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Loyalty Program

Apple Wallet Loyalty Cards for Your Venue

Umi Sushi's loyalty pass in Apple Wallet
Claus Haus's loyalty pass in Apple Wallet
Real passes, made in Fideliya.

Fideliya creates Apple Wallet loyalty cards for venues with a counter: your loyalty pass sits in the Apple Wallet already on your customers’ iPhones. They scan your QR code once and tap Add to Apple Wallet, with no app to download. Staff scan the pass at each visit for stamps or points. Free covers 20 customers.

Apple Wallet loyalty cards for venues with a counter: stamps or points on a pass your customers keep on their iPhone, no app to download. Free to start.

Updated October 22, 2026

An Apple Wallet loyalty pass that brings them back

  • Customers join in one tap

    Add to Apple Wallet, and the pass is on their iPhone: no app store, no account. Hand it out by link or QR code.

  • Every visit shows on their phone

    Add a stamp or points and the pass on their iPhone changes on its own. Nothing for them to refresh.

  • A reminder near your door

    Pin your address and an Apple Wallet pass can appear on the iPhone lock screen near your venue.

  • The reward that fits your venue

    Run it as a stamp card or with points, all inside the customer’s wallet.

  • Live on iPhone today, for free

    The free plan issues a real Apple Wallet pass for up to 20 customers, with no payment details asked.

Every iPhone ships with Apple Wallet already installed, and that is where your regulars will see your loyalty program: on the phone they carry everywhere, showing how close the next reward is. Fideliya builds your program as a native Apple Wallet pass, so the next visit has a reason to happen at your place and there is nothing extra for customers to install.

How to create a loyalty card for Apple Wallet

Build your pass in Fideliya and choose a stamp card or points. Fideliya generates the Apple Wallet pass and gives you a QR code and a link. Put the QR code by the till: a customer scans it once, gives a name and an email on one short form, and taps Add to Apple Wallet. There is no app to download and no account or password to create. From then on, staff scan the pass at the counter to add a stamp or points.

The pass stays current on its own. When you record a scan, Fideliya pushes the change to the customer’s iPhone and the Apple Wallet pass updates over the air, so the balance and rewards are always right without the customer doing anything.

Apple Pay pays, Apple Wallet holds the pass

Apple Pay is how your customers pay. Apple Wallet is the app on their iPhone that holds the payment cards they use with Apple Pay, and your Fideliya loyalty pass sits in that same app, beside them. Fideliya does not connect to Apple Pay transactions and reads nothing from the customer’s bank: staff scan the pass at the counter at each visit, and that scan adds the stamp or points.

A reminder near your door

A regular walks past your door on a Thursday with your pass in Apple Wallet. If you have pinned your address, their iPhone can put your pass on the lock screen with a line such as "Café Lina is nearby", ready to scan at the counter. Fideliya writes up to ten pinned branches into every pass, on every plan including Free. iOS decides when the suggestion appears and the customer can switch it off for your pass; the walk past is never reported to you or to Fideliya, so the customer's whereabouts stay their own. It is a reminder that can happen, not one that happens on every walk past. The details for iPhone and Android are on the lock-screen page.

You can start for free. Fideliya’s free plan issues a real, live Apple Wallet pass for up to 20 customers at €0 with no payment details, so your loyalty pass is on customers’ iPhones today. Android customers carry the same pass in Google Wallet.

Start your 14 days free. No card. If your regulars don't join, you pay nothing.

Simple, transparent pricing

Turn visitors into regulars. Start free.

  • Free

    €0.00/ month

    1 business · 1 active pass · 20 customers

  • Pro

    €49.99/ month

    1 business · 1 active pass · 2,500 customers · 4 locations

  • Enterprise

    €99.99/ month

    1 business included, up to 5 · 1 active pass each · Unlimited customers · Unlimited locations

  • No credit card required
  • Cancel anytime
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Frequently asked questions

  • Fideliya generates the Apple Wallet pass for you. You set up your loyalty program, and Fideliya gives you a link and QR code customers scan to add the pass to Apple Wallet on their iPhone.

  • Apple Pay pays and Apple Wallet holds the pass. Fideliya puts your loyalty pass in Apple Wallet, beside the payment cards your customers use with Apple Pay. It does not connect to Apple Pay transactions: staff scan the pass at the counter at each visit to add the stamp or points.

  • No. The loyalty pass is a native Apple Wallet pass, so with Fideliya customers add it in one tap and use the wallet already built into their iPhone. There is nothing to download.

  • Automatically. When staff scan a customer’s pass, Fideliya pushes the change to their iPhone and the Apple Wallet pass updates over the air, so the balance is always current.

  • Both. Fideliya issues the Apple Wallet pass as a stamp card or with points, so you can run whichever loyalty program suits your venue.

  • It can, once you pin your address. Fideliya writes up to ten pinned branches into the Apple Wallet pass with a line that names your business, such as "Café Lina is nearby", and iOS decides when to suggest the pass on the lock screen; the customer can turn that off for your pass. On iOS 27 and later, a pass whose main branch Apple Maps recognises also carries a Go to Location button that opens Maps.

  • Yes. Fideliya’s free plan issues a live Apple Wallet pass for up to 20 customers at no cost and with no payment details, so you can start on iPhone from day one.

  • Yes. Fideliya issues the matching pass for Google Wallet on Android, so every customer keeps the same loyalty pass in the wallet built into their phone, whichever they carry.

  • Apple Wallet is already on every iPhone, so there is nothing to install. Fideliya puts your loyalty pass there directly, which removes the download step that stops people joining.

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No card. If your regulars don't join, you pay nothing.

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Apple Wallet Loyalty Cards for Your Venue — Fideliya