treatment rather than a percentage. Q: When is the best moment to enrol a salon client? A: In the chair, the one retail moment where the client is seated, unhurried and often already holding the phone. In Fideliya’s data (255 cards, September 2026), 165 of the 186 holders ever scanned were scanned within an hour of joining, which is what enrolment at the counter looks like in the numbers. Q: What should my salon measure to keep its clients? A: Three things, and passes issued is not one of them. Fideliya reports who came back (Returning, two or more visits in the period), how often clients visit (How often they come, on Pro), and who has gone quiet (Due back, no visit in over 30 days): in the September 2026 sample, 66 of the 186 holders ever scanned had not been back for 30 days or more. Q: How often should my salon message its clients? A: Rarely, so each message is read. Fideliya includes one broadcast a month on the free plan and three a month on Pro, each sent now or scheduled up to 30 days ahead: a pass that sends more gets deleted faster than one that sends nothing. Q: Can a loyalty program win back the clients my salon is losing? A: It shows you exactly who you are losing and gives you the list to win them back. If the second visit does not happen while the reward is generous, look at the chair or the room first: Fideliya makes the loss visible, so you fix the right thing. Q: What does a salon loyalty pass cost? A: You can start at 0 euros: the Fideliya free plan carries 20 clients at one location with a real Apple Wallet and Google Wallet pass and the QR scanner included. Pro is 49.99 euros a month for 2,500 clients, four locations and five team seats, the plan a salon with a full book runs on. ## Start at €0: Free Loyalty Program for Gyms URL: https://www.fideliyapass.com/blog/free-loyalty-program-for-gyms Language: en Updated: 2026-10-17 The Fideliya free plan lets a gym prove its loyalty program at no cost: one real wallet pass, one location, the QR scanner and 20 enrolled members. That is enough to show the desk script works and that members add the pass; when more than 20 members are on the card, Pro at 49.99 euros a month carries 2,500. Start a free loyalty program for your gym at €0: a real wallet pass for 20 members, the scanner included, and what Pro adds when your gym grows. Your gym can start a loyalty program this week for €0, and spot the members who are drifting before they cancel. An independent gym looks at February and sees what it already knew: a share of January's joiners has stopped coming in, and the direct debit is still running. A free plan puts something in place now, with no budget and no installation, to notice that earlier. This page is about the Fideliya free plan: what it carries, what a gym can prove with it, and when to move to Pro. ### What does the free plan give my gym? The free plan is 0 euros and takes no credit card. It issues a real Apple Wallet and Google Wallet pass, carries 20 enrolled members at one location, includes the browser-based QR scanner and all five interface languages, and includes one broadcast a month. Pro adds team seats, gift cards, the referral program, a CSV export of the member list and more locations. What a gym needs | Fideliya Free | Fideliya Pro Price | 0 euros | 49.99 euros a month, 39.99 billed yearly Enrolled members | 20, then 6 grace, hard stop at 26 | 2,500, then 300 grace Locations | 1 | 4 Wallet pass | Included | Included QR scanner | Included | Included Team seats for front desk | Owner's login | 5 Broadcasts | 1 a month | 3 a month Gift cards and referrals | On Pro | Included Member list export | On Pro | CSV ### What can 20 members prove? Four things that matter Twenty members answers the four questions that decide whether any loyalty program is worth paying for, and answering them costs nothing. - Does the front desk say the sentence? Every program that fails, fails here first. One line at check-in, a QR code on the desk, and a week of watching whether it is said when the desk is busy. - Do members add the pass on both phones? They must, or half the room is excluded. Across the 255 Fideliya cards measured on 4 September 2026, 131 were Apple Wallet and 124 Google Wallet, an almost even split. - Does scanning fit the door? A gym check-in is fast and repeated. If the scan does not fit that flow at 18:30, no cap increase will fix it. - Does the card get used at all? Of the 186 holders in that sample who were ever scanned, 165 were scanned within an hour of joining. If your twenty add the card and never present it again, the reward ladder is wrong before the plan is. That sample is 255 cards and one restaurant account is 84 percent of it, so read those two figures as the shape of a small sample rather than as a fitness benchmark. What matters is that they are measurements from live cards rather than category folklore. ### When does my gym need Pro? A gym with more than 20 members on the card moves to Pro, which carries 2,500. You get warning and a buffer. At 20 the cap is reached, enrolment continues quietly for six more, and the owner is notified at the crossing and again partway through that buffer. At 26 it hard stops and new members cannot be enrolled. A gym signing up members at the desk will reach that inside a few weeks. Front-desk logins usually come first. Pro gives each shift its own, with five team seats, so every scan is made under the name of the person at the desk. ### Why start your gym on the Fideliya free plan? Because the free card is the real card: the same Apple Wallet and Google Wallet pass a paid plan issues, the same scanner, the same five languages including right-to-left Arabic, and stamps or points rather than stamps only. Loopy Loyalty, checked at its own pricing page on 11 August 2026, has no free plan at all, only a 15-day trial, and costs 25 USD a month. What each vendor charges once a free plan runs out is set out with the dates on what loyalty software costs in 2026 . ### Moving to Pro: what your gym gains Three signals, in the order they usually arrive. The member cap, which is arithmetic rather than judgement. The front desk needing its own logins, which arrives sooner than most owners expect. And the point where the quiet list is long enough to be worth working, at which point one broadcast a month stops being enough and the three on Pro start to matter. Pro is 49.99 euros a month, or 39.99 euros a month billed yearly. It carries 2,500 members, four locations, five team seats, gift cards, the referral program, a CSV export of the member list and three broadcasts a month. New accounts get 14 days of Pro features at signup with no card required. Moving between plans is a plan change: the pass design stays, and the cards already in members' wallets keep working. The order to build the program in, before any of this becomes a billing question, is on how to create a loyalty program for a gym and the launch checklist for the first 30 days . ### Sources Plan prices, caps, seats, broadcast allowances and the six-member grace buffer are Fideliya's published plans and configuration, listed on the pricing page . Competitor free tiers and prices were verified at each vendor's own pricing page on 11 August 2026 and are stated in the currency each vendor publishes. Own-data figures are Fideliya production aggregates measured on 4 September 2026 across external accounts: 255 enrolled cards, 186 ever scanned, 131 Apple and 124 Google, with one restaurant account making up 84 percent of the sample. This page carries no third-party statistic and no fitness-industry benchmark. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does for a gym is described on loyalty for gyms , and the plans are on the pricing page . Q: Is there a truly free loyalty program for a gym? A: Yes. The Fideliya free plan costs 0 euros, needs no credit card, and issues a real Apple Wallet and Google Wallet pass for up to 20 members at one location, with the browser-based QR scanner included. The card a member holds is the same card a paid plan issues. Q: What happens when my gym passes 20 members on the free plan? A: You get a buffer: enrolment keeps working for six more, and Fideliya notifies the owner at the cap and again partway through that buffer. At 26 it stops. A gym with a membership list longer than 20 people needs Pro at 49.99 euros a month, which carries 2,500 members. Q: What can my gym prove on the free plan? A: That your desk works, before you pay for anything. Twenty members is enough to find out whether staff say the sentence, whether members add the pass on both phone platforms, and whether attendance scanning fits the door flow. Fideliya keeps the pass design and the members when you move to Pro. Q: Does the free plan include every language and card type? A: Yes: the free card is the real card. The Fideliya free plan runs stamps or points, in English, French, Spanish, Italian and Arabic with right-to-left layout, on the same wallet pass and scanner a paid plan uses. Q: How do my front-desk staff scan members? A: Each with their own login on Pro: Fideliya Pro carries five team seats alongside the higher member cap, so every shift scans under its own name. The scanner itself is included on every plan, the free one too. Q: Can my gym message members on the free plan? A: Yes: one broadcast a month is included on the Fideliya free plan, enough to test whether a message brings members back through the door, and Pro carries three a month for a steady rhythm. Each one goes now or is scheduled up to 30 days ahead. Q: Do gym members need to install an app? A: No, so they join at the desk in one go. Fideliya issues the card into Apple Wallet and Google Wallet, which are already on the phone, so there is no download and no account. Joining is a short form asking for a name and an email address, with the phone number optional. Q: What does the paid plan add for my gym? A: Room to grow. Fideliya Pro at 49.99 euros a month, or 39.99 euros billed yearly, raises the cap to 2,500 members and four locations, adds five team seats, gift cards, the referral program, a CSV export of the member list and three broadcasts a month. New accounts also get 14 days of Pro features at signup with no card required. ## Boutique loyalty program cost: start free URL: https://www.fideliyapass.com/blog/loyalty-program-cost-boutique Language: en Updated: 2026-10-17 Your boutique can run a real wallet loyalty card for nothing, and pay 49.99 euros a month only once it outgrows 20 customers. You start free, see the program bring customers back, then upgrade. The five platforms compared here were checked at each vendor’s own pricing page on 2 October 2026. The rest of the bill is decided by caps, seats and locations rather than by the headline price. Start your boutique’s loyalty program free and pay only once it brings customers back. Every price you will see, verified at each vendor’s own page. Your loyalty program can cost nothing until it has proved it brings customers back, and then it grows with your customer list. That is the answer a boutique owner wants when the fixed costs come up each quarter. The trap is not paying too much. It is paying for capacity a single shop will never use, or staying free after the program has already proved it brings customers back. This page carries the prices that exist rather than a band. Every competitor figure was verified at that vendor's own pricing page on 2 October 2026, and every Fideliya figure is a published plan. Where the arithmetic needs a number only you have, it says so instead of guessing. ### How much does boutique loyalty software cost? Five platforms, seven rows. Prices are as published by each vendor in its own currency, not converted, because a conversion would put a number on this page that no vendor states. Plan | Entry price | Free plan | Beyond stamps Fideliya Free | 0 euros | 20 customers, live wallet pass | Stamps or points Fideliya Pro | 49.99 euros a month | Upgrade from Free | Stamps, points, gift cards, referrals Fideliya Enterprise | from 99.99 euros a month | Upgrade from Free | Everything in Pro, plus webhooks BonusQR Basic | 19 euros a month | Yes, unlimited customers | Seven schemes; points from 19 euros FaveCard Pro | 39 USD a month | Yes, unlimited customers | Stamps only Loopy Loyalty Starter | 25 USD a month | No, 15-day trial | Stamps only LoyaltyPass | from 9,500 USD, one-time build | No, demo first | Points, stamps, tiers and memberships Three of the vendors above publish their price in US dollars and one in euros, and each is quoted here in the currency its own pricing page uses, with no conversion. A converted price is a number nobody published, and it goes stale twice: once when the vendor changes it and once when the rate moves. Every figure in the table was read at the vendor's own pricing page on 2 October 2026, and competitor pricing in this category changes often enough that the date matters as much as the number. The vendor-by-vendor version of this table, with the same date, is on what loyalty software costs in 2026 . ### Pay only for what your boutique uses Retail is not high-frequency. A boutique sees a regular a few times a season rather than a few times a week, which changes which line of the price table matters. The customer cap fills slowly and the location count usually stays at one, so the cap is rarely the first thing to bite. What bites first is who is allowed to scan. On the Fideliya free plan you scan from your own login. When a Saturday assistant joins, Pro's five team seats let them scan too, usually long before you need Pro's 2,500 customers. What a shop needs | Fideliya Free | Fideliya Pro | Fideliya Enterprise Price | 0 euros | 49.99 euros a month | from 99.99 euros a month Billed yearly | 0 euros | 39.99 euros a month | 79.99 euros a month Enrolled customers | 20 | 2,500 | Unlimited Locations | 1 | 4 | Unlimited Team seats | 0 | 5 | 10 Broadcasts a month | 1 | 3 | 10 Gift cards, referrals, CSV export | No | Yes | Yes ### Which costs hide outside the monthly price? The monthly figure is the first cost, not the whole one. These are questions to ask each vendor rather than claims about any of them, and they are cheaper to ask before the trial ends than after. - Is there a setup or onboarding fee? A one-off charge never appears on a monthly price table. - Is the wallet pass included, or is it a paid feature? The card the customer holds is the product. A plan that excludes it is not a loyalty program yet. - Is there a fee per card, per scan, or per reward claimed? Invisible at twenty customers and decisive at two thousand. - What happens on the day you pass the cap? Ask whether the program stops, the price steps up, or new customers simply stop enrolling. - Is any hardware required? A terminal is a capital cost and a thing that breaks. Ask whether a browser and a phone camera are enough. - Is the price per location? A second shop can double a bill that looked flat. - What happens to the cards if you leave? A customer list that leaves with the vendor is a cost that appears on no price page. On Fideliya those answers are: no setup fee; the wallet pass is included on every plan including the free one; one monthly price per plan with no per-card or per-scan charge; the caps above with a small grace buffer before enrolment stops on the free plan; no hardware beyond a phone or tablet with a camera, because the scanner runs in a browser; locations counted per plan rather than billed separately; and, if you stop paying, the account returns to the free plan and the cards already in wallets keep working. ### Will a loyalty program pay for itself? Most cost pages in this category finish with a payback calculation built on an average basket and a margin rate that nobody measured. This one uses yours, because the two numbers that decide the answer are yours. The calculation itself is short. Take the annual cost of the plan, 599.88 euros for Fideliya Pro billed monthly or 479.88 euros billed yearly. Divide by your own gross margin per visit. That is the number of extra visits a year the program has to produce to pay for itself, spread across your entire customer list rather than per customer. Run it with your figures before you run it with anyone's example. What the program has to produce is also the wrong first question. The first question is whether it runs at all: whether the counter script is said, whether customers add the card, and whether the reward ladder pulls anyone back. That costs nothing to find out, which is what the free plan is for. The order to do it in is on how to create a loyalty program for a boutique , and the app-versus-pass decision that sits underneath it is on loyalty app or wallet pass . ### Know in advance when your bill will change A plan that fits in month one can stop fitting in month twelve, and for a boutique the variable is rarely the customer count. It is the second person behind the till, then the second shop. Both are plan lines rather than surprises: seats and locations are published next to the price, so the date the bill changes is knowable in advance rather than discovered on an invoice. Moving between Fideliya plans is a plan change rather than a migration. The pass design stays as designed, the enrolled customers stay enrolled, and the cards already in wallets keep working. There is no minimum term and no cancellation fee. The broader small-business version of this question, across every platform type rather than boutiques specifically, is on what a loyalty program costs a small business . ### Sources Competitor prices and free tiers on this page come from Fideliya's competitive field table and were verified at each vendor's own pricing page on 2 October 2026, stated in the currency each vendor publishes. Fideliya's prices, caps, seats and broadcast allowances are the published plans on the pricing page . This page carries no third-party statistic, no price band, and no average basket or margin figure, because none of those could be sourced. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does in a shop is described on loyalty for boutiques , and the plans are on the pricing page . Q: How much does a loyalty program cost for a boutique? A: It starts at nothing. The Fideliya free plan issues a real Apple Wallet and Google Wallet card for up to 20 customers at one location with no card details, and Pro is 49.99 euros a month for 2,500 customers. The four other platforms on this page were checked at their own pricing pages on 2 October 2026. Q: Is there a free loyalty program for a small shop? A: Yes. The Fideliya free plan issues a real Apple Wallet and Google Wallet card for up to 20 customers, with no time limit and no card details, so you can see the program bring customers back before you pay anything. Q: What does Fideliya cost per year for a boutique? A: Fideliya Pro is 49.99 euros a month, or 39.99 euros a month billed yearly, which is about 20 percent less. Enterprise starts at 99.99 euros a month, or 79.99 euros a month billed yearly, for one business, with 50 euros a month for each additional business up to five. The free plan stays free with no time limit. Q: Does a boutique pay per card issued or per reward given? A: Not with Fideliya. Fideliya charges one monthly price per plan with a cap on enrolled customers, so the bill does not move with how often staff scan or how many rewards a customer claims. Ask any other vendor the same question before signing. Q: What makes the bill go up as a boutique grows? A: Three things, in this order: the customer cap, the number of locations, and team seats. On Fideliya the free plan is 20 customers, one location and the owner scanning; Pro is 2,500 customers, four locations and five seats; Enterprise is unlimited customers, unlimited locations and ten seats. Q: What costs sit outside the monthly price? A: Setup fees, per-card or per-scan charges, hardware, per-location pricing and exit terms. Fideliya needs no hardware beyond a phone or tablet with a camera because the scanner runs in a browser, and it has no setup fee, no minimum term and no cancellation fee. Q: What happens to my customers’ cards if I stop paying? A: On Fideliya the account moves to the free plan at the end of the billing period and the cards already in customers’ wallets keep working. Ask every other vendor what happens to the cards, because a loyalty list that leaves with the vendor is a cost that never appears on the price page. Q: Can a boutique try a paid plan first? A: Yes. New Fideliya accounts get 14 days of Pro features at signup with no card required. The free plan’s customer and location caps apply during those fourteen days, so the trial shows the features rather than the volume. ## Loyalty software cost 2026: start free URL: https://www.fideliyapass.com/blog/loyalty-software-cost-2026 Language: en Updated: 2026-10-17 You can start a loyalty program for nothing in 2026: Fideliya is free for up to 20 customers, then 49.99 euros a month on Pro. Three of the seven platforms below publish a free plan, and the paid entry plans are 19 euros, 25 USD, 29 euros, 39 USD, 49.99 euros and $77 a month, each checked at the vendor’s own pricing page on 2 October 2026 and quoted as it is published. The seventh, LoyaltyPass, now sells a one-time build from 9,500 USD. Start free and know every bill before you sign: what seven loyalty software platforms charge in 2026, each price checked at the vendor’s own pricing page. Know what your loyalty program will cost before you sign, and start it for nothing if you want to. Vendors do not price the same unit: one charges per location, one per enrolled customer, one per pass issued, and several quote nothing at all until a sales call. This page puts seven platforms side by side at the same moment in time, and then names the costs that sit outside the headline number. Every competitor figure below was verified at that vendor's own pricing page on 2 October 2026. Competitor pricing moves, so the date is part of the claim. ### How much does loyalty software cost in 2026? Six competitors and Fideliya's three plans, nine rows, one table. Prices are as published by each vendor in its own currency, not converted, because a conversion would put a number on this page that no vendor states. Plan | Entry price | Free plan | Beyond stamps Fideliya Free | 0 euros | 20 customers, live wallet pass | Stamps or points Fideliya Pro | 49.99 euros a month | Upgrade from Free | Stamps, points, gift cards, referrals Fideliya Enterprise | from 99.99 euros a month | Upgrade from Free | Everything in Pro, plus webhooks BonusQR Basic | 19 euros a month | Yes, unlimited customers | Seven schemes; points from 19 euros FaveCard Pro | 39 USD a month | Yes, unlimited customers | Stamps only Loopy Loyalty Starter | 25 USD a month | No, 15-day trial | Stamps only LoyaltyPass | from 9,500 USD, one-time build | No, demo first | Points, stamps, tiers and memberships Stamp Me Lite | 29 euros a month in the euro region | No, 30-day trial | Stamp cards Loyalzoo Grow | $77 a month, as the page writes it | No, 7-day trial | Points or stamps Three of the vendors above publish their price in US dollars, two in euros, and one, Loyalzoo, with a dollar sign and no currency code; each is quoted here as its own pricing page writes it, with no conversion. A converted price is a number nobody published, and it goes stale twice: once when the vendor changes it and once when the rate moves. Every figure in the table was read at the vendor's own pricing page on 2 October 2026, and competitor pricing in this category changes often enough that the date matters as much as the number. Some platforms in this category publish no price at all. LoyaltyLion lists its Advanced and Plus plans as custom, and Zinrelo, whose site now redirects to TrueLoyal, prices every program by quote after a demo. Fideliya publishes one monthly price per plan, with the customer cap beside it, on its pricing page . ### What Fideliya costs, in full Fideliya publishes three plans in euros. The free plan carries 20 customers at one location and issues a real Apple Wallet and Google Wallet pass, with the QR scanner and all five interface languages included. Pro at 49.99 euros a month carries 2,500 customers, four locations, five team seats, gift cards, the referral program and a CSV export of the customer list. Enterprise from 99.99 euros a month carries one business, unlimited customers, unlimited locations, ten team seats and webhooks, with 50 euros a month for each additional business up to five. Yearly billing is 39.99 euros a month on Pro and 79.99 euros a month on Enterprise, about 20 percent below the monthly price. New businesses get fourteen days of Pro features at signup with no card required, and the free plan's customer and location caps apply during those fourteen days. When the trial ends the account settles onto its plan and the pass design stays as designed. The full comparison sits on the pricing page . ### Which costs hide outside the headline price? The monthly figure is the first cost. These are the questions that decide the rest of the bill, and they are questions to ask each vendor rather than claims about any of them. Ask them before the trial ends, not after. - Is there a setup or onboarding fee? A one-off charge does not appear on a monthly price table and is easy to discover late. - Is the wallet pass itself included, or is it a paid feature? The card the customer holds is the product; a plan that excludes it is not a loyalty program yet. - Is there a fee per card issued, per scan, or per reward claimed? Per-unit pricing is invisible at twenty customers and decisive at two thousand. - What is the cap, and what happens on the day you pass it? Ask whether the program stops, the price steps up, or new customers stop enrolling. - Is any hardware required? A terminal or a dedicated scanner is a capital cost and a thing that breaks. Ask whether a browser and a phone camera are enough. - Is the price per location? A second counter can double a bill that looked flat. - What is the notice period and the cancellation fee? Ask what happens to the passes already in customers' wallets if you leave. Two of those seven are worth checking even when the answer looks obvious. Hardware, because a loyalty program that needs a terminal has a second invoice attached to it, and the exit terms, because a program is a list of your own customers and you should know whether it leaves with you. ### How do I compare quotes priced in different units? When two vendors price different units, convert both to the number that matters to you: cost per month at the customer count you expect twelve months from now. A tool at 19 euros a month with unlimited customers and stamps only, and a tool at 49.99 euros a month with 2,500 customers and four mechanics, are not competing on price. They are competing on what the program is allowed to become, and that is a different question, covered on loyalty app or wallet pass and in the stamp-count reasoning on how many stamps a card should have . If the program is not running yet, the cost question is premature in a useful way: the first thirty days decide whether there is anything to pay for. The launch checklist is the procedural version of this page, and the statistics page carries the published research on what programs return. ### Know your bill a year ahead A price that fits in month one can stop fitting in month twelve, and the variable is almost always the customer count rather than the feature list. A cafe enrolling ten customers a week passes a twenty-customer free cap inside a fortnight and a 2,500-customer cap in about five years. Those two dates are the real shape of the bill, and they are knowable in advance from the enrolment rate rather than guessed. Three things typically move the number. The customer cap is the first, and it is the one every vendor prices around. The second is locations: a business that opens a second counter may find a flat monthly price was flat per site. The third is team seats, which matter the moment more than one person needs to scan, because a program that only the owner can run is a program that stops on the owner's day off. On Fideliya those three are published rather than quoted: 20 customers, one location and the owner scanning on the free plan; 2,500 customers, four locations and five team seats on Pro at 49.99 euros a month; unlimited customers, unlimited locations and ten team seats on Enterprise from 99.99 euros a month. Moving between them is a plan change rather than a migration, and the passes customers already hold carry across unchanged. The question worth asking a vendor before the trial ends is not what the plan costs today. It is what the invoice looks like at the customer count you expect in a year, and whether reaching it is a price step, a hard stop, or a conversation. ### Sources Competitor prices in the table above were verified at each vendor's own pricing page on 2 October 2026 and are stated in the currency each vendor publishes. Fideliya's own prices are the published plans on the pricing page . This page carries no third-party statistic. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. The plan limits behind these prices are on the pricing page , and the analytics each plan reads are described on what a loyalty dashboard should report . Q: How much does a loyalty program cost? A: For a small business it starts at nothing: three of the seven platforms on this page publish a free plan, and the paid entry plans are 19 euros, 25 USD, 29 euros, 39 USD, 49.99 euros and $77 a month. Fideliya is free for up to 20 customers and 49.99 euros a month on Pro. The six other platforms were checked at their own pricing pages on 2 October 2026, each quoted in the currency it publishes. Q: Why do loyalty vendors publish prices so differently? A: Some price per location, some per enrolled customer, and some quote only after a sales call, so two headline numbers rarely describe the same thing. Fideliya publishes one monthly price per plan with the customer cap next to it, which is the comparison a small business can make without a call. Q: Is there a free loyalty program that issues a real wallet pass? A: Yes. The Fideliya free plan issues a live Apple Wallet and Google Wallet pass for up to 20 customers at no cost and with no card details, so the card a customer holds is the same card a paid plan issues. Q: What does Fideliya cost per year? A: Fideliya Pro is 49.99 euros a month, or 39.99 euros a month billed yearly, which is 20 percent less. Enterprise starts at 99.99 euros a month, or 79.99 euros a month billed yearly, for one business, with 50 euros a month for each additional business up to five. Q: Does Fideliya charge per card issued or per reward claimed? A: No. Fideliya charges one monthly price per plan, with a cap on enrolled customers rather than a fee per card or per redemption, so the bill does not move with how often staff scan. Q: What hardware does a wallet loyalty program need? A: None beyond a phone or tablet with a camera. The Fideliya scanner runs in a browser, so there is no terminal to buy and no staff app to install, and the scanner is included on every plan including the free one. Q: What happens to my customers’ cards if I stop paying? A: On Fideliya the account moves to the free plan at the end of the billing period and the passes already in customers’ wallets keep working. There is no cancellation fee and no minimum term. Q: Is a cheaper plan with unlimited customers better value? A: Only if stamps are all your program will ever need. Fideliya runs stamps, points, gift cards and referrals on one platform in five languages, so the comparison worth making is what your program will need in its second year. ## Loyalty program statistics 2026, all sourced URL: https://www.fideliyapass.com/blog/loyalty-program-statistics-2026 Language: en Updated: 2026-10-17 Here are twelve loyalty program statistics from 2026 you can quote with confidence, because each links to the organisation that ran the research rather than to a roundup of it. Fideliya adds one section of its own production data, dated and with its sample size stated. Twelve loyalty program statistics for 2026 you can quote with confidence, each traced to the research behind it, plus what Fideliya sees in its own data. Quote any of the twelve figures below and you can name who measured it, when, and on how many people. Each was published in 2026 and is attributed to the organisation that ran the research, with the method and the sample size next to the number. Most loyalty statistics circulate without a source: a figure appears in a roundup, the roundup is cited by the next one, and four links later nobody can say who measured what. Where a figure could not be traced to a primary source and fetched, it is not here. That is why the list is twelve rather than fifty. ### Do loyalty programs pay off? What owners report The first four figures come from Antavo's Global Customer Loyalty Report 2026, published on 3 February 2026. Antavo states its method as 3,000 survey responses from CMOs, marketing, IT and loyalty experts, a consumer panel filled out by 10,000 loyalty program members globally, and 500 million member actions tracked on its own platform. Figure | What it measures | Source 83.0% | Program owners satisfied with their program's performance | Antavo 2026 92.7% / 5.3x | Owners reporting a positive return, and the average ROI | Antavo 2026 89.4% | Brands saying the program delivers value they would not otherwise capture | Antavo 2026 51.5% | Share of total marketing budget allocated to loyalty and CRM | Antavo 2026 The ROI figure is the one most often quoted without its qualifier, so the qualifier is worth keeping: it is the average among owners who measure performance, reported by those owners, in a survey run by a loyalty platform vendor. That is not a reason to discard it. It is a reason to cite it as what it is. ### Do customers value loyalty programs? The next four come from the consumer half of the same Antavo report, the panel of 10,000 loyalty program members. - 65.9 percent of consumers surveyed said loyalty programs are now part of their everyday lives. - 43.2 percent say they are more likely to join a program now than before. - 31.3 percent say they are more likely to keep doing business with a brand that offers a good loyalty program. - 82.6 percent of marketers believe loyalty programs make customers feel valued, against 56.2 percent of customers who agree. The gap is 26 points. That last pair is the most useful number on this page for a small business, because it is the only one that measures a disagreement rather than an opinion. Whatever a program owner believes the card is doing for the relationship, roughly half of customers do not report feeling it. ### Why points go unspent and apps get deleted Four more figures, from Antavo, from Open Loyalty's Loyalty Program Trends page updated on 24 April 2026 and built on 170 or more loyalty professionals, and from AppsFlyer's 2025 App Uninstall Report. Figure | What it measures | Source 27% | Share of points earned in 2025 that were left unspent | Antavo 2026 12% | Share of points earned that expire, in programs that use expiry | Antavo 2026 81% | Consumers interested in seeing progress shown visually | Open Loyalty 2026 46.1% | App installs uninstalled within 30 days in 2024, Android | AppsFlyer 2025 Read together, those four describe the same failure from two directions. Points that are never spent and points that expire are value the customer earned and did not receive. An app that is uninstalled inside a month is a program the customer joined and then lost the door to. The Open Loyalty figure is the counterweight: shown progress is what people say they want, and progress that lives behind an install is progress most people stop seeing. ### What Fideliya's own data shows These are production aggregates measured on 4 September 2026 across external accounts only. They are a small sample and they are stated as one: 255 enrolled cards, of which a single restaurant accounts for 213, or 84 percent. Read them as one business's shape with a few others alongside it, not as an industry benchmark. In Fideliya's data on 4 September 2026, of the 186 cards that have ever been scanned, 165 were scanned within an hour of the customer adding the card, which is 89 percent, and the same sample is 84 percent one restaurant. Enrolment is happening at the counter, not at home later. Across those 255 cards the wallet split is close to even, 131 Apple against 124 Google, which is the argument for issuing both rather than choosing. And among the 15 live stamp cards, the most common goal is 10 stamps, chosen by 8 of the 15, with the rest spread across 5, 6, 7, 12 and 15. What is not measured, and so is not claimed: visits to a first reward, referral conversions, and anything about redemption behaviour at scale. Those need a different query and a larger sample, and they will carry their own date when they exist. ### How to quote a statistic without becoming a roundup One more caution about this genre. Loyalty statistics are overwhelmingly published by loyalty vendors, including two of the three sources on this page and Fideliya's own section above. That does not make the figures wrong, and it does not make them neutral either. A survey of program owners run by a platform that sells to program owners has a shape, and the honest response is to name the publisher every time the figure is repeated rather than to launder it through a roundup that does not. The figures most worth trusting in any such report are the ones that are unflattering to the publisher. Antavo reporting that 27 percent of earned points go unspent, and that customers agree far less than marketers do about feeling valued, are both findings that make the category look worse, which is a reasonable signal that the survey was not written backwards from its conclusion. Three rules make the difference between a page that gets cited and a page that recycles. Cite the organisation that ran the research, not the article that quoted it. Keep the sample size and the date attached to the figure, because a 2019 number in a 2026 list is a claim about today that nobody made. And leave the gaps visible: this page has no sourced figure about stamp cards specifically, and saying so is more useful than filling the space. The practical companions to this page are what loyalty software costs in 2026 for the price side, how many stamps a loyalty card should have for the design decision the goal distribution above informs, and loyalty app or wallet pass , which is where the uninstall figure does its real work. If the program is not running yet, the launch checklist is the first thirty days. ### Sources Antavo, Global Customer Loyalty Report 2026 , published 3 February 2026, based on 3,000 industry survey responses and a 10,000-member consumer panel. Open Loyalty, Loyalty Program Trends , page updated 24 April 2026, based on 170 or more loyalty professionals. AppsFlyer, App Uninstall Report, 2025 edition , covering 2.2 thousand apps and 1.3 billion installs across the top 40 markets, Android only. All three were retrieved on 4 September 2026. Fideliya's own figures are production aggregates measured the same day. