Searching for spa loyalty software returns a long row of vendors and an even longer row of feature lists. Push notifications, integrations, dashboards, segmentation. They all promise the same things, in the same order, and none of it separates them. For someone who runs a spa and has the gap between two treatments to make a decision, a feature list is not a decision aid.
What follows is not a ranking and does not put any product first. It is four criteria that actually separate these tools, the prices as published at a date, and the questions worth asking before signing.
Why a spa is a different problem
A spa is low frequency and high ticket. A client comes back on a cycle measured in weeks, not days, and spends meaningfully when they do. That breaks the pattern most loyalty tools are built around. A ten-visit card designed for a coffee counter puts the reward somewhere a spa client will not reach for a year, and the language of a free coffee does not translate into a treatment room without sounding cheap.
So the right programme for a spa is short, worded in your own register, and built around improving the visit rather than discounting it. Any tool that cannot place the first reward early, or that forces its own reward wording, is answering a different question than the one you have.
Criterion one: does the customer end up holding the card?
Everything else is downstream of this. A programme nobody carries is a line item, not a programme, and the single largest cause of not carrying it is an install.
AppsFlyer's 2025 App Uninstall Report, built on 2.2 thousand apps and 1.3 billion installs across the top 40 markets, puts 46.1 percent of installs uninstalled within 30 days in 2024. That figure is Android only, because iOS uninstall tracking is limited after iOS 15, and it is the honest reason a single-site spa should be sceptical of its own branded app: roughly half of the people who do install are gone inside a month.
A wallet pass avoids the question by not being an install. It lands in Apple Wallet or Google Wallet, which are already on the phone. Ask each vendor: does the customer end up with a wallet pass, or with an app, or with a card in a shared directory app alongside other businesses? Those are three different products and only one of them is yours. The trade-off is examined at length on loyalty app or wallet pass.
Criterion two: whose brand is on the card?
A spa sells an aesthetic. The pass sits in the client's wallet beside their boarding card and gets looked at repeatedly, so it is brand surface whether you treat it as one or not.
Ask for a screenshot of a real pass from a current customer, not a mockup. Then ask specifically about the vendor's own badge, because that is the part that is usually gated. Here is the honest answer for Fideliya, which you should demand from every vendor in the same form:
| Branding element | On Fideliya |
|---|---|
| Your logo on the pass | Every plan, including free |
| Your colours on the pass | Every plan, including free |
| Your wording for the reward | Every plan, including free |
| Cover image on the pass | Pro, 49.99 euros a month |
| Removing the Fideliya badge | Enterprise, 99.99 euros a month |
That last row is a concession, and a spa that will not carry another company's name on its card should price the decision at Enterprise rather than at Pro. Saying so here is cheaper for both of us than discovering it in month two.
Criterion three: the cost at next year's customer count
Vendors do not price the same unit, so headline numbers rarely describe the same thing. Convert every quote to one figure: cost per month at the customer count you expect twelve months from now. Then compare.
| Plan | Entry price | Free plan | Beyond stamps |
|---|---|---|---|
| Fideliya Free | 0 euros | 20 customers, live wallet pass | Stamps or points |
| Fideliya Pro | 49.99 euros a month | Upgrade from Free | Stamps, points, gift cards, referrals |
| Fideliya Enterprise | 99.99 euros a month | Upgrade from Free | Everything in Pro, plus webhooks |
| BonusQR Basic | 19 euros a month | Yes, unlimited customers | Seven schemes; points from 19 euros |
| FaveCard Pro | 39 USD a month | Yes, unlimited customers | Stamps only |
| Loopy Loyalty Starter | 25 USD a month | No, 15-day trial | Stamps only |
| LoyaltyPass | 99 USD a month | No, 14-day trial | Stamps and points |
Three of the vendors above publish their price in US dollars and one in euros, and each is quoted here in the currency its own pricing page uses, with no conversion. A converted price is a number nobody published, and it goes stale twice: once when the vendor changes it and once when the rate moves. Every figure in the table was read at the vendor's own pricing page on 11 August 2026, and competitor pricing in this category changes often enough that the date matters as much as the number.
Every competitor figure was verified at that vendor's own pricing page on 11 August 2026 and is stated in the currency the vendor publishes. Two rows are concessions that belong in the table: BonusQR and FaveCard both carry a free plan with no cap on enrolled customers, against Fideliya's 20, though FaveCard's wallet pass is a paid feature that is free until the first 30 customers. The vendor-by-vendor version, with the same date, is on what loyalty software costs in 2026.
Criterion four: what happens to the list if you leave
This appears on no price page and decides more than the monthly figure does. A loyalty programme is a list of the people who come to your spa. Ask three questions and write the answers down.
- Can you export the customer list, and in what format? On Fideliya, CSV, from Pro upward.
- What happens to the passes already in wallets? On Fideliya the account drops to the free plan at the end of the billing period and existing passes keep working.
- Is there a minimum term or a cancellation fee? On Fideliya, neither.
A vendor that answers all three without hesitation is telling you something about the next two years. One that needs a call to answer them is also telling you something.
What does not decide it
Three things that appear in every feature list and rarely earn their place in a single-site spa. Churn prediction, on a client list this size, is a model reading a handful of rows; the owner already knows who has not been in. Integrations with five booking platforms matter only if you use five. And an automated referral module competes with word of mouth in a business where word of mouth is the channel.
What does decide it is whether the card is in the phone, whether it looks like you, what it costs when the list has grown, and whether the list is yours. Those four, in that order.
How to run the trial
Enrol a small group of real regulars rather than testing on staff, and give it long enough to contain a second visit, which in a spa is the part that takes patience. Watch three things: whether the front desk actually says the sentence, whether clients add the pass on both phone platforms, and whether anyone comes back inside their own interval.
The Fideliya free plan carries exactly 20 customers with a real wallet pass and the browser-based scanner included, and it is not time-limited, so that group can keep running while you decide. New accounts also get 14 days of Pro features at signup with no card required. In Fideliya's data on 4 September 2026, 165 of the 186 card holders ever scanned were scanned within an hour of joining, and the wallet split across 255 cards was 131 Apple to 124 Google; that sample is small and one restaurant account is 84 percent of it, so treat it as a shape rather than a benchmark. It is still the reason to enrol at the desk rather than by email afterwards.
Sources
AppsFlyer, App Uninstall Report, 2025 edition, covering 2.2 thousand apps and 1.3 billion installs across the top 40 markets, Android only, retrieved 4 September 2026. Competitor prices and free tiers were verified at each vendor's own pricing page on 11 August 2026 and are stated in the currency each vendor publishes. Fideliya's prices, caps and feature gates are the published plans on the pricing page. Own-data figures are Fideliya production aggregates measured on 4 September 2026 across external accounts, 255 enrolled cards of which one restaurant account is 84 percent. This page carries no spa-industry benchmark, because none could be sourced.
Fideliya is wallet-native loyalty program software for small businesses. Customers add a stamp or points card to Apple Wallet or Google Wallet in one tap, with no app to download and no account to create. Fideliya runs stamps, points, gift cards and referrals on one platform in English, French, Spanish and Arabic with full right-to-left support, and the free plan issues a real wallet pass for up to 20 customers. What the product does in a spa is described on loyalty for spas, and the plans are on the pricing page.