Boomerangme is one of the most capable wallet-native loyalty platforms aimed at small businesses, and it's worth being clear about that up front. It puts loyalty cards straight into Apple Wallet and Google Wallet with no app to download, runs on a browser-based scanner that needs no special hardware, and covers a genuinely wide feature surface — eight card types, points and stamps, gift cards, referrals, unlimited push, a built-in CRM, and an AI setup assistant it calls Richie. On the fundamentals, it and Fideliya are peers.
So this isn't a comparison where one tool obviously does more. It's a comparison about fit — who each platform is really built for, and where each one's design choices point.
What Boomerangme does well
The standout is its agency model. Boomerangme is built, in large part, for marketing agencies and franchises that want to white-label loyalty and resell it to their own clients — your own domain, your own branding, sub-accounts for each client, and Stripe or PayPal billing so the revenue flows to you. That's a real, deliberate strategy, and very few competitors offer it. If you're an agency looking to add loyalty-as-a-service to what you sell, Boomerangme is arguably the strongest option in the category.
The card-type breadth is the other strength. Beyond stamps and points, it offers cashback cards, coupon cards, prepaid punch cards, and subscription cards — eight types in total, with more than a hundred templates. For a business with an unusual reward mechanic in mind, that range is genuinely useful. The push automation is solid, and the AI assistant lowers the setup effort.
The question isn't which tool has more boxes ticked — both tick most of them. It's which one is shaped like your business.
Where Fideliya fits better
Three differences matter, and they all come down to who the product is for.
Language is the clearest one
Boomerangme's platform is English-first. You can localize the text on a card, but the dashboard, the setup, and the support all assume English. Fideliya was built multilingual from the ground up across English, French, Spanish, and Arabic — including full right-to-left layout for Arabic, which isn't a translation layer bolted on but part of how the product is built. If you or your customers aren't operating entirely in English, that difference shows up on the very first screen. For any business serving Arabic-speaking customers in particular, it's the deciding factor.
Pricing and currency
Both platforms have a free tier, so that's a wash. The difference is at the paid level. Boomerangme's paid plans run from roughly $50 to $200 a month and are billed in US dollars, which means a euro-based business also absorbs currency conversion on every invoice. Fideliya's Pro plan is €49.99 a month, billed in euros, with no conversion in the middle. For a business pricing everything in euros, that's simpler and, at the paid tier, cheaper.
Focus
Boomerangme's breadth is a strength for agencies and a cost for individual owners. A café or a salon that just wants its own loyalty program has to navigate a platform partly designed around reseller sub-accounts, eight card types, and agency billing. Fideliya is built for the business running its own program — one clean product, not an agency console. That focus means less to learn and less to ignore.
Who should choose which
Pick Boomerangme if you're an agency or franchise that wants to white-label and resell loyalty, or if you specifically need one of its niche card types — cashback, coupons, or subscription cards. Those are real strengths, and Fideliya doesn't try to match the reseller model.
Pick Fideliya if you're a business running your own loyalty program and you want it in your own language and currency — especially if that language is French, Spanish, or Arabic — with a focused, wallet-native experience rather than a broad agency platform. Both put a pass in Apple and Google Wallet with no app and no hardware; from there, the right choice is the one shaped like your business rather than someone else's.
Boomerangme is the stronger answer for agencies and reseller models. Fideliya is the stronger answer for the individual business that wants loyalty in its own language and currency, done simply.