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. The metrics Fideliya reports back to a business are listed on what a loyalty dashboard should report , and the plans are on the pricing page . Q: What is the average ROI of a loyalty program? A: Antavo’s Global Customer Loyalty Report 2026 reports an average ROI of 5.3x among program owners who measure it, with 92.7 percent reporting a positive return. Fideliya links that figure to the report rather than to a roundup, because the number belongs to the organisation that ran the survey. Q: How many people use the loyalty programs they join? A: Antavo’s 2026 report found that 65.9 percent of the consumers it surveyed say loyalty programs are now part of their everyday lives. In Fideliya’s own data, 73 percent of enrolled cards have been scanned at least once, from 255 cards where one restaurant is 84 percent of the sample. Q: Are loyalty points going unused? A: Antavo reports that 27 percent of the points customers earned in 2025 were left unspent, and that 12 percent of points earned expire in programs that use expiry. Fideliya runs stamps and points without point expiry, so a balance a customer earned stays on the card. Q: Do businesses and customers agree about loyalty programs? A: Not closely. Antavo’s 2026 report puts 82.6 percent of marketers believing loyalty programs make customers feel valued against 56.2 percent of customers who agree. Fideliya treats that gap as the argument for showing a balance on the card rather than inside an app. Q: How often are mobile apps uninstalled? A: AppsFlyer’s 2025 App Uninstall Report puts 46.1 percent of installs uninstalled within 30 days in 2024, measured on Android because iOS uninstall tracking is limited after iOS 15. Fideliya issues a wallet pass instead of an app, so there is no install to lose. Q: Where do these statistics come from? A: Three named 2026 sources: Antavo’s Global Customer Loyalty Report 2026, Open Loyalty’s Loyalty Program Trends, and AppsFlyer’s App Uninstall Report. Fideliya links each figure to the organisation that published the research, and states the sample size next to it. Q: Does Fideliya publish its own numbers? A: Yes, with limits stated. Fideliya publishes production aggregates from 4 September 2026 with the sample size on every figure and a note that one restaurant accounts for 84 percent of the cards, because a small sample described as small is still usable and a small sample described as large is not. Q: Why are there no statistics here about stamp cards specifically? A: Because Fideliya could not find a primary source for one that it could fetch and date. A page of sourced statistics that adds an unsourced figure to fill a gap is no longer a page of sourced statistics, so the gap stays visible. ## How Many Stamps? Set a Goal Customers Reach URL: https://www.fideliyapass.com/blog/how-many-stamps-loyalty-card Language: en Updated: 2026-10-17 Set the stamp goal by your customers’ visit rhythm and they reach the reward while they still remember starting: divide the goal by how often a customer visits and you have the weeks until the reward. On live Fideliya cards the most common goal is 10 stamps, chosen by 8 of 15 stamp cards in September 2026. Set a stamp goal your customers actually reach: the arithmetic by visit frequency, and the goals businesses on Fideliya chose for their loyalty cards. Pick the right stamp count and your customers reach the reward while they still care about it; pick the wrong one and the card goes back in the drawer. The stamp count is the only number on a loyalty card the customer does arithmetic with. They see the goal, they estimate how often they come, and they decide whether the reward is close enough to be worth carrying the card for. Getting the number wrong is not a design flaw, it is a waiting time nobody agreed to. This page has one rule behind it: the goal is not a convention to copy, it is a division. Goal divided by visits per week is weeks until the reward. ### How long will my customers wait for the reward? Take the goal, take how often a typical customer comes, and read off the wait. Nothing in this table is a benchmark or a claim about any industry. It is division, and it is the calculation the customer is doing in their head at the counter. Goal | Visits twice a week | Weekly visitor | Twice a month | Monthly visitor 5 stamps | Under 3 weeks | 5 weeks | About 2.5 months | 5 months 6 stamps | 3 weeks | 6 weeks | 3 months | 6 months 7 stamps | Under 4 weeks | 7 weeks | About 3.5 months | 7 months 10 stamps | 5 weeks | 10 weeks | 5 months | 10 months 12 stamps | 6 weeks | 12 weeks | 6 months | 12 months 15 stamps | Under 8 weeks | 15 weeks | 7.5 months | 15 months Read down the last column and the problem becomes obvious. A ten-stamp card is a fortnight for a daily customer and most of a year for a monthly one. The same card is a good program and a broken one depending on nothing but the rhythm of the business it sits in. ### Which stamp goals do real businesses choose? These are production aggregates measured on 4 September 2026 across external accounts. The sample is small and dominated: 15 live stamp cards, and across the wider holder sample one restaurant accounts for 84 percent of enrolled cards. Read it as what a handful of real businesses chose, not as an industry norm. Among the 15 live stamp cards on Fideliya in September 2026, the most common goal is 10, chosen by 8 of them, and the full spread is 5 stamps on two cards, 6 on two, 7 on one, 10 on eight, 12 on one and 15 on one. The median is 10 and the range is 5 to 15. Nobody chose 3, and nobody chose 20. That clustering at 10 is worth naming. It is not evidence that 10 works. It is evidence that 10 is what people reach for, which is exactly the convention this page is asking you to check against your own visit frequency before you copy it. ### How do I choose the right number? Six steps Six steps, in order. The first two do most of the work, and the last one is the one businesses skip. - Count the visits, not the customers. How often does a regular come in a normal month? That figure, not the industry, sets the ceiling on the goal. - Pick the longest wait you would accept as a customer. Six to ten weeks is a common answer. Multiply visits per week by that wait and you have the goal. - Price the reward at the cycle, not at the item. A free coffee after ten is a ten percent discount on coffee, paid at the end. Decide whether the margin carries it before the goal is public. - Check the first stamp. A card that starts at zero feels longer than the same card that starts with one stamp already given at enrolment. The goal did not change; the perceived distance did. - Say the reward out loud in one sentence. If it takes two clauses to explain, the card is complicated rather than long, which is a different problem with the same symptom. - Write down the number you would change it to. Then leave the card alone for a full cycle and compare, rather than adjusting while customers are mid-card. ### When does a shorter card win more regulars? Short cards suit businesses where visits are infrequent or expensive. A treatment room, a barber, a garage: the customer comes every four to eight weeks, and a ten-visit card is a two-year relationship before anything is given. Five is often the honest maximum, and the reward can be larger to match. Long cards suit high-frequency, low-ticket businesses where the reward is small and the visit is habitual. A café at ten, a bakery at ten, a lunch counter at twelve: the wait is weeks rather than seasons, and the arithmetic in the first table stays comfortable. The failure mode in both directions is the same. A goal chosen because it is what stamp cards usually have, rather than because of what the business's own customers do, produces a card that either gives away too fast to matter or too slowly to be believed. The statistics page carries the published research on how customers describe programs they belong to, and the gap between what owners think the card is doing and what customers report is wide enough to be worth reading before setting a goal. ### A goal customers can see from where they stand There is a second reason the goal matters, and it has nothing to do with arithmetic. A goal is a promise about how long the business expects the relationship to run, and customers read it that way whether or not it was meant that way. A fifteen-stamp card at a place someone visits monthly says, without saying it, that the reward is not seriously on offer. A five-stamp card at a daily coffee counter says the opposite, and can be read as giving away margin that did not need to be given. The number that avoids both readings is the one where a regular can picture the reward from where they are standing. That is usually somewhere between six and ten visits away in time rather than in count, which is why the same goal is right for one business and wrong for another with an identical product. A goal is easier to accept when progress is visible. On Fideliya the count lives on the pass itself in Apple Wallet or Google Wallet, so the customer sees where they are when they open their wallet for anything else, without an app to open or an account to sign into. That is the practical difference between a number a customer is told and a number a customer can check, and it is covered in more depth on loyalty app or wallet pass . If the card is not designed yet, the goal is step three of the launch checklist , and the plan that carries it is on what loyalty software costs in 2026 . ### Sources Every figure on this page is Fideliya's own production data, measured on 4 September 2026 across external accounts, with the sample size stated next to each figure. The weeks-to-reward table is arithmetic on the goal and carries no third-party benchmark. No public statistic about stamp counts is quoted here, because none was found that could be fetched and dated. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. How stamp cards work in the product is described on digital stamp cards , and the plans are on the pricing page . Q: How many stamps should a loyalty card have? A: Enough that the reward is worth giving and few enough that it arrives while the customer still remembers starting. On live Fideliya cards in September 2026 the most common goal was 10 stamps, on 8 of 15 stamp cards, with the rest spread between 5 and 15. Q: Is 10 stamps too many for my coffee shop? A: Not for a daily visitor: 10 stamps is about two weeks. For someone who comes twice a month it is five months, which is usually too long. Fideliya lets you set any goal per card, so the number follows your own visit rhythm rather than a convention. Q: Can I change the stamp goal after customers have started collecting? A: You can, and every Fideliya card already collecting updates with it: an edited goal moves the finish line for everyone part-way through, rather than starting a fresh card beside the old one. That is why the goal is the decision to settle before launch. Q: What happens when a customer fills the card? A: They get their reward and keep going: Fideliya marks the reward as ready to claim and starts the next card automatically, with no manual reset and no lost progress. Q: Should a points card use a goal too? A: Yes, and the same arithmetic applies. Fideliya asks for a point goal and a reward, and the practical question is the same one: how many visits or how much spend does that goal represent for a typical customer. Q: Does a shorter card mean giving away more? A: It means giving away sooner, which is not the same thing, and it can cost you less. A five-stamp card with a smaller reward can cost less per cycle than a ten-stamp card with a large one, and Fideliya lets you set both the goal and the reward, so the pair should be decided together. Q: How do I know if my stamp count is wrong? A: Look at the gap between customers who were scanned once and customers who reached a reward. Fideliya reports both, and a wide gap with a long card usually means the goal is further away than the relationship is deep. Q: Do customers see how many stamps they have left? A: Yes, every time they open their wallet. Fideliya keeps the current count on the pass in Apple Wallet or Google Wallet, so the customer sees the balance and the remaining stamps whenever they open their wallet, without opening an app or signing in. ## Loyalty App vs Wallet Pass: What They Keep URL: https://www.fideliyapass.com/blog/loyalty-app-vs-wallet-pass Language: en Updated: 2026-10-17 A wallet pass is the loyalty card your customers keep: with nothing to install, it is much more likely than an app to still be on the phone in a month. AppsFlyer put 46.1 percent of app installs uninstalled within 30 days in 2024, measured on Android. Your customers keep a wallet pass and delete apps: the uninstall research, Apple and Google’s own definitions, and what Fideliya’s live cards show. A wallet pass is the loyalty card your customers keep, because there is nothing to install and nothing to delete. An app has to win a place on the home screen first, and about half of app installs are gone within the month. The difference is this: an app can only work for the customers who keep it, and far fewer customers keep it. ### How many customers keep a loyalty app? AppsFlyer's App Uninstall Report, 2025 edition, puts 46.1 percent of app installs uninstalled within 30 days in 2024, slightly better than the 46.9 percent it recorded for 2023. The figure covers 2.2 thousand apps and 1.3 billion installs across the top 40 markets, and it is Android only, because iOS uninstall tracking is limited after iOS 15. That last detail matters: nobody has a clean equivalent iPhone number, so the honest statement is that roughly half of Android installs are gone inside a month and the iOS picture is unmeasured. Apply that to a loyalty program and the arithmetic is unforgiving. Every customer has to find the app, install it, create an account and remember it exists, and about half of the ones who complete that are gone within the month. The program is not competing with a competitor's program at that point. It is competing with the home screen. ### What is a wallet pass? Apple and Google's own words Apple's developer documentation lists store cards as one of its pass types and defines them as "store loyalty cards, discount cards, points cards, and gift cards", adding that "if an account related to a store card carries a balance, the pass can be updated to display the current balance". A loyalty card is not a workaround on this platform. It is a documented pass type with a balance field. Google documents the same object on its side: "loyalty cards let users redeem and use their points more efficiently through a given loyalty program", built by combining a pass class with a pass object. Both wallets ship on the phone, and neither asks the customer to install anything to hold a card. ### App or wallet pass: which one stays on the phone? Capability | Loyalty app | Wallet pass Getting it onto the phone | Store visit, install, account | One tap, no account Still there in a month | About half, on Android | Stays until the customer removes it Showing a balance | Yes, when opened | Yes, on the pass itself Ordering, catalogue, account area | Yes | No Rich two-way messaging | Yes | A short message on update Works with no data plan at the till | Usually needs a connection | The barcode is on the pass Cost to build and maintain | Ongoing development | Included in the platform The row that decides it is the second. Every other capability only counts on a phone that still has the card, and the pass is the one that stays. ### Most customers use the card within an hour of adding it Production aggregates measured on 4 September 2026 across external accounts, with the sample stated: 255 enrolled cards, of which one restaurant accounts for 213, or 84 percent. In Fideliya's data on 4 September 2026, of the 186 cards ever scanned, 165 were first scanned within an hour of the customer adding the card, which is 89 percent, in a sample where one restaurant is 84 percent of the holders. Within 24 hours the figure is 180 of 186. Enrolment and the first scan are the same moment: the customer adds the card at the counter and it is used immediately, with no install standing between the two. The wallet split across those 255 cards is 131 Apple to 124 Google, close enough to even that issuing one and not the other would leave about half of customers out. Fideliya issues both from the same pass design, which is the practical reason the choice does not have to be made. ### Do I need an app at all? Before the criteria, one thing the table above understates. The uninstall figure is a rate on installs, and installs are already the survivors of a longer funnel. A customer has to be asked, agree, find the right app among similarly named ones, wait for a download on shop wifi, and create an account, all while standing at a counter with a queue behind them. Every one of those steps loses people before the install that the 46.1 percent is measured against. The pass route has one step: tap, and the card is saved. An app is the right answer when the customer already opens it for something else. A chain with delivery, a gym with class booking, a coffee brand with mobile order-ahead: the loyalty layer rides on an app that has its own reason to exist, and adding a wallet pass on top of it is optional rather than necessary. An app is the wrong answer when loyalty is the only reason to install it. That is the case for most single-site businesses, and it is the case the uninstall figure above describes. The decision is not which technology is better in the abstract, it is whether the business has enough gravity to survive an install. - Does the customer have another reason to open an app? If not, the pass is the safer route. - Does the program need a catalogue or an account area? If yes, that is app territory and a pass will not cover it. - Does the till need to work when the network is slow? A barcode on a pass survives that better than a screen that has to load. - Is there a development budget for the second year? An app is a maintained product, not a launch. The costs behind both routes are compared on what loyalty software costs in 2026 . The design decision that follows the choice is on how many stamps a loyalty card should have , the published research is on the statistics page , and the first month is on the launch checklist . Read the uninstall rate as the shape of the gate rather than as your number: it is a population figure across every category of app. The install is a gate the pass does not have, and it costs the most for the businesses with the least pull. ### Sources AppsFlyer, App Uninstall Report, 2025 edition , Android, top 40 markets. Apple, Wallet for Developers , for the store card definition. Google, Google Wallet loyalty cards . All three retrieved on 4 September 2026. Fideliya's own figures are production aggregates measured the same day, with sample sizes stated. Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. The no-app route is described on loyalty program without an app , and the plans are on the pricing page . Q: Is a restaurant loyalty app better than a physical stamp card? A: For most restaurants, a wallet pass beats both. It keeps the paper card’s one advantage, which is that it is already there, and adds the automatic balance, while an app has to survive an install and a login first. Fideliya issues the wallet pass and no app. Q: Can a loyalty card work in Apple Wallet and Google Wallet without an app? A: Yes, with nothing to install. Apple’s own developer documentation lists store cards as a pass type covering "store loyalty cards, discount cards, points cards, and gift cards", and Google documents loyalty cards as a pass class. Fideliya issues both, so the customer adds the card in one tap with nothing to install. Q: How many loyalty apps do customers keep? A: About half are gone within a month: AppsFlyer’s 2025 App Uninstall Report puts 46.1 percent of installs uninstalled within 30 days in 2024, on Android. Fideliya avoids the question by not shipping a customer app: the card lives in the wallet the phone already has. Q: What does a wallet pass show my customers? A: Everything a loyalty card needs, with no app to open: a Fideliya pass shows the balance, the reward state, a barcode and your latest message, right in Apple Wallet or Google Wallet. Q: Does a wallet pass update by itself? A: Yes. Apple documents that a store card "can be updated to display the current balance", and Fideliya pushes the change after each scan so the customer’s card shows the count the business recorded, without the customer refreshing anything. Q: Do customers need an account to use a wallet pass? A: No. With Fideliya the customer gives a name and an email on one short form, taps to add the card and starts collecting, with no password and no account to create, which removes the app install where most enrolment is lost. Q: Can I message my customers through a wallet pass? A: Yes: Fideliya sends a short message to the customers holding your card, now or scheduled up to 30 days ahead, and it lands on the pass itself. You see how many passes it reached and whether Apple and Google accepted it. Q: Which should my small business choose? A: A wallet pass, unless the business already has an app customers open for another reason. Fideliya exists for the first case: the card is the whole product, and the business does not have to persuade anyone to install anything. ## Loyalty program launch checklist that sticks URL: https://www.fideliyapass.com/blog/loyalty-program-launch-checklist Language: en Updated: 2026-10-17 This checklist gets your loyalty program offered on every shift and used by customers within its first 30 days. A launch is four decisions and one printed QR code, and the order matters more than the speed: it runs from choosing the reward to the review that tells you whether the card is working. Launch a loyalty program your staff offer and your customers use: a day-by-day checklist for the first 30 days, from the reward to the month-one review. Get the first thirty days right and your loyalty program becomes a habit for your staff and a reason for your customers to come back. Most programs are not lost to the wrong software but in that first month, to a card nobody was trained to offer, a reward nobody could explain in one sentence, and a QR code next to the till instead of in front of it. This is a plan for those thirty days. The order is deliberate. Everything in week one is a decision that is expensive to change later, and everything after it is habit. A program that starts with the software and works backwards to the reward tends to launch with a card nobody can explain, which is the one failure this sequence exists to avoid. ### Your first 30 days at a glance Days | Focus | What is finished by the end 1 to 3 | Decide | Reward, what earns progress, the goal, one card design 4 to 7 | Set up and print | Card live, QR code printed and placed, scanner on a staff phone 8 to 14 | Staff and soft launch | Every shift can explain and scan; regulars enrolled first 15 to 21 | Full launch | Every customer asked at payment; the script is consistent 22 to 30 | Review | Joins, repeat scans and near-reward counts read; one change decided ### The twelve steps, in order Twelve items, in order. Items one to four are the ones that are costly to revisit once customers are collecting. - Choose the reward. One sentence, no conditions. If it needs an asterisk, it is the wrong reward for a first program. - Choose what earns progress. A visit, or an amount spent. Visits are simpler to explain and simpler to scan. - Choose the goal. Divide the goal by how often a regular visits, and check that the wait is one you would accept yourself. The reasoning is on how many stamps a loyalty card should have . - Decide who is allowed to scan. On the free plan that is the owner; team seats start on Pro. - Design one card. One pass, one business, the name a customer would recognise on a receipt. - Print the QR code and place it where the hands are. In front of the customer at payment, not behind the counter or on a window. - Put the scanner on a phone that is always at the till. Bookmark it. A scanner that has to be found is a scanner that does not get used at busy moments. - Write the one-sentence script. What it is, what they get, and how to join, in the time it takes to hand over a card machine. - Train every shift, not every manager. The person on the closing shift will enrol as many customers as the person on the morning one. - Soft launch on regulars. They forgive a fumbled explanation and they will tell you what was confusing. - Ask every customer at payment for a full week. Consistency is what turns the offer into a habit for staff. - Review at day 30 and change exactly one thing. Changing three at once means learning nothing from any of them. ### What should I decide before printing anything? The three decisions in items one to three are worth an hour together rather than an afternoon each. The reward sets the margin, what earns progress sets how the scan works at the counter, and the goal sets how long the customer waits. They interact: a generous reward with a short goal is a discount, and a small reward with a long goal is an insult in the customer's arithmetic. Write all three on one line before opening any software. If the line is longer than a sentence, the program is too complicated to be explained at a till, and simplifying it now costs nothing. If you designed your pass on the Fideliya homepage, it carries straight into your account. ### A counter setup that works on every shift One decision inside the setup is worth calling out because it is invisible until it goes wrong: who holds the scanning device. If it is the owner's personal phone, the program stops when the owner is out. If it is a tablet fixed at the till, it works every shift and nobody has to be asked. The second arrangement survives staff turnover and the first does not. The physical part of a launch is two objects: a printed QR code where the customer is already looking, and a phone or tablet with the scanner open. On Fideliya the scanner is a web page rather than an app or a terminal, so any device with a camera and a browser works, and it is included on every plan including the free one. Staff scan the customer's code or type it, add the stamp or the points in one tap, and Undo reverses a scan made by mistake in the seconds after it. Place the code in front of the customer at the payment moment. Enrolment happens when the phone is already out, and a code positioned anywhere else is a code that gets pointed at rather than scanned. The reasoning for issuing a wallet pass rather than asking for an install is on loyalty app or wallet pass . ### How do I know the launch worked? Before the numbers, one habit worth building in week four: ask two staff members what customers say when they decline. The answer is almost never about the software. It is usually that the reward was not clear, that the customer thought it needed an app, or that the ask came after payment when the phone was already away. All three are fixable in a sentence, and none of them appear in any dashboard. Three numbers close the first month, and they should be read together rather than one at a time. How many customers joined, how many were scanned more than once, and how many are within a stamp or two of a reward. The first alone flatters a program: cards handed out are not a program, cards used twice are. Set the review date on the day you launch rather than deciding to look later. A program without a scheduled review tends to get judged on impressions instead of counts, and impressions in the first month are dominated by whichever customer was most enthusiastic on the second day. If joins are high and repeat scans are low, the problem is usually the goal or the reward, not the software. If joins are low, the problem is almost always the ask: where the code sits, and whether every shift offers it. Both are cheap to fix in month two, and both are invisible without looking. On Pro and above, you can also connect ChatGPT or Claude to your account and ask in plain words how the first month went. The assistant reads your numbers and your customers, and it sends a message only after you confirm. What else Fideliya does is on the loyalty program guide . On plans and what the review costs, see what loyalty software costs in 2026 . For the published research on what programs return and how customers describe them, see the statistics page . ### Sources This page carries no third-party statistic. The plan figures it names, the free plan's 20 customers at one location, Pro at 49.99 euros a month with five team seats, and the 14 days of Pro features at signup, are Fideliya's published plans on the pricing page . Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. The counter tool this checklist assumes is described on the QR scanner staff use , and the plans are on the pricing page . Q: How do I launch a loyalty program for a small beauty business? A: Decide what earns progress and what the reward is, design one card, and print one QR code for reception. Fideliya issues the card into Apple Wallet and Google Wallet, and the free plan carries 20 customers at one location with the scanner included, so a salon can enrol its first clients the same day. Q: How long does it take to launch a loyalty program? A: The setup is an afternoon; the launch is a month. Fideliya can issue a working card the same day, and the checklist below spreads the rest across 30 days because staff habit, not software, is what takes time to establish. Q: What do I need before I start? A: Three decisions and a phone: what earns progress, what the reward is, and how many it takes. Fideliya needs no terminal and no staff app, because the scanner runs in a browser on a phone or tablet you already have. Q: Should I train staff first or start straight away? A: Train first, because the customer’s first experience of the program is a staff member explaining it in one sentence. Fideliya keeps the counter action to a scan and a tap, so the training is short, but it should happen before the first customer is asked to join. Q: How do I get the first customers to join? A: Ask at the moment of payment, when the phone is already out. Fideliya enrols from a QR code on the counter, so joining takes a name and an email, with no app to download and no account to create, and the card is ready to be scanned on the same visit. Q: What should I check at the end of the first month? A: How many joined, how many were scanned more than once, and how many are close to a reward. Fideliya reports all three, and the first two together tell you whether the card is being used or only being handed out. Q: Can I change the program after launch? A: The reward and the artwork, yes. The goal is the one to leave alone once customers are collecting, because Fideliya runs one active pass per business and an edited goal applies to the cards already part-way through it. Settle the goal before launch. Q: Do I need a paid plan to launch? A: No. The Fideliya free plan issues a real wallet pass for up to 20 customers at one location with no card details, and new accounts get 14 days of Pro features at signup, so the whole first month can run before any decision about paying. ## More Regulars: Apple & Google Wallet Loyalty URL: https://www.fideliyapass.com/blog/apple-wallet-google-wallet-loyalty-guide Language: en Updated: 2026-10-17 An Apple Wallet and Google Wallet loyalty card turns one-time visitors into regulars, because it lives in the wallet your customers open every day. They scan your QR code, give a name and an email, and the card is theirs: no app to download, no account or password to create. Staff scan it at the counter, the count updates on the phone, and anyone away for 30 days shows up under Due back, ready for your message. Apple Wallet and Google Wallet loyalty cards bring your customers back, with no app to download. What they see, what staff do, how to launch in an hour. Put your loyalty card in Apple Wallet and Google Wallet and it lives where your customers look every day, next to their boarding passes and bank cards. Nothing to download: they scan, and they're in. The wallet app is one of the three or four apps that gets opened every single day on a typical smartphone. Few independent shops have put a card there yet, and that is your opening: the infrastructure has been mature for years, and the platforms have caught up to small business needs. This guide is for the owner who has decided that wallet passes are worth a closer look and now wants to understand exactly how they work. Not at the developer level, but at the level of "what does the customer see, what does my staff do, what does my dashboard look like, and what should I expect in the first ninety days." Our quick introduction to Apple Wallet loyalty covers the headline points; this is the long version that walks through every part of the system end to end. If you're earlier in the decision and still weighing wallet against paper or a branded app, our digital vs paper guide is the better starting point. From here on, we assume you're past that question. ### What is a wallet pass, and what does it do for my shop? A wallet pass is a small piece of data that displays as a card inside Apple Wallet on iPhones and Google Wallet on Android phones. The mental model that works for most owners is this: it sits in the same app as the customer's credit cards, debit cards, gym membership, boarding passes, concert tickets, and pharmacy loyalty card. Visually, it is a card with your branding on it. Functionally, it is connected to a server you control, which means the card on the customer's phone is always up to date with whatever you tell the server to say. Apple Wallet and Google Wallet are the same concept built by two different companies. Both apps ship pre-installed on every smartphone sold today. Both let third parties, from airlines and banks to sports teams and small businesses, issue cards that live inside them. Both support real-time updates, push notifications when the card changes, location-aware behaviors, and barcode display. The wrapper differs; the experience for the customer is close to identical. What the customer sees when they open the pass is a single card. It carries your logo, a color palette you choose, the customer's name, a stamp count or point balance, the reward they are working toward, and a barcode they can present at the counter. The pass has a front (what shows by default) and a back (how the program works, its terms, and the latest message you sent). The customer flips between them by tapping a small button at the bottom right. What you see, on the other side, is a dashboard. Every time a customer enrolls, you get a record. Every time their pass is scanned, you get a timestamped event. When a customer goes 30 days without a visit, the Overview counts them under Due back. The pass is not a static piece of cardstock dressed up in pixels. It is a live communication channel that surfaces what is happening with each customer and lets you react to it. The most useful single insight about wallet passes is this: the pass is bidirectional. The card on the customer's phone shows what the server says. The server learns from every scan the customer does. The two stay in sync without anyone thinking about it. That bidirectional loop is what makes wallet passes a category distinct from paper cards (zero feedback) and branded apps (feedback only when the customer chooses to open the app). ### How do customers join? One scan, nothing to download The enrollment flow is the single most important interaction in the entire program. Get it right and most customers who see the QR code walk away carrying a pass. Get it wrong, by routing them through an app store or an account to create, and almost none of them do. No trustworthy published figure exists for either rate, so watch your own counter for a week: that number is yours, and it is the only one that can tell you anything. The correct flow is three taps. The customer points their phone camera at a QR code at the counter. Their phone opens your join page, with a preview of the card. They give a name and an email on one short form, with the phone optional, and tap "Add to Wallet". The card is in their wallet. No app store, no password creation, no account confirmation. That short form is the registration; there is no second sign-up step and nothing to install. The QR code is the workhorse of distribution. The most common placements are the most effective: a small tent card on the counter at eye level next to the register, a smaller version on each table for sit-down service, a QR printed at the bottom of every receipt, a sticker on the bathroom door (a captive-audience moment that converts surprisingly well), a code on the shop's window for foot traffic, a code in the email signature of the shop's newsletter, a code on every social media post that mentions the program. The goal is to place the QR where the customer's eyes already go, not where you wish they would go. The staff script matters more than the QR design. The line that converts best at the counter is short and pressure-free: "We do loyalty if you want, scan this and the first stamp is on us." The first-stamp-free framing gives the customer something before it asks for anything, which is why it beats a script that opens with the reward ladder. The customer already has a phone in their hand to pay. Adding one tap to that motion is the smallest possible ask. Anything that makes them stop, reach into a bag, or think for more than a second loses them. Compared to an app install, wallet pass enrollment asks for almost nothing. The friction is the whole explanation: an app install runs through the store, the download, the open, the account and the permission prompt before a customer has earned anything, and every one of those is a place to stop. A wallet pass has the scan and the add. Published conversion rates for either side of that comparison come from companies selling one of them, so the honest claim is structural rather than numeric: fewer steps, fewer exits. See our pillar on loyalty programs for the distribution playbook in full context. ### Five seconds at the counter, and the line keeps moving Every interaction with the loyalty program happens at the counter, in five seconds or less. Know what those five seconds look like from both sides and your program runs without friction. From the customer's side: they tap the pass icon on their phone, the wallet app opens, the loyalty card is already visible (if the shop has pinned its address, the phone may already be suggesting it as they walk in). The card displays a barcode. They hold the phone toward the staff member. That's it: the customer has done their part. From the staff side: they hold a scanner, Fideliya's scanner running in the browser on a tablet or phone, toward the customer's barcode. The scan is instant. The dashboard reflects the new stamp or point. The customer's pass updates, and the new stamp count appears on their screen. If the customer crossed the reward threshold on that scan, the pass transitions to a "reward ready" state visible to both sides. The staff member confirms the redemption with one tap. The customer leaves with a free coffee. No camera to hand? Staff type the code instead. The stamp or the points go on in one tap, and a scan made by mistake comes straight off with Undo, in the seconds after it. The detail customers notice, out of all proportion to its size, is the real-time update. The stamp count on their phone changes while they are still standing at the counter. They see it happen. They sometimes glance down at the screen and smile slightly. This is not an emotional manipulation; it is the natural human response to seeing progress visualized. Progress that you can watch is more motivating than progress you have to imagine. A paper stamp card hides progress behind the work of counting punches; a wallet pass shows you the count on a backlit screen and updates it in front of your eyes. The other detail to notice is what doesn't happen. The customer does not open a separate app. They do not have to log in. They do not have to remember anything. The staff does not have to look up an account. There is no "what email did you use last time" awkwardness. The barcode is the identifier; the scan is the entire transaction. The cognitive load on both sides is close to zero, which is what allows the interaction to fit inside the natural payment flow without slowing the line. ### Bring customers back from their lock screen Push notifications win back the customers who stopped coming, and most owners under-use them. They are the most visible channel a small business has, free, on the same lock screen as text messages and bank alerts. Used well, they are the single biggest driver of repeat visits after the program is set up. Used poorly, which means too often or with bad content, they cause uninstalls and a permanent loss of the customer relationship. Mechanically, a push notification on a wallet pass works like this. Something about the pass changes: a stamp is added, a reward becomes ready, you change its design, or you send a message. Fideliya updates the pass through Apple's or Google's servers, and the change can arrive with a short line on the lock screen, such as "Your reward is ready" or a message you wrote, like "Double stamps tomorrow." The customer can tap to open the pass and see the full update. The whole infrastructure is free for the issuer; there is no SMS fee, no app you need to maintain. What to send: notifications that have a real reason for the customer to look. A new reward earned is the strongest. A reward one visit away is the second. The third is a seasonal promotion timed to a real moment, such as the start of summer, a slow Tuesday or a holiday weekend. A new product, sent to the audience it suits (customers seen in the last 30 days, or those who have been away longer), is the fourth. The common thread is that each notification has something concrete in it: a reward, a deadline, an offer, a relevant change. Write it when the idea comes and schedule it for the right morning, up to 30 days ahead. What not to send: notifications without a reason. "Hi, we miss you" is fine occasionally; sent weekly it's spam. "Check out our new logo" is not worth a notification. "We're open today" wastes the channel. The customer's tolerance for wallet-pass notifications is much higher than their tolerance for marketing email, but it is not infinite. The threshold of abuse is the moment they delete the pass, and unlike unsubscribing from an email, that is permanent and silent. Our recommendation, offered as a starting point rather than a measurement, is a small handful of messages a month. Fideliya includes 1 broadcast a month on Free, 3 on Pro and 10 on Enterprise, a scheduled one counts the same, and the line a stamp or a reward puts on the pass is not one of them. Active high-engagement customers can tolerate more; lapsing customers should get fewer. The reasoning runs in both directions: send too often and the pass becomes something to silence, send too rarely and the program goes dark and the customer loses the habit of opening it. Where your own ceiling sits is something only your own opt-out rate can tell you. One feature underused by most small businesses: the location pin. When a business pins its address, Fideliya writes that point into every pass, up to ten branches. On an iPhone, the pass can then appear on the lock screen near the shop with a line that names it, such as "Café Lina is nearby"; on Android, Google Wallet can show a notification that opens the pass. Neither is a message you send, and neither is a promise: the phone decides when, Google decides how close, and a customer can turn the suggestion off. It is a reminder at the door, not a broadcast. ### A pass that looks like your shop, and stays in the wallet The pass is brand collateral. It sits in the customer's most-used app, between their boarding passes and their bank cards. How it looks determines whether they think of your shop as one of those tiers of business (premium, considered, worth keeping) or as something more disposable. Most pass design is utilitarian and forgettable. A small amount of design care produces a pass customers screenshot and share, which is the cheapest organic marketing you can run. The brand basics: your logo and your color palette. Fideliya gives you a logo slot, a background color (the dominant pass color), a foreground color (the text on the pass) and a label color. Use the shop's actual brand palette rather than the platform's default. The pass should look like your signage, your menu and your packaging carried onto the phone, not like a generic loyalty template. The strip image, the large photo area near the top of an Apple Wallet pass, is the most underused brand surface in small business loyalty, and on Fideliya it is a Pro feature. It can hold real photography. A photo of your best-selling pastry, your storefront on a sunny day, your barista pulling a shot, a seasonal product spread. Real photos beat stock by a wide margin; they make the pass feel like it belongs to a real place rather than a marketing template. The customer's name belongs on the pass. Every Fideliya customer joins with a name, and the pass carries it on the front, so the card that says "Sarah" is Sarah's and nobody else's. Information hierarchy matters. The front of the pass is what gets seen at every glance: current stamp count, reward state, next milestone. The back of the pass holds the long-tail information: how the program works and its terms, the latest message you sent, and, when you set them up, directions to the shop and a link to leave a review. Keep the front simple; the reference content lives on the back, where it is available but not in the way. One pattern worth copying: rotate the strip image with the season. A summer card carrying a photograph of an iced drink, an autumn card carrying a pastry, a winter card carrying the shop's window at dusk. The change is small. The effect is that regulars notice the pass in the weeks they didn't earn a stamp, and some of them screenshot the seasonal art and post it. The pass is not only a loyalty record. It is a small, recurring touchpoint with your brand, and it is the only one that lives where the customer keeps their boarding passes. Dark mode is worth a thought. The pass keeps the colors you set, while the wallet around it follows the customer's system theme, so a pale pass sits in a dark wallet on some phones and a dark pass in a light one on others. Look at your pass on a phone in each mode before publishing. ### Apple Wallet vs Google Wallet: one program covers both For the customer, the two platforms feel almost identical. For the business owner choosing a platform, a few differences are worth understanding before signing up. The pass format is different under the hood. Apple Wallet uses a file format called PKPass, a signed bundle of design and data. Google Wallet uses a different format based on signed digital objects. The mechanism differs; the practical result is the same. You will never touch either format directly; the platform you use handles both. But it is worth knowing they are different formats so you understand why a platform needs to support both: they are not the same file shipped twice. The visual layout is slightly different. Apple Wallet passes have a fixed structure: header on top, large image strip in the upper middle, primary field below the strip, secondary fields beneath that, barcode at the bottom. Google Wallet passes have a similar but not identical structure, with a "hero image" rather than a strip image and slightly different field placement. A platform that designs the pass once for both should auto-adapt; if you are seeing different layouts on iOS and Android that look like accidents rather than intentional, the platform is shipping each format separately rather than translating between them. NFC support differs. Newer wallet passes can include NFC capability, which means the customer can tap their phone against an NFC reader instead of presenting a barcode. Apple has been gradual about opening this; Google has been more permissive. For the average small business with a barcode scanner, NFC is not a critical feature. For shops considering tap-to-redeem flows, it is worth confirming the platform supports both. The update mechanism differs. For Apple Wallet, Fideliya tells Apple's servers that a pass changed, and the phone fetches the new version. For Google Wallet, Fideliya updates the pass on Google's servers, and Google brings the phone up to date. Either way the customer does nothing: the card on their phone changes on its own. Behaviour near the shop differs, and neither platform publishes the details. On an iPhone, a pass near one of its locations can be suggested on the lock screen, and the customer can switch that off pass by pass. On Android, Google sends a notification to people who have notifications on and have given Google Wallet precise, always-on location access; Google decides how close they need to be and how long they need to stay. Neither platform publishes how often it happens, so it should not drive your choice: one Fideliya program covers both. The takeaway: any platform worth using handles all of this for you. You design the pass once, you brief it once, you publish it once, and the platform handles the Apple and Google sides without your involvement. If a platform is asking you to think about format conversion or update mechanisms, it is exposing infrastructure that should be hidden. ### Know who's due back before you lose them Every wallet pass scan produces a timestamped record on your dashboard. Aggregated across customers, those records become the program's intelligence layer, and it arrives without any extra work on your part. Paper cards give you a gut feeling about who your regulars are. Wallet passes give you the names, the dates, and the patterns. Visit frequency is the foundational metric. Each customer's record holds their visits with their dates, so a regular who used to come twice a week and now comes once a fortnight shows it in their own history, and on Pro, How often they come shows the pattern across all your customers. The line Fideliya draws for you is 30 days, under Due back. The window between "drifting" and "gone" is where most retention work has the highest return, and paper-card programs do not surface it at all. The Overview counts the customers who have not been in for over 30 days under Due back and names them, and the Customers page's Inactive filter opens the same people, each with their record. That list is your win-back pool. A message to them, "We saved you a Tuesday treat, come by this week", is one you can only send because the list exists, and Send them a message sits beside it. The comparison that matters is not against some published win-back rate. It is against the alternative, which is having no list, no channel, and no way of knowing those customers stopped coming. Referrals close the growth loop, on Pro. The QR on a customer's pass doubles as their referral link: a friend who scans it with their phone camera joins through it, and when that friend makes their first visit, both earn the bonus you set. Fideliya counts the referrals on each pass and names your top referrer, and the Overview's Latest lists each referral as it lands. The data also makes the referrals visible to your team. The staff member who knows a regular brings three new customers a month treats that regular slightly better, and the cycle reinforces itself. Redemptions show whether the reward works. Your offer, on the Analytics page, gives each pass its own card: how far along your customers are, the three closest to the reward, how long a first reward takes, and how many rewards are waiting to be claimed. That data drives the next iteration of the program: a goal nobody reaches is too far away, and a reward nobody claims is not worth the trip. None of this analysis is possible on paper; the dashboard makes it visible without any analyst skill required. The contrast worth naming: with a paper stamp card, your best data is a gut feeling. With a wallet pass, you know. Our quick comparison of digital cards and paper spells out the difference in less depth if a short version is more useful. The first-quarter cost of moving from one to the other is a published, flat platform fee: Fideliya's free tier is €0 and covers 20 customers, and Pro is €49.99 a month, or €39.99 a month billed yearly. The first-quarter benefit is a complete picture of customer behavior that you previously had to guess at. See the retention statistics guide for what is worth measuring on your own books, and why the benchmark numbers circulating in this category are not. The data also makes customer abandonment patterns visible, which is the precondition for doing something about them. ### What should I look for in a wallet pass platform? Not every platform that markets "digital loyalty" is the same product. The criteria below filter the market into the small set of platforms worth evaluating. True wallet-native. The passes live in Apple Wallet and Google Wallet. The customer never installs an app. If a platform's enrollment flow involves a download from the App Store or Play Store, it is not wallet-native. It is an "app-wrapper" platform pretending to be one, and it inherits every drop-off an app install has ever had. This is the single most important distinction in the market, and it is the one a vendor will blur if you let them: ask to watch a real customer enroll, on a real phone, and count the steps yourself. Your brand in front. The customer should see your shop's name, logo, and color palette on the pass, the QR code, and the page they join on. On a Fideliya pass the platform's name appears once, as a line on the back of the card, and white-label removes it as a one-time purchase. Real-time pass updates. The stamp count change should reach the customer's phone. Slow updates break the visual feedback loop that makes wallet passes feel different from paper. Ask for a live demo; if the platform hesitates, the updates are slow. Multi-language support. The pass should read in your customers' language. Fideliya passes come in English, French, Spanish, Italian and Arabic, with Arabic laid out right to left: you choose the language for each pass, and its labels, dates and notifications follow it on every phone. In any market with linguistic diversity, this is table stakes. No customer account to create. The customer should add the pass without creating a password, installing an app or confirming a registration. Each extra step lowers enrollment. Fideliya asks for a name and an email on one short form, which is how you know who your regulars are; the pass itself is the account. Native push notification capability. Push should ship through Apple's and Google's free notification systems, not through paid SMS gateways. Platforms that charge per notification are usually using SMS underneath, which scales badly with the program's success. Analytics dashboard. You should see, at a glance, who came in, who came back, who joined, who is due back, the trend over time, and each customer's history. Fideliya exports the data as CSV on Pro, which is what you take with you if you ever switch platforms. The comparison page covers how Fideliya stacks up against the main alternatives across these criteria. The vertical pages for coffee shops , spas , hair salons , and gyms cover what calibrates well for each kind of loyalty business. ### How fast can my wallet pass be live? Under an hour The realistic time to go from zero to a live program is about an hour. The deliberation usually takes longer than the actual setup. Step one (15 minutes): design the pass. Upload your logo. Pick your brand colors (foreground and background). On Pro, add a strip image: a real photo from your shop, not stock. Set the customer-visible name of the program ("Stamp Card," "Café Loyalty," whatever feels right). Define the reward. "Free coffee after 9 stamps" is a good default. Save. Designed a pass on the Fideliya homepage already? It carries straight into your account. Step two (15 minutes): set up the program logic. Define your stamp threshold, your reward, and any secondary mechanics (a smaller reward partway to the goal, or a referral bonus on Pro). Don't overcomplicate this on day one: one stamp card, one reward. You can add complexity later once the program is running. Step three (10 minutes): generate and print QR codes. Download the QR. Print it at a few sizes: a tent card for the counter, a smaller one for tables, a sticker for the window. Most platforms ship printable templates; use them. Step four (5 minutes): brief the staff. The script: "We do loyalty if you want, scan this and the first stamp is on us." That's it. No technical explanation. Practice once at the counter with a phone so the team sees the flow. Step five (15 minutes): write your first message. Every new customer gets a welcome email when they join. After that, every message is yours: you pick who gets it and when it goes out, now or scheduled up to 30 days ahead. The customers who go quiet are waiting under Due back, with Send them a message beside them. The first-month check: look at four numbers in your dashboard. New customers. Visits against Customers in. Returning. Due back, on the Overview. Free reads the last seven days; Pro reads the whole month at once. The first quarter is when patterns start to compound, so don't pull the plug at week six because the curve hasn't lifted yet. A loyalty program is a repeat-visit mechanism, and it cannot show you a repeat-visit effect faster than your customers' own visit cycle allows. For the math on what a working program will mean in revenue terms for your specific shop, the ROI calculator takes your ticket size and visit frequency and surfaces the number that matters. For a side-by-side of how the main wallet-native platforms stack up, the comparison hub covers the trade-offs you'll otherwise have to evaluate one demo at a time. The pass goes live. The QR code goes on the counter. The staff says the line. Within the first week, the first stamps are added, the first passes are updated, and the first dashboard numbers start coming in. Three months later, you have a customer base you can see (names, patterns, who is due back, who brought whom) and a channel to reach them, with broadcasts included in every plan each month. That is the difference between running a loyalty program and running a paper exercise that hopes to be one. Q: What's the difference between Apple Passbook and Google Wallet for loyalty? A: For your customers, none that matters: one Fideliya program gives iPhone users an Apple Wallet pass and Android users a Google Wallet pass. Apple Passbook is the old name for Apple Wallet. Both show a scannable card that updates as the customer earns, so you never choose between iPhone and Android customers. Q: Can one loyalty program work on both Apple Wallet and Google Wallet? A: Yes. Build your Fideliya program once and every customer gets the right pass automatically: Apple Wallet on iPhone, Google Wallet on Android. You run one program and the platform handles the format. Q: How do Google Wallet loyalty programs work? A: Your customers earn with nothing to download: they scan your Fideliya QR code and the pass saves to Google Wallet on their Android phone. It shows their stamps or points and updates in real time as they earn. You scan it at checkout with the browser scanner, on any phone at the counter. Q: Do digital wallet loyalty cards replace paper stamp cards? A: Yes, and you get what paper never gave you: a card that can't be lost, forgotten or faked, and a clear view of who's actually returning. The Fideliya pass sits in the wallet customers already open every day, so your shop stays top of mind. Q: What does it cost to set up wallet loyalty cards? A: You can start for free. Fideliya publishes flat monthly pricing in euros, with a free tier, no per-card fees and no custom quote. Most wallet-loyalty vendors hide pricing behind a sales call; the full plan breakdown is on the pricing page. Q: Can wallet loyalty passes show in multiple languages? A: Yes, so every customer reads the card in your shop's language. A Fideliya pass reads in English, French, Spanish, Italian or Arabic, with Arabic laid out right to left, on Apple Wallet and Google Wallet alike. You choose the language for each pass, and its labels, dates and notifications follow that choice on every customer's phone. ## Win Regulars: Digital vs Paper Loyalty Cards URL: https://www.fideliyapass.com/blog/digital-vs-paper-loyalty-cards-complete-guide Language: en Updated: 2026-10-17 A wallet pass keeps the regulars that paper loses: it lives in Apple Wallet or Google Wallet, needs no download and no account, and shows you who is actually coming back. Paper stamp cards print cheaply and lose customers invisibly, because a card that goes through the wash leaves no record it ever existed. A branded app is a software project, and most regulars never install it. Fideliya issues wallet passes free for up to 20 customers. Digital vs paper loyalty cards: which one keeps your regulars? Paper, a branded app and a wallet pass compared on cost, effort and what you can see. Pick the right loyalty card and you keep the regulars paper quietly loses, without asking anyone to download an app. The choice is presented as paper-or-digital, but that's the wrong axis. The real question is: which of three delivery mechanisms (paper cards, a branded app, or wallet passes) fits the friction tolerance of your customer, the data needs of your business, and the budget that survives the next quarter? Each option carries a different kind of cost, and the cheapest one upfront is almost never the cheapest one over twelve months. Paper feels familiar because it has been the default for thirty years. Apps feel modern because everyone has a phone. Wallet passes are the option most owners have never seriously considered, often because they didn't exist as a small-business product until recently. The math has shifted under everyone's feet, and the framing many vendors push ("go digital") flattens a three-way decision into a two-way pitch that benefits whoever is selling the app. This guide breaks the three options apart along every dimension that matters: cost, friction, data, customer perception, retention impact. Our quick comparison covers the headline numbers; this is the long version, the one to read when you're deciding what to print, what to build, or what to set up by Friday. If you want the broader context on program structure, our complete guide to loyalty programs covers everything upstream of this decision. ### What does a paper stamp card really cost you? Printing is genuinely cheap. Three online printers published list prices for a run of one thousand business-card-sized cards, all read on 5 September 2026: €13, €25.99 before tax, and €40 for a single-sided run. Those are three vendors' prices on one day, not a market rate, and they are the line item every owner sees. The cost that doesn't appear on the invoice is the one that matters. The first hidden cost is the loss rate, and the honest thing to say about it is that nobody knows what it is. Every published loss rate for paper stamp cards traces back, when you chase it, to a company selling the replacement product. One careful measurement does exist, and it is worth quoting precisely because it is not what those figures pretend to be. In a field experiment published in the Journal of Consumer Research in March 2006, Nunes and Drèze handed out 300 stamp cards at a single professional car wash over two Saturdays in April 2004. Of the customers given a blank eight-stamp card, 19% ever redeemed it. Of those given a ten-stamp card with two stamps already affixed, the same eight purchases away, 34% did. One site, 150 cards per arm, more than twenty years ago: that is not an industry rate and nobody should quote it as one. What it does show is that most paper cards went unredeemed even under conditions designed to watch them. Your own shop's rate is unknowable for a more basic reason. The card goes through the wash. It falls out of a pocket. It ends up in a drawer with eleven other half-filled cards. Each lost card is a customer relationship you started building and then watched evaporate without a trace, and the trace is the whole problem: you have no way to detect that it happened, so you cannot count it, and neither can anyone selling you a number about it. The second hidden cost is fraud and abuse. Paper cards can be photocopied, traded, or quietly over-stamped by a friendly staff member who didn't want to seem petty about it. A regular brings in a card that's "almost full" and the math gets fuzzy. There is no audit trail, which means the leakage is not merely unmeasured, it is unmeasurable. Anyone quoting you a percentage for soft fraud on paper is quoting you a number that by construction nobody could have