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Loyalty Program

Know Who’s Due Back Before You Lose Them

Claus Haus's loyalty pass in Google Wallet
Claus Haus's loyalty pass in Apple Wallet
Real passes, made in Fideliya.

Fideliya’s analytics tell you who is due back before you lose them, and what your pass changed. The Overview names the customers with no visit in over 30 days, with a message one tap away, and seven figures set against the period before show scans, visits, customers in, returning, new customers, earned a reward and redeemed. A five-stage funnel follows the same people from customer to reward, and each reward shows who is closest to it. Free reads the last seven days. Pro reads 7, 30 or 90 days, or All time.

Know who’s due back before you lose them, and who came in, came back and earned a reward, against the last period. Seven days on Free, up to a year on Pro.

Updated October 17, 2026

Know where your shop stands, and who to bring back

  • Catch them before they drift away

    The Overview counts the customers with no visit in over 30 days, names them, and puts Send them a message one tap away.

  • See what changed since last time

    Scans, Visits, Customers in, Returning, New customers, Earned a reward and Redeemed, each beside the period before. Pro can compare with the same period last year. An eighth tile, Gift cards, appears once you issue one.

  • Follow the same people to their reward

    Your customers, Visited in this period, Came back, Earned a reward, Redeemed: each stage is the tile above it, and opens its people on your Customers page.

  • Know who is closest to a reward

    Your offer gives every pass its own card: how far along your customers are, the three closest to the reward, and how many rewards are waiting.

  • Visits counted the way you would count them

    Scans less than an hour apart are one visit, so a customer buying for two colleagues is one visit and three stamps.

It is Tuesday afternoon and the shop is quiet. You open Fideliya, and the first thing it tells you is who came back this week and who has not. Three people are one visit from a free coffee. Eleven customers have not been in for a month. That is an afternoon’s work, and it is the whole point.

A loyalty dashboard exists to answer one question. Is your pass changing what people do? Everything below answers it with a figure you can act on the same day, named as the dashboard names it, with what it counts.

Seven figures, against the period before

The Analytics page opens with seven tiles for the period you chose, each with its own small chart and its change on the period before. Pro can set them against the same period last year instead, once your history reaches back that far. Small changes on small numbers are left out, so an arrow means something when it appears.

Tile, as the dashboard names itWhat it counts
ScansEvery scan recorded at your counter in the period
VisitsScans counted as visits: scans less than an hour apart are one
Customers inDistinct customers who visited in the period
ReturningCustomers with two or more visits in the period, and their share of those who came in
New customersCustomers who joined in the period
Earned a rewardCustomers who reached the goal in the period
RedeemedCustomers who claimed a reward at the counter in the period
Gift cardsGift cards issued in the period, shown once you have issued one

From customer to reward

Fideliya’s funnel has five stages: Your customers, Visited in this period, Came back, Earned a reward and Redeemed. Each stage after the first is the tile of the same name, the same people counted the same way, so the funnel and the figures above it always agree. Between two stages you read the share that carried on and the number that stopped.

The widest gap tells you where to act. A wide drop from Came back to Earned a reward is the length of your pass: a ten-stamp pass at a place people visit twice a month takes five months to pay out. Open any stage and Fideliya shows the exact people in it on your Customers page.

Who is closest to each reward

Your offer gives each pass its own card. It shows how far along your customers are, from Just started to Reached, and names the three closest to the reward with the visits or points they hold. Beside them sit the figures that judge the reward itself: visits per customer, the time a first reward takes, rewards earned and redeemed, and how many are waiting to be claimed. A word at the counter brings the closest three in for the last one.

The customers due back

The Overview, the first page of the dashboard, counts the customers with no visit in over 30 days, including anyone who joined that long ago and has not come in yet. It names them, and Send them a message opens a message to exactly that group. Beside it, Latest lists the newest scans, joins, referrals and gift cards across all your passes as they happen.

Over time, and when they come

Over time draws one figure across the period, by day, by week or by month: scans, visits, new customers, returning customers, rewards earned or rewards redeemed, with gift cards issued once you issue them. The period before rides along as a dashed line. On Pro, When they come lays every scan on a grid of days and hours and names your busiest two-hour window, and By counter gives each counter its own line of scans, customers and returning customers.

How Fideliya counts a visit

Every scan is recorded and every scan adds its stamp; the counter never refuses one for coming too soon. When the dashboard counts visits rather than scans, it applies a one-hour window at the moment it reads the data: scans less than an hour apart are one visit. A customer who buys three coffees for the office is three stamps closer to the reward and one visit on the chart, which is what both the customer and the owner would say happened.

What each plan reads

The Free plan reads the last seven days: the seven figures, Over time, the funnel and Your offer. Pro, at 49.99 euros a month, reads 7, 30 or 90 days, or All time, which reaches back up to a year. Pro adds Who comes back, How often they come, Rewards over time, When they come, Your customers now and By counter, filters by pass and by counter, compares with the same period last year, exports the figures as a CSV file, and brings in Fideliya AI, which reads the same data and writes Today’s actions. Enterprise reads everything Pro reads.

What none of it tells you is why. A funnel shows you where people stopped, not what stopped them; the regular who drifted at thirty days may have moved house or may have had one bad coffee, and no dashboard can tell those apart. What these numbers do is put the right names in front of you. The asking is still yours.

PlanPeriodWhat it reads
FreeLast 7 daysThe seven figures, Over time, the funnel, Your offer
Pro7, 30 or 90 days, or All timeEverything in Free, plus the six Pro sections, pass and counter filters, last-year comparison, CSV export, Fideliya AI
Enterprise7, 30 or 90 days, or All timeEverything in Pro

Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish, Italian and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. The analytics windows by plan are on the pricing page.

Simple, transparent pricing

Turn visitors into regulars. Start free.

  • Free

    €0.00/ month

    1 business · 1 active pass · 20 customers

  • Pro

    €49.99/ month

    1 business · 1 active pass · 2,500 customers · 4 locations

  • Enterprise

    €99.99/ month

    1 business included, up to 5 · 1 active pass each · Unlimited customers · Unlimited locations

  • No credit card required
  • Cancel anytime
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Frequently asked questions

  • Fideliya reports seven figures for the period you chose, each against the period before: Scans, Visits, Customers in, Returning, New customers, Earned a reward and Redeemed. A five-stage funnel, a card per reward and the customers due back sit around them.

  • Returning counts the customers with two or more visits in the period and shows their share of everyone who came in. Fideliya sets it against the period before, so you see whether your pass is moving it.

  • Fideliya Free reads the last seven days: the seven figures against the week before, the Over time chart, the five-stage funnel and Your offer, with the three customers closest to each reward.

  • Fideliya Pro reads 7, 30 or 90 days, or All time, and adds Who comes back, How often they come, Rewards over time, When they come, Your customers now and By counter, plus pass and counter filters, last-year comparison, CSV export and Fideliya AI.

  • Every scan is recorded and adds its stamp. When counting visits, Fideliya treats scans less than an hour apart as one visit, so a customer buying for colleagues is one visit and several stamps.

  • Yes. Your offer names the three customers closest to each reward, with the visits or points they hold, so a word at the counter can bring them in for the last one.

  • Yes. The Overview counts and names the customers with no visit in over 30 days, and Send them a message writes to exactly that group.

  • On Pro and Enterprise, yes. Fideliya records the counter behind every scan, and By counter gives each counter its own line of scans, customers and returning customers.

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Know Who’s Due Back Before You Lose Them — Fideliya