BonusQR has built a real product. Their free tier is more generous than most paid plans on competing platforms — seven different loyalty scheme types, unlimited customers, basic analytics, all at zero cost. For a business that wants to experiment with different reward mechanics without paying for the privilege, it's a defensible starting point.
The wedge between BonusQR and Fideliya isn't price. It's architecture. BonusQR is an app-first platform — the customer downloads a mobile app or uses a web app, and the loyalty card lives there. Wallet integration exists, but it's secondary to the main flow. Fideliya is wallet-native — the loyalty card IS the wallet pass, and there's no app to install.
What BonusQR does well
The scheme variety is the real strength. Free-tier users get stamps, cashback, reward-for-spend, reward-for-visit, onboarding coupons, discounts, and custom offers — all on the same plan. For a business that wants to test which mechanic works best with their customers, that flexibility is genuinely useful.
The gamification layer is also nice. Competitions and contests are built into the platform, and the menu/price-list feature inside the loyalty app means customers can browse what's on offer alongside their rewards. For businesses that want a richer in-app experience, BonusQR has more surface area to work with than most.
Multi-currency support across EUR, USD, GBP, CZK, PLN, HUF, CAD, and AUD is a thoughtful touch. The pricing transparency is also good — €19/mo Basic, €69/mo Pro, no usage surprises.
The question isn't whether the product works. It's whether your customers will actually download another app.
The app-vs-wallet difference
Every loyalty app faces the same problem: adoption friction. Asking a customer to download an app for one coffee shop or one barber is a real ask. App-store taps, signups, notifications permissions, account creation — each step is a place customers drop off. The card-in-wallet model exists specifically to remove those steps. Tap a QR code, the pass adds itself to the wallet already on the phone, the customer is enrolled in under five seconds.
BonusQR's wallet integration exists as an option, but it's not the primary flow. The dashboard, the campaigns, the customer-facing experience are designed around their app. If a customer doesn't install the app, they're using a web view that doesn't behave like a native wallet pass — no lock-screen notifications, no automatic updates when stamps are added, no sitting alongside their other passes.
Fideliya is designed the other way around. The wallet pass is the entire product. There's no app to download, no signup flow, no separate web view. The customer scans, the pass lands in Apple Wallet or Google Wallet, and from then on it behaves like every other pass on their phone.
Feature gating comparison
BonusQR's free tier is generous on scheme count but limits other things. Points are a Basic-plan (€19/mo) feature. Push notifications, referrals, and special-occasion coupons (birthday, anniversary) are locked to Pro at €69/mo. There's no API on any plan — extensibility through webhooks or custom integrations isn't an option.
Fideliya includes push notifications on every plan, including the free tier. Referrals are available on Starter (€29.99/mo) and above. Webhooks are included on paid plans for businesses that need to pipe loyalty data into their own systems. The free tier has fewer scheme types than BonusQR, but it includes the wallet-native experience that BonusQR puts behind their app.
Who should choose which
Pick BonusQR if you want maximum scheme variety on a free tier, if cashback is a core mechanic for your business, if your customers are willing to download a loyalty app, and if you don't need API access. The product is mature and the pricing is fair for what's included.
Pick Fideliya if you want the loyalty card to land in Apple Wallet or Google Wallet without an app download, if push notifications matter from day one, if you need webhook access for your own systems, or if you operate in multiple languages. Both products will track stamps and reward customers. The right choice is the one whose distribution model matches how you want customers to actually use the card.