collected. The third hidden cost is the data gap. The paper card is a one-way medium. You hand it out, the customer either fills it or doesn't, and you learn nothing in either case. You don't know which customers are coming twice a week and which were one-time visitors. You don't know who stopped coming three months ago. You don't know whether the program is shifting behavior or merely rewarding customers who would have come back anyway. That last question is the one that determines whether the program is a profit center or a quiet expense, and paper has no answer to it. The fourth hidden cost is the customer's psychology. The paper card promises a reward in exchange for a stack of visits, but the customer has to track it themselves. They have to remember it's in their wallet. They have to find it at the counter. Every additional step is friction, and the cumulative friction across the program lifecycle is what produces the loss rate above. The card is tangible, but tangible doesn't mean memorable. A drawer full of crumpled cards is what tangible eventually becomes. Paper genuinely makes sense in a narrow band of cases: extremely low transaction volume where digital infrastructure feels excessive, cash-only businesses where the customer demographic skews older, market stalls or pop-ups where setup time matters more than long-term retention. For most independent shops with steady daily footfall, paper is the cheapest option on the invoice and the most expensive option in customer relationships lost. ### Do I need a branded loyalty app? Almost never The branded app is the option that sounds modern and feels right, and the option that almost always disappoints. The pitch is clean: your own app, your own brand, your own push notifications, your own little universe on the customer's phone. The reality is that nobody is going to install software for a single shop, and the structural reasons why are worth understanding before signing the build contract. The first problem is the app store math, and it is structural rather than statistical. Every install rate you will be quoted for a single-location shop app comes from a vendor selling app builds or from a page selling something else, and no independent census of small-business app installs exists to check them against. What is not in dispute is the shape: installing an app is a decision the customer makes about permanent space on their phone, and they make it for a bank, an airline and a supermarket chain, not for one coffee shop. Whatever the true rate is, the surviving install base is the ceiling on the push notification channel that the app was bought for. The second problem is the build cost. A custom mobile app, even one white-labeled from a platform, is a software project: App Store and Play Store compliance, accessibility, edge-case handling, and the polish that separates an app you would open from one you would immediately delete. Quotes for that work vary so widely that publishing a range would be inventing one. The point is not the size of the number, it is when you pay it. The money is committed before you have any evidence that your customers will install anything at all. The third problem is the maintenance treadmill. Apple and Google both make breaking changes to APIs, design systems and submission requirements, and both do it repeatedly. An app that shipped two years ago needs engineering work to keep functioning on current devices, and that work buys you nothing new. It keeps the app from breaking. Adding features is a separate bill on top. The fourth problem is the friction at the counter. The customer is paying for coffee. The staff member asks if they want to join the loyalty program. The customer says sure. The staff member tells them to download the app from the App Store. The customer pulls out their phone, opens the App Store, searches for the shop name, finds the wrong app, finds the right one, taps install, waits for the download, opens the app, creates an account, enters their email, waits for verification, taps the back-to-store button, and the line behind them has grown by three. This is the single biggest friction point in loyalty distribution, and it kills enrollment dead. Branded apps genuinely make sense for large multi-site chains with a sustained marketing budget and a customer base big enough to amortize the build. At that scale the brand is recognizable enough to clear the install friction, and the data and engagement justify the engineering investment. Below that scale, which is where almost every independent shop sits, the app converts a real loyalty problem into a real software problem and a real engineering bill. ### The wallet pass: a card customers keep, with nothing to download A wallet pass is a small file format that lives inside Apple Wallet on iPhones and Google Wallet on Android phones. Both platforms ship pre-installed on every smartphone sold today. The pass appears as a card alongside the customer's boarding passes, concert tickets, credit cards, and gym memberships. It has a name, a logo, a color palette, a barcode, and any other fields you choose to surface: current stamp count, reward progress, expiration date, last visit, balance. The full guide to how Apple Wallet loyalty passes work covers the technical mechanics; what matters here is the user experience. The zero-install advantage is the part that resets the math. The customer scans a QR code at the counter with the camera app they already have open. Their phone recognizes the wallet pass format, they give a name and an email on one short form, tap "Add to Wallet," and the pass is in their wallet. No app store, no download, no account creation, no password. That short form is the enrollment. The friction is two fields and a tap. Measured against the multi-step install flow of a branded app, this is a categorical difference, not an incremental one, and it is a difference you can verify at your own counter in a week rather than take on anyone's authority. Push notifications work without an app behind them. Apple Wallet and Google Wallet both ship native push infrastructure for passes, free to use by whoever issued the pass. You can update a pass remotely (change the stamp count, add a reward, swap the seasonal artwork), and the customer's phone delivers a lock-screen notification when the change is meaningful. No development, no infrastructure on your side, no SMS fees. The notification arrives in the same notification stream as boarding-gate changes and bank alerts, which is precisely the attention budget you want loyalty messages to sit inside. Real-time updates at the counter are the small detail that customers find disproportionately satisfying. A stamp added at the till appears on the customer's phone within a few seconds. They watch it happen, sometimes glancing at their phone before walking out. The dopamine hit of seeing stamps fill, particularly when the reward is two or three stamps away, is a behavioral lever paper cards never had. The pass is animated, immediate, alive. It feels like progress in a way a static piece of cardstock cannot. The pass cannot be lost in the conventional sense. It survives device upgrades: when the customer migrates to a new phone, the pass migrates with them through iCloud or Google account sync. It survives lost wallets, washed jeans, fires, and the back of the sock drawer. Once issued, it persists until the customer explicitly removes it. The important part is not the size of the improvement over paper, it is that removal is a deliberate act you can see in your dashboard, where a paper card's disappearance is an event nobody records. The pass is also a brand surface that updates. A coffee shop can ship a summer card with a different artwork from the winter one, switch the reward, add a seasonal limited offer, all from a dashboard. Paper has none of this: a redesign is a reprint and a reissue and a customer base you cannot reach. Wallet passes turn the loyalty card into a small, ongoing brand object rather than a one-shot transaction artifact. ### Paper, app or wallet pass: which keeps more regulars? Set them side by side and the trade-offs become legible: Dimension | Paper cards | Branded app | Wallet pass Upfront cost | €13 to €40 per 1,000 (three printers, list prices) | A quoted software build | €0 (template-based) Monthly cost | Reprints and design time | Maintenance on two platforms | Fideliya: €0 Free, €49.99 Pro Customer enrollment friction | Single step (take card) | Store search, install, account, verify | Scan, name and email, add Data collection | None | Full (if built) | Full (scan-level) Push notifications | Not possible | Yes (if installed) | Yes (lock screen, free) Loss / abandonment rate | Unmeasurable by design | Uninstall, and you see it | Removal only, and you see it Fraud vulnerability | High (photocopy, soft fraud) | Low (authenticated) | Low (signed pass + scan) Brand customization | High at print, static after | Total but slow to ship | High, live updates Time to launch | Days (print lead time) | A full build cycle | Hours (dashboard setup) Customer perception | Familiar but cheap | Premium if used, invisible if not | Modern, frictionless Read the table as a sequence rather than a snapshot. The cheapest option upfront, paper, gives you no data at all, so its abandonment is not a number you can put in the table or anywhere else. The most expensive option upfront, the app, gates the whole program behind an install. The middle option, wallet passes, starts at €0 and costs a fraction of an app, and it is the only one of the three where the customer leaving is an event that reaches you. The full picture on hidden line items, per-scan fees, SMS charges and annual-contract penalties, is covered in our loyalty program cost breakdown . ### What does each option feel like to your customer? The owner's spreadsheet is one view. The customer's experience is the other, and it is the one that determines whether the program works in practice. A paper card arrives at the counter with a stamp added by hand. The customer slides it into a pocket or wallet, feels mildly pleased about the future free coffee, and forgets it within twenty minutes. By the third visit they're not sure if they remembered to bring it. By the fifth visit it's in a drawer at home. By the eighth visit they've moved on, or the card has, and the program ends without ever delivering its reward. The customer doesn't notice the program ending: there's nothing to notice. It quietly stops being part of their week. This is the precise mechanism behind most loyalty abandonment : not a deliberate choice to leave, but a silent fade that the owner only detects months later, if at all. A branded app arrives via a QR prompt at the counter. The customer agrees to install it, opens the App Store, encounters a search-result page with three apps that look similar, picks the wrong one, deletes it, finds the right one, downloads, opens, creates an account, enters their email, taps "verify email," realizes the verification email is in spam, gives up, leaves the counter without a stamp. Or, in the best case, completes the install in three minutes, opens the app once a week for the first month, then never again. App icons accumulate. Cleaning them off the phone is a chore. The app is the first to go. A wallet pass arrives the same way the customer interacts with their boarding passes and credit cards: a quick scan, a single tap, done. The pass sits in the same place as everything else they consider important enough to keep on their phone. It updates without any action from them. When they walk past the shop on a Tuesday, their phone may surface the pass as a passive reminder. When a new stamp is added, they see it. The pass becomes part of the phone-level routine, not a separate app that requires effort to maintain. There is a status signal in this. A wallet pass next to an airline boarding pass and a debit card sits in the same category of objects as a customer's most-used credentials. A crumpled paper card stuffed into a junk drawer sits in the same category as receipts and supermarket coupons. The category the loyalty card occupies in the customer's life is a quiet, persistent message about what the shop thinks of them and what they think of the shop. There is a shift in what people carry, and it is worth naming without inventing a demographic split to describe it. A growing number of customers pay by phone, board flights by phone, and in some places carry a driving licence on the phone too. Asking that customer to keep a paper card on their person, in a category of object they have largely stopped carrying, is asking them to maintain a habit they have already shed. You do not need a study for this one. Watch what comes out at the till for a morning. ### See who comes back, and who stopped, without guessing The most consequential difference between paper and digital is not cost, not friction, not even abandonment. It is the data, and the management decisions that data makes possible. Paper tells you nothing. You print cards, you hand them out, you stamp them, you redeem them. Each step is invisible to you in any aggregate sense. You do not know which customers have a card, which ones are using it, which ones stopped using it, which ones bring friends. The program is a black box that you fund and then stop seeing inside of. Digital tells you almost everything about your own shop, which is the only place these numbers were ever going to come from. Every scan generates a timestamp. From timestamps you derive visit frequency: not a hunch about how often regulars come, but a count of how many enrolled customers have not been seen in over 30 days, with their names attached. That is the difference between a program you intuit and a program you manage. The owner looking at that list can message them, ship them a seasonal offer, or decide the program needs a change, and none of those actions exist on paper. The same timestamps settle scheduling questions. You can see which hours your loyalty scans actually cluster in and which parts of the week are empty, for your shop, this month. An empty stretch is either an opportunity or a fact about who your customers are and when they can come. Either way the decision is informed rather than guessed, and it is informed by your own till rather than by somebody's published average. Here is what that looks like on our own books, with the caveat carried in the same breath as the number. In Fideliya's production data (255 cards, September 2026, one restaurant is 84% of the sample), 186 of the 255 passes issued had been scanned at least once, which is 73%. That figure is a snapshot of a small and lopsided sample, not a benchmark for your category, and it is exactly the kind of number no paper program can produce about itself at any size. Time-between-visits surfaces churn before it's visible at the counter. A regular who comes weekly for six months and then drops to monthly is the signal that something has changed: they moved, found a competitor, lost interest. The paper card has no way to surface this until the customer stops appearing, at which point it is too late. A wallet pass keeps every visit on the customer’s record, so the slowdown is there to read, and Fideliya names them under Due back once 30 days pass without a visit. Knowing who has gone quiet enables win-back. A customer who has not been in for over 30 days is counted under Due back on Fideliya's Overview, and can receive a message: a free upgrade on their next visit, a new product they'd like, an acknowledgment that you noticed they were gone. Whether that campaign converts well is a question about your shop, and one you can answer by running it and counting who came back. The comparison that matters is not against a published conversion rate. It is against the alternative, which is not knowing they were gone. Referral attribution closes the growth loop. With paper, a customer brings a friend and you have no way to know. With digital, the new customer scans the existing customer's referral QR, both passes update, and you have a clean record of which regulars are bringing how many new faces. That data, in turn, lets you reward the referrers in a way that perpetuates the loop. The aggregate effect is the difference between running a program by feel and running one by signal. The retention statistics guide goes through why the published retention benchmarks for this category do not survive being chased, and which five numbers to compute from your own records instead. ### How do I switch from paper without losing a customer? Switching from paper to digital is the part most owners overthink. The migration is shorter than the deliberation that precedes it, and a pass you design on the Fideliya homepage carries straight into your account. The parallel-run approach is the cleanest. For 30 days, both systems are valid. Existing paper cards continue to be stamped through completion. You don't strand customers who are mid-program. New customers from day one are issued the wallet pass. The QR code goes up at the counter, the staff learn the one-line script, and the two systems coexist while the paper attrition runs its natural course. Honoring existing stamps is the right move even though the math says some customers will get a freebie they didn't earn. The goodwill cost of voiding partial cards is higher than the redemption cost of honoring them. Tell customers their paper card remains valid through redemption, and that the pass replaces paper for new visits. Regulars tend to move themselves once they have seen the pass update at the counter once. Staff training is one sentence at the counter, repeated until it becomes muscle memory: "We've moved loyalty to your phone. Scan this and the first stamp is on us." That single line covers the transition, the call to action, the incentive, and the framing. No discussion of "wallet passes" or "wallet-native" or any technical vocabulary. The staff member taps once on the screen, the pass appears, the customer keeps walking. The scanner takes a scan or a typed code, adds the stamp in one tap, and Undo takes back a mistake in the seconds after it. Communicating the change to existing regulars matters less than owners think. The customers who use the program will see the QR code and the script during their next visit. The customers who never used the paper card will not notice the change. A small printed card on the counter explaining the move (three sentences, no more) covers anyone who wants context. There is no launch, no announcement, no marketing event. The program migrates underneath itself. The migration ends on its own, which is the part worth planning for. Run the two systems side by side and the paper stock stops being reordered, the cards already in circulation get finished and redeemed, and at some point a month or two later nobody has presented one in weeks. There is no cutover date to announce and no moment where a customer is told their card is void. Set the end of paper as the moment the last outstanding card is redeemed rather than a date on a calendar, and the whole transition costs you no downtime and no complaints. ### What should I look for in a digital loyalty platform? Not all "digital loyalty" is the same product. The distinction that matters most is wallet-native versus app-wrapper. A wallet-native platform issues passes directly into Apple Wallet and Google Wallet. The customer never sees the platform's brand. They scan a QR, the pass appears in their wallet, and from their perspective the loyalty program belongs to the shop. The platform is invisible infrastructure, and the enrolment happens in the same visit that prompted it. An app-wrapper platform is a branded mobile app that the platform has built and white-labeled to look like yours. The customer still has to install the app. The friction is exactly the same as building a custom app, except now you're renting one instead of owning one, and the enrolment moves from the counter to whenever the customer next remembers. If a vendor pitches "your own loyalty app," they are pitching the app-wrapper model, and you should ask them for the install rate on their existing single-location accounts before you sign anything. The other criteria to filter on: Your brand in front. The customer should see your shop's name, logo, and color palette. On a Fideliya pass the platform’s name appears once, as a line on the back of the card, and white-label removes it as a one-time purchase. Real-time pass updates. The stamp added at the counter must reach the customer's phone. Slow updates break the dopamine loop that makes digital feel different from paper. Multi-language support. The pass should read in your customers’ language. Fideliya passes come in English, French, Spanish, Italian and Arabic, with Arabic laid out right to left, in the language you choose for each pass. This is table stakes in any market with linguistic diversity, and table stakes in 2026 generally. No customer account required. Joining should take a name and an email on one short form, and nothing else. No account, no password, no download, no app store. Every step past those two fields is friction that costs you enrolments at the counter, where enrolment either happens or does not. Flat pricing that doesn't penalize success. Per-scan fees, per-customer fees, and per-pass fees all scale with the program's success, which is exactly when you want the cost to stay predictable. Look for flat monthly pricing. Honest free tier or transparent paid tiers. A free tier should be usable for evaluation, not a stripped teaser. Paid tiers should be priced without "talk to sales" gates. The comparison page covers how Fideliya stacks up against the major alternatives across these criteria, and the coffee shops vertical page covers what calibrates well for the highest-frequency loyalty category. ### The simple choice that keeps your regulars Three options. One is cheap and silently expensive. One is expensive and silently exclusive to chains. One is moderately priced and works for almost everyone in between. The wallet pass exists in the space that paper and apps both miss, and it does so by riding infrastructure (Apple Wallet, Google Wallet) that the customer is already using for everything else important enough to keep on their phone. If you want to size the decision for your specific shop, the ROI calculator takes your ticket size and your visit frequency and surfaces the number that matters: what a retention lift you choose would be worth over twelve months, on your figures rather than anyone else's. Run it against the platform fee. The math, for almost any independent business doing more than a handful of transactions per day, points to the same conclusion. The only real question is whether you want to spend another quarter watching paper cards quietly disappear into customer drawers, or start the program that will compound for years. Q: What is the difference between a digital loyalty card and a paper stamp card? A: A digital card keeps your customer’s progress safe on the phone they already carry, while a paper card is lost or forgotten between visits. Fideliya issues the digital version as a real Apple Wallet or Google Wallet pass, so it updates the moment the counter scans it and comes back on its own when the customer changes phones. Q: Do digital loyalty cards need an app? A: No, and that is why more customers join. Fideliya puts the card into Apple Wallet and Google Wallet, which are already installed on the phone. The customer scans a QR code once and the card saves itself, so there is nothing to download and no account to create. Q: Should my small business build its own loyalty app? A: Almost never: a wallet pass reaches the same customers with none of the build. A branded app has to be built, submitted, maintained across two platforms and then installed by every customer one at a time, and each of those steps is a place the program can quietly die. Fideliya delivers the same capability as a wallet pass, added in a single scan. Q: Are paper stamp cards cheaper than digital ones? A: Only on the print bill, and you can try digital for free. A paper card costs little to reorder but carries no record of who is holding it, which is what makes its losses invisible. Fideliya starts on a free plan that issues real wallet passes, so the digital version needs no budget approval before it can be tried. Q: Can a wallet pass carry my shop branding? A: Yes, from day one: Fideliya puts your logo and your chosen colours on the card on every plan including Free, adds a cover image on Pro, and a one-time 49.99 euro add-on removes the Fideliya badge for a fully white-label card. Q: What can a digital loyalty card do that paper cannot? A: Tell you who came back, and help you bring back who didn’t. Fideliya records every scan against the customer, so you see who returns, who came once and who has gone quiet, and you can send a broadcast to the lock screen of the people still holding the card. Q: What happens to a wallet pass when the customer changes phones? A: Your customer keeps every stamp. A Fideliya pass comes back with the rest of the wallet and restores itself with the progress they earned, instead of starting again, which is what a paper card never survives. Q: How long does it take to switch from paper to digital? A: One sitting, and you can start enrolling the same day. Fideliya needs a card design, a rule for what earns progress and a printed QR code, all done in the dashboard on the free plan, while the paper cards already in circulation run themselves out. ## More Regulars: Small Business Loyalty Guide URL: https://www.fideliyapass.com/blog/complete-guide-loyalty-programs-small-business Language: en Updated: 2026-10-17 A small business loyalty program turns one-time visitors into regulars when the customer can explain it in one sentence, the first reward comes early enough to prove the program is real, and the card stays visible between visits. Aim the reward at visit two rather than visit ten: by visit ten the customer was coming anyway. Fideliya puts the card in Apple Wallet and Google Wallet, with no app to download, and is free for 20 customers. Turn one-time customers into regulars with a small business loyalty program that works: the right reward, the right card, and a launch this afternoon. A loyalty program turns the customer who came once into a regular, and regulars are what a small business runs on. Done right, it is one simple reward on a card your customers keep in the wallet they open every day, with nothing to download. The multiples that circulate for what acquisition costs against retention, and the profit lift attributed to a few points of retention, trace back to no published method a reader can check, so this guide does not use them. What holds is the shape: a returning customer costs nothing to find, yet most independent shops spend on ads and signage long before anything that brings the same person back next week. This is a guide for the owner who already knows their best months are the ones with the highest repeat-visit rate. It covers what a loyalty program is, what makes one work, what makes one fail, what it costs, and how to set one up without burning a quarter on the wrong tool. It is long because the decisions inside it compound. Pick the wrong reward structure and you spend a year teaching customers the wrong behavior. Pick the wrong delivery mechanism and the people who sign up never see the program again. The good news is that the principles are stable. The mechanics have changed, because wallet passes now live where your customers already are with no app to download, but the reason a customer comes back a second time has not. Get the structure right and the rest is execution. ### Why do most loyalty programs fail, and how does yours win? Walk into any independent shop and you will find one of three things: a stack of unused paper stamp cards behind the counter, a sign-up sheet for an app that no one downloaded, or nothing at all. The owner usually says they "tried loyalty" and it didn't work. What failed wasn't loyalty. It was the specific program they ran. Three failure modes account for the majority of the wreckage. Too complicated. The customer cannot explain the program in one sentence. Tiers, bonus multipliers, expiration rules, blackout categories, points that convert to a discount at one rate but to free items at another. Every rule added is one more reason to disengage. The customer doesn't want to do math at the counter. Programs that fail this test usually came from a template the owner inherited from a previous job at a chain, where the complexity was justified by scale and a marketing department to explain it. A single-location shop has neither. Too slow to reward. A buy-ten-get-one program means the customer waits ten visits to feel anything. The first nine visits feel identical to visits without the program. By the time the reward arrives, the connection between behavior and payoff has been blunted. Customers abandon programs early, long before the reward was ever in reach. The fix is not to lower the threshold; it is to add a smaller, earlier reward that confirms the program is real. Too invisible. The card is in the customer's wallet. Except it isn't, because they forgot it at home, or it got lost in the laundry, or the paper one is buried in a drawer with twelve others. The program might be well designed, the reward might be generous, but the customer never sees it between visits. Invisible programs cannot remind. Programs that fail this test usually use the wrong delivery mechanism. A loyalty card that lives where the customer's phone lives (in Apple Wallet or Google Wallet) is seen every time they pay for anything. A paper card is seen at the moment of decision and forgotten the second they walk out. These three failure modes are not independent. A program that is too complicated tends to be slow, because complexity slows the time-to-first-reward. A program that is invisible tends to feel complicated, because the customer cannot remember the rules without the card in front of them. Fix invisibility and you often fix the other two by accident. ### Which loyalty program fits my shop? The three that work Loyalty as a category covers everything from a punch card at a sandwich shop to an airline frequent flyer program. For small businesses, the structures that work narrow to three: stamps, points, and tiers. Each has a different shape and a different best-fit context. Stamp programs The classic buy-X-get-one-free format. A customer buys nine drinks, the tenth is on the house. Stamps work because they are immediately legible: anyone who has ever held a paper punch card knows the model. The math is transparent, the reward is obvious, and the path to it is visible after the first visit. Stamps work best when the product has a frequent, low-friction purchase cadence. Coffee, lunch sandwiches, haircuts, daily bakery runs. The product needs to be repeatable enough that the customer reaches the goal while the program is still fresh in their head. The vertical breakdowns for coffee shops and barber shops cover the reward thresholds that calibrate well for each. Stamps work poorly for high-ticket, low-frequency products. A spa a customer visits rarely will never finish a ten-stamp card before the customer forgets the program exists. The most common stamp mistake is setting the threshold too high. A goal the customer can picture reaching from the first visit is the whole point of the card. A goal that reads as most of a year of purchases before anything comes back reads as a trick, and customers do that arithmetic quickly. On the stamp cards running on Fideliya in September 2026 the most common goal is 10, on 8 of the 15 stamp cards live at the time, which is a reasonable place to start rather than a law. Set the reward so it is worth having and small enough that you can hand it over without flinching. Points programs Points trade simplicity for flexibility. Instead of one stamp per visit, the customer earns points against what they spend, so a large order counts for more than a small one. Points let you give different visits different values. A full lunch is worth more than a single coffee, and the program reflects that. Points work best for businesses with variable basket sizes. Restaurants where a customer might grab a quick lunch one day and take a table for four the next. Boutiques where the basket runs from a small accessory to a coat. Gyms with retail attached. In these contexts, a flat per-visit stamp under-rewards the high-spending customers and over-rewards the low-spending ones. The downside of points is cognitive overhead. The customer has to remember a conversion rate and a threshold. One sentence they can repeat back at the counter is workable. A rule with a tier gate, a redemption increment and an expiry is the kind of complexity that drives the failure modes above. Keep the rules to one sentence or convert back to stamps. Tiered programs Tiered programs add status levels (bronze, silver, gold; or named tiers like "regular" and "VIP") with escalating benefits at each. Tiers work for businesses where the relationship matters as much as the transaction: hotels, premium salons, high-end retail, gyms with personal training upsells. The trap with tiers for small businesses is that they require enough volume to make the top tier feel exclusive. If most of your regulars end up in the top tier, the tier means nothing; it is the baseline with extra steps. Single-location shops rarely have the customer base to support tiers meaningfully. A second location, a higher-ticket vertical, or a deliberate scarcity strategy is usually required. Most independent businesses are better served by a clean stamp or points program than a tier system stretched too thin. Type | Best for | Complexity | Example Stamp | Frequent, similar-priced purchases | Low | Coffee shops, bakeries, barbers Points | Variable basket sizes | Medium | Restaurants, boutiques, retail Tiered | Status-driven relationships | High | Hotels, premium salons, gyms ### Where should the card live so customers keep it? The structure of the program (stamps, points, or tiers) is half the decision. The other half is how the program reaches the customer between visits. Three options cover the field. Paper cards Paper is the default because it is the cheapest entry point, and cheaper than most owners are told. A run of one thousand cards at business-card size is listed at €13 by Les Grandes Imprimeries, €25.99 by HelloPrint and €40 by impressioncartes.fr, all list prices read on 5 September 2026. There is no monthly fee, no software, no learning curve. Paper also requires no consent flow, no data handling, and no integration with anything. The honest assessment is that paper's real cost never appears on the