How do I calculate the ROI of a loyalty program?
Fideliya's loyalty ROI calculator works it out from your own numbers: pick your business type, then enter your average transaction, your customers per week and your monthly repeat rate. It returns a projected monthly figure for retained revenue, referral revenue and recovered customers who had stopped coming, plus an estimated annual impact, so you can see what bringing regulars back more often could be worth to your venue. The projection is based on industry averages for your type of business, and actual results vary, which is why the number to watch afterward is your own: who came back, and who stopped coming. The program behind it is simple. Customers scan a QR code at your counter, fill in a short form with a name and an email, and the pass lands in Apple Wallet or Google Wallet, with no app to download. The calculator states its return against the Pro plan, €49.99 a month.
The Fideliya dashboard shows who comes back, with the figures for the period the owner chooses.
Read the full guide
Related answers
How much does a loyalty program cost?
The full cost of a loyalty program for a venue: the software, the hardware, and the rewards you give, which is where the real cost sits.
How much does loyalty program software cost?
What loyalty program software costs with Fideliya: a free plan, a flat monthly price on Pro, and no terminal to buy for the counter.
How is loyalty program pricing structured?
How Fideliya pricing is built: a flat monthly fee per plan, a customer limit on each, and a yearly option on the paid plans.
Your pass, ready in five minutes
14 days free. No card. If your regulars don't join, you pay nothing.