Hair Salon Loyalty Program: Clients Who Rebook

Fideliya gives a hair salon its own loyalty card, issued into Apple Wallet and Google Wallet on every plan including Free. The salon designs the card, prints one QR code for the desk and one for the mirror, and starts enrolling clients the same day using the phones the stylists already carry. Nothing is installed on the client's phone and nothing new sits on the desk.

Enrolment happens in the chair

A hair appointment gives a salon something most businesses never get: a client sitting still, phone in hand, with time to spare. A colour service leaves long stretches where the client is waiting rather than being worked on, and that is the easiest moment in the whole visit to hand over a loyalty card.

Tape a small QR card to the corner of each mirror. Mid-service the stylist says one line: the salon has a card, it lives on your phone, there is nothing to install. The client scans without getting up, and the card is in their wallet before the foils come off. On every plan including Free that scan issues a real Apple Wallet or Google Wallet pass, not a link to a page they will close and forget.

Fideliya issues the card into the wallet the client already has open.

Clients who remember you between appointments

A salon visit cycle runs four to eight weeks. That is long enough for a client to mean to rebook and then simply not, and it is why a paper card so rarely survives to the second visit: it goes into a coat pocket in one season and is gone by the next.

A wallet card does not have that failure mode. It sits with the client's boarding passes and tickets, it updates itself at every appointment, and it comes back when they change phones because the wallet restores it. Every time the client opens their wallet to pay for something else, the salon's card is there with the progress showing. On every plan including Free that progress updates the moment a stylist scans the card at the desk, and you can open any client to see where they stand and their next step.

Loyalty in a salon attaches to the person holding the scissors rather than to the room, and that is the risk every owner lives with.

What each Fideliya plan carries

Free is a working program rather than a preview. At EUR 0 a month it carries up to 20 clients at one location, issues real cards into both wallets, runs a stamp card or a points program, includes the browser scanner stylists use at the desk, and includes one owner broadcast a month.

Pro is EUR 49.99 a month, or EUR 39.99 a month billed annually. It raises the cap to 2,500 clients across four locations, opens five team seats so stylists scan under their own login, includes three broadcasts a month, and adds the referral program, gift cards and advanced analytics. Enterprise starts at EUR 99.99 a month, or EUR 79.99 a month billed annually, for one business, with EUR 50 a month for each additional business up to five, and carries unlimited clients, unlimited locations, ten seats and ten broadcasts a month. Both paid plans are billed in euros, Moroccan dirhams, UAE dirhams or Qatari riyals.

Filling the gaps in your diary

An empty chair is the one thing a salon can never sell later. The hour passes and the revenue goes with it, and no amount of a busy Saturday brings back a quiet Tuesday.

A broadcast goes to the clients already holding the salon's card and arrives on the lock screen, which is where a message about this afternoon has to be to do any work. Free includes one broadcast a month, Pro includes three and Enterprise includes ten, so how often a salon can do this is set by the plan rather than charged per message.

What the message says is the salon's to decide. An open slot this afternoon, a treatment the client has not tried, a nudge to book the next appointment before the cycle runs out: all of it lands in the same place, on a card the client chose to keep. Write it in a quiet moment and schedule it for the hour you choose.

Getting the card live

Fideliya needs no hardware and no installation. A salon creates the card, sets what earns progress and what the reward is, prints the QR code, and starts scanning from a phone browser. That is true on every plan including Free, so a salon can have a working program running by the end of the day and decide later whether the client list has outgrown the free tier.