print invoice. Customers lose the card, leave it in a pocket that goes through the wash, forget it at home, or stop carrying it, and nobody knows how often, because a lost card generates no record. That is the whole problem in one sentence: the loss rates quoted in this category are estimates of a population nobody counted. Once a card is gone, the relationship resets. You have no way to contact the customer, no record of their visits, no signal of when they stopped coming. Paper makes sense as a starter program at month one. It stops making sense the moment the program is working, because the program's success creates a customer base you cannot see. Branded mobile apps The opposite extreme. A custom branded app, sometimes white-labeled from a platform, sometimes built bespoke. There is no honest single price for this, because a build is quoted per project and the quote is the smaller half of the commitment. What follows it is two app stores, two review processes, and a maintenance bill that arrives every year whether or not you added a feature. Apps solve the visibility problem on paper, since the customer's loyalty card is on their phone, but they introduce a worse failure mode. Nobody downloads an app for a single shop. The install friction is too high: a customer at the counter has to stop what they are doing, find the right app among the wrong ones, wait for a download and create an account, all while the queue behind them grows. You pay app-store fees to reach the customers who got through that, and you never learn about the ones who did not. The paper-vs-app comparison covers the friction in more depth. Branded apps make sense for chains with marketing budgets and multi-location coverage; they rarely justify themselves for an independent shop. Wallet passes The third way, and the option that has reset the economics over the past few years. Wallet passes put the loyalty card directly into Apple Wallet and Google Wallet, the apps every smartphone already has. No download, no account, no password. The customer scans a QR code, gives a name and an email on one short form, taps "Add to Wallet," and the pass lives next to their boarding passes and credit cards. The full guide to Apple Wallet loyalty passes covers the mechanics in detail. Wallet passes solve the three failure modes from the previous section in one mechanism. They are visible: the customer sees the pass every time they open their wallet, and the system can deliver lock-screen push notifications when the pass is updated. They cannot be forgotten or lost in the laundry. And they need no install, so what stands between a customer and enrolment is a QR code and one short form rather than an app store. This is where Fideliya fits: a wallet-native loyalty platform built for small businesses, with the pass as the primary product and the dashboard as the supporting infrastructure. Fideliya is free for 20 customers and €49.99 a month on Pro. Against the field checked at each vendor's own pricing page on 2 October 2026, Loopy Loyalty has no free plan, only a 15-day trial, and LoyaltyPass now sells a one-time build from 9,500 USD instead of a plan. No app to build, no per-install cost. The pass is the program. ### What should I reward, and when, to bring them back? A loyalty program is a set of incentives. Get the timing wrong and you teach customers the wrong behavior. The single most important insight in reward design is the second-visit problem . Most loyalty programs reward visit ten, which is the point at which the customer is already a regular and the reward changes nothing about what they were going to do anyway. The customer whose behaviour is still undecided is the one who came once. A small reward at visit two, a free upgrade, a small free item, anything that confirms the program is real and that the shop noticed, is aimed at the decision that is still open. That is where a reward has something to do. The second principle is reward frequency . Humans respond to variable, slightly unpredictable rewards more strongly than to predictable ones. A program that always rewards on visit ten becomes a routine; a program that occasionally surprises with a bonus stamp or a free upgrade triggers a stronger emotional response. The technique is not to break the core promise (buy-ten-get-one should still mean ten) but to layer occasional surprises on top: a free pastry with a coffee on a slow Tuesday, an extra stamp during a quiet week, a small gift on the customer's program anniversary. The third principle is using rewards as scheduling tools . A coffee shop with a packed Friday and a dead Tuesday can use the program to shift demand. Double stamps on Tuesdays. A bonus reward for visits before 11am. A drink-of-the-week promoted only inside the loyalty channel. The program becomes a tool for evening out demand, not only for rewarding repeat visits. The fourth principle is seasonality, and it is the one most single-location shops skip. Structure the rewards around the calendar: a summer card that carries a frozen-drink reward, a winter card that carries a pastry-and-coffee pairing. Change the card art with the season, which gives customers a reason to notice their pass even in a week they did not earn a stamp. The pass becomes part of the brand rather than a transaction artifact. ### What does a loyalty program really cost? The platform fee is the most visible cost of running a loyalty program and the least important one. The decisions that drive the actual economics are upstream of the software. The cost of paper, on the surface, is the cheapest of the three options. A thousand cards is a print bill of somewhere between €13 and €40 at the list prices above, reordered whenever the box empties, with no monthly fee at all. What paper costs is invisibility. You have no list to contact, no analytics, and no way to measure whether the program is working, so you cannot tell a program that is compounding from one that is quietly doing nothing. The hidden cost is the absence of data, and it never appears on an invoice. A branded app has a build quote, and then it has app-store fees, push-notification infrastructure, and the engineering hours to keep it running on two platforms that both ship breaking changes every year. For a chain with a marketing department behind it, the math can work. For a single shop, it almost never does. A wallet-pass platform is a subscription, and the subscription is the whole bill. Fideliya's free tier runs a real program for twenty customers, and Pro at €49.99 per month adds gift cards, a cover image on the pass, advanced analytics across 7, 30 and 90 days, CSV export and five team members as the program matures. The full cost breakdown covers the line items hidden behind every vendor's headline price, including per-scan fees, SMS charges, and annual-contract penalties to watch for. The timeline matters more than the price, and nobody can hand you the timeline. A program's first month is enrollment, and enrollment tells you nothing about retention. The second month is the first reward cycle, which tells customers the program is real. Only once a cohort of enrolled customers has had time to come back, and come back again, does the repeat-visit pattern become readable at all. Owners who pull the plug before that has happened are reading noise. Budget the platform fee long enough for one cohort to run its course before you evaluate anything. ### How do I get customers to join? One scan at the counter A well-designed loyalty program with poor distribution is a program nobody uses. Enrollment is the bottleneck, and the friction at the door determines the conversion rate. The single most effective channel is the QR code at the counter. A small printed sign with the code, placed at eye level next to the till. Customers scan with their phone camera, give a name and an email on one short form, and the pass is in their wallet before they have put the phone away. The sign should not explain the program; it should show the code and three words of context ("Add to wallet"). The customer can read the program details inside the pass. Secondary channels: a QR code printed on the bottom of every receipt; a small card slipped into delivery orders; a QR on the bathroom door (a captive audience moment that converts surprisingly well); a code in the email signature of the shop's newsletter; a sticker in the window for foot traffic. The goal is to put the QR code in every place a customer's eyes already land. The staff script matters more than any of the above. The line is one sentence at the moment of payment: "We do loyalty if you want, scan this and the first stamp is on us." No pitch, no explanation, no pressure. The first-stamp-free framing gives the customer something in exchange for the moment they are about to spend, which a pitch does not. They already have a phone in their hand. The hard rule: the enrolment has to finish while the customer is still standing there. Anything that sends them to an app store, or asks them to create an account and verify it before they can collect anything, blows past that. A wallet pass asks for a name and an email on one short form and is then done, which is the shortest path that still leaves the shop with a customer it can contact later. Once a customer is enrolled, referrals become a second growth channel. A loyalty program with a built-in referral mechanism (your regular brings a friend, both get a stamp) turns each customer into a low-cost acquisition channel. The referral incentive should be small but real: one bonus stamp per side. Anything more generous gets gamed; anything less is invisible. ### How do I know my loyalty program is working? Loyalty platforms surface a lot of numbers. Most of them are vanity. Four numbers predict whether the program is working. Scan frequency per active customer. Not total scans, which climb as the program ages regardless of program quality. Scans per active customer per month tells you whether your regulars are getting more regular. A healthy program lifts this number in the second quarter and holds it from there. Return rate within a window you pick. Of customers who scanned this week, how many scanned again in the next two weeks? There is no published benchmark worth measuring this against, because the bands quoted in this category are not traceable to any study you can read. Measure your own for a quarter and then compare yourself to yourself. As a picture of what the raw shape looks like when it is actually counted: on Fideliya's own production data in September 2026, 186 of 255 cards (73%) had been scanned at least once and 59 of 255 (23%) twice or more, and one restaurant is 84% of that sample, which is precisely why it describes one business and not yours. Redemption rate. Of the rewards earned, what share are claimed? A low share means customers do not trust or remember the program. A share close to total means the reward may be too small to register as a payoff. There is no correct value published anywhere. What is readable is the direction it moves after you change the reward, and that is the reading to act on. Revenue per loyalty member vs non-member. The headline metric, and the only one that answers whether the program changed behaviour or merely labelled the customers who were coming anyway. Compare the two groups on your own books over the same period, then compare them again a quarter later. If the gap never opens, the program is a label rather than an incentive, and the fix is upstream in the reward design. Each number has a face. Every customer's page shows where they stand and their next step, so you know who to reward and who to win back. On Pro you can also ask Claude or ChatGPT how your program is doing, in plain words: connect the assistant to your account, it reads your numbers and your customers, and it sends a message or issues a gift card only after you confirm. More on the Fideliya loyalty program . The metrics that don't matter, and that most dashboards over-index on: total signups (driven by enrollment friction, not program quality), total scans (driven by time), social media likes (uncorrelated with revenue), app downloads (relevant only if the program lives in an app, which it shouldn't). See the retention statistics guide for why the benchmark numbers circulating in this category cannot be relied on, and what to put in their place. ### Five mistakes that cost you regulars, and the fix for each Most of the ways a loyalty program fails are predictable. The mistakes article covers the full list; the five that matter most: Rewarding too late. Buy-ten-get-one with no earlier checkpoint. The customer churns before they ever feel the program. Add a second-visit reward. Rewards that erode margin. A free coffee given away against a coffee margin is sustainable. A free main course against the same margin is not. Calibrate the reward value against the per-visit margin, not against the customer's perception of generosity. No staff training. The program runs at the counter. If the team doesn't know how to add a stamp, doesn't ask about enrollment, and doesn't recognize a returning customer, the program is invisible regardless of how well the software works. One short training session per staff member, once. The scanner keeps it short: scan the code or type it, add the stamp or the points in one tap, and Undo takes back a scan made by mistake in the seconds after it. Letting the program go silent. A loyalty pass that never updates becomes a dead asset on the customer's phone. Push notifications for new rewards, seasonal cards, double-stamp days, anniversary messages. Every plan includes broadcasts each month, and you can write one today and schedule it up to 30 days ahead. Never let the count fall to zero: silence is the slow death. Pulling the plug before a cohort has had time to come back. A program is only readable once the customers who enrolled have had the chance to return. Owners who evaluate before that are reading enrolment and calling it retention. Budget a full quarter before deciding. ### Launch your loyalty program this afternoon Three decisions get you from zero to live program in a single afternoon. A pass you design on the Fideliya homepage carries straight into your account. One: pick your program type. If you sell similar-priced items repeated frequently, stamps. If basket sizes vary a lot, points. Tiers only if you already have hundreds of regulars and a reason to differentiate them. Most independent shops are stamps. The choice can be revised (programs migrate from stamps to points as the business grows), but pick the simpler one first. Two: pick your delivery mechanism. Paper is fine for a one-month pilot if you want to test the reward structure without committing to software. Beyond that, the reasoning points to wallet passes. No install, native to the customer's phone, lock-screen visibility. The platform fee is the smallest of the three decisions on this list. Three: set your first reward. Pick something with margin you control. A free coffee, a free upgrade, a free side. Make it valuable enough to feel real and small enough to repeat. Set the stamp threshold where the goal is visible from the first visit. Then set a second-visit reward, even smaller, that signals the program is alive. From there, the program runs. Train the staff once. Put the QR code where customers' eyes already land. Send a broadcast often enough that the pass is never a dead object. Review the four metrics, scan frequency, return rate in a window you pick, redemption rate and revenue per member, at the end of the first quarter and not before. If you want to see how wallet-native loyalty compares to paper and branded apps in detail, the comparison hub covers the trade-offs side by side. If you want the math on what the program could do for your specific business, the ROI calculator takes your average ticket size and visit frequency and surfaces a number you can budget against. The work of running a loyalty program is small once it is set up. The work of getting the structure right is the part that takes thought. Most of the businesses that run loyalty well share one trait: they treat the program as part of the brand, not as a marketing campaign. The card, the reward, the messaging, the seasonal updates: these are surfaces the customer touches, often more than any of your social posts or signage. Treat them with the same care as the product itself and the program will compound. Q: How do I start a loyalty program for my small business? A: In one sitting: choose one mechanic, one reward and one place to put the QR code. Fideliya covers all three in the dashboard, issues the card into Apple Wallet and Google Wallet on every plan including Free, and needs no hardware beyond the phone already behind the counter. Q: Should my loyalty program reward visits or spend? A: Whichever fits your shop: Fideliya runs both on every plan including Free. A stamp card counts visits toward a reward and suits a business where most purchases are about the same size; a points program earns against what the customer spends and suits one where the basket varies widely. Q: How much does it cost to run a loyalty program? A: You can run a working program without paying anything. Fideliya has a free plan that issues real wallet passes, runs a stamp card or a points program and includes the browser scanner. Pro and Enterprise raise the customer cap, the number of locations, the team seats and the included broadcasts. Q: Do I need a terminal or a card printer for a loyalty program? A: No, the phone you already own is enough. Fideliya runs its scanner in a phone browser, and the only thing to print is the QR code customers scan to join. Q: How do my staff record a visit? A: From any browser: they open the Fideliya scanner, scan the customer card or type its code, and add the stamp or the points in one tap. On Pro and Enterprise each member of staff works under their own login, with a role that limits what that person can change. Q: How do I reach my customers between visits? A: On their lock screen, not in an inbox: Fideliya sends a broadcast to the customers holding the card, now or scheduled up to 30 days ahead. Free includes one broadcast a month, Pro includes three and Enterprise includes ten, with no charge per message. Q: What should I measure once my loyalty program is live? A: Whether enrolled customers come back more often than everyone else, plus enrolment and completion. Fideliya reports enrolments, scans per customer, how many customers returned over a period you choose and which pass holders have gone quiet, so you read those answers instead of guessing. Q: Can one loyalty program cover more than one location? A: Yes, and your customer holds one card that works at every one of them. Fideliya carries one location on the free plan, four on Pro and an unlimited number on Enterprise. ## Win Regulars With Apple Wallet Loyalty Cards URL: https://www.fideliyapass.com/blog/apple-wallet-loyalty-cards-business-guide Language: en Updated: 2026-10-17 An Apple Wallet loyalty card brings customers back from the app they open every day, right next to their debit card. They scan a QR code, give a name and an email, and tap Add to Apple Wallet: no app to download, no account, no password. The card is a .pkpass file; staff scan its barcode at the counter and the count updates on the phone without the customer opening anything. Fideliya handles the Apple certificates, so there is no Apple Developer account to keep. Put your loyalty card in Apple Wallet and win more regulars, with no app to download. How the pass works, what customers see, and what it costs. Put your loyalty card in Apple Wallet and your shop sits where your customers keep their debit cards and boarding passes, on every iPhone. Nothing to download: they scan, and they're in, and you have no separate app to maintain. If you're still weighing the move, the paper vs digital comparison is the right starting point. This is the practical guide: how it works, what customers see, what it costs, and why customers say yes to a wallet pass. ### How does an Apple Wallet pass keep itself up to date? An Apple Wallet loyalty card is a file format called .pkpass . It contains the card's design, the customer's stamp or point count, the merchant's branding, and a connection back to a server. When the merchant updates the card, adding a stamp or marking a reward as ready, the server pushes the change through Apple's notification system. The card on the customer's phone updates on its own, with nothing for them to open. The technical pieces matter only to the platform building the pass. As a business owner, you never touch the .pkpass file directly. You design the card in a dashboard, define the reward logic, and the platform handles certificate signing, push notifications, and delivery. What ships to the customer is a single tap. What sits on the customer's lock screen is what matters. Once you have pinned your address, the pass can appear on their lock screen when they are near your business. When you add a stamp, the pass updates and Apple Wallet can show its new line, such as "4/10 stamps earned", as a notification on the lock screen. When they're ready to redeem, the pass shows the reward state without any taps required. ### What will my customers see? A card they can't lose The enrollment flow happens at the counter, while the customer is still standing there. They scan a QR code on a tent card or on your receipt. The phone opens the pass preview: your logo, your colors, the program details. They give a name and an email, tap "Add to Apple Wallet", and the card lands next to their debit card. From there, the card behaves like any other Apple Wallet pass. It can appear on the lock screen near your business once you have pinned your address. It updates in real time when stamps are added. It survives device upgrades automatically: buy a new iPhone, sign into iCloud, and the loyalty card follows. The customer can't lose it the way they lose a paper card. The redemption moment is just as short. The customer hands the phone over, staff scans the pass barcode, the reward is applied. Done. There's nothing to install, nothing to log into, nothing for the customer to remember between visits. ### Why customers say yes to a wallet pass, not an app You will be quoted enrollment percentages for this comparison. Every one of them traces back to a vendor selling the thing being measured, so ignore them and look at the structure instead, because the structure is the part you can check at your own counter. Adding a wallet pass happens in front of you, in the moment the customer is already there. Downloading an app happens somewhere else, later, on the customer's own time. Only one of those two things reliably gets done. The reason is friction math. Adding a wallet pass is a scan, a name and an email, and a tap. Downloading an app is: app store tap, search, install, open, signup, account creation, notifications permission, location permission, and finally enrollment. Each step is a place customers drop off, and the drop-off compounds. That is why app loyalty programs convert so poorly, and you do not need a statistic to see it happen at the till. The same customer who'd say "no thanks" to downloading another app will happily add a wallet pass. The decision isn't about interest in the loyalty program. It's about the cost of saying yes. Wallet passes lower that cost to near-zero. The friction of saying yes determines who enrolls. A wallet pass asks for that yes while the customer is still at the counter. An app asks for it after they have already left. ### What does an Apple Wallet loyalty card cost? From €0 Rather than quote a market range nobody publishes, here is the actual ladder. Fideliya Free is €0 and covers one business, one active pass and 20 customers. Pro is €49.99 a month, or €39.99 a month billed yearly, and carries the referrals and full analytics most small businesses are actually shopping for. Enterprise starts at €99.99 a month, or €79.99 a month billed yearly, for one business. The full cost breakdown across all loyalty platform types is worth a read before committing, and the current ladder is always on the pricing page . One cost detail to watch: some developer-oriented platforms require you to maintain your own Apple Developer Account, which Apple bills separately as an annual membership. Turnkey platforms like Fideliya bundle the certificate management, so you never see the Apple Developer side of things. If you're evaluating a platform and the setup instructions mention "your Apple certificates," that's a signal you're looking at infrastructure rather than a finished product. Per-scan fees, SMS messaging fees, and setup fees can quietly add to the bill on some platforms. Wallet-native programs that include push notifications natively don't carry these: the notification goes through Apple's free push system, not through paid SMS. ### Your Android customers too: Google Wallet works the same way Every credible loyalty platform supports Google Wallet alongside Apple Wallet, not one or the other. The pass formats are different under the hood (Apple uses .pkpass, Google uses JWT-signed objects), but the customer experience is identical. Android users tap "Add to Google Wallet," the card lives next to their Google Pay cards, and near a pinned shop Google Wallet can show a notification that opens the pass. If you're evaluating a platform that only supports Apple Wallet, that's a red flag. Fideliya's own production data splits close to evenly: of 255 cards held by external accounts, 131 are Apple passes and 124 are Google, measured in September 2026 on a sample where one restaurant is 84% of the holders. Support one platform and you have written off something close to half the counter, which defeats the universal-distribution argument that makes wallet loyalty work in the first place. ### Will my customers really use it? "My customers aren't tech-savvy enough for this." This concern is usually rooted in an outdated picture of the customer base. The same customers who can't be talked into downloading an app are routinely using Apple Pay at the same counter. Wallet passes use the same wallet they're already opening to pay. There's no new skill to learn. "It's complicated to set up." On modern platforms, designing your first wallet pass is a single sitting. You pick a template, upload your logo, set the reward threshold, and download a QR code to print. Designed one on the Fideliya homepage already? It carries straight into your account. "Customers will see my card alongside competitors and switch." Customers see passes from businesses they've already chosen to enroll with. Your card sits next to the other businesses they love, not next to your competitors. The comparison only happens if a customer enrolls in both programs voluntarily, which means they're already a customer of both. ### What does a wallet pass do best? Stay simple, and stay kept A wallet pass is a card, not an app, and that is exactly why customers keep it. Payment stays with your till. Stripe, Square or your existing POS handles the transaction; the wallet pass is the loyalty record. The card stays easy to read: a logo, a barcode, a counter, and fields like a member name or tier. Nothing to learn, nothing to browse. Your messages stay worth opening. Apple and Google limit notifications to prevent abuse, and each plan includes a set number of broadcasts a month. Send one when something has actually changed for that customer and the channel keeps working. Send them for no reason and customers turn them off. The customer said yes to a wallet pass because it doesn't behave like an app. Respect that and the channel keeps working. Different business types tune the program differently. The playbooks for coffee shops , spas , hair salons , and gyms cover what calibrates well for each. Apple Wallet loyalty cards turn the customer's phone into your most reliable touchpoint, without asking them to download anything. The technology has been mature for years. The platforms have caught up. For any small business currently running a paper stamp card or a low-adoption loyalty app, the wallet route is now the default answer. Q: Can I put my loyalty card in Apple Wallet? A: Yes, and your customers keep it next to their boarding passes and tickets, with no app to download. With Fideliya you design the pass, customers scan a QR code to add it, and the card updates automatically as they earn rewards. Q: How do Apple Wallet loyalty cards work for a small business? A: All you need is a phone. In Fideliya you create one pass, print a QR code for your counter, and customers scan it to save the card to Apple Wallet. You scan their pass at checkout to add stamps or points, with no terminal or card printer. Q: Are Apple Wallet membership cards different from loyalty cards? A: You get both in one card. They use the same Apple Wallet pass technology: a membership card identifies a customer, a loyalty card also tracks stamps, points or rewards. A Fideliya pass does both, with a live rewards balance that updates every visit. Q: Does Apple run its own loyalty or Apple Pay rewards program? A: No, so the program and your customers stay yours. Apple Wallet is the container, and Apple doesn't operate a rewards scheme for businesses. You create and brand your own, and Fideliya generates the Apple Wallet passes that power it. Q: Do my customers need an app for an iPhone loyalty card? A: No, and that is why more of them join. Apple Wallet is already on every iPhone. Customers scan a Fideliya QR code with the camera, give a name and an email on one short form, and the pass saves to the wallet: no app store, no download, no account and no password. That removes the biggest reason people abandon loyalty programs. Q: Can an Apple Wallet loyalty card show in Arabic or other languages? A: Yes, so every customer reads your card in your shop's language. A Fideliya pass reads in English, French, Spanish, Italian or Arabic, with Arabic laid out right to left. You choose the language for each pass, and its labels, dates and notifications follow that choice on every customer's phone. Q: Does an Apple Wallet loyalty card work on Android? A: Your Android customers get their own card: Fideliya issues a Google Wallet pass from the same loyalty card. You set the design up once and both phones get a native pass from the same QR code, so nobody at the counter has to ask which handset the customer is carrying. Q: Can I message my Apple Wallet pass holders? A: Yes, and your message lands on their lock screen, not in an inbox they may never open. Fideliya sends a broadcast to the customers holding the pass, now or scheduled up to 30 days ahead. The free plan includes one broadcast a month, Pro includes three and Enterprise includes ten. ## Keep regulars: 5 loyalty program mistakes URL: https://www.fideliyapass.com/blog/loyalty-program-mistakes-to-avoid Language: en Updated: 2026-10-17 Keep customers coming back by avoiding the five loyalty program mistakes that quietly lose them, from a reward too far away to a card nobody measures. Avoid five design mistakes and your loyalty program keeps customers coming back instead of fading into a card nobody fills. Most programs don't fail with a bang: they fail quietly, over months, as customers stop engaging and owners stop tracking. By the time anyone notices, the program has become a line item nobody questions and a card nobody fills. The mechanics behind that silent decline are covered in more depth in our piece on why customers abandon loyalty programs . The failures tend to share the same five root causes. None of them are about the platform you chose. All of them are about the program design itself. ### 1. Is your reward too far away? This is the classic mistake, and it is the one you can spot from outside the business. Take a "buy 20, get 1 free" card on a €4 coffee. The customer has to spend €80 to earn a €4 reward, a 5% effective return, spread across twenty separate purchasing decisions. Almost nobody does that arithmetic consciously. What they do calculate, intuitively, is that the reward is too far away to be worth tracking. The result: customers take the card, get three or four stamps, and lose interest. The card slides to the back of the wallet. The program becomes invisible. Pick a goal the customer can hold in their head. Across the stamp cards running on Fideliya, the most common goal is 10, chosen on 8 of the 15 stamp cards live in September 2026. For higher-ticket services, a salon visit or a spa treatment, the goal has to come down, because the interval between visits is longer and the same count would stretch across most of a year. The test is not a benchmark. It is whether a regular customer, standing at your counter today, can picture reaching the reward from where they are. Owners who set rewards too far away are usually optimizing for the wrong number. They're protecting margin on the reward instead of optimizing for completion rate. A program that completes is one where customers came back enough times to count as retained. A program that never completes is just a card people throw away. ### 2. Can your customers see their progress? Paper stamp cards do one thing well: they show progress. The customer can see, at a glance, how close they are to the reward. Each stamp added is a small dopamine hit. Many digital loyalty systems lose this. Progress is buried inside an app the customer downloaded once and forgot. They have no idea where they stand because they have no reason to open the app between visits. The pass might as well not exist between transactions. Wallet passes solve this differently. The pass lives in the wallet, next to the debit card, with the count on its face. When a stamp is added, the pass updates within seconds, and the phone can show the change as a notification. The customer sees the progress without having to seek it out. If your loyalty mechanism requires the customer to actively check their balance to know how close they are, you've already lost most of them. The sunk-cost motivation that drives completion ("I'm five stamps in, I might as well finish") only works when the customer can see the count without effort. Loyalty programs that fail almost always share one trait: the customer cannot see their progress without going looking for it. ### 3. Speak to regulars and newcomers differently A first-time visitor and a weekly regular should not receive identical communications. But most loyalty programs send the same blast to every enrolled customer: same offer, same timing, same copy. Batch-and-blast messaging has two failure modes. It trains your best customers to wait for discounts ("they always email a coupon on Fridays") which erodes the full-price visits you used to get from them. And it sends the wrong message to your coldest leads: someone who came once three months ago doesn't need a "thanks for being a regular" email, they need a re-engagement nudge that acknowledges they've been gone. The minimum useful segmentation is three buckets: newcomers (1-2 visits), regulars (frequent and recent), and lapsed (was a regular, hasn't been in 4+ weeks). Each segment gets a different message and a different cadence. Newcomers get a welcome that explains the program and a nudge to come back. Regulars get appreciation and occasional surprise rewards that don't feel transactional. Lapsed customers get a specific re-engagement: "we noticed you haven't been in" with a small incentive to return, not a generic promotion. The platform decides whether this is easy or hard. If the dashboard doesn't surface visit-frequency segments natively, you'll end up not doing it. If it does, the segmentation becomes a Tuesday-morning task instead of a project. Fideliya does it for you: the Overview names everyone due back, Analytics on Pro sorts customers into New, Regulars, Due back and Lost, and a broadcast can go only to the customers seen, or not seen, in the last 30 days. ### 4. Ask for a name and an email, nothing more Every field on a signup form is a dropout point. Most loyalty programs ask for too much, too soon. Name, email, phone, birthday, preferences, marketing consent. By the time the customer is on field five, they've already mentally backed out. The businesses with the highest enrollment rates ask for the minimum at enrollment. The customer scans a QR code, gives a name and an email, taps Add to Wallet, and is enrolled. Two fields. No account. No password. The data accrues over time, through behavior. The platform knows when they visit, how often they come back and which rewards they redeem. After the third visit, you have a richer profile than any signup form would have given you, and the customer is already engaged. If you want more than that, a birthday or a favorite order, ask for it at the counter, in exchange for something specific, and keep it in Fideliya's customer notes, which only your team reads, then hand the birthday treat over in person. The trade is explicit and the customer opts in because the value is clear at the moment of the ask. Asking for everything upfront treats the customer like a database entry. Asking for nothing upfront and earning the data over time treats them like a relationship. ### 5. Measure it, then improve one thing Running a loyalty program without analytics is running it on faith. Most owners can answer "how many customers signed up?" but can't answer the questions that actually matter. What's the enrollment rate: of the customers who saw the QR code, what percentage actually added the pass? Do not go looking for an industry threshold to score yourself against. There isn't a credible one, and the vendors publishing figures are selling the product being measured. The number that means something is your own, this month against last month, and the placement of the QR code is the first thing to change when it falls. What's the completion rate: of the customers who enrolled, what percentage made it to the reward? The one piece of published evidence worth quoting here is narrow. Nunes and Dreze ran a field experiment at a single professional car wash, distributing 300 loyalty cards on two Saturdays in April 2004, and reported that "the redemption rate for those possessing a card requiring 10 purchases, yet endowed with two stamps, was 34% versus just 19% for those who possessed a card requiring a total of eight purchases." One site, one month, one trade. Read it as a reason to test giving customers a head start, not as a bar your own completion rate is supposed to clear. Our 2026 retention benchmarks piece covers what else is and isn't measurable here. What's the second-visit conversion rate? Of customers who enrolled on their first visit, how many came back at all? This is the single most important number in loyalty, and it is usually far worse than owners expect. In Fideliya's own production data, 186 of 255 cards (73%) had been scanned at least once, but only 59 (23%) had been scanned twice or more, measured in September 2026 on a sample where one restaurant is 84% of the holders. If enrolled customers routinely never come back, the program isn't fixing churn, it's just decorating it. What's the churn rate of regulars? Of customers who used to come weekly, how many haven't been in for four weeks? This is the population your re-engagement campaigns should target. Without these numbers, you can't tell if the program is working, let alone improve it. You'll keep doing whatever you started with, indefinitely, because there's no signal to do anything differently. The minimum viable analytics (enrollment rate, completion rate, churn rate, visit frequency before and after) are what turn a loyalty program from a hope into a tool. ### Design for your customer, and the program works All five mistakes share a root cause: designing the program for the business instead of the customer. The reward structure that protects margin instead of driving completion. The dashboard that's easy for the owner instead of visible to the customer. The blast message that's easy to send instead of relevant to receive. The signup form that's thorough instead of frictionless. The launch-it-and-forget-it mindset instead of measure-and-improve. Every design decision in a loyalty program should start from the customer's experience, not the owner's convenience. The customer doesn't care how you've structured your CRM or what tier of the platform you're on. They care whether they can see their progress on their lock screen, whether the reward feels achievable, and whether the messages they receive feel relevant to where they actually are in the relationship. Get those four things right and the program works. Get any of them wrong and the program fails quietly, one disengaged customer at a time. ## Loyalty program cost in 2026: start at €0 URL: https://www.fideliyapass.com/blog/loyalty-program-cost-small-business Language: en Updated: 2026-10-17 Your small business can run a digital loyalty program for €0 on the Fideliya free plan, with a real Apple Wallet and Google Wallet pass for up to 20 customers and no end date. When it grows, Fideliya Pro is €49.99 a month, or €39.99 billed yearly, for up to 2,500 customers: about two cents per customer per month at the cap. The other costs are the rewards you hand out and one scan per visit at the counter. Start a digital loyalty program at €0 and pay a flat monthly fee only once it grows. What a small business really pays, line by line, hidden fees included. You can start a digital loyalty program for nothing and pay a flat monthly fee only once it brings customers back. Beyond the software, it costs four more things: the card, the rewards, a few seconds of staff time per visit, and whatever the vendor charges outside its headline price. This page prices each one, with every competitor figure checked at the vendor's own pricing page on 2 October 2026. Free plans in this category are genuine rather than teasers, and the paid tier a growing business moves onto is a flat monthly fee in the tens of euros, not the hundreds. What varies is what the free plan withholds, which is the part worth reading carefully. ### What will I actually pay for? Five lines A loyalty program has five cost lines. Only one of them is the software. Cost line | What decides it | On Fideliya Software | Your customer count and how many people scan | €0 for 20 customers and the owner scanning. €49.99 a month, or €39.99 billed yearly, for 2,500 customers, four locations and five team seats. From €99.99 a month for unlimited customers and locations and ten seats. The card | Paper print runs, or a wallet pass | The Apple Wallet and Google Wallet pass is included on every plan, Free included. For comparison, 1,000 paper cards listed at €13, €25.99 and €40 (single-sided) at three online printers on 5 September 2026. Rewards | What the reward costs you, times how many customers reach it | Set by you. The reward is the one cost that only appears when the program works. Staff time | One scan per visit | The scanner runs in a phone browser. On Pro, each of five team members scans under their own login. Hardware, setup, per-card and per-message fees | The vendor's model | €0 on every plan. Broadcasts come with the plan: one a month on Free, three on Pro, ten on Enterprise, and extra packs can be bought. Fideliya Pro for a year is 12 × €49.99 = €599.88 billed monthly, or 12 × €39.99 = €479.88 billed yearly. At the 2,500-customer cap that is about two cents per customer per month. ### How much do loyalty programs cost, by type? Loyalty pricing falls into four tiers, and the gap between them is wider than most owners realize. Paper stamp cards remain the cheapest entry point on the surface. A thousand plain cards on decent stock listed at €13, €25.99 before tax and €40 at three ordinary online printers on the day this was written, the last of those for a single-sided run and about €50 printed both sides. So the honest range is roughly €13 to €50, not the higher figures this category likes to quote. The recurring cost is design time plus reprints. What no invoice shows is the loss: a paper card that goes missing leaves no record, so the share of your cards that never come back is precisely the number you cannot compute. The full paper vs digital comparison covers that in more depth. App-based loyalty platforms, the kind where customers download a mobile app, price by customer volume and sit above the wallet-native tier for comparable features. The real cost is not on the invoice. It is adoption: every app install puts a store, a download and an account between the customer and their first stamp, and each of those is a place to give up. You pay for seats that were never filled. Wallet-native platforms put the loyalty card into Apple Wallet and Google Wallet without an app. Several publish a free plan outright. Among the vendors whose own pricing pages we checked on 2 October 2026, paid entry starts at €19 a month, Fideliya Pro is €49.99, and Fideliya Enterprise starts at €99.99. Two of the others publish monthly plans in US dollars, 39 USD and 25 USD a month, quoted as they publish them and never converted at an undated rate. A third, LoyaltyPass, now sells a one-time build from 9,500 USD instead of a monthly plan. POS-locked systems, loyalty modules built into payment terminals, are usually priced per location on top of the terminal itself, and several do not publish that price at all. The cost that matters is not the monthly line. It is the lock-in: switch payment processors and the loyalty program goes with them, taking your customer history along. Useful if you are already deep in one ecosystem, expensive in optionality the day you want to leave. ### Is a free loyalty plan really free? Almost every loyalty platform advertises a free tier. Read the asterisks. The patterns repeat across vendors. Customer caps are the most common gate. Fideliya's free plan covers 20 customers. Whatever the number, work out how long your counter takes to reach it before you build anything on top, because hitting the cap mid-program is exactly when a free plan was designed to stop being free. Time-limited trials are the second pattern. Of the vendors we checked on 2 October 2026, the one monthly plan without a free tier, Loopy Loyalty, runs a 15-day trial, and what matters is where you land when it ends. If the platform reverts to a stripped version or stops entirely, you were evaluating, not building, and the cards your customers are holding stop working. If it settles onto a free plan that still runs a real program, the trial was a preview and the program carries on. Feature gates are the third. The free tier exists but excludes the things customers actually interact with: branded design, wallet passes, push notifications, analytics. You're paying nothing and getting nothing the customer can see. On Fideliya's free plan, the wallet pass your customers actually hold is included, and the plan has no end date. Twenty customers, a real branded pass, for as long as you want it. New businesses also get fourteen days of Pro at signup so you can see the whole program before you choose, and when those fourteen days finish the account settles onto its plan and keeps running with the pass design intact. Pro at €49.99/mo is where the full program lives: the cover image on the pass, three broadcasts a month instead of one, advanced analytics, referrals, gift cards and five team seats. The free plan is a working program in its own right, and it is also the entry door to Pro. The right question isn't "what's the free tier?" It's "what do I need to pay to get the program I actually want to run?" ### Which hidden costs should I watch for? The headline price is the first cost. These are the second, third, and fourth costs that don't appear in pricing pages. An Apple Developer Account is billed annually by Apple and is required separately on some developer-oriented platforms. Wallet-native platforms typically carry it for you. It is worth confirming before signing up, because when it is not bundled the bill arrives from Apple rather than from your loyalty vendor, and it is easy to miss in a comparison. Per-scan or per-transaction fees apply on some platforms: a few cents per stamp added. Any single scan sounds trivial, which is the point. The fee scales directly with how well the program works, so the more your regulars come back the more the invoice grows, and the successful month is the expensive one. Multiply the per-stamp rate by a busy month on your own counter before you sign. One-off setup and onboarding fees still appear on some enterprise-oriented platforms. For a small business this is friction at the worst possible moment, which is before you have any evidence the program works at all. A platform confident in its own product does not need to charge you for starting. SMS messaging is billed per message by the carrier, whoever resells it to you. If your "loyalty program" leans on text messages, that per-message cost can quietly become the dominant line on the bill, and it grows with your customer list. Push notifications through a wallet pass carry no per-message charge. SMS rarely works that way. Annual contracts with cancellation penalties are still common. If you sign a 12-month deal and the program isn't working, you owe the balance. Look for month-to-month plans even if the annual is cheaper headline-wise. Hardware requirements show up on POS-locked systems. The "loyalty" cost is really the cost of the terminal plus the merchant rate plus the loyalty module. Disentangling them is hard. ### What do you get at each price? Without naming every vendor, here's the rough shape of what each price point gets you in 2026: Free is a real tier in this category, not a teaser. Several wallet-native vendors publish one, and the differences between them are the whole story: one caps enrolled customers, another leaves the count open but makes the wallet pass itself a paid feature, a third gives you the pass and caps the list. Fideliya's free plan issues a real branded wallet pass to 20 customers with no end date. From roughly €19 a month upward is where the full-featured wallet-native plans sit: Apple Wallet and Google Wallet passes, points, referrals, push notifications, custom branding, real analytics. Fideliya Pro is €49.99, or €39.99 billed yearly. This is the band most small businesses actually land in once the free plan runs out of room. Around €100 a month buys bigger feature sets: multi-location support, deeper integrations, higher limits, and in some products prepaid cards or memberships. Fideliya Enterprise sits here from €99.99, or €79.99 billed yearly, with unlimited customers, unlimited locations and ten team seats. Fideliya Pro already covers four locations, so on Fideliya the step to Enterprise comes with a customer list past 2,500, a fifth location, a sixth person on the team or a second business. Above that is genuine enterprise territory: heavy custom integrations, formal security certification, dedicated account management. Much of it is not published at all, which is itself informative. For chains and franchises, not for a single cafe. A number of platforms in this category publish no price at all and route you to a sales call instead. That is a pricing model, not an oversight, and it reliably costs more than the published alternatives. For a small business with a few hundred customers, a quote-only vendor should not be on the shortlist. ### Doing nothing costs you the most The most expensive option in loyalty isn't any of the platforms. It's running a leaky paper program for another year and never measuring it. Run the arithmetic on your own numbers, because nobody else's will fit. Take your monthly revenue, decide what a plausible lift in repeat visits would be worth over a year, and set it against a platform fee you can read in advance: Fideliya Pro is €49.99 a month, so €599.88 a year, and the free plan is €0 while you are finding out. We are deliberately not supplying the revenue figure or the lift, because a worked example built on invented inputs is an argument dressed as arithmetic. Whether any lift is reachable in your shop is the thing worth testing. See our coffee shop loyalty page for the full vertical breakdown. The platform fee is noise against the retention lift. The number that actually matters is whether customers come back twice instead of once. Start on a free plan and find out before you spend anything. ### How do I compare loyalty platforms on cost? When comparing platforms, the questions that determine the real cost are: Is the pricing flat per month, or usage-based? Flat is predictable. Usage-based gets expensive precisely when your program is succeeding. Are there location gates? Some platforms charge separately for each additional location. A flat-rate platform that covers multiple locations is often cheaper than a "cheap" platform with per-location pricing. Are the features you need behind upgrade gates? Push notifications, referrals, analytics, branding: confirm each is in the tier you're planning to pay for. What's the contract length? Month-to-month is friction-free if it doesn't work. Annual contracts are a commitment without proof. Red flags: opaque pricing where you need to "talk to sales" before seeing a number, per-scan fees that scale with your success, required hardware purchases, mandatory setup fees, automatic upgrades with no warning when caps are hit. The honest budget for a small business loyalty program in 2026 is nothing to start, a flat fee in the tens of euros once it is working, and the time to design the reward structure properly. Everything above that is either a teaser, a trap, or enterprise pricing that doesn't apply to you. The platform fee is the smallest line in your loyalty program. The actual cost is the customer relationships you are either building or losing every day. Q: How much does a loyalty program cost for a small business? A: On Fideliya, €0 for up to 20 customers on the free plan, and €49.99 a month, or €39.99 billed yearly, for up to 2,500 customers on Pro. Enterprise starts at €99.99 a month for unlimited customers. Hardware, setup and per-card fees are €0 on every plan, so the other cost is the rewards themselves. Q: Are there per-card or transaction fees on a loyalty program? A: With Fideliya, no. You pay one predictable monthly price, not a fee per card issued or per reward redeemed. Per-card and per-transaction fees are where some loyalty tools quietly get expensive as you grow, so flat pricing is worth checking for. Q: What does loyalty program software cost? A: You can start for nothing: several platforms in this category publish a free plan, and the paid tiers a small business would actually use start around €19 a month. Watch for setup fees, hardware costs, and per-card charges that aren't in the headline price. Fideliya publishes its plans openly, with no setup fee and no charge per card. Q: Is there a free loyalty program for a small business? A: Yes. Fideliya's free plan issues a real Apple Wallet and Google Wallet pass to up to 20 customers, with the browser scanner and no end date. New businesses also get 14 days of Pro features at signup; the free plan's customer cap applies during those days. Q: Why do so many loyalty companies hide their pricing? A: Many use a contact-us or custom-quote model, so price depends on a sales call. It makes comparison hard and usually means higher cost. Transparent flat pricing you can read upfront, before talking to anyone, is the simpler and usually cheaper route, and it is how Fideliya prices. Q: What do I need besides the software to run a loyalty program? A: With Fideliya, a phone and a printed QR code. Customers scan the code to add the pass to Apple Wallet or Google Wallet, and you scan their pass at the counter in a phone browser. Q: How much does a loyalty program platform cost? A: Platforms that publish prices start at €0 on a free plan, and among those checked on 2 October 2026 the first paid plans are 19 euros, 25 USD, 39 USD and 49.99 euros a month. Fideliya is free for 20 customers and €49.99 a month on Pro for 2,500. Some platforms publish no price and quote after a sales call, and one, LoyaltyPass, now sells a one-time build from 9,500 USD. Q: What does a loyalty program cost per customer? A: On Fideliya Pro, about two cents per customer per month at the 2,500-customer cap: €49.99 divided by 2,500. Billed yearly it is €39.99, about 1.6 cents. On the free plan it is €0 for the first 20. Q: What loyalty software supports Apple Wallet and Google Wallet passes? A: Fideliya issues Apple Wallet and Google Wallet passes on every plan, including the free one. Among the platforms checked on 2 October 2026, BonusQR includes wallet passes on its free plan, Loopy Loyalty on every plan from 25 USD a month, and FaveCard from its 39 USD Pro plan. ## More Regulars: Restaurant Loyalty Program URL: https://www.fideliyapass.com/blog/how-to-create-loyalty-program-restaurant Language: en Updated: 2026-10-17 Bring diners back without coupons, apps or commissions: a restaurant loyalty program with early rewards, a wallet pass, and three numbers to watch. A restaurant loyalty program brings back your most profitable cover, the regular, without a coupon or a commission. The economics of a restaurant table are punishing: a cover booked through a delivery app or a reservation platform arrives with a commission already deducted, at a rate the platform sets and you do not. The diner who walks in, asks for the same table, and orders a bottle of the house red carries none of that cost, and yet most independent restaurants have no system for recognizing that person, let alone keeping them. Add the staff turnover that keeps resetting who remembers whom, and the regular is effectively invisible. This is a working guide for owner-operators who want to fix that. By the end you'll know what to reward, what format to use, how to get the pass into your diners' phones, and what to watch in the first ninety days. ### What should my restaurant reward? The buy-ten-get-one-free model doesn't translate to restaurants. Nobody comes ten times in a row to earn a free main course. The cycle is too long and the reward is too far away. Front-load the program instead. A complimentary glass of wine at visit three. A free appetizer or dessert at visit six. Priority reservation access at visit ten. The other anti-pattern is the percentage-off coupon. Coupons train diners to wait for the discount; they erode the price you spent years setting. A small in-kind reward, something whose cost to you is a fraction of what it reads as to the diner, does the opposite. It reinforces the experience without rewriting the menu. Weekdays and weekends are different programs Your Tuesday lunch crowd and your Saturday dinner crowd are two different segments. Double the credit on slow nights. The diner who comes Wednesday gets to a reward faster than the one who only books Saturdays. That's exactly the behavior you want to subsidize, and a message scheduled for Monday morning, up to 30 days ahead, tells your regulars before the week starts. ### Paper, app or wallet pass: which brings diners back? Three options exist in practice: paper, a branded app, or a wallet pass. Paper rarely shows up in restaurants at all: diners don't expect a stamp card next to the bill, and the few that do exist get left in coat pockets and forgotten. Apps work for chains with thirty locations and a marketing team. For a single restaurant, almost nobody installs them. The wallet pass sits in Apple Wallet and Google Wallet next to the diner's plane ticket and concert pass. There's nothing to install, nothing to remember, and the pass updates the moment a visit is logged. Staff scan the code or type it, add the visit in one tap, and Undo takes back a mistake in the seconds after it. For an independent restaurant in 2026, it is the only format that respects the diner's time. ### A pass that looks like your restaurant The pass is a piece of brand collateral. Diners will glance at it dozens of times: at the till, on the way home, when a friend asks where they ate last week. Use your real brand palette, not a generic loyalty template. A photograph of the dining room reads better than a stock food shot. Put the diner's name on the front. Fideliya generates these passes automatically: you upload your logo, pick your colors, set the reward, and the pass is ready in minutes; a pass you design on the Fideliya homepage carries straight into your account. The progress indicator (visits toward the next reward) should sit somewhere prominent. That number is the thing the diner wants to see, and the thing that quietly pulls them back. ### Offer it with the bill, when diners are happy The bill is the moment. The diner has just had a good meal, they're relaxed, and the card machine is already in their hand. A small QR code on the check presenter, printed clearly, with one line ("Our card, lives in your phone, no app") converts at rates paper never approached. Table tents work as a backup, especially during the meal when diners are looking for something to do between courses. The most underused surface, though, is the staff handover. Train servers to say one sentence when they return the card machine: "If you want, scan the code. It goes straight to your wallet." That's it. Don't pitch the rewards. The pass sells itself the moment it's added. Two fields, and nothing behind them Enrolment asks for a name and an email, and leaves the phone optional. There is no account, no password and no app. That is the point: two fields get filled standing beside a table, where an account with a password never does. ### What should I measure in the first 90 days? Enrollment rate is the first number: what share of diners in the room leave with a pass. There is no credible published benchmark for it, and you do not need one, because the number is almost entirely a measure of whether the prompt is being made at the bill. Compare servers and shifts against each other rather than against an industry figure. A section that enrols at half the rate of the next section has a script problem, not a product problem. Monthly return rate is the second: what share of pass holders come back within thirty days. Fine dining will run lower than a casual room because the visit cycle is longer, which is exactly why a target borrowed from another restaurant tells you nothing. Watch your own trend. A number that is rising is working, whatever it started at. The third is Due back: diners who haven't been in for over 30 days, counted and named on Fideliya’s Overview, and each diner's page shows where they stand and their next step. This is the number you never had with paper. The regular is the most profitable cover in the building. The program just needs to make sure the next visit happens in your room, not the one down the street. Build the ladder, ship the pass, watch the cycle close. For the broader picture on what actually keeps diners coming back, see our restaurant retention guide and vertical-specific playbook . ## More Regulars: Restaurant Customer Retention URL: https://www.fideliyapass.com/blog/customer-retention-guide-restaurants Language: en Updated: 2026-10-17 A restaurant keeps more regulars once it can see who stopped coming: the bill records what was ordered and nothing about who ordered it, so a lost diner leaves no gap anyone can see. Move that record to your side of the counter with a wallet pass, then reward the second visit rather than the tenth, because the second is the one that has to be earned. Turn first-time diners into regulars: win the second visit, reward visits over spend, and see who has drifted, so your room fills with faces you know. Your restaurant fills with regulars when you can see the diners who came once and bring them back for a second visit. A wallet pass puts their name on your side of the counter. Without one, the first-time diner who never comes back is the hardest thing in a restaurant to see. They come once, the meal lands, the bill clears, and they vanish, leaving behind a cover count and nothing else. No figure circulating for how many of them there are will survive contact with your own room, because nobody has measured your room. The shape is what carries: the people who tried you once and never returned leave no record, so they are missing from every report you read. This guide is about retention as a system, not a punch card, a discount cycle or a one-off email blast: the second visit, the window it lives in, and what makes it repeatable. ### Why don't first-time diners come back? The honest answer is usually not the food. If the meal was bad, you'd hear about it: reviews, comments to the server, the empty plate that wasn't. The silent ones leave because nothing about the experience hooked them into a second visit. They weren't recognized on the way out. There was no follow-up. There was no specific reason to come back this Thursday rather than any Thursday over the next year. The visit was pleasant, complete, and forgettable, and the next time they're thinking about dinner they default to whatever's already on their list. The three silent churn causes Three patterns show up over and over. No recognition: nothing in the experience marks the customer as a real person whose return matters. No follow-up: the relationship ends when the receipt prints. No reason to return on a specific date: they liked it, but liking it doesn't compete with the dozen other places they also like. None of these is a marketing problem in the traditional sense. They're operational gaps. The host doesn't know the table is a first-timer. The server doesn't have a graceful way to invite them back without sounding like an upsell. The kitchen has no idea who the room is feeding. Loyalty is the layer that connects those dots. ### Win the second visit while the meal is still fresh The second visit is a decision that decays. It does not get refused on a date; it stops being available as the meal fades and the next dinner gets chosen from whatever is already top of mind. Nobody has decided not to come back. They have simply stopped thinking about you, which is a slower and quieter thing than a decision, and much harder to notice. While the meal is still recent, almost any deliberate touch outperforms doing nothing. A thank-you message that isn't a discount. A small reward sitting on a pass in their wallet, waiting. A heads-up about a seasonal menu change, written today and scheduled for the week it lands, up to 30 days ahead. The win isn't the message itself. It's that you're still in their thinking when the next dinner decision happens. The same logic explains why so many restaurant loyalty programs misfire. They live too late in the curve. A free entrée after ten visits is a thank-you to someone who was already loyal. By visit ten the question of retention is settled. The visits worth designing for are two, three, and four, the ones that still hang in the balance. ### Your name on their phone after the plates are cleared A wallet pass, the kind that lives natively in Apple Wallet and Google Wallet, does something a punch card and a branded app both fail at. It gets installed. Not because diners prefer it to an app, but because there is nothing to install: the QR scan is the whole of it. No download, no account creation, no password. In Fideliya's own data (255 cards, September 2026, one restaurant is 84% of the sample) those cards split almost evenly between the two wallets, 131 Apple to 124 Google, so a program built for only one of them reaches about half a room. Fideliya generates these passes automatically: you upload your logo, pick your colors, set the reward, and the pass is ready in minutes. Once it's in a diner's wallet, you've moved from hoping they remember you to having a channel that surfaces at the right moment. The pass isn't a loyalty card. It's the first time you've owned the relationship with the people who eat your food. ### How do I build a retention program that fills tables? A working retention program for a restaurant has a small number of moving parts, and the full setup mechanics live in our restaurant loyalty playbook . Front-load the reward: something earned at visit two or three, not visit ten. Reward frequency, not spend, so the regular who comes for a Tuesday bowl of pasta isn't penalized relative to the once-a-quarter anniversary table. Make the reward something the kitchen actually wants to give. A complimentary starter you're proud of, a glass of the wine you just brought in, a tasting of the dessert that's becoming a signature. Discounts train discount-seekers; food trains diners. Distribute without friction. The QR goes on the check presenter, the host stand, and the back of the menu. The line that works at the table is short: "We have a card that lives on your phone, no app, just your name and email." Anything longer dies in the moment between the espresso and the coat. ### Which three numbers tell me it is working? Three numbers tell you whether the program is working, and none of them is the number of passes issued. None of them has an outside benchmark worth borrowing either, though the wider conversation about how retention gets discussed is collected in our 2026 retention statistics roundup . Return rate inside thirty days: the share of new pass holders who come back within their first month. Do not import a target for this from another restaurant. Measure your first cohort, then judge every cohort after it against that one. If the number falls while the room is unchanged, the reward has stopped pulling; if it falls in the same quarter the menu changed, look at the menu first. Visits per active diner per quarter. How often the engaged cohort actually shows up. If this drifts down, something has changed (the room, the menu, the service speed at peak) and it's worth tracing before the at-risk number catches up. Diners due back. People who used to come and haven't been in for over 30 days, named under Due back on Fideliya’s Overview. This list is the most actionable thing the pass will give you, and each diner's page shows where they stand and their next step. What you should not measure: passes issued, push opens, social mentions. Those are upstream of revenue at best and pure vanity at worst. The three numbers above are the ones that actually move with retention. Retention isn't a campaign. It's a system. Build for the second visit. Reward frequency over spend. Watch the three numbers that matter. The regulars compound from there. ### Paper or wallet pass: which shows you who is missing? The comparison that matters is not features. It is what each one can tell you the morning after service. | Paper card | Wallet pass Where the record lives | With the diner | With the restaurant A diner who stops coming | Invisible | A name on a list Left at home | Visit does not count | Phone is already out to pay Cost of a lost card | Progress starts again | Nothing to lose Reaching a lapsed regular | No channel | A notification on the card What the staff do | Find the card, find the stamp | Scan a code None of that makes the pass a strategy. It makes the strategy measurable, which is the part paper cannot do at any price. ### Sources The enrolment figures on this page are Fideliya production data, measured on 4 September 2026 across 255 cards, and one restaurant is 213 of those 255 holders, so the sample is 84% one room and is described that way wherever it is used. Plan prices, customer caps and the signup trial are the published plans on the pricing page . This page carries no industry retention percentage and no payback period, because neither could be traced to a body that measured it. Fideliya is wallet-native loyalty program software for small businesses. A diner adds a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What it does in a dining room is described on loyalty for restaurants , and the plans are on the pricing page . Q: Why don’t first-time diners come back? A: Usually nothing went wrong: they ate, they left, and nothing brought you back to mind. A first visit that ends at the card machine has no follow-up attached to it. A Fideliya wallet pass attaches one, because the card stays on the phone with your restaurant’s name on it after the plates are cleared. Q: How many stamps should a restaurant loyalty card need? A: Few enough that a regular feels close: divide the goal by how often a regular actually eats with you and read the wait in weeks. A diner who comes fortnightly reaches an eight-visit goal in four months, which is a long time to hold interest. Fideliya lets you set the goal per card, so front-load instead: something small at visit two, the real reward later. Q: Should my restaurant reward spend or visits? A: Visits, so your Tuesday-lunch regulars feel it most. Spend-based rewards flatter the occasional large table that was never coming back regularly, and undercount the Tuesday-lunch regular who is the actual business. Fideliya runs either, and one stamp per visit regardless of ticket sends the signal you want repeated. Q: Do diners need to download an app to join? A: No, which is why they join at the table. Fideliya issues the card into Apple Wallet or Google Wallet, so there is no app to install, no account and no password. The diner scans a QR code at the table or the till, gives a name and an email, and the card is in the wallet they already carry. Q: What does a restaurant loyalty program cost to start? A: Nothing. Fideliya's free plan issues a real wallet pass for up to 20 customers on one location, with the scanner included and no credit card needed, and new accounts get 14 days of Pro features on signup. Pro is €49.99 a month and covers 2,500 customers. Q: How do I know my restaurant loyalty program is working? A: Read three numbers together, all reported by Fideliya: how many diners enrolled, how many were scanned more than once, and how many are within one visit of a reward. The first alone flatters a program, because cards handed out are not cards used. The second is the one that moves with retention. Q: How do I win back diners who have drifted? A: Start with their names. Fideliya gives you a list of people who have not been in, which no paper card can produce, and your message to them can go out now or be scheduled up to 30 days ahead. Q: Does a loyalty program mean discounting? A: No, and the best ones protect your prices. A discount lowers the price of a meal the diner was already buying. A reward recognises a habit and costs you one item at a margin you chose in advance. Fideliya is built for the second shape, not the first. ## More Regulars: Your Bakery Loyalty Program URL: https://www.fideliyapass.com/blog/how-to-create-loyalty-program-bakery Language: en Updated: 2026-10-17 Turn daily bread buyers into regulars with a bakery loyalty program built for the morning rush: what to reward, the pass, and the first ninety days. A bakery loyalty program turns your daily bread buyers into regulars who come back on purpose, and a wallet pass runs it without slowing the queue. The morning at a bakery runs in short bursts: a customer points at a loaf, a pastry, asks for it sliced or not, taps to pay, and is back on the pavement before the next person has finished pointing. There is no minute for a stamp card to come out of a wallet, get marked, and go back. The cycle that loyalty programs were built around, slow transaction, paper card, ink stamp, simply does not exist in the morning rush. This is a working guide for bakery owners who want to build a program that fits the actual rhythm of the counter. By the end you will know what to reward, why daily traffic is your unfair advantage, and what the first ninety days should produce. ### Why is a bakery the easiest place to win regulars? A bakery has the highest visit frequency of anywhere a person buys food. Bread is bought on the way to work, not planned. That means a ten-visit ladder is cleared in a stretch of ordinary weeks rather than a stretch of ordinary months, which is not true of a clothing boutique and is barely true of a restaurant. The reward feels close and the milestone keeps being passed. Ten is also the most common goal on live Fideliya cards, 8 of the 15 stamp cards in the September 2026 snapshot, so a bakery choosing ten is choosing what most owners already chose. High frequency also means small rewards compound. A free coffee on visit seven is not a giveaway. It is a thank-you that lands while the customer is still in the habit of coming. The program reinforces an existing behavior, which is the only kind of loyalty program that works at all. ### What should my bakery reward? Tie rewards to the daily ritual, not to a special-occasion ladder. A free coffee with bread on visit five. A weekend pastry on visit eight. The baker's choice (a small item the team picks that day) on visit ten. Each of these is something the customer would have bought anyway. The point is the recognition, not the discount. Stay away from rewards that require explanation. If the staff has to describe what the customer just won, the program is too clever. The right reward is one the customer reads off the screen, accepts with a nod, and walks out with. Reward frequency, not spend The customer who comes every morning for a single small loaf is more valuable than the one who comes in once a month for a celebration cake. Spend-based programs penalize the daily buyer. A frequency-based program (one count per visit, regardless of basket size) sends the right signal: come back tomorrow, that is the thing. ### Why do paper cards fail at a bakery counter? Flour gets into everything. The counter, the apron, the till, the customer's sleeve. A paper card handed across a flour-dusted counter is a card that is illegible by visit four. The ink smudges. The corners curl. The customer puts it in a back pocket and washes it on Saturday. Beyond hygiene, there is the time problem. The morning rush is measured in seconds per customer, and pulling a card, finding the right stamp, inking it and handing it back takes longer than the whole rest of the transaction. Time it once on your own counter and multiply by a morning. Nobody runs a bakery that way. ### A wallet pass that keeps the queue moving A wallet pass solves both problems. The customer never carries anything. The phone is already in their hand or pocket because they used it to pay. A QR scan at the till logs the visit in two seconds and the count updates on their screen before they have stepped away. Staff scan the code or type it, add the stamp in one tap, and Undo takes back a scan made by mistake in the seconds after it. Position the QR sticker on the side of the bread display case at eye level, not on the till. That way the customer sees it while waiting in line and is ready when they reach the front. The single biggest determinant of enrollment rate is whether the customer notices the QR before they reach the counter. The bakery program does not need to be visible. It needs to be invisible: a count that updates without slowing the queue, a reward that arrives without ceremony. ### One sentence that gets customers to join One sentence at the counter does the work. "We have a card, lives in your phone, scan that QR." If the customer scans, the pass is added in under ten seconds. If they do not, no harm done: the next person is already there. Do not over-explain. Do not pitch the rewards. The first reward will arrive soon enough on its own. Train every staff member to use the same line. Variation creates friction. The customer who hears "we have a sort of digital card thing, you can download it if you want" will not download it. The customer who hears "we have a card, lives in your phone" usually does. And if you designed your pass on the Fideliya homepage, it carries straight into your account, ready for the first morning. ### What should I measure in the first ninety days? Three numbers tell you whether the program is working. Enrollment rate: what share of paying customers leave with the pass added. There is no published bakery benchmark to hold this against, and none is needed, because the number moves almost entirely with two things you control: where the QR sits and whether the line is said. Change one, watch the number, keep the version that wins. Visits per week per pass holder. Compare it against your own till rather than a target. You already know roughly how often your regulars come, because you recognise them on sight. If pass holders come less often than the regulars you can name, the ladder is calibrated for the wrong customer and the daily buyer is under-rewarded. Customers who have gone quiet. Every pass holder’s record shows their last visit, so a daily regular missing for ten days is there to see, and Fideliya’s Overview names everyone past 30 days under Due back. This is the list the paper card never gave you, and each customer's page shows where they stand and their next step. The morning rush is your unfair advantage. The program just needs to stay out of its way and keep score in the background. Build the ladder, ship the pass, and let daily habit do the rest. For a vertical-specific breakdown, see our bakery loyalty page . ## Get Members Showing Up: Gym Loyalty Program URL: https://www.fideliyapass.com/blog/how-to-create-loyalty-program-gym Language: en Updated: 2026-10-17 Get gym members showing up, not just paying: a gym loyalty program with a visit count members can see, an early first reward, and real retention. A gym loyalty program gets your members showing up, not just paying, and showing up is what turns a three-month trial into a three-year membership. The gym business has a strange relationship with its own customers: a member who never shows up pays the same monthly fee as the one who is in there most days. On a spreadsheet, the ghost member is more profitable: no wear on equipment, no shower water, no towel laundry. On every other measure that matters, the ghost member is a churn risk waiting for January to cancel. A loyalty program at a gym is not about getting people to pay more. They are already paying. It is about getting them to show up. This is a guide to building that program, and a pass you design on the Fideliya homepage carries straight into your account. ### Reward attendance, and members keep coming Most gym promotions reward joining. Sign up in January, get the first month free. That moves new bodies through the door, and most of them are gone by April. The retention problem is not at acquisition. It is at week four, when the new member stops feeling new and starts feeling tired. A loyalty program that rewards attendance changes the unit of value. Every check-in counts. The program does not ask why the member came, for a class, a quick treadmill or the sauna. It registers that they did. The signal to the member is simple: this place notices when you show up. ### A visit count members see in their pocket The Fideliya pass counts visits on the pass itself. Every scan at the desk adds one, the pass updates in Apple Wallet or Google Wallet, and the member sees the count and the next reward each time they open it. Progress is never a balance hidden in someone else's system. It is in the member's pocket at the door. A single far goal is the weak version of this. Twenty visits, fifty visits: a long ladder the dedicated member would have climbed anyway, and the tired one never starts. What moves behavior is a step close enough to see from where the member is standing. Put the first step close A points pass names a reward at each of four steps, a quarter of the goal apart. With a goal of 20, the first reward lands at 5, then 10, 15 and 20. At one point a visit, a member who comes twice a week reaches the first step inside the first month, which is exactly where the habit is won or lost. A visits pass carries one goal; keep it short enough to reach in the first weeks, ten visits rather than fifty. ### How do I keep January joiners past February? Every operator knows the shape of the year without needing a figure for it. Signups pile into the first weeks of January, attendance from that cohort thins through the spring, and the cancellations arrive some months after the attendance did. What nobody can tell you is the size of the drop at your gym, because the only roster it describes is yours. The Q1 cohort is the most important and most fragile group on it. A loyalty program designed for this cohort front-loads the rewards. Issue the pass at signup, while the phone is already out, and set the first step where a member coming twice a week reaches it in the first month: a branded water bottle, a protein shake, a guest pass. Then watch the Overview. It names the members due back, those with no visit in over 30 days, and Send them a message opens a broadcast to them, sent now or scheduled up to 30 days ahead, before the February motivation crash becomes a cancellation. ### Which rewards actually motivate gym members? Free personal training sessions are the highest-value reward you can offer at almost no marginal cost. A trainer who would have been idle for that hour is now working with a member who could become a long-term PT client. Branded gear, a shaker bottle, a towel, a gym bag, is the second-best reward, because it is also marketing. The member who carries the gym's branded shaker to the office is doing free advertising. Guest passes deserve special attention. A member who brings a friend is doing the gym a referral favor, and the friend is a warm lead in a way no Facebook ad can match. Put a guest pass on one of the steps. On Pro, the referral program goes further: when a friend joins through a member and comes in for a first visit, both of them receive a bonus on their pass, so the bringer and the brought are rewarded together. The gym does not need to convince its members to come. It needs to make showing up feel noticed. ### A check-in that adds no time at the desk Members already check in at the front desk. The wallet pass sits beside the access card, and one QR scan at the desk adds the visit, updates the pass and shows the reward once it is reached. The member downloads nothing and creates no login. Staff scan the code or type it, add the visit in one tap, and Undo takes back a scan made by mistake in the seconds after it. The friction here is fatal. A loyalty program that adds even five seconds to check-in will be ignored within a week. The member coming in at seven in the morning before work has zero patience for a separate step. The pass has to live where the access card lives: in the wallet, ready to scan. ### What should I measure in the first ninety days? Three numbers matter. Enrollment rate among active members: what share of the members who came in this month are on the program. It measures whether the front desk is pitching it and nothing else, so compare shifts against each other rather than against an outside figure. Returning. Fideliya's Analytics page counts the customers with two or more visits in the period and sets it against the period before. This is the number that tells you whether the ladder is working. If it stays flat while enrollment is high, the first step is too far away or the rewards are not worth the trip. Each member's page shows where they stand and their next step. Ninety-day attendance retention. What share of pass holders are still showing up at the same rate ninety days after enrollment. This is the number that proves the program is doing its real job, and the only honest comparison is your own roster before the program existed. Measure one quarter without it and one with it. The difference is yours, rather than a claim about somebody else's gym. The gym business is solved at the front door, one check-in at a time. Reward the showing up. Put the first step close. Build the ninety-day cohort that will still be here in year two. For a vertical-specific breakdown, see our gym loyalty page , the mechanics in our Apple & Google Wallet guide , and current plans on the pricing page . ## Win Regulars: Your Boutique Loyalty Program URL: https://www.fideliyapass.com/blog/how-to-create-loyalty-program-boutique Language: en Updated: 2026-10-17 A boutique loyalty program brings clients back by rewarding recognition, not discounts; a percentage-off code signals the prices were inflated. Build three tiers against the rhythm of the relationship: a handwritten note at visits two or three, store credit or first access to the next collection at visit five, a personal styling preview at visit ten. Each has near-zero marginal cost and reads as membership. A boutique loyalty program that brings clients back for recognition, not discounts: early access, store credit and a pass that reads as membership. A boutique loyalty program brings your clients back for the thing they came for in the first place: being recognised. A boutique customer is not looking for a deal; if they were, they would be shopping online or at a fast-fashion chain. They walk into a boutique because they want a curated selection, a knowledgeable salesperson, and the small social pleasure of being recognized when they come back. Recognition is the actual currency in independent retail, and most loyalty programs spend it on the wrong things. This is a guide for boutique owners who want a program that fits the room. By the end you will know what to reward, why discount cards damage the brand, and how to design a pass that reads as membership rather than scheme. ### Why boutique clients come back for recognition, not discounts A percentage-off code at a boutique signals that the prices were inflated. A loyalty card with a free tenth shirt signals that the boutique runs the same playbook as a chain coffee shop. Neither matches the experience the customer is paying for. What the boutique customer wants is recognition that they belong, that they are not a stranger walking in off the street. The program has to deliver that recognition in ways that feel earned and exclusive. Early access. Personal service. A reserved item before public release. These are the currencies that match the room. ### What should my boutique reward? Build the program around three reward tiers that map to the natural rhythm of a boutique relationship. Visit two or three: a handwritten thank-you with a curated product recommendation. Visit five: a store credit sized to a fraction of a typical basket, or first access to the next collection drop a week before the public sees it. Visit ten: a personal styling preview with the owner or buyer, in store or by appointment. Each of these rewards has near-zero marginal cost and very high perceived value. Early access costs nothing but a week of patience on the public launch. A handwritten note costs a stamp. A styling preview is what the customer would have asked for anyway if they felt comfortable doing so. Visit-based or spend-based Use a hybrid. Visit-based for the first reward, which is recognition that they came back. Spend-based for the higher tiers, because a customer who has spent many times over what another has spent is structurally different, and the program should reflect that. A pure spend program penalizes the regular small purchaser. A pure visit program over-rewards the browser. A hybrid does both jobs. ### Why does a paper card feel wrong in a boutique? A paper stamp card in a boutique reads as a category error. The customer expects the bag to feel substantial, the tissue paper to be folded, the receipt to be printed on heavy stock. A flimsy card with rubber-stamped ink is the wrong material against everything else they just touched. Beyond the aesthetic mismatch, paper cards force the customer to declare themselves at every visit. They have to remember to bring the card, dig it out at the till, hand it over. The customer who forgot the card at home that day is the customer who feels mildly embarrassed at the counter. The customer who feels embarrassed does not come back as often. ### A pass that feels like membership A wallet pass solves both problems. The customer never has to remember it because it lives in their phone next to their other cards. The visual design can be matched to the boutique brand: your logo, your color palette and, on Pro, a photograph in your style. The pass becomes a small extension of the storefront that the customer carries with them. The right visual register for a boutique pass is editorial. Generous whitespace. A single confident brand mark. A subtle texture or color pulled from the interior. The visit count or reward indicator should be present but not dominant. The pass should read first as a piece of brand collateral and second as a transactional record. A pass you design on the Fideliya homepage carries straight into your account. The boutique pass is a tiny membership card. It announces, every time the customer opens their wallet, that they belong somewhere specific. ### How do I invite clients to join at checkout? Enroll at checkout, after the sale, when the customer is in a good mood and holding the bag. The line is simple: "We have a small thing for clients who come back: early access to new arrivals, a few other perks. Adds to your phone in ten seconds. Want me to set it up?" Frame the program as a privilege of returning, not a reward for spending. The distinction is small in words and large in tone. A privilege says: you are now part of something. A reward says: we want your transactions. ### What should I measure in the first ninety days? Three numbers tell you whether the program is working. Enrollment rate at checkout: what share of paying customers leave with a pass. No boutique benchmark is worth borrowing here, because the number measures one thing, whether the line is being said, and your own week-on-week trend measures that better than anybody else's average. Return rate within the natural shopping cycle. What share of pass holders come back before the season turns over. Measure your first cohort, then hold the next one to it. A cohort that returns less often than the one before it is telling you the early-access reward has stopped arriving in time. Average ticket size for pass holders against non-holders. This comparison is internal, so it needs no outside figure at all: if pass holders are not spending more per visit than the rest of the room, the program is recruiting browsers rather than repeat buyers, and the enrollment line at checkout should be refined. Independent retail wins on recognition. The pass is the infrastructure that makes recognition consistent. Build the rewards that match the room, ship the pass that fits the brand, and let returning customers feel like the privileged group they are. For a vertical-specific breakdown, see our boutique loyalty page . ## More Regulars: Gaming Center Loyalty Program URL: https://www.fideliyapass.com/blog/how-to-create-loyalty-program-gaming-center Language: en Updated: 2026-10-17 Turn casual players into weekly regulars with a gaming center loyalty program: ranks, free hours, group rewards, and fuller weekday dead hours. A gaming center loyalty program turns casual visitors into weekly regulars and fills the dead hours, as long as it speaks your players' language. The customer base at a gaming center is, almost without exception, phone-native: they have never carried a paper card for anything. The idea of pulling out a stamp card at the counter (physically passing it across, watching a stamp get pressed onto it) is foreign to them in a way it is not foreign to a forty-year-old coffee drinker. Build the loyalty program around that fact. This is a guide for gaming center operators who want a program that fits the audience and the room. By the end you will know what to reward, what language to use, and how to design something that travels in the WhatsApp group chats where your customers actually plan their evenings. ### Speak your players' language: levels, not loyalty "Visit five and get a free coffee" is loyalty language. It belongs in a café. The gaming audience reads it as patronizing. They live inside progression systems all day: XP bars, rank ladders, season passes. Speak that language. Frame the program as levels and ranks. Each rank earns something: discounted off-peak hours, priority booking for tournaments, branded merch. The mechanic is the same as a stamp card, but the framing matches the audience. The pass display should look like a player card, not a punch card. Design it on the Fideliya homepage and it carries straight into your account. ### What do gamers actually want as rewards? Free hours are the headline reward. Off-peak first: a free hour on Tuesday afternoon, when the center is empty anyway. That gets customers in during dead hours, lifts utilization, and costs almost nothing. Higher ranks earn free hours at peak times, which is more expensive but justified by the lifetime value of a Gold-tier regular. Tournament priority access matters more than people outside the space realize. The center that lets Gold members register for a Friday tournament an hour before public registration opens has just given those members a reason to show up. Branded merch (a snapback, a hoodie, a controller skin) is the second-tier reward, and it walks out of the building doing free marketing in the customer's school or workplace. Group rewards trigger group visits The single most powerful reward in this vertical is the group reward. A free hour for the host when three friends visit together. A free pizza for the table when four members of the same friend group are all present at the same time. Gaming is social. Reward the social pattern directly and the WhatsApp group chat does the rest. ### How do I fill dead weekday hours? Every gaming center has the same operational shape. Friday and Saturday nights are full. Tuesday at two in the afternoon is empty. The fixed costs run regardless. The whole game is shifting some marginal demand into the dead hours. The loyalty program is the right tool for this. Double points on Tuesday afternoons. A free hour bonus on Wednesday evenings before nine. A members-only happy hour on Mondays. None of these cost the center anything in lost peak revenue, and each one creates a reason for a member to come in during a slot they would otherwise have spent at home. Write Tuesday's message on Sunday and schedule it, up to 30 days ahead. ### Sign players up from the idle game screen The enrollment moment is the wait between sessions. The customer has finished one game, the screen is idle, the next session is being booked at the counter. That is the window. A QR code displayed on idle gaming screens (between matches, during loading) gets the pass added in fifteen seconds. The customer scans without leaving their seat. Train the counter staff to use one line at first booking: "We have a player card, lives in your phone, ranks up as you play." That single sentence does the entire pitch. The word "ranks up" carries all the weight because it is the language the audience already speaks. The pass is a player card. It belongs in the same mental category as a Steam profile or an Xbox gamertag, not a stamp card at a café. ### What should I measure in the first ninety days? Three numbers matter. Enrollment rate per session: what share of paying customers leave with a pass. No benchmark exists for this audience and none is needed, because the number moves with two things you control, where the QR sits and whether the line is said. Change one, watch the number, keep the version that wins. Off-peak utilization lift. The whole point of the rank ladder and dead-hour rewards is to lift Tuesday afternoon. Measure dead-hour bookings for a month before you launch, then compare. Any sustained lift against your own pre-program floor is the program working, and that floor is the only comparison that means anything. Group visit rate. What share of pass-holder visits are part of a group of three or more from the program. This is the number that proves the social mechanic is firing. When it climbs quarter on quarter, the group chats are doing the marketing for you, which is the whole design intent. The gaming audience speaks the language of ranks and rewards fluently. The loyalty program is just a system speaking back in the same words. Build the levels, fill the dead hours, ship the pass, and watch the group chats turn into bookings. ## Full Chairs: A Barber Shop Loyalty Program URL: https://www.fideliyapass.com/blog/how-to-create-loyalty-program-barber-shop Language: en Updated: 2026-10-17 Keep clients coming back to your chair with a barber shop loyalty program: what to reward, the wallet pass, and what to watch in the first ninety days. A barber shop loyalty program makes sure the next cut happens in your chair, not the shop across the street. Barbers have a biological clock working for them: hair grows, and a client who got a fade a few weeks ago needs another one now. That's a much narrower problem than most retail loyalty, and it makes the program you build very different from a coffee punch card. This is a working guide for shop owners who want to turn the natural cycle into a system. By the end you'll know what to reward, why paper won't do it, and what the first ninety days should look like. ### What should my barber shop reward? Tie the program to the cycle, not to an arbitrary number. A ladder that takes a full year to climb is slower than the haircut itself. Read the cadence off your own books, count how often your best regulars actually sit down, and set the ladder so one of them clears it inside a season. Build the reward ladder around that. Small acknowledgments at visits three and five do more than a single big reward at fifteen. A free beard trim at visit three. A hot towel and a complimentary product sample at visit five. The full free cut at visit ten or twelve, depending on your price point. Front-load the reinforcement and the cycle locks in by month three. Don't set the milestone at fifteen A fifteen-visit program is most of a year at any realistic cadence. Most clients can't visualize most of a year of haircuts. They can visualize the next one. Reward the next one. ### Why don't paper stamp cards work for barbers? Men don't carry cards. The wallet, where it exists, holds a debit card and a driver's license. A stamp card has nowhere to live except a drawer at home, and a drawer at home is functionally the same as the bin. The weeks that pass between visits make this worse. By the time the client is due back, the card is gone, and there's no mechanism to remind anyone of anything. The client doesn't ask for a new card; they just drift . You don't see the drift, because you never had visibility into the program in the first place. ### A wallet pass: nothing to carry, nothing to lose A wallet pass solves the carrying problem because the phone is always in the pocket. Apple Wallet and Google Wallet hold the pass next to the debit card and the boarding pass. There's nothing to lose, nothing to install, nothing to remember. The barber scans the code or types it, the visit goes on in one tap, and the count updates on the client's screen before they've stood up from the chair. A scan made by mistake comes off with Undo, in the seconds after it. When a reward is ready, the pass says so. The whole feedback loop that paper never offered is suddenly running in the background. ### A pass that looks like your shop The pass is brand collateral. Clients will look at it dozens of times: at the till, on the way home, when they're checking the count. Design it to fit the shop. Traditional shops do well with a dark, masculine palette: deep charcoal, oxblood, brass accents. Contemporary shops can lean cleaner: off-white, a single bold color, a strong typographic mark. Whatever the aesthetic, put the visit count somewhere prominent. That number is what the client wants to see when they pull the pass up. Designed it on the Fideliya homepage already? It carries straight into your account. Treat the pass like a piece of merchandise, not a coupon. The client carries it because it looks right next to the things they already chose to carry. ### Ask in the chair: the best moment to sign clients up Barber shops have the best enrollment window in any vertical. A client sits in the chair with nothing to do but wait. Their phone is usually already in their hand. Put a QR code on the mirror or the station and train staff to say one line: "We've got a card, lives in your phone, no app." That's it. Don't pitch the rewards in the chair. Don't explain the structure. The pass sells itself the moment it's added: the visit count, the brand, the fact that it lives where the airline tickets live. Save the reward conversation for the next visit, when you stamp it for the first time. ### What should I measure in the first ninety days? Three numbers matter in the first quarter, and none of them has an outside benchmark worth borrowing. Enrollment rate: what share of clients in the chair leave with a pass. It measures whether the in-chair pitch is being made and nothing else, so compare barbers against each other rather than against a figure. For the wider conversation about how retention gets discussed in this category, see our 2026 retention statistics roundup . Return-within-cycle: what share of pass holders come back inside the gap your own books say is normal. Measure the first quarter, then hold the second to it. If it falls, the reward has stopped pulling. Clients who have gone quiet: Fideliya’s Overview names everyone with no visit in over 30 days under Due back, and each client's page shows where they stand and their next step. This is the number paper never gave you. The biological clock is doing most of the work. The program just needs to make sure the next cut happens in your chair, not the shop across the street. Build the ladder, ship the pass, watch the cycle. For a vertical-specific breakdown, see our barber shop loyalty page . ## Keep Clients Rebooking: Hair Salon Loyalty URL: https://www.fideliyapass.com/blog/how-to-create-loyalty-program-hair-salon Language: en Updated: 2026-10-17 Keep clients rebooking with your salon, even when their favorite stylist leaves: a hair salon loyalty program with the right rewards and a pass they keep. A hair salon loyalty program keeps clients rebooking with your salon, even on the day their favorite stylist leaves. Every salon owner eventually loses a senior stylist. The stylist gives notice on a Tuesday, and over the following weeks their regulars start turning up on somebody else's books. Nobody publishes how many, and no salon that has lived through it needs the figure. This is the quiet structural problem of running a salon: the loyalty was never to the brand on the door. It was to the person holding the scissors. A well-built loyalty program is one of the few levers that pulls clients back to the salon rather than the chair. This is a guide to building that program: what to reward, how to use the captive window, and how to design something a client keeps even when their stylist moves on. ### How do I keep clients when a stylist leaves? Most salons run on personal trust. A client books with a specific stylist because that stylist knows how their hair behaves. When the stylist leaves, the trust does not transfer to the salon. It transfers to the stylist's new address. A program tied to the salon brand, with rewards that only redeem in your space, creates a second relationship in parallel to the stylist one. When the stylist leaves, a portion of clients stay because the relationship with the salon (the rewards earned, the milestones ahead, the products they have grown to like) does not move with them. ### Sign clients up in the chair, where they have time A hair salon offers the best enrollment window in any vertical. The client sits in a chair with a cape on, phone in hand, and nothing to do during the processing time. Compare that to a coffee shop, where the whole transaction is over before a sentence finishes. Use that window. A small card at the station with a QR and one line, "We have a digital card, lives in your phone, no app to download", asks nothing of a client who is already holding their phone and waiting. The conversation is already happening. The client scans and goes back to scrolling. No other vertical gets to make the offer to somebody captive, unhurried and slightly bored. ### Reward the cycle, and clients rebook on time A salon client comes back when the cut grows out or the colour fades, which is a rhythm the client already feels and you can read straight off your own booking system. A ten-visit program stretches well past that horizon. Build the ladder around the cycle your own diary shows: small acknowledgments at visits two and four, a meaningful reward at visit six or eight. Reward design matters more here than in any other vertical. Service discounts cheapen the brand and train clients to wait for promotions. Treatment add-ons do the opposite: they introduce the client to something they would not have ordered on their own, raise the perceived value of the visit, and cost the salon almost nothing. Treatment add-ons beat discounts A free deep conditioning at visit three. A complimentary scalp massage at visit five. A toner refresh or a glossing treatment at visit eight. These rewards do three things at once: they reinforce the cycle, they elevate the experience of a normal visit, and they introduce the client to add-on services they may book again on their own. ### A pass that looks like your salon The salon pass should feel like the salon. Hair clients are visual people. They will glance at the pass dozens of times: at the till, in the Uber home, when checking their next appointment date. The design has to fit alongside the other things they have chosen to carry. For high-end salons, lean into restraint: a single brand mark, generous space, a muted palette pulled from the interior design. For trend-forward salons, a stronger color and a confident typographic mark. Whatever the aesthetic, put the next-reward indicator somewhere prominent. That is what the client wants to see when they open the pass. A pass you design on the Fideliya homepage carries straight into your account. The pass is a reminder of where the client belongs. When a stylist leaves, the pass is the thing that says: the salon is still here, and there is still something waiting for you. ### What should I measure in the first ninety days? Three numbers matter. Enrollment rate per stylist: what percentage of clients per stylist's column are leaving with a pass. The variance will be wide. Some stylists will pitch it naturally. Others will not. The number tells you who needs the script. Rebook-within-cycle rate. What share of pass holders book their next appointment inside the window your own diary says is normal for them. Take the first quarter as the baseline and judge the next one against it. A borrowed target means nothing here, because the window itself differs between a cut-only salon and a colour salon. Stylist-departure retention. When a stylist leaves, and they will, what share of pass holders rebook with another stylist in the salon rather than following the departing one. This is the number that proves the program is doing its job, and it is the one number on this page you cannot benchmark against anybody, because the only honest comparison is your own salon the last time it happened. Record it once and you will have something to hold the program to next time. The cycle is biological. The cut grows out, the color fades, the appointment is due. The program just needs to make sure the rebook happens at the brand, not the chair. Build the ladder, ship the pass, watch the cycle compound. For a vertical-specific breakdown, see our hair salon loyalty page , the mechanics in our Apple & Google Wallet guide , and current plans on the pricing page . Q: How do I create a loyalty program for my hair salon? A: In one sitting: in Fideliya you create one loyalty pass for the salon, put a QR code at the till, and clients scan it to add the card to Apple Wallet or Google Wallet. You scan their pass at checkout to add a visit. No app for them, no hardware for you. Q: What is the best loyalty program for a hair salon? A: The one your clients actually keep, which means no app to download and no card to lose. A Fideliya wallet pass sits on the phone they already use daily, updates itself, and reminds them of you every time they open their wallet. Q: What are some good salon loyalty program ideas? A: Rewards that bring clients back on their cycle: a free treatment or a discount after several cuts or colour appointments, or a referral perk for bringing a friend. Fideliya runs stamps or points on every plan, so pick one clear reward rather than a complicated points maze. Q: Do salon clients need an app to use the loyalty card? A: No. Apple Wallet and Google Wallet are already on every phone. A client scans your Fideliya QR code with their camera, gives a name and an email on one short form, and the card saves to the wallet, with no app store, no download, no account and no password. Q: How do I know which clients are regulars and which are slipping away? A: Every visit is scanned, so the Fideliya dashboard shows who comes back often and who hasn't been in for a while, and each client's page shows where they stand and their next step. You reach out before you lose them, which a paper stamp card can never do. Q: Can the salon loyalty card display in different languages? A: Yes, so every client reads the card in your salon's language. A Fideliya pass reads in English, French, Spanish, Italian or Arabic, with Arabic laid out right to left. The salon chooses the language for its pass, and the labels, dates and notifications follow it on every client's phone. ## Bring Clients Back: Your Spa Loyalty Program URL: https://www.fideliyapass.com/blog/how-to-create-loyalty-program-spa Language: en Updated: 2026-10-17 Bring spa clients back without discounting your treatments: a spa loyalty program with a short ladder, experience rewards and a calm wallet pass. A spa loyalty program brings clients back for their next treatment without ever making the visit feel like a transaction. The client books a massage or a facial because they want a ninety-minute break from being a person in the world. The moment a loyalty program reminds them of points, coupons, or punch counts, something quiet breaks, so build one that fits the room. This is a guide for spa owners who want a program that fits the room, one that rewards the rare, expensive visit without making the experience feel like a supermarket scheme. By the end you will know what to reward, why discounts are the wrong instrument, and how to design a pass that belongs next to the experience. ### Why a spa needs a short reward ladder A spa client visits rarely and spends a lot when they do. Booking a treatment is a considered purchase rather than a habit, and the ticket is a large multiple of a coffee. That changes the entire shape of the program. A ten-visit ladder makes no sense here. The client cannot picture ten spa appointments any more than they can picture next year's holidays, because the tenth one sits past the horizon of a considered purchase. The right ladder is short and visible: five visits maximum to the meaningful reward, with two earlier acknowledgments at visits two and three. Short ladders also reflect the truth of high-ticket repeat purchase. If the client comes five times, they are already a regular. The reward is recognition of that fact, not an attempt to manufacture it. ### Why do discounts cheapen a spa? Discounting at a spa undoes the premium positioning the whole space depends on. A signature facial is worth its price because the room, the music, the products, and the therapist add up to that value. A percentage-off coupon attached to that facial signals that the price was negotiable all along, and that the spa has been overcharging until now. Worse, discount-trained clients wait for the discount before booking. They time their visits around promotions, which shifts the rhythm of the salon and starves the calendar in non-promo weeks. A small short-term lift becomes a long-term operational problem. Reward with experience, not money The right reward at a spa is an upgrade or an addition. A hot stone upgrade on a standard massage. A scalp treatment added to a facial. An extended thirty-minute add-on on the signature treatment. A complimentary product sample at checkout. Each costs the spa almost nothing in margin terms. Each elevates the experience the client is already paying for. Each introduces them to something they might book on their own next time. ### A calm pass that looks like your spa The spa pass design has to do something most loyalty passes do not: it has to feel calm. The aesthetic should pull from the interior. Soft neutrals, generous spacing, a single brand mark, a typographic restraint. The pass that looks like a coupon will be deleted. The pass that looks like the spa belongs on the screen. A pass you design on the Fideliya homepage carries straight into your account. A spa client does not want to be reminded they are on visit three of five. Word the reward in the spa's own language: "your next experience" rather than "free massage after five stamps." The count is still there, but it reads as anticipation, not accumulation. The spa pass should read as a small reward for taking care of yourself, not a punch card you are working through. ### When should clients join? At checkout The window to enroll is at checkout, when the client is calm, slightly endorphin-flushed, and unhurried for the first time all month. The therapist or front-of-house person hands them their next-appointment card and says one line: "We have a small thing: a digital card for clients who come back. Adds to your phone in ten seconds. Want me to show you?" In that state it is an easy yes, and the pass is added before they walk out. Do not pitch the rewards. Do not explain the structure. The pass arrives in their phone, the pass design carries the brand, and the first reward will arrive in due course. ### What should I measure in the first ninety days? Three numbers matter. Enrollment rate at checkout: what share of treated clients leave with a pass. No published spa benchmark exists for it, and it is the number least in need of one, because it measures whether the line is being said at all. Track it per person on reception and the variance will show you where the script is missing. Rebook rate inside the natural cycle. What share of pass holders book a return visit before the treatment has worn off. Set that window from your own booking history rather than a borrowed one, then hold each quarter to the first quarter you measured. Add-on attach rate post-reward. When a client redeems a free add-on, do they book the add-on again on their own at their next paid visit? This is the number that proves the rewards are introducing rather than discounting, and it is the one of the three worth watching across quarters, because it moves with the reward design and with almost nothing else. The spa program is quiet by design. It reinforces the rhythm without breaking the room. Build a short ladder, ship a calm pass, and let the cycle settle into something the client looks forward to. For a vertical-specific breakdown, see our spa loyalty page , the mechanics in our Apple & Google Wallet guide , and current plans on the pricing page . Q: How do I create a loyalty program for my spa? A: In one sitting: in Fideliya you design a loyalty pass for your spa, print a QR code for reception, and clients scan it to save the card to Apple Wallet or Google Wallet. You scan their pass after each treatment to add a visit or points. No app, no card printer, just a phone. Q: Do I need special spa loyalty software? A: No heavy system: Fideliya gives you a simple dashboard to create the pass, scan clients in, and see who's returning. It runs on your phone or tablet, so there's no terminal to buy and nothing for your clients to install. Q: How does a spa loyalty card work without a plastic card? A: The Fideliya card lives in the client's Apple Wallet or Google Wallet, next to their boarding passes. It can't be lost or left at home, it updates automatically after each visit, and clients add it in seconds by scanning a QR code at reception. Q: What rewards work best for a spa loyalty program? A: Rewards clients can picture and feel close to: a free add-on or a discount after a set number of treatments. Fideliya runs stamps or points on every plan, so keep it simple enough that clients feel close to earning it. Q: How much does spa loyalty software cost? A: You can start free. Fideliya uses flat monthly pricing in euros with a free tier, no per-client fees and no setup cost, so you run a working spa loyalty program before paying anything and upgrade only as your client list grows. Q: Can the spa loyalty card show in Arabic or French? A: Yes, so the card speaks the language your clients book in. A Fideliya pass reads in English, French, Spanish, Italian or Arabic, with Arabic laid out right to left. The spa chooses the language for its pass, and the labels, dates and notifications follow it on every client’s phone. ## Win Direct Bookings: Hotel Loyalty Program URL: https://www.fideliyapass.com/blog/how-to-create-loyalty-program-hotel Language: en Updated: 2026-10-17 Turn OTA guests into direct bookers with an independent hotel loyalty program: what to reward, a pass in the guest’s wallet, and the numbers to watch. A hotel loyalty program wins the second stay as a direct booking, so the commission stays with you and so does the guest. An independent hotel hands a commission to the booking platform on every reservation that arrives through one, at a rate the platform sets rather than the hotel. Published rate cards for those platforms are single-market and undated, so the honest thing is to use your own: take last month's platform statements and divide the commission by the room revenue it came from. That is your number. And the commission is only half of it. The platform owns the relationship too: the email address, the next-booking prompt, the cross-sell to a competitor down the street. The single most valuable thing an independent hotel can do is convert the OTA-booked guest into a direct-booked returner on visit two. A loyalty program is the most practical instrument for that conversion. This is a guide to building one that works without pretending to compete with Marriott Bonvoy. ### Win on what the chains cannot offer: you Big-chain loyalty programs are built around point accumulation across thousands of properties. A guest stays at a Marriott in one city to earn nights at a Marriott in another. The whole structure depends on global redemption. An independent hotel has one property. Trying to copy that model (points, tiers, status levels) produces a program that looks like the big chains and works like none of them. Independents win on the things big chains cannot offer. Personality. Attention. A general manager who knows the returning guest by name. The loyalty program should amplify that, not bury it under copied infrastructure. ### Reward the direct booking, and keep the commission The program has one job: the next stay must be booked direct. Every reward is structured around that outcome: it is earned on a stay booked with you, never through the OTA. The reward at second direct stay should be substantial. Room upgrade at check-in if available. Late checkout guaranteed. Breakfast included if it was not before. The math works because a direct booking carries no commission at all, so the whole of what the platform would have taken is available to spend. Give the guest a fraction of it and you are still ahead, with the difference that this time you keep the guest as well. Business travelers first The business traveler segment is the most likely to repeat. A leisure guest visits a city once every few years. A business guest visits the same city every few months. Calibrate the program for the business cohort (fast check-in, reliable wifi messaging, late checkout), and the leisure benefits fall out of the same structure. ### What should my hotel reward? Build a short ladder. First direct rebooking: room category upgrade subject to availability, late checkout. Third direct stay: signature welcome amenity, breakfast included, complimentary mini-bar item. Fifth direct stay: preferred-guest tier with named GM contact, priority for repeat-stay weekends. Avoid rewards that require operational coordination across departments. A complex reward that depends on the spa, the restaurant, and housekeeping all knowing what to do is a reward that will fail in execution. Keep it close to the front desk. The front desk runs reliably. Everything else is variable. ### A pass that brings guests back direct The wallet pass solves the post-checkout amnesia problem. The guest checks out, gets in the taxi, and the relationship effectively ends. Two months later when they need to book the same city again, the OTA app is right there on their phone and the hotel's name is half-remembered. A wallet pass in Apple Wallet or Google Wallet sits next to the guest's boarding passes and other travel cards. It carries the hotel's name, the guest's name and their progress to the next reward, and every message you send, such as a direct-booking offer, arrives on the pass itself. Two months later when the guest needs the city again, your hotel is already in their wallet, and the booking can go direct. A pass you design on the Fideliya homepage carries straight into your account. The pass is not a punch card. It is a bypass: a way around the OTA on every subsequent booking the guest will make at this property. ### When should guests join? At check-in Most hotels try to capture loyalty signups at check-out. This is too late. The guest is in motion, focused on the taxi, the airport, the next leg of the trip. They will not stop to add a pass. Enroll at check-in instead. The guest is already at the desk, already filling in forms, already pulling out their phone. The front desk line is: "Would you like our guest pass? Your next stay booked with us directly earns a reward, and it adds to your phone in ten seconds." It costs the guest nothing, and the reward is for a booking they may well make anyway. ### What should I measure in the first ninety days? Three numbers matter. Pass enrollment rate per check-in. There is no published benchmark for this and you do not need one, because the number measures whether the pitch is being made at all. Compare shifts against each other. When it drops it is usually because the front desk is presenting the pass as a sales pitch instead of a thank-you. Direct-rebooking conversion rate for pass holders against non-holders. The whole program lives or dies on this number, and it is the one comparison on this page that needs no outside figure at all: both halves come from your own book. Measure the gap once, then hold the next quarter to it. OTA commission saved. This is the bottom-line number. Track it monthly. If the program is doing its job, the OTA invoice trends down across the second and third quarter post-launch. That is the proof the loyalty layer is paying for itself many times over. The independent hotel cannot beat the chain on points. It can beat the chain on the next booking being direct. Build the pass that earns its place in the guest's wallet, ship the rewards that justify the rebooking, and watch the OTA commission curve bend. ## Win the Second Visit: Coffee Shop Retention URL: https://www.fideliyapass.com/blog/customer-retention-guide-coffee-shops Language: en Updated: 2026-10-17 Turn first-time coffee shop customers into regulars: win the second visit, reward frequency, and watch the three numbers that show who to bring back. Your café grows on the second visit: win it, and a first-time customer starts becoming a regular. A wallet pass shows you who came back and who didn't, so the customer who tries you once is no longer invisible. Without one, they leave a transaction and nothing else, so they never appear in a report, and every estimate that circulates for how many of them there are describes a population nobody measured. The shape of the problem survives without the number: first visits are cheap to buy and second visits are not. The hardest visit to earn isn't the tenth. It's the second. This guide is about retention as a system: what to measure, what to reward, what to ignore. Acquisition gets the attention; the second visit is where your business compounds. ### Win the second visit, not the tenth Most loyalty programs reward the tenth purchase. That's a reward for behavior that's already happening. The customer who comes ten times was always going to come ten times. What you needed was the customer who came once. The reward has to live in the stretch where the first visit is still recent, not at the end of a ten-stamp ladder. In Fideliya's own data (255 cards, September 2026, one restaurant is 84% of the sample), 89% of the 186 customers who were ever scanned were scanned within an hour of adding the card. Enrolment happens at the counter, not at home. The first scan is nearly free. Every one after it has to be earned. A small acknowledgment at visit two or three (a free pastry, a complimentary upsize, a sample of a new origin) does more for lifetime value than the free tenth cup ever will. Front-load the reinforcement and the cycle starts to lock in. The mechanic itself is covered in more depth in our coffee shop loyalty playbook . ### What should my coffee shop reward? Reward the behavior you want more of. This sounds obvious. It isn't, because most programs reward whatever's easiest to count, not whatever's most profitable. If your signature drink has the best margin, build the program around it. If your slow days are Mondays and Tuesdays, double-stamp those days. If you want to move people from drip to pour-over, make the pour-over count for two stamps. The program is a steering wheel, not a thank-you note. Reward frequency, not spend Spend-based programs penalize the customer who comes in several times a week for a single espresso. That's exactly the customer you want most. A frequency-based program, one stamp per visit regardless of ticket, sends the right signal: come back, that's the thing. ### A pass that remembers every regular for you A wallet pass, the kind that sits in Apple Wallet and Google Wallet, is more than a digital stamp card. It's a feedback loop the paper card never offered. The pass also remembers. When a new customer reaches visit three, it is on their record. The system keeps the books so the bar can focus on the cup. The most valuable thing the pass gives you isn't the stamp. It's the list of customers who used to come and don't anymore. ### Which three numbers show retention is working? Three numbers tell you whether your retention is working. None of them is the number of passes issued. Return rate inside thirty days: what share of new pass holders come back within their first month. There is no published specialty-coffee benchmark worth borrowing, so make your own first month the benchmark and hold every month after it to that line. A cohort that comes back less often than the one before it is the signal. The absolute number is not. Visit frequency for active customers. How many days, on average, between visits for the customers who are actually engaged. This is the cohort that pays the rent. If the gap is drifting wider, something has changed (the espresso, the music, the line at peak hours), and it's worth tracing. Customers due back. People who used to come weekly and haven't been in for over 30 days, named under Due back on Fideliya’s Overview; each record shows a weekly regular’s last visit long before that. This list is the single most actionable thing a wallet program will give you, and each customer's page shows where they stand and their next step. ### What keeps regulars coming, and what only looks like it Most things sold as retention aren't. Three traps come up most often, and they overlap with the broader set of loyalty program mistakes that quietly kill engagement. Discounting masquerading as loyalty. If the only reason a customer comes back is a discount code, they're a price-sensitive transactor, not a regular. The program isn't building loyalty; it's training expectation. Discounts are an acquisition channel. Use them sparingly and label them honestly. Over-messaging. The right cadence is rare and relevant: a new roast, a Sunday brunch, a reward that's about to be earned. Write it when the roast lands and schedule it for the morning it's on the bar, up to 30 days ahead. If you wouldn't send the message to a friend, don't send it to a customer. Ignoring product quality. No retention program will save a cup of coffee people don't enjoy. The program is a multiplier on a product that already works. If the second visit isn't happening and the reward is strong, the issue is in the cup or in the room, not in the loyalty stack. ### Why the regulars you keep pay off year after year Retention compounds in a way acquisition can't. A customer kept for a year keeps paying; a customer bought and lost inside a month is paid for once and gone. The arithmetic is unforgiving in both directions, because leaks compound too. Retention improved this quarter is revenue you go on receiving next year, and the year after, without spending anything more at the front of the funnel. The shops that grow steadily aren't the ones with the loudest launches. They're the ones with the quietest second visits. Retention isn't a campaign. It's a system. Build for the second visit. Reward the behavior you want. Measure the three numbers that matter. The regulars compound from there. ## More Regulars: Coffee Shop Loyalty Program URL: https://www.fideliyapass.com/blog/how-to-create-loyalty-program-coffee-shop Language: en Updated: 2026-10-17 Turn first-time coffee drinkers into regulars with a coffee shop loyalty program: win the second visit, ship a wallet pass, watch the right numbers. A coffee shop loyalty program turns the customer who tried you once into the regular who orders the same flat white without thinking. Specialty coffee runs on regulars: the margin is in the customer who keeps coming back and knows the barista by name. A loyalty program is the most direct lever you have on that behavior. The question is which kind, and how to build one that gets used. This is a working guide. By the end you'll know what to reward, how to deliver the pass, and what numbers to watch in the first ninety days. ### Win the second visit, not the tenth Most coffee shop loyalty programs are designed around the buy-ten-get-one-free model. It's familiar, but it solves the wrong problem. The hardest visit to earn isn't the tenth. It's the second. A customer who came once and never came back is a leak you can plug today. Front-load the reward. Offer something small after the second or third visit: a free pastry, a complimentary upsize, an exclusive single-origin tasting. The economics work because retention compounds: the pastry is paid for once, and every visit after it is margin you would not otherwise have had. What to reward Reward what you want more of. If your espresso flight is your highest-margin item, build a punch toward it. If Tuesdays are slow, double the stamps on Tuesdays. Loyalty programs aren't just thank-yous. They're scheduling tools. ### Paper, app or wallet pass: which brings them back? You have three real options: paper stamp cards , a branded mobile app, or a wallet pass that lives in Apple Wallet and Google Wallet. Paper is cheap and disposable. Apps are expensive and almost never installed for a single coffee shop. Wallet passes sit in the middle: no install, no friction, but every bit as native as the airline ticket your customer already keeps in there. For a single-location specialty shop, the wallet pass is the right answer in 2026. Customers don't lose them. You can send a message when a new roast lands, written today and scheduled for the morning it hits the bar, up to 30 days ahead. And the pass updates in real time when a stamp is earned. The customer sees the count change at the counter, which is its own small dopamine hit. Why not just build an app? Because nobody downloads a coffee shop app. Installing one costs the customer a trip to the app store, an account, and space on a home screen, all before they have earned a single stamp. A wallet pass asks for none of that. The scan is the install, and the card is in the wallet before the coffee is made. ### A pass that looks like your café Treat the pass as a real piece of brand collateral, not an afterthought. Customers will look at it dozens of times. Use your actual brand colors. Use a real photograph of your space, not a stock cup-on-saucer shot. Put the customer's name on it. A pass you design on the Fideliya homepage carries straight into your account. One pattern worth copying: rotate the front photo each month to match the seasonal single-origin. Customers screenshot a pass that changes. That is organic reach built into the product rather than bought. ### How do customers join? One scan at the counter The whole program collapses if signup takes more than ten seconds at the counter. The bar should be: tap a QR code with the phone camera, give a name and an email, tap Add to Wallet, done. Two fields and nothing behind them: no account, no password, no SMS verification, no app to install. Print the QR code on the counter tent, on the receipt, and on the bathroom door. Distribution beats design every time. At the till, baristas scan the customer's code or type it and add the stamp in one tap; Undo takes back a mistake in the seconds after it. The staff script that works Train baristas with one line: "Want our card? It goes straight to your phone, no app, just your name and email." That's it. Don't pitch the rewards. The pass sells itself once it's in their wallet. ### Which numbers show it is working? Vanity metrics will lie to you. Do not count passes issued, count repeat visits within thirty days. There is no published specialty-coffee benchmark worth borrowing for that number, so make your own first month the benchmark and hold every month after it to that line. In Fideliya's own data (255 cards, September 2026, one restaurant is 84% of the sample), 73% of card holders were scanned at least once and 23% were scanned twice or more, which is a useful reminder of where the drop actually sits: at the second scan, not the tenth. Watch the average days between scans. If it's drifting up, your customers are slipping. Send a small push notification (not a coupon, a heads-up that a new origin landed) and watch it pull them back in. Each customer's page shows where they stand and their next step. ### How do I launch in the first ninety days? Don't launch with a sale or a promo. Launch quietly. Issue passes to your existing regulars first. They'll be your social proof. Get the system working for thirty people before you put a sign on the door. By day thirty, you should have data. By day sixty, you should have iterated on the reward. The point of a loyalty program isn't to reward loyalty. It's to manufacture it. Build for the second visit. Ship the pass with no friction. Measure what matters. The regulars will follow. For a vertical-specific breakdown of distribution, reward design, and benchmarks, see our coffee shop loyalty page .